Industry: Food & Beverages
Published Date: 2025-01-16
Pages: 118 Pages
Report ld: 3466393
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Baijiu Market Size(US$)

CAGR 2025-2031
3.1%
Market Size,2031
USD 124,880
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global market for Baijiu was valued at US$ 101160 million in the year 2024 and is projected to reach a revised size of US$ 124880 million by 2031, growing at a CAGR of 3.1% during the forecast period.
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).
Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job"s tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.
In China, Baijiu key players include Yanghe Brewery, Luzhou Laojiao, Shunxin Holdings, etc. The top three manufacturers hold a share over 3%.
South West is the largest production area, with a share about 30%, followed by East China, and Central China, both have a share over 30 percent.
In terms of product, Thick-flavor is the largest segment, with a share over 50%. And in terms of application, the largest application is Family dinner, followed by Government reception, etc.
REPORT SCOPE
This report aims to provide a comprehensive presentation of the global market for Baijiu, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Baijiu.
The Baijiu market size, estimations, and forecasts are provided in terms of sales volume (K MT) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Baijiu market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Baijiu manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
Moutai
Wuliangye
Yanghe
Fenjiu
Luzhou Laojiao
Daohuaxiang
Langjiu Group
Gujing Group
Shunxin Holdings
Baiyunbian Group
Xifeng Liquor
Hetao Group
Yingjia Group
Kouzi Liquor
Guojing Group
King’s Luck
Jingzhi Liquor
Red Star
Laobaigan
JNC Group
Golden Seed Winery
Yilite
Huzhu Highland
Jinhui Liquor
Weiwei Group
Tuopai Shede
Xiangjiao Winery
Shanzhuang Group
Taishan Liquor
Gubeichun Group
Segment by Type
Thick-flavor
Sauce-flavor
Light-flavor
Others
Segment by Application
Family Dinner
Friends Gathering
Business Entertainment
Others
Consumption by Region
North America
U.S.
Canada
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Europe
Germany
France
U.K.
Italy
Russia
Latin America
Mexico
Brazil
Argentina
Middle East and Africa
Turkey
Saudi Arabia
UAE
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Baijiu manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Baijiu in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Baijiu Market Overview
1.1 Product Definition
1.2 Baijiu by Type
1.2.1 Global Baijiu Market Value Comparison by Type (2024 VS 2031)
1.2.2 Thick-flavor
1.2.3 Sauce-flavor
1.2.4 Light-flavor
1.2.5 Others
1.3 Baijiu by Application
1.3.1 Global Baijiu Market Value by Application (2024 VS 2031)
1.3.2 Family Dinner
1.3.3 Friends Gathering
1.3.4 Business Entertainment
1.3.5 Others
1.4 Global Baijiu Market Size Estimates and Forecasts
1.4.1 Global Baijiu Revenue 2020-2031
1.4.2 Global Baijiu Sales 2020-2031
1.4.3 Global Baijiu Market Average Price (2020-2031)
1.5 Assumptions and Limitations
2 Baijiu Market Competition by Manufacturers
2.1 Global Baijiu Sales Market Share by Manufacturers (2020-2025)
2.2 Global Baijiu Revenue Market Share by Manufacturers (2020-2025)
2.3 Global Baijiu Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of Baijiu, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Baijiu, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Baijiu, Product Type & Application
2.7 Global Key Manufacturers of Baijiu, Date of Enter into This Industry
2.8 Global Baijiu Market Competitive Situation and Trends
2.8.1 Global Baijiu Market Concentration Rate
2.8.2 The Global 5 and 10 Largest Baijiu Players Market Share by Revenue
2.8.3 Global Baijiu Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Baijiu Market Scenario by Region
3.1 Global Baijiu Market Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global Baijiu Sales by Region: 2020-2031
3.2.1 Global Baijiu Sales by Region: 2020-2025
3.2.2 Global Baijiu Sales by Region: 2026-2031
3.3 Global Baijiu Revenue by Region: 2020-2031
3.3.1 Global Baijiu Revenue by Region: 2020-2025
3.3.2 Global Baijiu Revenue by Region: 2026-2031
3.4 North America Baijiu Market Facts & Figures by Country
3.4.1 North America Baijiu Market Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America Baijiu Sales by Country (2020-2031)
3.4.3 North America Baijiu Revenue by Country (2020-2031)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe Baijiu Market Facts & Figures by Country
3.5.1 Europe Baijiu Market Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe Baijiu Sales by Country (2020-2031)
3.5.3 Europe Baijiu Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Baijiu Market Facts & Figures by Region
3.6.1 Asia Pacific Baijiu Market Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific Baijiu Sales by Region (2020-2031)
3.6.3 Asia Pacific Baijiu Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.7 Latin America Baijiu Market Facts & Figures by Country
3.7.1 Latin America Baijiu Market Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America Baijiu Sales by Country (2020-2031)
3.7.3 Latin America Baijiu Revenue by Country (2020-2031)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Baijiu Market Facts & Figures by Country
3.8.1 Middle East and Africa Baijiu Market Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa Baijiu Sales by Country (2020-2031)
3.8.3 Middle East and Africa Baijiu Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Baijiu Sales by Type (2020-2031)
4.1.1 Global Baijiu Sales by Type (2020-2025)
4.1.2 Global Baijiu Sales by Type (2026-2031)
4.1.3 Global Baijiu Sales Market Share by Type (2020-2031)
4.2 Global Baijiu Revenue by Type (2020-2031)
4.2.1 Global Baijiu Revenue by Type (2020-2025)
4.2.2 Global Baijiu Revenue by Type (2026-2031)
4.2.3 Global Baijiu Revenue Market Share by Type (2020-2031)
4.3 Global Baijiu Price by Type (2020-2031)
5 Segment by Application
5.1 Global Baijiu Sales by Application (2020-2031)
5.1.1 Global Baijiu Sales by Application (2020-2025)
5.1.2 Global Baijiu Sales by Application (2026-2031)
5.1.3 Global Baijiu Sales Market Share by Application (2020-2031)
5.2 Global Baijiu Revenue by Application (2020-2031)
5.2.1 Global Baijiu Revenue by Application (2020-2025)
5.2.2 Global Baijiu Revenue by Application (2026-2031)
5.2.3 Global Baijiu Revenue Market Share by Application (2020-2031)
5.3 Global Baijiu Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Moutai
6.1.1 Moutai Company Information
6.1.2 Moutai Description and Business Overview
6.1.3 Moutai Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Moutai Baijiu Product Portfolio
6.1.5 Moutai Recent Developments/Updates
6.2 Wuliangye
6.2.1 Wuliangye Company Information
6.2.2 Wuliangye Description and Business Overview
6.2.3 Wuliangye Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Wuliangye Baijiu Product Portfolio
6.2.5 Wuliangye Recent Developments/Updates
6.3 Yanghe
6.3.1 Yanghe Company Information
6.3.2 Yanghe Description and Business Overview
6.3.3 Yanghe Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.3.4 Yanghe Baijiu Product Portfolio
6.3.5 Yanghe Recent Developments/Updates
6.4 Fenjiu
6.4.1 Fenjiu Company Information
6.4.2 Fenjiu Description and Business Overview
6.4.3 Fenjiu Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Fenjiu Baijiu Product Portfolio
6.4.5 Fenjiu Recent Developments/Updates
6.5 Luzhou Laojiao
6.5.1 Luzhou Laojiao Company Information
6.5.2 Luzhou Laojiao Description and Business Overview
6.5.3 Luzhou Laojiao Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Luzhou Laojiao Baijiu Product Portfolio
6.5.5 Luzhou Laojiao Recent Developments/Updates
6.6 Daohuaxiang
6.6.1 Daohuaxiang Company Information
6.6.2 Daohuaxiang Description and Business Overview
6.6.3 Daohuaxiang Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Daohuaxiang Baijiu Product Portfolio
6.6.5 Daohuaxiang Recent Developments/Updates
6.7 Langjiu Group
6.7.1 Langjiu Group Company Information
6.7.2 Langjiu Group Description and Business Overview
6.7.3 Langjiu Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Langjiu Group Baijiu Product Portfolio
6.7.5 Langjiu Group Recent Developments/Updates
6.8 Gujing Group
6.8.1 Gujing Group Company Information
6.8.2 Gujing Group Description and Business Overview
6.8.3 Gujing Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.8.4 Gujing Group Baijiu Product Portfolio
6.8.5 Gujing Group Recent Developments/Updates
6.9 Shunxin Holdings
6.9.1 Shunxin Holdings Company Information
6.9.2 Shunxin Holdings Description and Business Overview
6.9.3 Shunxin Holdings Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Shunxin Holdings Baijiu Product Portfolio
6.9.5 Shunxin Holdings Recent Developments/Updates
6.10 Baiyunbian Group
6.10.1 Baiyunbian Group Company Information
6.10.2 Baiyunbian Group Description and Business Overview
6.10.3 Baiyunbian Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.10.4 Baiyunbian Group Baijiu Product Portfolio
6.10.5 Baiyunbian Group Recent Developments/Updates
6.11 Xifeng Liquor
6.11.1 Xifeng Liquor Company Information
6.11.2 Xifeng Liquor Description and Business Overview
6.11.3 Xifeng Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Xifeng Liquor Baijiu Product Portfolio
6.11.5 Xifeng Liquor Recent Developments/Updates
6.12 Hetao Group
6.12.1 Hetao Group Company Information
6.12.2 Hetao Group Description and Business Overview
6.12.3 Hetao Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.12.4 Hetao Group Baijiu Product Portfolio
6.12.5 Hetao Group Recent Developments/Updates
6.13 Yingjia Group
6.13.1 Yingjia Group Company Information
6.13.2 Yingjia Group Description and Business Overview
6.13.3 Yingjia Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.13.4 Yingjia Group Baijiu Product Portfolio
6.13.5 Yingjia Group Recent Developments/Updates
6.14 Kouzi Liquor
6.14.1 Kouzi Liquor Company Information
6.14.2 Kouzi Liquor Description and Business Overview
6.14.3 Kouzi Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.14.4 Kouzi Liquor Baijiu Product Portfolio
6.14.5 Kouzi Liquor Recent Developments/Updates
6.15 Guojing Group
6.15.1 Guojing Group Company Information
6.15.2 Guojing Group Description and Business Overview
6.15.3 Guojing Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.15.4 Guojing Group Baijiu Product Portfolio
6.15.5 Guojing Group Recent Developments/Updates
6.16 King’s Luck
6.16.1 King’s Luck Company Information
6.16.2 King’s Luck Description and Business Overview
6.16.3 King’s Luck Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.16.4 King’s Luck Baijiu Product Portfolio
6.16.5 King’s Luck Recent Developments/Updates
6.17 Jingzhi Liquor
6.17.1 Jingzhi Liquor Company Information
6.17.2 Jingzhi Liquor Description and Business Overview
6.17.3 Jingzhi Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.17.4 Jingzhi Liquor Baijiu Product Portfolio
6.17.5 Jingzhi Liquor Recent Developments/Updates
6.18 Red Star
6.18.1 Red Star Company Information
6.18.2 Red Star Description and Business Overview
6.18.3 Red Star Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.18.4 Red Star Baijiu Product Portfolio
6.18.5 Red Star Recent Developments/Updates
6.19 Laobaigan
6.19.1 Laobaigan Company Information
6.19.2 Laobaigan Description and Business Overview
6.19.3 Laobaigan Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.19.4 Laobaigan Baijiu Product Portfolio
6.19.5 Laobaigan Recent Developments/Updates
6.20 JNC Group
6.20.1 JNC Group Company Information
6.20.2 JNC Group Description and Business Overview
6.20.3 JNC Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.20.4 JNC Group Baijiu Product Portfolio
6.20.5 JNC Group Recent Developments/Updates
6.21 Golden Seed Winery
6.21.1 Golden Seed Winery Company Information
6.21.2 Golden Seed Winery Description and Business Overview
6.21.3 Golden Seed Winery Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.21.4 Golden Seed Winery Baijiu Product Portfolio
6.21.5 Golden Seed Winery Recent Developments/Updates
6.22 Yilite
6.22.1 Yilite Company Information
6.22.2 Yilite Description and Business Overview
6.22.3 Yilite Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.22.4 Yilite Baijiu Product Portfolio
6.22.5 Yilite Recent Developments/Updates
6.23 Huzhu Highland
6.23.1 Huzhu Highland Company Information
6.23.2 Huzhu Highland Description and Business Overview
6.23.3 Huzhu Highland Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.23.4 Huzhu Highland Baijiu Product Portfolio
6.23.5 Huzhu Highland Recent Developments/Updates
6.24 Jinhui Liquor
6.24.1 Jinhui Liquor Company Information
6.24.2 Jinhui Liquor Description and Business Overview
6.24.3 Jinhui Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.24.4 Jinhui Liquor Baijiu Product Portfolio
6.24.5 Jinhui Liquor Recent Developments/Updates
6.25 Weiwei Group
6.25.1 Weiwei Group Company Information
6.25.2 Weiwei Group Description and Business Overview
6.25.3 Weiwei Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.25.4 Weiwei Group Baijiu Product Portfolio
6.25.5 Weiwei Group Recent Developments/Updates
6.26 Tuopai Shede
6.26.1 Tuopai Shede Company Information
6.26.2 Tuopai Shede Description and Business Overview
6.26.3 Tuopai Shede Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.26.4 Tuopai Shede Baijiu Product Portfolio
6.26.5 Tuopai Shede Recent Developments/Updates
6.27 Xiangjiao Winery
6.27.1 Xiangjiao Winery Company Information
6.27.2 Xiangjiao Winery Description and Business Overview
6.27.3 Xiangjiao Winery Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.27.4 Xiangjiao Winery Baijiu Product Portfolio
6.27.5 Xiangjiao Winery Recent Developments/Updates
6.28 Shanzhuang Group
6.28.1 Shanzhuang Group Company Information
6.28.2 Shanzhuang Group Description and Business Overview
6.28.3 Shanzhuang Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.28.4 Shanzhuang Group Baijiu Product Portfolio
6.28.5 Shanzhuang Group Recent Developments/Updates
6.29 Taishan Liquor
6.29.1 Taishan Liquor Company Information
6.29.2 Taishan Liquor Description and Business Overview
6.29.3 Taishan Liquor Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.29.4 Taishan Liquor Baijiu Product Portfolio
6.29.5 Taishan Liquor Recent Developments/Updates
6.30 Gubeichun Group
6.30.1 Gubeichun Group Company Information
6.30.2 Gubeichun Group Description and Business Overview
6.30.3 Gubeichun Group Baijiu Sales, Revenue and Gross Margin (2020-2025)
6.30.4 Gubeichun Group Baijiu Product Portfolio
6.30.5 Gubeichun Group Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Baijiu Industry Chain Analysis
7.2 Baijiu Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Baijiu Production Mode & Process Analysis
7.4 Baijiu Sales and Marketing
7.4.1 Baijiu Sales Channels
7.4.2 Baijiu Distributors
7.5 Baijiu Customer Analysis
8 Baijiu Market Dynamics
8.1 Baijiu Industry Trends
8.2 Baijiu Market Drivers
8.3 Baijiu Market Challenges
8.4 Baijiu Market Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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Published: 2024-04-17
Pages: 196
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).
Published: 2024-04-16
Pages: 192
REPORT COVERAGE
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