Industry: Food & Beverages
Published Date: 2025-06-19
Pages: 123 Pages
Report ld: 4768584
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Matcha Tea Powder Market Size(US$)

CAGR 2025-2031
8.0%
Market Size,2031
USD 612
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global market for Matcha Tea Powder was estimated to be worth US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
The potential shifts in the 2025 U.S. tariff framework pose substantial volatility risks to global markets. This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Matcha Tea Powder cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus. It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk. Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness. In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with. In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan. For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.
The growth of the matcha market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha’s adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
This report aims to provide a comprehensive presentation of the global market for Matcha Tea Powder, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Matcha Tea Powder by region & country, by Type, and by Application.
The Matcha Tea Powder market size, estimations, and forecasts are provided in terms of sales volume (Tons) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Matcha Tea Powder.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Matcha Tea Powder manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Matcha Tea Powder in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Matcha Tea Powder in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
QYRESEARCH'S STRENGTHS
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TABLE OF CONTENTS
1 Market Overview
1.1 Matcha Tea Powder Product Introduction
1.2 Global Matcha Tea Powder Market Size Forecast
1.2.1 Global Matcha Tea Powder Sales Value (2020-2031)
1.2.2 Global Matcha Tea Powder Sales Volume (2020-2031)
1.2.3 Global Matcha Tea Powder Sales Price (2020-2031)
1.3 Matcha Tea Powder Market Trends & Drivers
1.3.1 Matcha Tea Powder Industry Trends
1.3.2 Matcha Tea Powder Market Drivers & Opportunity
1.3.3 Matcha Tea Powder Market Challenges
1.3.4 Matcha Tea Powder Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Matcha Tea Powder Players Revenue Ranking (2024)
2.2 Global Matcha Tea Powder Revenue by Company (2020-2025)
2.3 Global Matcha Tea Powder Players Sales Volume Ranking (2024)
2.4 Global Matcha Tea Powder Sales Volume by Company Players (2020-2025)
2.5 Global Matcha Tea Powder Average Price by Company (2020-2025)
2.6 Key Manufacturers Matcha Tea Powder Manufacturing Base and Headquarters
2.7 Key Manufacturers Matcha Tea Powder Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Matcha Tea Powder
2.9 Matcha Tea Powder Market Competitive Analysis
2.9.1 Matcha Tea Powder Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Matcha Tea Powder Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Matcha Tea Powder as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Drinking-use Matcha Tea
3.1.2 Additive-use Matcha Tea
3.2 Global Matcha Tea Powder Sales Value by Type
3.2.1 Global Matcha Tea Powder Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Matcha Tea Powder Sales Value, by Type (2020-2031)
3.2.3 Global Matcha Tea Powder Sales Value, by Type (%) (2020-2031)
3.3 Global Matcha Tea Powder Sales Volume by Type
3.3.1 Global Matcha Tea Powder Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Matcha Tea Powder Sales Volume, by Type (2020-2031)
3.3.3 Global Matcha Tea Powder Sales Volume, by Type (%) (2020-2031)
3.4 Global Matcha Tea Powder Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Drinking Tea
4.1.2 Baked Desserts
4.1.3 Ice Cream
4.1.4 Beverage
4.1.5 Culinary Seasoning
4.1.6 Others
4.2 Global Matcha Tea Powder Sales Value by Application
4.2.1 Global Matcha Tea Powder Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Matcha Tea Powder Sales Value, by Application (2020-2031)
4.2.3 Global Matcha Tea Powder Sales Value, by Application (%) (2020-2031)
4.3 Global Matcha Tea Powder Sales Volume by Application
4.3.1 Global Matcha Tea Powder Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Matcha Tea Powder Sales Volume, by Application (2020-2031)
4.3.3 Global Matcha Tea Powder Sales Volume, by Application (%) (2020-2031)
4.4 Global Matcha Tea Powder Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Matcha Tea Powder Sales Value by Region
5.1.1 Global Matcha Tea Powder Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Matcha Tea Powder Sales Value by Region (2020-2025)
5.1.3 Global Matcha Tea Powder Sales Value by Region (2026-2031)
5.1.4 Global Matcha Tea Powder Sales Value by Region (%), (2020-2031)
5.2 Global Matcha Tea Powder Sales Volume by Region
5.2.1 Global Matcha Tea Powder Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Matcha Tea Powder Sales Volume by Region (2020-2025)
5.2.3 Global Matcha Tea Powder Sales Volume by Region (2026-2031)
5.2.4 Global Matcha Tea Powder Sales Volume by Region (%), (2020-2031)
5.3 Global Matcha Tea Powder Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Matcha Tea Powder Sales Value, 2020-2031
5.4.2 North America Matcha Tea Powder Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Matcha Tea Powder Sales Value, 2020-2031
5.5.2 Europe Matcha Tea Powder Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Matcha Tea Powder Sales Value, 2020-2031
5.6.2 Asia Pacific Matcha Tea Powder Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Matcha Tea Powder Sales Value, 2020-2031
5.7.2 South America Matcha Tea Powder Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Matcha Tea Powder Sales Value, 2020-2031
5.8.2 Middle East & Africa Matcha Tea Powder Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Matcha Tea Powder Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Matcha Tea Powder Sales Value and Sales Volume
6.2.1 Key Countries/Regions Matcha Tea Powder Sales Value, 2020-2031
6.2.2 Key Countries/Regions Matcha Tea Powder Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Matcha Tea Powder Sales Value, 2020-2031
6.3.2 United States Matcha Tea Powder Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Matcha Tea Powder Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Matcha Tea Powder Sales Value, 2020-2031
6.4.2 Europe Matcha Tea Powder Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Matcha Tea Powder Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Matcha Tea Powder Sales Value, 2020-2031
6.5.2 China Matcha Tea Powder Sales Value by Type (%), 2024 VS 2031
6.5.3 China Matcha Tea Powder Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Matcha Tea Powder Sales Value, 2020-2031
6.6.2 Japan Matcha Tea Powder Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Matcha Tea Powder Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Matcha Tea Powder Sales Value, 2020-2031
6.7.2 South Korea Matcha Tea Powder Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Matcha Tea Powder Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Matcha Tea Powder Sales Value, 2020-2031
6.8.2 Southeast Asia Matcha Tea Powder Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Matcha Tea Powder Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Matcha Tea Powder Sales Value, 2020-2031
6.9.2 India Matcha Tea Powder Sales Value by Type (%), 2024 VS 2031
6.9.3 India Matcha Tea Powder Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Guizhou Tongren Guitea
7.1.1 Guizhou Tongren Guitea Company Information
7.1.2 Guizhou Tongren Guitea Introduction and Business Overview
7.1.3 Guizhou Tongren Guitea Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Guizhou Tongren Guitea Matcha Tea Powder Product Offerings
7.1.5 Guizhou Tongren Guitea Recent Development
7.2 Aiya
7.2.1 Aiya Company Information
7.2.2 Aiya Introduction and Business Overview
7.2.3 Aiya Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Aiya Matcha Tea Powder Product Offerings
7.2.5 Aiya Recent Development
7.3 Marushichi Seicha
7.3.1 Marushichi Seicha Company Information
7.3.2 Marushichi Seicha Introduction and Business Overview
7.3.3 Marushichi Seicha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Marushichi Seicha Matcha Tea Powder Product Offerings
7.3.5 Marushichi Seicha Recent Development
7.4 Shaoxing Royal Tea Village
7.4.1 Shaoxing Royal Tea Village Company Information
7.4.2 Shaoxing Royal Tea Village Introduction and Business Overview
7.4.3 Shaoxing Royal Tea Village Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Shaoxing Royal Tea Village Matcha Tea Powder Product Offerings
7.4.5 Shaoxing Royal Tea Village Recent Development
7.5 Zhejiang Hua's Tea Industry
7.5.1 Zhejiang Hua's Tea Industry Company Information
7.5.2 Zhejiang Hua's Tea Industry Introduction and Business Overview
7.5.3 Zhejiang Hua's Tea Industry Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Zhejiang Hua's Tea Industry Matcha Tea Powder Product Offerings
7.5.5 Zhejiang Hua's Tea Industry Recent Development
7.6 Marukyu Koyamaen
7.6.1 Marukyu Koyamaen Company Information
7.6.2 Marukyu Koyamaen Introduction and Business Overview
7.6.3 Marukyu Koyamaen Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Marukyu Koyamaen Matcha Tea Powder Product Offerings
7.6.5 Marukyu Koyamaen Recent Development
7.7 Yanoen
7.7.1 Yanoen Company Information
7.7.2 Yanoen Introduction and Business Overview
7.7.3 Yanoen Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Yanoen Matcha Tea Powder Product Offerings
7.7.5 Yanoen Recent Development
7.8 DoMatcha
7.8.1 DoMatcha Company Information
7.8.2 DoMatcha Introduction and Business Overview
7.8.3 DoMatcha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 DoMatcha Matcha Tea Powder Product Offerings
7.8.5 DoMatcha Recent Development
7.9 Uji Matcha (Shanghai)
7.9.1 Uji Matcha (Shanghai) Company Information
7.9.2 Uji Matcha (Shanghai) Introduction and Business Overview
7.9.3 Uji Matcha (Shanghai) Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Uji Matcha (Shanghai) Matcha Tea Powder Product Offerings
7.9.5 Uji Matcha (Shanghai) Recent Development
7.10 AOI Seicha
7.10.1 AOI Seicha Company Information
7.10.2 AOI Seicha Introduction and Business Overview
7.10.3 AOI Seicha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 AOI Seicha Matcha Tea Powder Product Offerings
7.10.5 AOI Seicha Recent Development
7.11 Ujinotsuyu Seicha
7.11.1 Ujinotsuyu Seicha Company Information
7.11.2 Ujinotsuyu Seicha Introduction and Business Overview
7.11.3 Ujinotsuyu Seicha Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Ujinotsuyu Seicha Matcha Tea Powder Product Offerings
7.11.5 Ujinotsuyu Seicha Recent Development
7.12 Zhejiang Tea
7.12.1 Zhejiang Tea Company Information
7.12.2 Zhejiang Tea Introduction and Business Overview
7.12.3 Zhejiang Tea Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Zhejiang Tea Matcha Tea Powder Product Offerings
7.12.5 Zhejiang Tea Recent Development
7.13 Horii Shichimeien
7.13.1 Horii Shichimeien Company Information
7.13.2 Horii Shichimeien Introduction and Business Overview
7.13.3 Horii Shichimeien Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Horii Shichimeien Matcha Tea Powder Product Offerings
7.13.5 Horii Shichimeien Recent Development
7.14 Shandong Hongyu agricultural science and Technology
7.14.1 Shandong Hongyu agricultural science and Technology Company Information
7.14.2 Shandong Hongyu agricultural science and Technology Introduction and Business Overview
7.14.3 Shandong Hongyu agricultural science and Technology Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 Shandong Hongyu agricultural science and Technology Matcha Tea Powder Product Offerings
7.14.5 Shandong Hongyu agricultural science and Technology Recent Development
7.15 Hubei banbingwei Tea Industry
7.15.1 Hubei banbingwei Tea Industry Company Information
7.15.2 Hubei banbingwei Tea Industry Introduction and Business Overview
7.15.3 Hubei banbingwei Tea Industry Matcha Tea Powder Sales, Revenue, Price and Gross Margin (2020-2025)
7.15.4 Hubei banbingwei Tea Industry Matcha Tea Powder Product Offerings
7.15.5 Hubei banbingwei Tea Industry Recent Development
8 Industry Chain Analysis
8.1 Matcha Tea Powder Industrial Chain
8.2 Matcha Tea Powder Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Matcha Tea Powder Sales Model
8.5.2 Sales Channel
8.5.3 Matcha Tea Powder Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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