Industry Research Reports

Home > Reports > Service & Software > Global Ad Serving & Retargeting Platform Market Research Report 2025

Global Ad Serving & Retargeting Platform Market Research Report 2025

Industry: Service & Software

Published Date: 2025-02-20

Pages: 109 Pages

Report ld: 4019862

Request Sample

Customized Report

Description
Table of Contents
Table of Figures
Related Reports
PDF Download

Description
Table of Contents
Table of Figures
Related Reports
PDF Download

Ad Serving & Retargeting Platform Market Size(US$)

CAGR 2025-2031

12.9%

Market Size,2031

USD 4,589

Million

Market Snapshot

Market Size in 2025 (Value)

US$ 2,216 million

Market Forecast in 2031(Value)

US$ 4,589 million

CAGR

12.9%

Years Considered

2020-2031

Base Year

2025

Forecast Period

2025-2031

Source: Secondary research, interviews with experts, and QYResearch analysis

The global market for Ad Serving & Retargeting Platform was valued at US$ 1985 million in the year 2024 and is projected to reach a revised size of US$ 4589 million by 2031, growing at a CAGR of 12.9% during the forecast period.

Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.

Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their website.

Americas is the largest Retargeting Software market with about 52% market share. Europe is follower, accounting for about 31% market share.

The key players are AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. Top 5 companies occupied about 76% market share.

This report aims to provide a comprehensive presentation of the global market for Ad Serving & Retargeting Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Serving & Retargeting Platform.

The Ad Serving & Retargeting Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Ad Serving & Retargeting Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Ad Serving & Retargeting Platform companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

MARKET SEGMENTATION

By Company

Facebook
Google
Criteo
AdRoll
LinkedIn
Twitter
Marin Software
Terminus
OpenX
AppNexus
Acquisio
Kenshoo
Adobe
StackAdapt
Centro
Sprinklr
Sizmek
MediaMath
Quality Unit
The Trade Desk
MonetizeMore

Consumption by Region

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
Latin America
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA

Segment by Type

Cloud-Based
On-Premises

Segment by Application

SMEs
Large Enterprises
Individuals

biaoTi CHAPTER OUTLINE

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Ad Serving & Retargeting Platform company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 12: The main points and conclusions of the report.

biaoTi QYRESEARCH'S STRENGTHS

Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:

Market entry risks/opportunities by region

We identify regional market threats and growth prospects to guide your overseas layout.

Product mix optimization based on local practices

We adjust product portfolios in line with local consumption habits.

Competitor tactics in fragmented vs. consolidated markets

We unpack rivals’ operation strategies for scattered and highly concentrated industries.

Full Research Coverage

We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.

19 Years Industry Expertise

We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.

24/7 Fast Report Delivery

Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.

Localized Strategic Analysis

We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.

Market entry risks/opportunities by region

All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.

Market entry risks/opportunities by region

We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.

TABLE OF CONTENTS

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Ad Serving & Retargeting Platform Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Cloud-Based

1.2.3 On-Premises

1.3 Market by Application

1.3.1 Global Ad Serving & Retargeting Platform Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 SMEs

1.3.3 Large Enterprises

1.3.4 Individuals

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Ad Serving & Retargeting Platform Market Perspective (2020-2031)

2.2 Global Ad Serving & Retargeting Platform Growth Trends by Region

2.2.1 Global Ad Serving & Retargeting Platform Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Ad Serving & Retargeting Platform Historic Market Size by Region (2020-2025)

2.2.3 Ad Serving & Retargeting Platform Forecasted Market Size by Region (2026-2031)

2.3 Ad Serving & Retargeting Platform Market Dynamics

2.3.1 Ad Serving & Retargeting Platform Industry Trends

2.3.2 Ad Serving & Retargeting Platform Market Drivers

2.3.3 Ad Serving & Retargeting Platform Market Challenges

2.3.4 Ad Serving & Retargeting Platform Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Ad Serving & Retargeting Platform Players by Revenue

3.1.1 Global Top Ad Serving & Retargeting Platform Players by Revenue (2020-2025)

3.1.2 Global Ad Serving & Retargeting Platform Revenue Market Share by Players (2020-2025)

3.2 Global Ad Serving & Retargeting Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Ad Serving & Retargeting Platform Revenue

3.4 Global Ad Serving & Retargeting Platform Market Concentration Ratio

3.4.1 Global Ad Serving & Retargeting Platform Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Ad Serving & Retargeting Platform Revenue in 2024

3.5 Global Key Players of Ad Serving & Retargeting Platform Head office and Area Served

3.6 Global Key Players of Ad Serving & Retargeting Platform, Product and Application

3.7 Global Key Players of Ad Serving & Retargeting Platform, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Ad Serving & Retargeting Platform Breakdown Data by Type

4.1 Global Ad Serving & Retargeting Platform Historic Market Size by Type (2020-2025)

4.2 Global Ad Serving & Retargeting Platform Forecasted Market Size by Type (2026-2031)

5 Ad Serving & Retargeting Platform Breakdown Data by Application

5.1 Global Ad Serving & Retargeting Platform Historic Market Size by Application (2020-2025)

5.2 Global Ad Serving & Retargeting Platform Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Ad Serving & Retargeting Platform Market Size (2020-2031)

6.2 North America Ad Serving & Retargeting Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Ad Serving & Retargeting Platform Market Size by Country (2020-2025)

6.4 North America Ad Serving & Retargeting Platform Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Ad Serving & Retargeting Platform Market Size (2020-2031)

7.2 Europe Ad Serving & Retargeting Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Ad Serving & Retargeting Platform Market Size by Country (2020-2025)

7.4 Europe Ad Serving & Retargeting Platform Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Ad Serving & Retargeting Platform Market Size (2020-2031)

8.2 Asia-Pacific Ad Serving & Retargeting Platform Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Ad Serving & Retargeting Platform Market Size by Region (2020-2025)

8.4 Asia-Pacific Ad Serving & Retargeting Platform Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Ad Serving & Retargeting Platform Market Size (2020-2031)

9.2 Latin America Ad Serving & Retargeting Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Ad Serving & Retargeting Platform Market Size by Country (2020-2025)

9.4 Latin America Ad Serving & Retargeting Platform Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Ad Serving & Retargeting Platform Market Size (2020-2031)

10.2 Middle East & Africa Ad Serving & Retargeting Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Ad Serving & Retargeting Platform Market Size by Country (2020-2025)

10.4 Middle East & Africa Ad Serving & Retargeting Platform Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Facebook

11.1.1 Facebook Company Details

11.1.2 Facebook Business Overview

11.1.3 Facebook Ad Serving & Retargeting Platform Introduction

11.1.4 Facebook Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.1.5 Facebook Recent Development

11.2 Google

11.2.1 Google Company Details

11.2.2 Google Business Overview

11.2.3 Google Ad Serving & Retargeting Platform Introduction

11.2.4 Google Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.2.5 Google Recent Development

11.3 Criteo

11.3.1 Criteo Company Details

11.3.2 Criteo Business Overview

11.3.3 Criteo Ad Serving & Retargeting Platform Introduction

11.3.4 Criteo Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.3.5 Criteo Recent Development

11.4 AdRoll

11.4.1 AdRoll Company Details

11.4.2 AdRoll Business Overview

11.4.3 AdRoll Ad Serving & Retargeting Platform Introduction

11.4.4 AdRoll Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.4.5 AdRoll Recent Development

11.5 LinkedIn

11.5.1 LinkedIn Company Details

11.5.2 LinkedIn Business Overview

11.5.3 LinkedIn Ad Serving & Retargeting Platform Introduction

11.5.4 LinkedIn Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.5.5 LinkedIn Recent Development

11.6 Twitter

11.6.1 Twitter Company Details

11.6.2 Twitter Business Overview

11.6.3 Twitter Ad Serving & Retargeting Platform Introduction

11.6.4 Twitter Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.6.5 Twitter Recent Development

11.7 Marin Software

11.7.1 Marin Software Company Details

11.7.2 Marin Software Business Overview

11.7.3 Marin Software Ad Serving & Retargeting Platform Introduction

11.7.4 Marin Software Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.7.5 Marin Software Recent Development

11.8 Terminus

11.8.1 Terminus Company Details

11.8.2 Terminus Business Overview

11.8.3 Terminus Ad Serving & Retargeting Platform Introduction

11.8.4 Terminus Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.8.5 Terminus Recent Development

11.9 OpenX

11.9.1 OpenX Company Details

11.9.2 OpenX Business Overview

11.9.3 OpenX Ad Serving & Retargeting Platform Introduction

11.9.4 OpenX Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.9.5 OpenX Recent Development

11.10 AppNexus

11.10.1 AppNexus Company Details

11.10.2 AppNexus Business Overview

11.10.3 AppNexus Ad Serving & Retargeting Platform Introduction

11.10.4 AppNexus Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.10.5 AppNexus Recent Development

11.11 Acquisio

11.11.1 Acquisio Company Details

11.11.2 Acquisio Business Overview

11.11.3 Acquisio Ad Serving & Retargeting Platform Introduction

11.11.4 Acquisio Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.11.5 Acquisio Recent Development

11.12 Kenshoo

11.12.1 Kenshoo Company Details

11.12.2 Kenshoo Business Overview

11.12.3 Kenshoo Ad Serving & Retargeting Platform Introduction

11.12.4 Kenshoo Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.12.5 Kenshoo Recent Development

11.13 Adobe

11.13.1 Adobe Company Details

11.13.2 Adobe Business Overview

11.13.3 Adobe Ad Serving & Retargeting Platform Introduction

11.13.4 Adobe Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.13.5 Adobe Recent Development

11.14 StackAdapt

11.14.1 StackAdapt Company Details

11.14.2 StackAdapt Business Overview

11.14.3 StackAdapt Ad Serving & Retargeting Platform Introduction

11.14.4 StackAdapt Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.14.5 StackAdapt Recent Development

11.15 Centro

11.15.1 Centro Company Details

11.15.2 Centro Business Overview

11.15.3 Centro Ad Serving & Retargeting Platform Introduction

11.15.4 Centro Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.15.5 Centro Recent Development

11.16 Sprinklr

11.16.1 Sprinklr Company Details

11.16.2 Sprinklr Business Overview

11.16.3 Sprinklr Ad Serving & Retargeting Platform Introduction

11.16.4 Sprinklr Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.16.5 Sprinklr Recent Development

11.17 Sizmek

11.17.1 Sizmek Company Details

11.17.2 Sizmek Business Overview

11.17.3 Sizmek Ad Serving & Retargeting Platform Introduction

11.17.4 Sizmek Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.17.5 Sizmek Recent Development

11.18 MediaMath

11.18.1 MediaMath Company Details

11.18.2 MediaMath Business Overview

11.18.3 MediaMath Ad Serving & Retargeting Platform Introduction

11.18.4 MediaMath Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.18.5 MediaMath Recent Development

11.19 Quality Unit

11.19.1 Quality Unit Company Details

11.19.2 Quality Unit Business Overview

11.19.3 Quality Unit Ad Serving & Retargeting Platform Introduction

11.19.4 Quality Unit Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.19.5 Quality Unit Recent Development

11.20 The Trade Desk

11.20.1 The Trade Desk Company Details

11.20.2 The Trade Desk Business Overview

11.20.3 The Trade Desk Ad Serving & Retargeting Platform Introduction

11.20.4 The Trade Desk Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.20.5 The Trade Desk Recent Development

11.21 MonetizeMore

11.21.1 MonetizeMore Company Details

11.21.2 MonetizeMore Business Overview

11.21.3 MonetizeMore Ad Serving & Retargeting Platform Introduction

11.21.4 MonetizeMore Revenue in Ad Serving & Retargeting Platform Business (2020-2025)

11.21.5 MonetizeMore Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

TABLE OF FIGURES

List of Tables

Table 1. Global Ad Serving & Retargeting Platform Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Cloud-Based

Table 3. Key Players of On-Premises

Table 4. Global Ad Serving & Retargeting Platform Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 5. Global Ad Serving & Retargeting Platform Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 6. Global Ad Serving & Retargeting Platform Market Size by Region (2020-2025) & (US$ Million)

Table 7. Global Ad Serving & Retargeting Platform Market Share by Region (2020-2025)

Table 8. Global Ad Serving & Retargeting Platform Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 9. Global Ad Serving & Retargeting Platform Market Share by Region (2026-2031)

Table 10. Ad Serving & Retargeting Platform Market Trends

Table 11. Ad Serving & Retargeting Platform Market Drivers

Table 12. Ad Serving & Retargeting Platform Market Challenges

Table 13. Ad Serving & Retargeting Platform Market Restraints

Table 14. Global Ad Serving & Retargeting Platform Revenue by Players (2020-2025) & (US$ Million)

Table 15. Global Ad Serving & Retargeting Platform Market Share by Players (2020-2025)

Table 16. Global Top Ad Serving & Retargeting Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Serving & Retargeting Platform as of 2024)

Table 17. Ranking of Global Top Ad Serving & Retargeting Platform Companies by Revenue (US$ Million) in 2024

Table 18. Global 5 Largest Players Market Share by Ad Serving & Retargeting Platform Revenue (CR5 and HHI) & (2020-2025)

Table 19. Global Key Players of Ad Serving & Retargeting Platform, Headquarters and Area Served

Table 20. Global Key Players of Ad Serving & Retargeting Platform, Product and Application

Table 21. Global Key Players of Ad Serving & Retargeting Platform, Date of Enter into This Industry

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Ad Serving & Retargeting Platform Market Size by Type (2020-2025) & (US$ Million)

Table 24. Global Ad Serving & Retargeting Platform Revenue Market Share by Type (2020-2025)

Table 25. Global Ad Serving & Retargeting Platform Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 26. Global Ad Serving & Retargeting Platform Revenue Market Share by Type (2026-2031)

Table 27. Global Ad Serving & Retargeting Platform Market Size by Application (2020-2025) & (US$ Million)

Table 28. Global Ad Serving & Retargeting Platform Revenue Market Share by Application (2020-2025)

Table 29. Global Ad Serving & Retargeting Platform Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 30. Global Ad Serving & Retargeting Platform Revenue Market Share by Application (2026-2031)

Table 31. North America Ad Serving & Retargeting Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 32. North America Ad Serving & Retargeting Platform Market Size by Country (2020-2025) & (US$ Million)

Table 33. North America Ad Serving & Retargeting Platform Market Size by Country (2026-2031) & (US$ Million)

Table 34. Europe Ad Serving & Retargeting Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 35. Europe Ad Serving & Retargeting Platform Market Size by Country (2020-2025) & (US$ Million)

Table 36. Europe Ad Serving & Retargeting Platform Market Size by Country (2026-2031) & (US$ Million)

Table 37. Asia-Pacific Ad Serving & Retargeting Platform Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 38. Asia-Pacific Ad Serving & Retargeting Platform Market Size by Region (2020-2025) & (US$ Million)

Table 39. Asia-Pacific Ad Serving & Retargeting Platform Market Size by Region (2026-2031) & (US$ Million)

Table 40. Latin America Ad Serving & Retargeting Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 41. Latin America Ad Serving & Retargeting Platform Market Size by Country (2020-2025) & (US$ Million)

Table 42. Latin America Ad Serving & Retargeting Platform Market Size by Country (2026-2031) & (US$ Million)

Table 43. Middle East & Africa Ad Serving & Retargeting Platform Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 44. Middle East & Africa Ad Serving & Retargeting Platform Market Size by Country (2020-2025) & (US$ Million)

Table 45. Middle East & Africa Ad Serving & Retargeting Platform Market Size by Country (2026-2031) & (US$ Million)

Table 46. Facebook Company Details

Table 47. Facebook Business Overview

Table 48. Facebook Ad Serving & Retargeting Platform Product

Table 49. Facebook Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 50. Facebook Recent Development

Table 51. Google Company Details

Table 52. Google Business Overview

Table 53. Google Ad Serving & Retargeting Platform Product

Table 54. Google Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 55. Google Recent Development

Table 56. Criteo Company Details

Table 57. Criteo Business Overview

Table 58. Criteo Ad Serving & Retargeting Platform Product

Table 59. Criteo Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 60. Criteo Recent Development

Table 61. AdRoll Company Details

Table 62. AdRoll Business Overview

Table 63. AdRoll Ad Serving & Retargeting Platform Product

Table 64. AdRoll Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 65. AdRoll Recent Development

Table 66. LinkedIn Company Details

Table 67. LinkedIn Business Overview

Table 68. LinkedIn Ad Serving & Retargeting Platform Product

Table 69. LinkedIn Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 70. LinkedIn Recent Development

Table 71. Twitter Company Details

Table 72. Twitter Business Overview

Table 73. Twitter Ad Serving & Retargeting Platform Product

Table 74. Twitter Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 75. Twitter Recent Development

Table 76. Marin Software Company Details

Table 77. Marin Software Business Overview

Table 78. Marin Software Ad Serving & Retargeting Platform Product

Table 79. Marin Software Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 80. Marin Software Recent Development

Table 81. Terminus Company Details

Table 82. Terminus Business Overview

Table 83. Terminus Ad Serving & Retargeting Platform Product

Table 84. Terminus Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 85. Terminus Recent Development

Table 86. OpenX Company Details

Table 87. OpenX Business Overview

Table 88. OpenX Ad Serving & Retargeting Platform Product

Table 89. OpenX Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 90. OpenX Recent Development

Table 91. AppNexus Company Details

Table 92. AppNexus Business Overview

Table 93. AppNexus Ad Serving & Retargeting Platform Product

Table 94. AppNexus Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 95. AppNexus Recent Development

Table 96. Acquisio Company Details

Table 97. Acquisio Business Overview

Table 98. Acquisio Ad Serving & Retargeting Platform Product

Table 99. Acquisio Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 100. Acquisio Recent Development

Table 101. Kenshoo Company Details

Table 102. Kenshoo Business Overview

Table 103. Kenshoo Ad Serving & Retargeting Platform Product

Table 104. Kenshoo Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 105. Kenshoo Recent Development

Table 106. Adobe Company Details

Table 107. Adobe Business Overview

Table 108. Adobe Ad Serving & Retargeting Platform Product

Table 109. Adobe Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 110. Adobe Recent Development

Table 111. StackAdapt Company Details

Table 112. StackAdapt Business Overview

Table 113. StackAdapt Ad Serving & Retargeting Platform Product

Table 114. StackAdapt Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 115. StackAdapt Recent Development

Table 116. Centro Company Details

Table 117. Centro Business Overview

Table 118. Centro Ad Serving & Retargeting Platform Product

Table 119. Centro Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 120. Centro Recent Development

Table 121. Sprinklr Company Details

Table 122. Sprinklr Business Overview

Table 123. Sprinklr Ad Serving & Retargeting Platform Product

Table 124. Sprinklr Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 125. Sprinklr Recent Development

Table 126. Sizmek Company Details

Table 127. Sizmek Business Overview

Table 128. Sizmek Ad Serving & Retargeting Platform Product

Table 129. Sizmek Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 130. Sizmek Recent Development

Table 131. MediaMath Company Details

Table 132. MediaMath Business Overview

Table 133. MediaMath Ad Serving & Retargeting Platform Product

Table 134. MediaMath Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 135. MediaMath Recent Development

Table 136. Quality Unit Company Details

Table 137. Quality Unit Business Overview

Table 138. Quality Unit Ad Serving & Retargeting Platform Product

Table 139. Quality Unit Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 140. Quality Unit Recent Development

Table 141. The Trade Desk Company Details

Table 142. The Trade Desk Business Overview

Table 143. The Trade Desk Ad Serving & Retargeting Platform Product

Table 144. The Trade Desk Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 145. The Trade Desk Recent Development

Table 146. MonetizeMore Company Details

Table 147. MonetizeMore Business Overview

Table 148. MonetizeMore Ad Serving & Retargeting Platform Product

Table 149. MonetizeMore Revenue in Ad Serving & Retargeting Platform Business (2020-2025) & (US$ Million)

Table 150. MonetizeMore Recent Development

Table 151. Research Programs/Design for This Report

Table 152. Key Data Information from Secondary Sources

Table 153. Key Data Information from Primary Sources

Table 154. Authors List of This Report

List of Figures

Figure 1. Ad Serving & Retargeting Platform Picture

Figure 2. Global Ad Serving & Retargeting Platform Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Ad Serving & Retargeting Platform Market Share by Type: 2024 VS 2031

Figure 4. Cloud-Based Features

Figure 5. On-Premises Features

Figure 6. Global Ad Serving & Retargeting Platform Market Size by Application (2020-2031) & (US$ Million)

Figure 7. Global Ad Serving & Retargeting Platform Market Share by Application: 2024 VS 2031

Figure 8. SMEs Case Studies

Figure 9. Large Enterprises Case Studies

Figure 10. Individuals Case Studies

Figure 11. Ad Serving & Retargeting Platform Report Years Considered

Figure 12. Global Ad Serving & Retargeting Platform Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 13. Global Ad Serving & Retargeting Platform Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 14. Global Ad Serving & Retargeting Platform Market Share by Region: 2024 VS 2031

Figure 15. Global Ad Serving & Retargeting Platform Market Share by Players in 2024

Figure 16. Global Top Ad Serving & Retargeting Platform Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Serving & Retargeting Platform as of 2024)

Figure 17. The Top 10 and 5 Players Market Share by Ad Serving & Retargeting Platform Revenue in 2024

Figure 18. North America Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 19. North America Ad Serving & Retargeting Platform Market Share by Country (2020-2031)

Figure 20. United States Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 21. Canada Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 22. Europe Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 23. Europe Ad Serving & Retargeting Platform Market Share by Country (2020-2031)

Figure 24. Germany Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 25. France Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. U.K. Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. Italy Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 28. Russia Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. Nordic Countries Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. Asia-Pacific Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 31. Asia-Pacific Ad Serving & Retargeting Platform Market Share by Region (2020-2031)

Figure 32. China Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. Japan Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. South Korea Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. Southeast Asia Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. India Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Australia Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. Latin America Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 39. Latin America Ad Serving & Retargeting Platform Market Share by Country (2020-2031)

Figure 40. Mexico Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Brazil Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Middle East & Africa Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 43. Middle East & Africa Ad Serving & Retargeting Platform Market Share by Country (2020-2031)

Figure 44. Turkey Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. Saudi Arabia Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. UAE Ad Serving & Retargeting Platform Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 47. Facebook Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 48. Google Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 49. Criteo Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 50. AdRoll Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 51. LinkedIn Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 52. Twitter Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 53. Marin Software Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 54. Terminus Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 55. OpenX Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 56. AppNexus Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 57. Acquisio Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 58. Kenshoo Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 59. Adobe Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 60. StackAdapt Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 61. Centro Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 62. Sprinklr Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 63. Sizmek Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 64. MediaMath Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 65. Quality Unit Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 66. The Trade Desk Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 67. MonetizeMore Revenue Growth Rate in Ad Serving & Retargeting Platform Business (2020-2025)

Figure 68. Bottom-up and Top-down Approaches for This Report

Figure 69. Data Triangulation

Figure 70. Key Executives Interviewed

KEY QUESTIONS ADDRESSED BY THE REPORT

What was the global market size of Ad Serving & Retargeting Platform in 2025? zhanKai

The global market size of Ad Serving & Retargeting Platform in 2025 was 2216 Million USD.

Which companies rank high in the global Ad Serving & Retargeting Platform market? shouQi

What is the annual compound growth rate of the global Ad Serving & Retargeting Platform market size from 2025 to 2031? shouQi

Which region is expected to have the highest market share? shouQi

What was the global market size of Ad Serving & Retargeting Platform in 2031? shouQi

Related Reports

Ad Serving & Retargeting Platform - Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032
The global market for Ad Serving & Retargeting Platform was estimated to be worth US$ 2216 million in 2025 and is projected to reach US$ 5122 million, growing at a CAGR of 12.9% from 2026 to 2032.
Published Date: 2026-07-14
Pages: 151
USD 3950.00
(Single User License)
Global Ad Serving & Retargeting Platform Market Research Report 2026
The global Ad Serving & Retargeting Platform market was valued at US$ 2216 million in 2025 and is anticipated to reach US$ 5122 million by 2032, at a CAGR of 12.9% from 2026 to 2032.
Published Date: 2026-04-21
Pages: 151
USD 2900.00
(Single User License)
Global Ad Serving & Retargeting Platform Market Outlook, In‑Depth Analysis & Forecast to 2031
The global Ad Serving & Retargeting Platform market is projected to grow from US$ 1985 million in 2024 to US$ 4589 million by 2031, at a CAGR of 12.9% (2025-2031), driven by critical product segments and diverse end‑use applications.
Published Date: 2025-10-23
Pages: 161
USD 4900.00
(Single User License)
Ad Serving & Retargeting Platform- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
The global market for Ad Serving & Retargeting Platform was estimated to be worth US$ 1985 million in 2024 and is forecast to a readjusted size of US$ 4589 million by 2031 with a CAGR of 12.9% during the forecast period 2025-2031.
Published Date: 2025-02-20
Pages: 158
USD 3950.00
(Single User License)
Global Ad Serving & Retargeting Platform Market Insights, Forecast to 2030
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.
Published Date: 2024-04-16
Pages: 128
USD 4900.00
(Single User License)
Global Ad Serving & Retargeting Platform Market Research Report 2024
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.
Published Date: 2024-01-17
Pages: 100
USD 2900.00
(Single User License)

Ad Serving & Retargeting Platform - Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032
The global market for Ad Serving & Retargeting Platform was estimated to be worth US$ 2216 million in 2025 and is projected to reach US$ 5122 million, growing at a CAGR of 12.9% from 2026 to 2032.
Published: 2026-07-14
Pages: 151
USD 3950.00 (Single User License)
Global Ad Serving & Retargeting Platform Market Research Report 2026
The global Ad Serving & Retargeting Platform market was valued at US$ 2216 million in 2025 and is anticipated to reach US$ 5122 million by 2032, at a CAGR of 12.9% from 2026 to 2032.
Published: 2026-04-21
Pages: 151
USD 2900.00 (Single User License)
Global Ad Serving & Retargeting Platform Market Outlook, In‑Depth Analysis & Forecast to 2031
The global Ad Serving & Retargeting Platform market is projected to grow from US$ 1985 million in 2024 to US$ 4589 million by 2031, at a CAGR of 12.9% (2025-2031), driven by critical product segments and diverse end‑use applications.
Published: 2025-10-23
Pages: 161
USD 4900.00 (Single User License)
Ad Serving & Retargeting Platform- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
The global market for Ad Serving & Retargeting Platform was estimated to be worth US$ 1985 million in 2024 and is forecast to a readjusted size of US$ 4589 million by 2031 with a CAGR of 12.9% during the forecast period 2025-2031.
Published: 2025-02-20
Pages: 158
USD 3950.00 (Single User License)
Global Ad Serving & Retargeting Platform Market Insights, Forecast to 2030
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.
Published: 2024-04-16
Pages: 128
USD 4900.00 (Single User License)
Global Ad Serving & Retargeting Platform Market Research Report 2024
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.
Published: 2024-01-17
Pages: 100
USD 2900.00 (Single User License)