Industry: Food & Beverages
Published Date: 2026-03-05
Pages: 123 Pages
Report ld: 6007240
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Matcha Tea Powder Market Size(US$)

CAGR 2026-2032
8.0%
Market Size,2032
USD 656
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Matcha Tea Powder market was valued at US$ 386 million in 2025 and is anticipated to reach US$ 656 million by 2032, at a CAGR of 8.0% from 2026 to 2032.
The 2025 U.S. tariff policies introduce profound uncertainty into the global economic landscape. This report critically examines the implications of recent tariff adjustments and international strategic countermeasures on Matcha Tea Powder competitive dynamics, regional economic interdependencies, and supply chain reconfigurations.
Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus. It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk. Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness. In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with. In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan. For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.
The growth of the matcha market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha’s adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
This report delivers a comprehensive overview of the global Matcha Tea Powder market, with both quantitative and qualitative analyses, to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current market, and make informed business decisions regarding Matcha Tea Powder. The Matcha Tea Powder market size, estimates, and forecasts are provided in terms of sales volume (Tons) and revenue (US$ millions), with 2025 as the base year and historical and forecast data for 2021–2032.
The report segments the global Matcha Tea Powder market comprehensively. Regional market sizes by Type, by Application, , and by company are also provided. For deeper insight, the report profiles the competitive landscape, key competitors, and their respective market rankings, and discusses technological trends and new product developments.
This report will assist Matcha Tea Powder manufacturers, new entrants, and companies across the industry value chain with information on revenues, sales volume, and average prices for the overall market and its sub-segments, by company, by Type, by Application, and by region.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Defines the scope of the report and presents an executive summary of market segments (by Type, by Application, , etc.), including the size of each segment and its future growth potential. It offers a high-level view of the current market and its likely evolution in the short, medium, and long term.
Chapter 2: Provides a detailed analysis of the competitive landscape for Matcha Tea Powder manufacturers, covering pricing, sales and revenue shares, latest development plans, and mergers and acquisitions.
Chapter 3: Examines Matcha Tea Powder sales and revenue at the regional and country levels. It quantifies market size and growth potential for each region and its key countries, and outlines market development, outlook, addressable space, and national market size.
Chapter 4: Analyzes segments by Type, detailing the size and growth potential of each segment to help readers identify “blue ocean” opportunities.
Chapter 5: Analyzes market segments by Application, covering the size and growth potential of each segment to help readers identify “blue ocean” opportunities in downstream markets.
Chapter 6: Profiles key players, presenting core information on leading companies, including product sales, revenue, pricing, gross margin, product portfolio/introductions, and recent developments.
Chapter 7: Reviews the industry value chain, including upstream and downstream segments.
Chapter 8: Discusses market dynamics and recent developments, including drivers, restraints, challenges and risks for manufacturers, U.S. Tariffs and relevant policy analysis.
Chapter 9: Summarizes the key findings and conclusions of the report.
QYRESEARCH'S STRENGTHS
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TABLE OF CONTENTS
1 Matcha Tea Powder Market Overview
1.1 Product Definition
1.2 Matcha Tea Powder by Type
1.2.1 Global Matcha Tea Powder Market Value by Type: 2025 vs 2032
1.2.2 Drinking-use Matcha Tea
1.2.3 Additive-use Matcha Tea
1.3 Matcha Tea Powder by Application
1.3.1 Global Matcha Tea Powder Market Value by Application: 2025 vs 2032
1.3.2 Drinking Tea
1.3.3 Baked Desserts
1.3.4 Ice Cream
1.3.5 Beverage
1.3.6 Culinary Seasoning
1.3.7 Others
1.4 Global Matcha Tea Powder Market Size Estimates and Forecasts
1.4.1 Global Matcha Tea Powder Revenue 2021–2032
1.4.2 Global Matcha Tea Powder Sales 2021–2032
1.4.3 Global Matcha Tea Powder Market Average Price (2021–2032)
1.5 Assumptions and Limitations
2 Matcha Tea Powder Market Competition by Manufacturers
2.1 Global Matcha Tea Powder Sales Market Share by Manufacturers (2021–2026)
2.2 Global Matcha Tea Powder Revenue Market Share by Manufacturers (2021–2026)
2.3 Global Matcha Tea Powder Average Price by Manufacturers (2021–2026)
2.4 Global Key Players of Matcha Tea Powder, Industry Ranking, 2023 vs 2024 vs 2025
2.5 Global Key Manufacturers of Matcha Tea Powder, Manufacturing Sites and Headquarters
2.6 Global Key Manufacturers of Matcha Tea Powder, Product Types and Applications
2.7 Global Key Manufacturers of Matcha Tea Powder, Date of Entry into the Industry
2.8 Global Matcha Tea Powder Market Competitive Situation and Trends
2.8.1 Global Matcha Tea Powder Market Concentration Rate
2.8.2 The Top 5 and Top 10 Global Matcha Tea Powder Players Market Share by Revenue
2.8.3 Global Matcha Tea Powder Market Share by Company Tier (Tier 1, Tier 2, Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Matcha Tea Powder Market Scenario by Region
3.1 Global Matcha Tea Powder Market Size by Region: 2021 vs 2025 vs 2032
3.2 Global Matcha Tea Powder Sales by Region: 2021–2032
3.2.1 Global Matcha Tea Powder Sales by Region: 2021–2026
3.2.2 Global Matcha Tea Powder Sales by Region: 2027–2032
3.3 Global Matcha Tea Powder Revenue by Region: 2021–2032
3.3.1 Global Matcha Tea Powder Revenue by Region: 2021–2026
3.3.2 Global Matcha Tea Powder Revenue by Region: 2027–2032
3.4 North America Matcha Tea Powder Market Facts & Figures by Country
3.4.1 North America Matcha Tea Powder Market Size by Country: 2021 vs 2025 vs 2032
3.4.2 North America Matcha Tea Powder Sales by Country (2021–2032)
3.4.3 North America Matcha Tea Powder Revenue by Country (2021–2032)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe Matcha Tea Powder Market Facts & Figures by Country
3.5.1 Europe Matcha Tea Powder Market Size by Country: 2021 vs 2025 vs 2032
3.5.2 Europe Matcha Tea Powder Sales by Country (2021–2032)
3.5.3 Europe Matcha Tea Powder Revenue by Country (2021–2032)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Matcha Tea Powder Market Facts & Figures by Region
3.6.1 Asia Pacific Matcha Tea Powder Market Size by Region: 2021 vs 2025 vs 2032
3.6.2 Asia Pacific Matcha Tea Powder Sales by Region (2021–2032)
3.6.3 Asia Pacific Matcha Tea Powder Revenue by Region (2021–2032)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.6.13 Philippines
3.7 Latin America Matcha Tea Powder Market Facts & Figures by Country
3.7.1 Latin America Matcha Tea Powder Market Size by Country: 2021 vs 2025 vs 2032
3.7.2 Latin America Matcha Tea Powder Sales by Country (2021–2032)
3.7.3 Latin America Matcha Tea Powder Revenue by Country (2021–2032)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Matcha Tea Powder Market Facts & Figures by Country
3.8.1 Middle East and Africa Matcha Tea Powder Market Size by Country: 2021 vs 2025 vs 2032
3.8.2 Middle East and Africa Matcha Tea Powder Sales by Country (2021–2032)
3.8.3 Middle East and Africa Matcha Tea Powder Revenue by Country (2021–2032)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 U.A.E
4 Segment by Type
4.1 Global Matcha Tea Powder Sales by Type (2021–2032)
4.1.1 Global Matcha Tea Powder Sales by Type (2021–2026)
4.1.2 Global Matcha Tea Powder Sales by Type (2027–2032)
4.1.3 Global Matcha Tea Powder Sales Market Share by Type (2021–2032)
4.2 Global Matcha Tea Powder Revenue by Type (2021–2032)
4.2.1 Global Matcha Tea Powder Revenue by Type (2021–2026)
4.2.2 Global Matcha Tea Powder Revenue by Type (2027–2032)
4.2.3 Global Matcha Tea Powder Revenue Market Share by Type (2021–2032)
4.3 Global Matcha Tea Powder Price by Type (2021–2032)
5 Segment by Application
5.1 Global Matcha Tea Powder Sales by Application (2021–2032)
5.1.1 Global Matcha Tea Powder Sales by Application (2021–2026)
5.1.2 Global Matcha Tea Powder Sales by Application (2027–2032)
5.1.3 Global Matcha Tea Powder Sales Market Share by Application (2021–2032)
5.2 Global Matcha Tea Powder Revenue by Application (2021–2032)
5.2.1 Global Matcha Tea Powder Revenue by Application (2021–2026)
5.2.2 Global Matcha Tea Powder Revenue by Application (2027–2032)
5.2.3 Global Matcha Tea Powder Revenue Market Share by Application (2021–2032)
5.3 Global Matcha Tea Powder Price by Application (2021–2032)
6 Key Companies Profiled
6.1 Guizhou Tongren Guitea
6.1.1 Guizhou Tongren Guitea Company Information
6.1.2 Guizhou Tongren Guitea Description and Business Overview
6.1.3 Guizhou Tongren Guitea Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.1.4 Guizhou Tongren Guitea Matcha Tea Powder Product Portfolio
6.1.5 Guizhou Tongren Guitea Recent Developments/Updates
6.2 Aiya
6.2.1 Aiya Company Information
6.2.2 Aiya Description and Business Overview
6.2.3 Aiya Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.2.4 Aiya Matcha Tea Powder Product Portfolio
6.2.5 Aiya Recent Developments/Updates
6.3 Marushichi Seicha
6.3.1 Marushichi Seicha Company Information
6.3.2 Marushichi Seicha Description and Business Overview
6.3.3 Marushichi Seicha Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.3.4 Marushichi Seicha Matcha Tea Powder Product Portfolio
6.3.5 Marushichi Seicha Recent Developments/Updates
6.4 Shaoxing Royal Tea Village
6.4.1 Shaoxing Royal Tea Village Company Information
6.4.2 Shaoxing Royal Tea Village Description and Business Overview
6.4.3 Shaoxing Royal Tea Village Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.4.4 Shaoxing Royal Tea Village Matcha Tea Powder Product Portfolio
6.4.5 Shaoxing Royal Tea Village Recent Developments/Updates
6.5 Zhejiang Hua's Tea Industry
6.5.1 Zhejiang Hua's Tea Industry Company Information
6.5.2 Zhejiang Hua's Tea Industry Description and Business Overview
6.5.3 Zhejiang Hua's Tea Industry Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.5.4 Zhejiang Hua's Tea Industry Matcha Tea Powder Product Portfolio
6.5.5 Zhejiang Hua's Tea Industry Recent Developments/Updates
6.6 Marukyu Koyamaen
6.6.1 Marukyu Koyamaen Company Information
6.6.2 Marukyu Koyamaen Description and Business Overview
6.6.3 Marukyu Koyamaen Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.6.4 Marukyu Koyamaen Matcha Tea Powder Product Portfolio
6.6.5 Marukyu Koyamaen Recent Developments/Updates
6.7 Yanoen
6.7.1 Yanoen Company Information
6.7.2 Yanoen Description and Business Overview
6.7.3 Yanoen Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.7.4 Yanoen Matcha Tea Powder Product Portfolio
6.7.5 Yanoen Recent Developments/Updates
6.8 DoMatcha
6.8.1 DoMatcha Company Information
6.8.2 DoMatcha Description and Business Overview
6.8.3 DoMatcha Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.8.4 DoMatcha Matcha Tea Powder Product Portfolio
6.8.5 DoMatcha Recent Developments/Updates
6.9 Uji Matcha (Shanghai)
6.9.1 Uji Matcha (Shanghai) Company Information
6.9.2 Uji Matcha (Shanghai) Description and Business Overview
6.9.3 Uji Matcha (Shanghai) Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.9.4 Uji Matcha (Shanghai) Matcha Tea Powder Product Portfolio
6.9.5 Uji Matcha (Shanghai) Recent Developments/Updates
6.10 AOI Seicha
6.10.1 AOI Seicha Company Information
6.10.2 AOI Seicha Description and Business Overview
6.10.3 AOI Seicha Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.10.4 AOI Seicha Matcha Tea Powder Product Portfolio
6.10.5 AOI Seicha Recent Developments/Updates
6.11 Ujinotsuyu Seicha
6.11.1 Ujinotsuyu Seicha Company Information
6.11.2 Ujinotsuyu Seicha Description and Business Overview
6.11.3 Ujinotsuyu Seicha Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.11.4 Ujinotsuyu Seicha Matcha Tea Powder Product Portfolio
6.11.5 Ujinotsuyu Seicha Recent Developments/Updates
6.12 Zhejiang Tea
6.12.1 Zhejiang Tea Company Information
6.12.2 Zhejiang Tea Description and Business Overview
6.12.3 Zhejiang Tea Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.12.4 Zhejiang Tea Matcha Tea Powder Product Portfolio
6.12.5 Zhejiang Tea Recent Developments/Updates
6.13 Horii Shichimeien
6.13.1 Horii Shichimeien Company Information
6.13.2 Horii Shichimeien Description and Business Overview
6.13.3 Horii Shichimeien Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.13.4 Horii Shichimeien Matcha Tea Powder Product Portfolio
6.13.5 Horii Shichimeien Recent Developments/Updates
6.14 Shandong Hongyu agricultural science and Technology
6.14.1 Shandong Hongyu agricultural science and Technology Company Information
6.14.2 Shandong Hongyu agricultural science and Technology Description and Business Overview
6.14.3 Shandong Hongyu agricultural science and Technology Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.14.4 Shandong Hongyu agricultural science and Technology Matcha Tea Powder Product Portfolio
6.14.5 Shandong Hongyu agricultural science and Technology Recent Developments/Updates
6.15 Hubei banbingwei Tea Industry
6.15.1 Hubei banbingwei Tea Industry Company Information
6.15.2 Hubei banbingwei Tea Industry Description and Business Overview
6.15.3 Hubei banbingwei Tea Industry Matcha Tea Powder Sales, Revenue, and Gross Margin (2021–2026)
6.15.4 Hubei banbingwei Tea Industry Matcha Tea Powder Product Portfolio
6.15.5 Hubei banbingwei Tea Industry Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Matcha Tea Powder Industry Chain Analysis
7.2 Matcha Tea Powder Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Matcha Tea Powder Production Mode & Process Analysis
7.4 Matcha Tea Powder Sales and Marketing
7.4.1 Matcha Tea Powder Sales Channels
7.4.2 Matcha Tea Powder Distributors
7.5 Matcha Tea Powder Customer Analysis
8 Matcha Tea Powder Market Dynamics
8.1 Matcha Tea Powder Industry Trends
8.2 Matcha Tea Powder Market Drivers
8.3 Matcha Tea Powder Market Challenges
8.4 Matcha Tea Powder Market Restraints
8.5 Impact of U.S. Tariffs
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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