Industry: Food & Beverages
Published Date: 2025-03-19
Pages: 124 Pages
Report ld: 4677504
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Baijiu Market Size(US$)

CAGR 2025-2031
3.1%
Market Size,2031
USD 124,880
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Baijiu market size was US$ 101160 million in 2024 and is forecast to a readjusted size of US$ 124880 million by 2031 with a CAGR of 3.1% during the forecast period 2025-2031.
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).
Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job"s tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.
In China, Baijiu key players include Yanghe Brewery, Luzhou Laojiao, Shunxin Holdings, etc. The top three manufacturers hold a share over 3%.
South West is the largest production area, with a share about 30%, followed by East China, and Central China, both have a share over 30 percent.
In terms of product, Thick-flavor is the largest segment, with a share over 50%. And in terms of application, the largest application is Family dinner, followed by Government reception, etc.
The global Baijiu market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Application for 2020-2031.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Baijiu market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Sauce-flavor in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Friends Gathering in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
WHY THIS REPORT
Beyond standard market data, this analysis provides a clear profitability roadmap, empowering you to:
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Baijiu value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Market Overview
1.1 Baijiu Product Scope
1.2 Baijiu by Type
1.2.1 Global Baijiu Sales by Type (2020 & 2024 & 2031)
1.2.2 Thick-flavor
1.2.3 Sauce-flavor
1.2.4 Light-flavor
1.2.5 Others
1.3 Baijiu by Application
1.3.1 Global Baijiu Sales Comparison by Application (2020 & 2024 & 2031)
1.3.2 Family Dinner
1.3.3 Friends Gathering
1.3.4 Business Entertainment
1.3.5 Others
1.4 Global Baijiu Market Estimates and Forecasts (2020-2031)
1.4.1 Global Baijiu Market Size in Value Growth Rate (2020-2031)
1.4.2 Global Baijiu Market Size in Volume Growth Rate (2020-2031)
1.4.3 Global Baijiu Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Market Size and Prospective by Region
2.1 Global Baijiu Market Size by Region: 2020 VS 2024 VS 2031
2.2 Global Baijiu Retrospective Market Scenario by Region (2020-2025)
2.2.1 Global Baijiu Sales Market Share by Region (2020-2025)
2.2.2 Global Baijiu Revenue Market Share by Region (2020-2025)
2.3 Global Baijiu Market Estimates and Forecasts by Region (2026-2031)
2.3.1 Global Baijiu Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global Baijiu Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Market Analysis
2.4.1 China Baijiu Market Size and Prospective (2020-2031)
3 Global Market Size by Type
3.1 Global Baijiu Historic Market Review by Type (2020-2025)
3.1.1 Global Baijiu Sales by Type (2020-2025)
3.1.2 Global Baijiu Revenue by Type (2020-2025)
3.1.3 Global Baijiu Price by Type (2020-2025)
3.2 Global Baijiu Market Estimates and Forecasts by Type (2026-2031)
3.2.1 Global Baijiu Sales Forecast by Type (2026-2031)
3.2.2 Global Baijiu Revenue Forecast by Type (2026-2031)
3.2.3 Global Baijiu Price Forecast by Type (2026-2031)
3.3 Different Types Baijiu Representative Players
4 Global Market Size by Application
4.1 Global Baijiu Historic Market Review by Application (2020-2025)
4.1.1 Global Baijiu Sales by Application (2020-2025)
4.1.2 Global Baijiu Revenue by Application (2020-2025)
4.1.3 Global Baijiu Price by Application (2020-2025)
4.2 Global Baijiu Market Estimates and Forecasts by Application (2026-2031)
4.2.1 Global Baijiu Sales Forecast by Application (2026-2031)
4.2.2 Global Baijiu Revenue Forecast by Application (2026-2031)
4.2.3 Global Baijiu Price Forecast by Application (2026-2031)
4.3 New Sources of Growth in Baijiu Application
5 Competition Landscape by Players
5.1 Global Baijiu Sales by Players (2020-2025)
5.2 Global Top Baijiu Players by Revenue (2020-2025)
5.3 Global Baijiu Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Baijiu as of 2024)
5.4 Global Baijiu Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of Baijiu, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Baijiu, Product Type & Application
5.7 Global Key Manufacturers of Baijiu, Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 China Market: Players, Segments, Downstream and Major Customers
6.1.1 China Baijiu Sales by Company
6.1.1.1 China Baijiu Sales by Company (2020-2025)
6.1.1.2 China Baijiu Revenue by Company (2020-2025)
6.1.2 China Baijiu Sales Breakdown by Type (2020-2025)
6.1.3 China Baijiu Sales Breakdown by Application (2020-2025)
6.1.4 China Baijiu Major Customer
6.1.5 China Market Trend and Opportunities
7 Company Profiles and Key Figures
7.1 Moutai
7.1.1 Moutai Company Information
7.1.2 Moutai Business Overview
7.1.3 Moutai Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.1.4 Moutai Baijiu Products Offered
7.1.5 Moutai Recent Development
7.2 Wuliangye
7.2.1 Wuliangye Company Information
7.2.2 Wuliangye Business Overview
7.2.3 Wuliangye Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.2.4 Wuliangye Baijiu Products Offered
7.2.5 Wuliangye Recent Development
7.3 Yanghe
7.3.1 Yanghe Company Information
7.3.2 Yanghe Business Overview
7.3.3 Yanghe Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.3.4 Yanghe Baijiu Products Offered
7.3.5 Yanghe Recent Development
7.4 Fenjiu
7.4.1 Fenjiu Company Information
7.4.2 Fenjiu Business Overview
7.4.3 Fenjiu Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.4.4 Fenjiu Baijiu Products Offered
7.4.5 Fenjiu Recent Development
7.5 Luzhou Laojiao
7.5.1 Luzhou Laojiao Company Information
7.5.2 Luzhou Laojiao Business Overview
7.5.3 Luzhou Laojiao Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Luzhou Laojiao Baijiu Products Offered
7.5.5 Luzhou Laojiao Recent Development
7.6 Daohuaxiang
7.6.1 Daohuaxiang Company Information
7.6.2 Daohuaxiang Business Overview
7.6.3 Daohuaxiang Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.6.4 Daohuaxiang Baijiu Products Offered
7.6.5 Daohuaxiang Recent Development
7.7 Langjiu Group
7.7.1 Langjiu Group Company Information
7.7.2 Langjiu Group Business Overview
7.7.3 Langjiu Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.7.4 Langjiu Group Baijiu Products Offered
7.7.5 Langjiu Group Recent Development
7.8 Gujing Group
7.8.1 Gujing Group Company Information
7.8.2 Gujing Group Business Overview
7.8.3 Gujing Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.8.4 Gujing Group Baijiu Products Offered
7.8.5 Gujing Group Recent Development
7.9 Shunxin Holdings
7.9.1 Shunxin Holdings Company Information
7.9.2 Shunxin Holdings Business Overview
7.9.3 Shunxin Holdings Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.9.4 Shunxin Holdings Baijiu Products Offered
7.9.5 Shunxin Holdings Recent Development
7.10 Baiyunbian Group
7.10.1 Baiyunbian Group Company Information
7.10.2 Baiyunbian Group Business Overview
7.10.3 Baiyunbian Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.10.4 Baiyunbian Group Baijiu Products Offered
7.10.5 Baiyunbian Group Recent Development
7.11 Xifeng Liquor
7.11.1 Xifeng Liquor Company Information
7.11.2 Xifeng Liquor Business Overview
7.11.3 Xifeng Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.11.4 Xifeng Liquor Baijiu Products Offered
7.11.5 Xifeng Liquor Recent Development
7.12 Hetao Group
7.12.1 Hetao Group Company Information
7.12.2 Hetao Group Business Overview
7.12.3 Hetao Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.12.4 Hetao Group Baijiu Products Offered
7.12.5 Hetao Group Recent Development
7.13 Yingjia Group
7.13.1 Yingjia Group Company Information
7.13.2 Yingjia Group Business Overview
7.13.3 Yingjia Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.13.4 Yingjia Group Baijiu Products Offered
7.13.5 Yingjia Group Recent Development
7.14 Kouzi Liquor
7.14.1 Kouzi Liquor Company Information
7.14.2 Kouzi Liquor Business Overview
7.14.3 Kouzi Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.14.4 Kouzi Liquor Baijiu Products Offered
7.14.5 Kouzi Liquor Recent Development
7.15 Guojing Group
7.15.1 Guojing Group Company Information
7.15.2 Guojing Group Business Overview
7.15.3 Guojing Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.15.4 Guojing Group Baijiu Products Offered
7.15.5 Guojing Group Recent Development
7.16 King’s Luck
7.16.1 King’s Luck Company Information
7.16.2 King’s Luck Business Overview
7.16.3 King’s Luck Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.16.4 King’s Luck Baijiu Products Offered
7.16.5 King’s Luck Recent Development
7.17 Jingzhi Liquor
7.17.1 Jingzhi Liquor Company Information
7.17.2 Jingzhi Liquor Business Overview
7.17.3 Jingzhi Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.17.4 Jingzhi Liquor Baijiu Products Offered
7.17.5 Jingzhi Liquor Recent Development
7.18 Red Star
7.18.1 Red Star Company Information
7.18.2 Red Star Business Overview
7.18.3 Red Star Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.18.4 Red Star Baijiu Products Offered
7.18.5 Red Star Recent Development
7.19 Laobaigan
7.19.1 Laobaigan Company Information
7.19.2 Laobaigan Business Overview
7.19.3 Laobaigan Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.19.4 Laobaigan Baijiu Products Offered
7.19.5 Laobaigan Recent Development
7.20 JNC Group
7.20.1 JNC Group Company Information
7.20.2 JNC Group Business Overview
7.20.3 JNC Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.20.4 JNC Group Baijiu Products Offered
7.20.5 JNC Group Recent Development
7.21 Golden Seed Winery
7.21.1 Golden Seed Winery Company Information
7.21.2 Golden Seed Winery Business Overview
7.21.3 Golden Seed Winery Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.21.4 Golden Seed Winery Baijiu Products Offered
7.21.5 Golden Seed Winery Recent Development
7.22 Yilite
7.22.1 Yilite Company Information
7.22.2 Yilite Business Overview
7.22.3 Yilite Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.22.4 Yilite Baijiu Products Offered
7.22.5 Yilite Recent Development
7.23 Huzhu Highland
7.23.1 Huzhu Highland Company Information
7.23.2 Huzhu Highland Business Overview
7.23.3 Huzhu Highland Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.23.4 Huzhu Highland Baijiu Products Offered
7.23.5 Huzhu Highland Recent Development
7.24 Jinhui Liquor
7.24.1 Jinhui Liquor Company Information
7.24.2 Jinhui Liquor Business Overview
7.24.3 Jinhui Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.24.4 Jinhui Liquor Baijiu Products Offered
7.24.5 Jinhui Liquor Recent Development
7.25 Weiwei Group
7.25.1 Weiwei Group Company Information
7.25.2 Weiwei Group Business Overview
7.25.3 Weiwei Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.25.4 Weiwei Group Baijiu Products Offered
7.25.5 Weiwei Group Recent Development
7.26 Tuopai Shede
7.26.1 Tuopai Shede Company Information
7.26.2 Tuopai Shede Business Overview
7.26.3 Tuopai Shede Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.26.4 Tuopai Shede Baijiu Products Offered
7.26.5 Tuopai Shede Recent Development
7.27 Xiangjiao Winery
7.27.1 Xiangjiao Winery Company Information
7.27.2 Xiangjiao Winery Business Overview
7.27.3 Xiangjiao Winery Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.27.4 Xiangjiao Winery Baijiu Products Offered
7.27.5 Xiangjiao Winery Recent Development
7.28 Shanzhuang Group
7.28.1 Shanzhuang Group Company Information
7.28.2 Shanzhuang Group Business Overview
7.28.3 Shanzhuang Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.28.4 Shanzhuang Group Baijiu Products Offered
7.28.5 Shanzhuang Group Recent Development
7.29 Taishan Liquor
7.29.1 Taishan Liquor Company Information
7.29.2 Taishan Liquor Business Overview
7.29.3 Taishan Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.29.4 Taishan Liquor Baijiu Products Offered
7.29.5 Taishan Liquor Recent Development
7.30 Gubeichun Group
7.30.1 Gubeichun Group Company Information
7.30.2 Gubeichun Group Business Overview
7.30.3 Gubeichun Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
7.30.4 Gubeichun Group Baijiu Products Offered
7.30.5 Gubeichun Group Recent Development
8 Baijiu Manufacturing Cost Analysis
8.1 Baijiu Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Baijiu
8.4 Baijiu Industrial Chain Analysis
9 Marketing Channel, Distributors and Customers
9.1 Marketing Channel
9.2 Baijiu Distributors List
9.3 Baijiu Customers
10 Baijiu Market Dynamics
10.1 Baijiu Industry Trends
10.2 Baijiu Market Drivers
10.3 Baijiu Market Challenges
10.4 Baijiu Market Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
WHY THIS REPORT
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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