Industry: Food & Beverages
Published Date: 2026-01-04
Pages: 118 Pages
Report ld: 5499656
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Matcha Tea Market Size(US$)

CAGR 2026-2032
8.0%
Market Size,2032
USD 656
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global market for Matcha Tea was estimated to be worth US$ 386 million in 2025 and is projected to reach US$ 656 million, growing at a CAGR of 8.0% from 2026 to 2032.
The potential shifts in the 2025 U.S. tariff framework pose substantial volatility risks to global markets. This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Matcha Tea cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Matcha Tea originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.
Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.
The growth of the matcha tea market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha tea market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha’s adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
This report provides a comprehensive view of the global market for Matcha Tea, covering total sales volume, sales revenue, pricing, the market share and ranking of key companies, along with analyses by region & country, by Type, and by Application.
The Matcha Tea market size, estimations, and forecasts are presented in terms of sales volume (Tons) and revenue ($ millions), with 2025 as the base year and historical and forecast data from 2021 to 2032. The report combines quantitative and qualitative analysis to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current marketplace, and make informed business decisions regarding Matcha Tea.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Introduces the scope of the report and the global market size (value, volume, and price). It also summarizes market dynamics and Recent Developments; identifies key drivers and restraints; outlines challenges and risks for manufacturers; reviews relevant industry policies and U.S. tariff implications.
Chapter 2: Provides a detailed analysis of the Matcha Tea manufacturers' competitive landscape—including pricing, sales and revenue shares, Recent Developments plans, and mergers and acquisitions (M&A).
Chapter 3: Analyzes market segmentation by Type, presenting the size and growth potential of each segment to help readers identify blue-ocean opportunities.
Chapter 4: Analyzes market segmentation by Application, presenting the size and growth potential of each downstream segment to help readers identify blue-ocean opportunities.
Chapter 5: Presents Matcha Tea sales and revenue at the regional level. It offers a quantitative assessment of market size and growth potential by region and summarizes market development, future prospects, addressable space, and country-level market size worldwide.
Chapter 6: Presents Matcha Tea sales and revenue at the country level. It provides segmented data by Type and by Application for each country/region.
Chapter 7: Profiles key players, detailing the main companies' product sales, revenue, pricing, gross margin, product portfolios, Recent Developments, etc.
Chapter 8: Analyzes the industry value chain, including upstream suppliers and downstream applications/customers.
Chapter 9: Conclusion.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Market Overview
1.1 Matcha Tea Product Introduction
1.2 Global Matcha Tea Market Size Forecast
1.2.1 Global Matcha Tea Sales Value (2021–2032)
1.2.2 Global Matcha Tea Sales Volume (2021–2032)
1.2.3 Global Matcha Tea Sales Price (2021–2032)
1.3 Matcha Tea Market Trends & Drivers
1.3.1 Matcha Tea Industry Trends
1.3.2 Matcha Tea Market Drivers & Opportunities
1.3.3 Matcha Tea Market Challenges
1.3.4 Matcha Tea Market Restraints
1.3.5 Impact of U.S. Tariffs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Matcha Tea Players Revenue Ranking (2025)
2.2 Global Matcha Tea Revenue by Company (2021–2026)
2.3 Global Matcha Tea Sales Volume Ranking of Players (2025)
2.4 Global Matcha Tea Sales Volume by Company (2021–2026)
2.5 Global Matcha Tea Average Price by Company (2021–2026)
2.6 Key Manufacturers Matcha Tea Manufacturing Base and Headquarters
2.7 Key Manufacturers Matcha Tea Product Offerings
2.8 Key Manufacturers Start of Mass Production of Matcha Tea
2.9 Matcha Tea Market Competitive Analysis
2.9.1 Matcha Tea Market Concentration Rate (2021–2026)
2.9.2 Global 5 and 10 Largest Manufacturers by Matcha Tea Revenue in 2025
2.9.3 Global Companies by Tier (Tier 1, Tier 2, Tier 3), based on Matcha Tea revenue, 2025
2.10 Mergers & Acquisitions and Expansion
3 Segmentation Matcha Tea Market Classification
3.1 Introduction by Type
3.1.1 Drinking-use Matcha Tea
3.1.2 Additive-use Matcha Tea
3.1.3 Global Matcha Tea Sales Value by Type
3.1.3.1 Global Matcha Tea Sales Value by Type (2021 vs 2025 vs 2032)
3.1.3.2 Global Matcha Tea Sales Value, by Type (2021–2032)
3.1.3.3 Global Matcha Tea Sales Value, by Type (%), 2021–2032
3.1.4 Global Matcha Tea Sales Volume by Type
3.1.4.1 Global Matcha Tea Sales Volume by Type (2021 vs 2025 vs 2032)
3.1.4.2 Global Matcha Tea Sales Volume, by Type (2021–2032)
3.1.4.3 Global Matcha Tea Sales Volume, by Type (%), 2021–2032
3.1.5 Global Matcha Tea Average Price by Type (2021–2032)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Food Additives
4.1.2 Beverage Additives
4.1.3 Others
4.2 Global Matcha Tea Sales Value by Application
4.2.1 Global Matcha Tea Sales Value by Application (2021 vs 2025 vs 2032)
4.2.2 Global Matcha Tea Sales Value, by Application (2021–2032)
4.2.3 Global Matcha Tea Sales Value, by Application (%), 2021–2032
4.3 Global Matcha Tea Sales Volume by Application
4.3.1 Global Matcha Tea Sales Volume by Application (2021 vs 2025 vs 2032)
4.3.2 Global Matcha Tea Sales Volume, by Application (2021–2032)
4.3.3 Global Matcha Tea Sales Volume, by Application (%), 2021–2032
4.4 Global Matcha Tea Average Price by Application (2021–2032)
5 Segmentation by Region
5.1 Global Matcha Tea Sales Value by Region
5.1.1 Global Matcha Tea Sales Value by Region: 2021 vs 2025 vs 2032
5.1.2 Global Matcha Tea Sales Value by Region (2021–2026)
5.1.3 Global Matcha Tea Sales Value by Region (2027–2032)
5.1.4 Global Matcha Tea Sales Value by Region (%), 2021–2032
5.2 Global Matcha Tea Sales Volume by Region
5.2.1 Global Matcha Tea Sales Volume by Region: 2021 vs 2025 vs 2032
5.2.2 Global Matcha Tea Sales Volume by Region (2021–2026)
5.2.3 Global Matcha Tea Sales Volume by Region (2027–2032)
5.2.4 Global Matcha Tea Sales Volume by Region (%), 2021–2032
5.3 Global Matcha Tea Average Price by Region (2021–2032)
5.4 North America
5.4.1 North America Matcha Tea Sales Value, 2021–2032
5.4.2 North America Matcha Tea Sales Value by Country (%), 2025 vs 2032
5.5 Europe
5.5.1 Europe Matcha Tea Sales Value, 2021–2032
5.5.2 Europe Matcha Tea Sales Value by Country (%), 2025 vs 2032
5.6 Asia Pacific
5.6.1 Asia Pacific Matcha Tea Sales Value, 2021–2032
5.6.2 Asia Pacific Matcha Tea Sales Value by Region (%), 2025 vs 2032
5.7 South America
5.7.1 South America Matcha Tea Sales Value, 2021–2032
5.7.2 South America Matcha Tea Sales Value by Country (%), 2025 vs 2032
5.8 Middle East & Africa
5.8.1 Middle East & Africa Matcha Tea Sales Value, 2021–2032
5.8.2 Middle East & Africa Matcha Tea Sales Value by Country (%), 2025 vs 2032
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Matcha Tea Sales Value Growth Trends, 2021 vs 2025 vs 2032
6.2 Key Countries/Regions Matcha Tea Sales Value and Sales Volume
6.2.1 Key Countries/Regions Matcha Tea Sales Value, 2021–2032
6.2.2 Key Countries/Regions Matcha Tea Sales Volume, 2021–2032
6.3 United States
6.3.1 United States Matcha Tea Sales Value, 2021–2032
6.3.2 United States Matcha Tea Sales Value by Type (%), 2025 vs 2032
6.3.3 United States Matcha Tea Sales Value by Application, 2025 vs 2032
6.4 Europe
6.4.1 Europe Matcha Tea Sales Value, 2021–2032
6.4.2 Europe Matcha Tea Sales Value by Type (%), 2025 vs 2032
6.4.3 Europe Matcha Tea Sales Value by Application, 2025 vs 2032
6.5 China
6.5.1 China Matcha Tea Sales Value, 2021–2032
6.5.2 China Matcha Tea Sales Value by Type (%), 2025 vs 2032
6.5.3 China Matcha Tea Sales Value by Application, 2025 vs 2032
6.6 Japan
6.6.1 Japan Matcha Tea Sales Value, 2021–2032
6.6.2 Japan Matcha Tea Sales Value by Type (%), 2025 vs 2032
6.6.3 Japan Matcha Tea Sales Value by Application, 2025 vs 2032
6.7 South Korea
6.7.1 South Korea Matcha Tea Sales Value, 2021–2032
6.7.2 South Korea Matcha Tea Sales Value by Type (%), 2025 vs 2032
6.7.3 South Korea Matcha Tea Sales Value by Application, 2025 vs 2032
6.8 Southeast Asia
6.8.1 Southeast Asia Matcha Tea Sales Value, 2021–2032
6.8.2 Southeast Asia Matcha Tea Sales Value by Type (%), 2025 vs 2032
6.8.3 Southeast Asia Matcha Tea Sales Value by Application, 2025 vs 2032
6.9 India
6.9.1 India Matcha Tea Sales Value, 2021–2032
6.9.2 India Matcha Tea Sales Value by Type (%), 2025 vs 2032
6.9.3 India Matcha Tea Sales Value by Application, 2025 vs 2032
7 Company Profiles
7.1 Guizhou Tongren Guitea
7.1.1 Guizhou Tongren Guitea Company Information
7.1.2 Guizhou Tongren Guitea Introduction and Business Overview
7.1.3 Guizhou Tongren Guitea Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.1.4 Guizhou Tongren Guitea Matcha Tea Product Offerings
7.1.5 Guizhou Tongren Guitea Recent Developments
7.2 Aiya
7.2.1 Aiya Company Information
7.2.2 Aiya Introduction and Business Overview
7.2.3 Aiya Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.2.4 Aiya Matcha Tea Product Offerings
7.2.5 Aiya Recent Developments
7.3 Marushichi Seicha
7.3.1 Marushichi Seicha Company Information
7.3.2 Marushichi Seicha Introduction and Business Overview
7.3.3 Marushichi Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.3.4 Marushichi Seicha Matcha Tea Product Offerings
7.3.5 Marushichi Seicha Recent Developments
7.4 Shaoxing Royal Tea Village
7.4.1 Shaoxing Royal Tea Village Company Information
7.4.2 Shaoxing Royal Tea Village Introduction and Business Overview
7.4.3 Shaoxing Royal Tea Village Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.4.4 Shaoxing Royal Tea Village Matcha Tea Product Offerings
7.4.5 Shaoxing Royal Tea Village Recent Developments
7.5 Zhejiang Hua's Tea Industry
7.5.1 Zhejiang Hua's Tea Industry Company Information
7.5.2 Zhejiang Hua's Tea Industry Introduction and Business Overview
7.5.3 Zhejiang Hua's Tea Industry Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.5.4 Zhejiang Hua's Tea Industry Matcha Tea Product Offerings
7.5.5 Zhejiang Hua's Tea Industry Recent Developments
7.6 Marukyu Koyamaen
7.6.1 Marukyu Koyamaen Company Information
7.6.2 Marukyu Koyamaen Introduction and Business Overview
7.6.3 Marukyu Koyamaen Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.6.4 Marukyu Koyamaen Matcha Tea Product Offerings
7.6.5 Marukyu Koyamaen Recent Developments
7.7 Yanoen
7.7.1 Yanoen Company Information
7.7.2 Yanoen Introduction and Business Overview
7.7.3 Yanoen Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.7.4 Yanoen Matcha Tea Product Offerings
7.7.5 Yanoen Recent Developments
7.8 DoMatcha
7.8.1 DoMatcha Company Information
7.8.2 DoMatcha Introduction and Business Overview
7.8.3 DoMatcha Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.8.4 DoMatcha Matcha Tea Product Offerings
7.8.5 DoMatcha Recent Developments
7.9 Uji Matcha (Shanghai)
7.9.1 Uji Matcha (Shanghai) Company Information
7.9.2 Uji Matcha (Shanghai) Introduction and Business Overview
7.9.3 Uji Matcha (Shanghai) Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.9.4 Uji Matcha (Shanghai) Matcha Tea Product Offerings
7.9.5 Uji Matcha (Shanghai) Recent Developments
7.10 AOI Seicha
7.10.1 AOI Seicha Company Information
7.10.2 AOI Seicha Introduction and Business Overview
7.10.3 AOI Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.10.4 AOI Seicha Matcha Tea Product Offerings
7.10.5 AOI Seicha Recent Developments
7.11 Ujinotsuyu Seicha
7.11.1 Ujinotsuyu Seicha Company Information
7.11.2 Ujinotsuyu Seicha Introduction and Business Overview
7.11.3 Ujinotsuyu Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.11.4 Ujinotsuyu Seicha Matcha Tea Product Offerings
7.11.5 Ujinotsuyu Seicha Recent Developments
7.12 Zhejiang Tea
7.12.1 Zhejiang Tea Company Information
7.12.2 Zhejiang Tea Introduction and Business Overview
7.12.3 Zhejiang Tea Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.12.4 Zhejiang Tea Matcha Tea Product Offerings
7.12.5 Zhejiang Tea Recent Developments
7.13 Horii Shichimeien
7.13.1 Horii Shichimeien Company Information
7.13.2 Horii Shichimeien Introduction and Business Overview
7.13.3 Horii Shichimeien Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.13.4 Horii Shichimeien Matcha Tea Product Offerings
7.13.5 Horii Shichimeien Recent Developments
7.14 Shandong Hongyu agricultural science and Technology
7.14.1 Shandong Hongyu agricultural science and Technology Company Information
7.14.2 Shandong Hongyu agricultural science and Technology Introduction and Business Overview
7.14.3 Shandong Hongyu agricultural science and Technology Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.14.4 Shandong Hongyu agricultural science and Technology Matcha Tea Product Offerings
7.14.5 Shandong Hongyu agricultural science and Technology Recent Developments
7.15 Hubei banbingwei Tea Industry
7.15.1 Hubei banbingwei Tea Industry Company Information
7.15.2 Hubei banbingwei Tea Industry Introduction and Business Overview
7.15.3 Hubei banbingwei Tea Industry Matcha Tea Sales, Revenue, Price and Gross Margin (2021–2026)
7.15.4 Hubei banbingwei Tea Industry Matcha Tea Product Offerings
7.15.5 Hubei banbingwei Tea Industry Recent Developments
8 Industry Chain Analysis
8.1 Matcha Tea Industrial Chain
8.2 Matcha Tea Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Key Suppliers of Raw Materials
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customer Analysis)
8.5 Sales Model and Sales Channelss
8.5.1 Matcha Tea Sales Model
8.5.2 Sales Channels
8.5.3 Matcha Tea Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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