Industry: Food & Beverages
Published Date: 2026-01-04
Pages: 98 Pages
Report ld: 5561681
Request Sample
Customized Report
Matcha Tea Market Size(US$)

CAGR 2026-2032
8.0%
Market Size,2032
USD 656
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Matcha Tea market size was US$ 386 million in 2025 and is forecast to reach a readjusted size of US$ 656 million by 2032 with a CAGR of 8.0% during the forecast period 2026-2032.
Matcha Tea originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.
Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.
The growth of the matcha tea market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha tea market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha’s adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
The global Matcha Tea market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Application for 2021-2032.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Report scope, segment-level executive summary (by Type, by Application) and market evolution across the short, mid and long term
Chapter 2: Quantitative analysis of Matcha Tea sales and revenue at global, regional, and country levels, highlighting market size and growth potential by region
Chapter 3: Competitive landscape of Matcha Tea manufacturers (sales, revenue, pricing, market share, industry rankings, and M&A / expansion plans)
Chapter 4: by Type-based segmentation analysis (sales, revenue, pricing, and growth potential) to identify blue-ocean product segments
Chapter 5: by Application-based segmentation analysis (sales, revenue, pricing, and growth potential) to uncover high-value downstream markets
Chapter 6: Regional breakdown by company, customer, by Type and by Application (sales, revenue, and pricing for each segment)
Chapter 7: Key manufacturer profiles –company overview, Matcha Tea product descriptions and specifications, revenue, gross margins, and recent developments
Chapter 8: Industry chain analysis – upstream raw materials, manufacturing links, and downstream application sectors
Chapter 9: Sales channels and distributor analysis – routes to market and key customer interfaces
Chapter 10: Market dynamics – trends, drivers, restraints, risks for manufacturers, and the impact of relevant industry policies
Chapter 11: Key findings, main takeaways, and overall conclusions of the report.
WHY THIS REPORT
Beyond standard market data, this analysis provides a clear profitability roadmap, empowering you to:
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Matcha Tea value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Market Overview
1.1 Matcha Tea Product Scope
1.2 Matcha Tea by Type
1.2.1 Global Matcha Tea Sales by Type (2021, 2025 & 2032)
1.2.2 Drinking-use Matcha Tea
1.2.3 Additive-use Matcha Tea
1.3 Matcha Tea by Application
1.3.1 Global Matcha Tea Sales Comparison by Application (2021, 2025 & 2032)
1.3.2 Food Additives
1.3.3 Beverage Additives
1.3.4 Others
1.4 Global Matcha Tea Market Estimates and Forecasts (2021-2032)
1.4.1 Global Matcha Tea Market Size (Value) and Growth Rate (2021-2032)
1.4.2 Global Matcha Tea Market Size (Volume) and Growth Rate (2021-2032)
1.4.3 Global Matcha Tea Price Trends (2021-2032)
1.5 Assumptions and Limitations
2 Market Size and Prospects by Region
2.1 Global Matcha Tea Market Size by Region: 2021 VS 2025 VS 2032
2.2 Global Matcha Tea Historical Market Scenario by Region (2021-2026)
2.2.1 Global Matcha Tea Sales Market Share by Region (2021-2026)
2.2.2 Global Matcha Tea Revenue Market Share by Region (2021-2026)
2.3 Global Matcha Tea Market Estimates and Forecasts by Region (2027-2032)
2.3.1 Global Matcha Tea Sales Estimates and Forecasts by Region (2027-2032)
2.3.2 Global Matcha Tea Revenue Forecast by Region (2027-2032)
2.4 Major Regions and Emerging Market Analysis
2.4.1 China Matcha Tea Market Size and Prospects (2021-2032)
2.4.2 Japan Matcha Tea Market Size and Prospects (2021-2032)
3 Global Market Size by Type
3.1 Global Matcha Tea Historical Market Review by Type (2021-2026)
3.1.1 Global Matcha Tea Sales by Type (2021-2026)
3.1.2 Global Matcha Tea Revenue by Type (2021-2026)
3.1.3 Global Matcha Tea Average Price by Type (2021-2026)
3.2 Global Matcha Tea Market Estimates and Forecasts by Type (2027-2032)
3.2.1 Global Matcha Tea Sales Forecast by Type (2027-2032)
3.2.2 Global Matcha Tea Revenue Forecast by Type (2027-2032)
3.2.3 Global Matcha Tea Price Forecast by Type (2027-2032)
3.3 Representative Players for Different Types of Matcha Tea
4 Global Market Size by Application
4.1 Global Matcha Tea Historical Market Review by Application (2021-2026)
4.1.1 Global Matcha Tea Sales by Application (2021-2026)
4.1.2 Global Matcha Tea Revenue by Application (2021-2026)
4.1.3 Global Matcha Tea Average Price by Application (2021-2026)
4.2 Global Matcha Tea Market Estimates and Forecasts by Application (2027-2032)
4.2.1 Global Matcha Tea Sales Forecast by Application (2027-2032)
4.2.2 Global Matcha Tea Revenue Forecast by Application (2027-2032)
4.2.3 Global Matcha Tea Price Forecast by Application (2027-2032)
4.3 New Sources of Growth in Matcha Tea Applications
5 Competition Landscape by Players
5.1 Global Matcha Tea Sales by Player (2021-2026)
5.2 Global Top Matcha Tea Players by Revenue (2021-2026)
5.3 Global Matcha Tea Market Share by Company Type (Tier 1, Tier 2, and Tier 3), based on Matcha Tea revenue as of 2025
5.4 Global Matcha Tea Average Price by Company (2021-2026)
5.5 Global Key Manufacturers of Matcha Tea, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Matcha Tea, Product Type & Application
5.7 Global Key Manufacturers of Matcha Tea, Date of Entry into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Regional Analysis
6.1 China Market: Players, Segments, Downstream and Major Customers
6.1.1 China Matcha Tea Sales by Company
6.1.1.1 China Matcha Tea Sales by Company (2021-2026)
6.1.1.2 China Matcha Tea Revenue by Company (2021-2026)
6.1.2 China Matcha Tea Sales Breakdown by Type (2021-2026)
6.1.3 China Matcha Tea Sales Breakdown by Application (2021-2026)
6.1.4 China Matcha Tea Major Customers
6.1.5 China Market Trends and Opportunities
6.2 Japan Market: Players, Segments, Downstream and Major Customers
6.2.1 Japan Matcha Tea Sales by Company
6.2.1.1 Japan Matcha Tea Sales by Company (2021-2026)
6.2.1.2 Japan Matcha Tea Revenue by Company (2021-2026)
6.2.2 Japan Matcha Tea Sales Breakdown by Type (2021-2026)
6.2.3 Japan Matcha Tea Sales Breakdown by Application (2021-2026)
6.2.4 Japan Matcha Tea Major Customers
6.2.5 Japan Market Trends and Opportunities
7 Company Profiles and Key Figures
7.1 Guizhou Tongren Guitea
7.1.1 Guizhou Tongren Guitea Company Information
7.1.2 Guizhou Tongren Guitea Business Overview
7.1.3 Guizhou Tongren Guitea Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.1.4 Guizhou Tongren Guitea Matcha Tea Products Offered
7.1.5 Guizhou Tongren Guitea Recent Development
7.2 Aiya
7.2.1 Aiya Company Information
7.2.2 Aiya Business Overview
7.2.3 Aiya Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.2.4 Aiya Matcha Tea Products Offered
7.2.5 Aiya Recent Development
7.3 Marushichi Seicha
7.3.1 Marushichi Seicha Company Information
7.3.2 Marushichi Seicha Business Overview
7.3.3 Marushichi Seicha Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.3.4 Marushichi Seicha Matcha Tea Products Offered
7.3.5 Marushichi Seicha Recent Development
7.4 Shaoxing Royal Tea Village
7.4.1 Shaoxing Royal Tea Village Company Information
7.4.2 Shaoxing Royal Tea Village Business Overview
7.4.3 Shaoxing Royal Tea Village Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.4.4 Shaoxing Royal Tea Village Matcha Tea Products Offered
7.4.5 Shaoxing Royal Tea Village Recent Development
7.5 Zhejiang Hua's Tea Industry
7.5.1 Zhejiang Hua's Tea Industry Company Information
7.5.2 Zhejiang Hua's Tea Industry Business Overview
7.5.3 Zhejiang Hua's Tea Industry Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.5.4 Zhejiang Hua's Tea Industry Matcha Tea Products Offered
7.5.5 Zhejiang Hua's Tea Industry Recent Development
7.6 Marukyu Koyamaen
7.6.1 Marukyu Koyamaen Company Information
7.6.2 Marukyu Koyamaen Business Overview
7.6.3 Marukyu Koyamaen Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.6.4 Marukyu Koyamaen Matcha Tea Products Offered
7.6.5 Marukyu Koyamaen Recent Development
7.7 Yanoen
7.7.1 Yanoen Company Information
7.7.2 Yanoen Business Overview
7.7.3 Yanoen Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.7.4 Yanoen Matcha Tea Products Offered
7.7.5 Yanoen Recent Development
7.8 DoMatcha
7.8.1 DoMatcha Company Information
7.8.2 DoMatcha Business Overview
7.8.3 DoMatcha Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.8.4 DoMatcha Matcha Tea Products Offered
7.8.5 DoMatcha Recent Development
7.9 Uji Matcha (Shanghai)
7.9.1 Uji Matcha (Shanghai) Company Information
7.9.2 Uji Matcha (Shanghai) Business Overview
7.9.3 Uji Matcha (Shanghai) Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.9.4 Uji Matcha (Shanghai) Matcha Tea Products Offered
7.9.5 Uji Matcha (Shanghai) Recent Development
7.10 AOI Seicha
7.10.1 AOI Seicha Company Information
7.10.2 AOI Seicha Business Overview
7.10.3 AOI Seicha Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.10.4 AOI Seicha Matcha Tea Products Offered
7.10.5 AOI Seicha Recent Development
7.11 Ujinotsuyu Seicha
7.11.1 Ujinotsuyu Seicha Company Information
7.11.2 Ujinotsuyu Seicha Business Overview
7.11.3 Ujinotsuyu Seicha Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.11.4 Ujinotsuyu Seicha Matcha Tea Products Offered
7.11.5 Ujinotsuyu Seicha Recent Development
7.12 Zhejiang Tea
7.12.1 Zhejiang Tea Company Information
7.12.2 Zhejiang Tea Business Overview
7.12.3 Zhejiang Tea Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.12.4 Zhejiang Tea Matcha Tea Products Offered
7.12.5 Zhejiang Tea Recent Development
7.13 Horii Shichimeien
7.13.1 Horii Shichimeien Company Information
7.13.2 Horii Shichimeien Business Overview
7.13.3 Horii Shichimeien Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.13.4 Horii Shichimeien Matcha Tea Products Offered
7.13.5 Horii Shichimeien Recent Development
7.14 Shandong Hongyu agricultural science and Technology
7.14.1 Shandong Hongyu agricultural science and Technology Company Information
7.14.2 Shandong Hongyu agricultural science and Technology Business Overview
7.14.3 Shandong Hongyu agricultural science and Technology Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.14.4 Shandong Hongyu agricultural science and Technology Matcha Tea Products Offered
7.14.5 Shandong Hongyu agricultural science and Technology Recent Development
7.15 Hubei banbingwei Tea Industry
7.15.1 Hubei banbingwei Tea Industry Company Information
7.15.2 Hubei banbingwei Tea Industry Business Overview
7.15.3 Hubei banbingwei Tea Industry Matcha Tea Sales, Revenue and Gross Margin (2021-2026)
7.15.4 Hubei banbingwei Tea Industry Matcha Tea Products Offered
7.15.5 Hubei banbingwei Tea Industry Recent Development
8 Matcha Tea Manufacturing Cost Analysis
8.1 Matcha Tea Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Matcha Tea
8.4 Matcha Tea Industrial Chain Analysis
9 Marketing Channels, Distributors and Customers
9.1 Marketing Channels
9.2 Matcha Tea Distributors List
9.3 Matcha Tea Customers
10 Matcha Tea Market Dynamics
10.1 Matcha Tea Industry Trends
10.2 Matcha Tea Market Drivers
10.3 Matcha Tea Market Challenges
10.4 Matcha Tea Market Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
Related Reports
The global Matcha Tea market was valued at US$ 386 million in 2025 and is anticipated to reach US$ 656 million by 2032, at a CAGR of 8.0% from 2026 to 2032.
Published Date: 2026-01-04
Pages: 118
USD 2900.00
(Single User License)
The global market for Matcha Tea was estimated to be worth US$ 386 million in 2025 and is projected to reach US$ 656 million, growing at a CAGR of 8.0% from 2026 to 2032.
Published Date: 2026-01-04
Pages: 118
USD 3950.00
(Single User License)
The global Matcha Tea market is projected to grow from US$ 360 million in 2024 to US$ 612 million by 2031, at a CAGR of 8.0% (2025-2031), driven by critical product segments and diverse end‑use applications, while evolving U.S. tariff policies introduce trade‑cost volatility and supply‑chain uncertainty.
Published Date: 2025-09-11
Pages: 168
USD 4900.00
(Single User License)
The global Matcha Tea market is projected to grow from US$ 386 million in 2025 to US$ 612 million by 2031, at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period.
Published Date: 2025-06-19
Pages: 153
USD 4900.00
(Single User License)
The global market for Matcha Tea was estimated to be worth US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
Published Date: 2025-06-19
Pages: 127
USD 3950.00
(Single User License)
The global Matcha Tea market size was US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
Published Date: 2025-06-19
Pages: 95
USD 4250.00
(Single User License)
The global market for Matcha Tea was valued at US$ 360 million in the year 2024 and is projected to reach a revised size of US$ 612 million by 2031, growing at a CAGR of 8.0% during the forecast period.
Published Date: 2025-06-19
Pages: 93
USD 2900.00
(Single User License)
In 2024, the global market size of Matcha Tea was estimated to be worth US$ 360 million and is forecast to reach approximately US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
Published Date: 2025-03-28
Pages: 140
USD 5900.00
(Single User License)
The global market for Matcha Tea was estimated to be worth US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
Published Date: 2025-01-16
Pages: 95
USD 3950.00
(Single User License)
The global Matcha Tea market size was US$ 308.8 million in 2023 and is forecast to a readjusted size of US$ 532.6 million by 2030 with a CAGR of 8.0% during the forecast period 2024-2030.
Published Date: 2024-04-17
Pages: 165
USD 5600.00
(Single User License)
The global Matcha Tea market was valued at US$ 386 million in 2025 and is anticipated to reach US$ 656 million by 2032, at a CAGR of 8.0% from 2026 to 2032.
Published: 2026-01-04
Pages: 118
The global market for Matcha Tea was estimated to be worth US$ 386 million in 2025 and is projected to reach US$ 656 million, growing at a CAGR of 8.0% from 2026 to 2032.
Published: 2026-01-04
Pages: 118
The global Matcha Tea market is projected to grow from US$ 360 million in 2024 to US$ 612 million by 2031, at a CAGR of 8.0% (2025-2031), driven by critical product segments and diverse end‑use applications, while evolving U.S. tariff policies introduce trade‑cost volatility and supply‑chain uncertainty.
Published: 2025-09-11
Pages: 168
The global Matcha Tea market is projected to grow from US$ 386 million in 2025 to US$ 612 million by 2031, at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period.
Published: 2025-06-19
Pages: 153
The global market for Matcha Tea was estimated to be worth US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
Published: 2025-06-19
Pages: 127
The global Matcha Tea market size was US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
Published: 2025-06-19
Pages: 95
The global market for Matcha Tea was valued at US$ 360 million in the year 2024 and is projected to reach a revised size of US$ 612 million by 2031, growing at a CAGR of 8.0% during the forecast period.
Published: 2025-06-19
Pages: 93
In 2024, the global market size of Matcha Tea was estimated to be worth US$ 360 million and is forecast to reach approximately US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
Published: 2025-03-28
Pages: 140
The global market for Matcha Tea was estimated to be worth US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.
Published: 2025-01-16
Pages: 95
The global Matcha Tea market size was US$ 308.8 million in 2023 and is forecast to a readjusted size of US$ 532.6 million by 2030 with a CAGR of 8.0% during the forecast period 2024-2030.
Published: 2024-04-17
Pages: 165
REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
WHY THIS REPORT
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
INTEREST IN THIS REPORT?
Get A Free Sample
Request For Quotation
OR
NEED A CUSTOMIZED REPORT?
Customized Report
Request Sample
Pre-Order Enquiry
Add to Cart
Buy Now