Industry: Service & Software
Published Date: 2024-01-17
Pages: 100 Pages
Report ld: 2273234
Request Sample
Customized Report
Ad Serving & Retargeting Platform Market Size(US$)

CAGR 2024-2030
12.9%
Market Size,2030
USD 3,684
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.
Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their website.
The global Ad Serving & Retargeting Platform market was valued at US$ 1549.1 million in 2023 and is anticipated to reach US$ 3684 million by 2030, witnessing a CAGR of 12.9% during the forecast period 2024-2030.
Americas is the largest Retargeting Software market with about 52% market share. Europe is follower, accounting for about 31% market share.
The key players are AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. Top 5 companies occupied about 76% market share.
This report aims to provide a comprehensive presentation of the global market for Ad Serving & Retargeting Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Serving & Retargeting Platform.
MARKET SEGMENTATION
REPORT SCOPE
The Ad Serving & Retargeting Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Ad Serving & Retargeting Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Serving & Retargeting Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
CHAPTER OUTLINE
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Serving & Retargeting Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Ad Serving & Retargeting Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-Based
1.2.3 On-Premises
1.3 Market by Application
1.3.1 Global Ad Serving & Retargeting Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 SMEs
1.3.3 Large Enterprises
1.3.4 Individuals
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Ad Serving & Retargeting Platform Market Perspective (2019-2030)
2.2 Ad Serving & Retargeting Platform Growth Trends by Region
2.2.1 Global Ad Serving & Retargeting Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Ad Serving & Retargeting Platform Historic Market Size by Region (2019-2024)
2.2.3 Ad Serving & Retargeting Platform Forecasted Market Size by Region (2025-2030)
2.3 Ad Serving & Retargeting Platform Market Dynamics
2.3.1 Ad Serving & Retargeting Platform Industry Trends
2.3.2 Ad Serving & Retargeting Platform Market Drivers
2.3.3 Ad Serving & Retargeting Platform Market Challenges
2.3.4 Ad Serving & Retargeting Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Ad Serving & Retargeting Platform Players by Revenue
3.1.1 Global Top Ad Serving & Retargeting Platform Players by Revenue (2019-2024)
3.1.2 Global Ad Serving & Retargeting Platform Revenue Market Share by Players (2019-2024)
3.2 Global Ad Serving & Retargeting Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Ad Serving & Retargeting Platform Revenue
3.4 Global Ad Serving & Retargeting Platform Market Concentration Ratio
3.4.1 Global Ad Serving & Retargeting Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Ad Serving & Retargeting Platform Revenue in 2023
3.5 Ad Serving & Retargeting Platform Key Players Head office and Area Served
3.6 Key Players Ad Serving & Retargeting Platform Product Solution and Service
3.7 Date of Enter into Ad Serving & Retargeting Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Serving & Retargeting Platform Breakdown Data by Type
4.1 Global Ad Serving & Retargeting Platform Historic Market Size by Type (2019-2024)
4.2 Global Ad Serving & Retargeting Platform Forecasted Market Size by Type (2025-2030)
5 Ad Serving & Retargeting Platform Breakdown Data by Application
5.1 Global Ad Serving & Retargeting Platform Historic Market Size by Application (2019-2024)
5.2 Global Ad Serving & Retargeting Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Ad Serving & Retargeting Platform Market Size (2019-2030)
6.2 North America Ad Serving & Retargeting Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Ad Serving & Retargeting Platform Market Size by Country (2019-2024)
6.4 North America Ad Serving & Retargeting Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Ad Serving & Retargeting Platform Market Size (2019-2030)
7.2 Europe Ad Serving & Retargeting Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Ad Serving & Retargeting Platform Market Size by Country (2019-2024)
7.4 Europe Ad Serving & Retargeting Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Ad Serving & Retargeting Platform Market Size (2019-2030)
8.2 Asia-Pacific Ad Serving & Retargeting Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Ad Serving & Retargeting Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Ad Serving & Retargeting Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Ad Serving & Retargeting Platform Market Size (2019-2030)
9.2 Latin America Ad Serving & Retargeting Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Ad Serving & Retargeting Platform Market Size by Country (2019-2024)
9.4 Latin America Ad Serving & Retargeting Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Ad Serving & Retargeting Platform Market Size (2019-2030)
10.2 Middle East & Africa Ad Serving & Retargeting Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Ad Serving & Retargeting Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Ad Serving & Retargeting Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Facebook
11.1.1 Facebook Company Detail
11.1.2 Facebook Business Overview
11.1.3 Facebook Ad Serving & Retargeting Platform Introduction
11.1.4 Facebook Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.1.5 Facebook Recent Development
11.2 Google
11.2.1 Google Company Detail
11.2.2 Google Business Overview
11.2.3 Google Ad Serving & Retargeting Platform Introduction
11.2.4 Google Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.2.5 Google Recent Development
11.3 Criteo
11.3.1 Criteo Company Detail
11.3.2 Criteo Business Overview
11.3.3 Criteo Ad Serving & Retargeting Platform Introduction
11.3.4 Criteo Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.3.5 Criteo Recent Development
11.4 AdRoll
11.4.1 AdRoll Company Detail
11.4.2 AdRoll Business Overview
11.4.3 AdRoll Ad Serving & Retargeting Platform Introduction
11.4.4 AdRoll Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.4.5 AdRoll Recent Development
11.5 LinkedIn
11.5.1 LinkedIn Company Detail
11.5.2 LinkedIn Business Overview
11.5.3 LinkedIn Ad Serving & Retargeting Platform Introduction
11.5.4 LinkedIn Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.5.5 LinkedIn Recent Development
11.6 Twitter
11.6.1 Twitter Company Detail
11.6.2 Twitter Business Overview
11.6.3 Twitter Ad Serving & Retargeting Platform Introduction
11.6.4 Twitter Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.6.5 Twitter Recent Development
11.7 Marin Software
11.7.1 Marin Software Company Detail
11.7.2 Marin Software Business Overview
11.7.3 Marin Software Ad Serving & Retargeting Platform Introduction
11.7.4 Marin Software Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.7.5 Marin Software Recent Development
11.8 Terminus
11.8.1 Terminus Company Detail
11.8.2 Terminus Business Overview
11.8.3 Terminus Ad Serving & Retargeting Platform Introduction
11.8.4 Terminus Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.8.5 Terminus Recent Development
11.9 OpenX
11.9.1 OpenX Company Detail
11.9.2 OpenX Business Overview
11.9.3 OpenX Ad Serving & Retargeting Platform Introduction
11.9.4 OpenX Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.9.5 OpenX Recent Development
11.10 AppNexus
11.10.1 AppNexus Company Detail
11.10.2 AppNexus Business Overview
11.10.3 AppNexus Ad Serving & Retargeting Platform Introduction
11.10.4 AppNexus Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.10.5 AppNexus Recent Development
11.11 Acquisio
11.11.1 Acquisio Company Detail
11.11.2 Acquisio Business Overview
11.11.3 Acquisio Ad Serving & Retargeting Platform Introduction
11.11.4 Acquisio Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.11.5 Acquisio Recent Development
11.12 Kenshoo
11.12.1 Kenshoo Company Detail
11.12.2 Kenshoo Business Overview
11.12.3 Kenshoo Ad Serving & Retargeting Platform Introduction
11.12.4 Kenshoo Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.12.5 Kenshoo Recent Development
11.13 Adobe
11.13.1 Adobe Company Detail
11.13.2 Adobe Business Overview
11.13.3 Adobe Ad Serving & Retargeting Platform Introduction
11.13.4 Adobe Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.13.5 Adobe Recent Development
11.14 StackAdapt
11.14.1 StackAdapt Company Detail
11.14.2 StackAdapt Business Overview
11.14.3 StackAdapt Ad Serving & Retargeting Platform Introduction
11.14.4 StackAdapt Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.14.5 StackAdapt Recent Development
11.15 Centro
11.15.1 Centro Company Detail
11.15.2 Centro Business Overview
11.15.3 Centro Ad Serving & Retargeting Platform Introduction
11.15.4 Centro Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.15.5 Centro Recent Development
11.16 Sprinklr
11.16.1 Sprinklr Company Detail
11.16.2 Sprinklr Business Overview
11.16.3 Sprinklr Ad Serving & Retargeting Platform Introduction
11.16.4 Sprinklr Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.16.5 Sprinklr Recent Development
11.17 Sizmek
11.17.1 Sizmek Company Detail
11.17.2 Sizmek Business Overview
11.17.3 Sizmek Ad Serving & Retargeting Platform Introduction
11.17.4 Sizmek Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.17.5 Sizmek Recent Development
11.18 MediaMath
11.18.1 MediaMath Company Detail
11.18.2 MediaMath Business Overview
11.18.3 MediaMath Ad Serving & Retargeting Platform Introduction
11.18.4 MediaMath Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.18.5 MediaMath Recent Development
11.19 Quality Unit
11.19.1 Quality Unit Company Detail
11.19.2 Quality Unit Business Overview
11.19.3 Quality Unit Ad Serving & Retargeting Platform Introduction
11.19.4 Quality Unit Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.19.5 Quality Unit Recent Development
11.20 The Trade Desk
11.20.1 The Trade Desk Company Detail
11.20.2 The Trade Desk Business Overview
11.20.3 The Trade Desk Ad Serving & Retargeting Platform Introduction
11.20.4 The Trade Desk Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.20.5 The Trade Desk Recent Development
11.21 MonetizeMore
11.21.1 MonetizeMore Company Detail
11.21.2 MonetizeMore Business Overview
11.21.3 MonetizeMore Ad Serving & Retargeting Platform Introduction
11.21.4 MonetizeMore Revenue in Ad Serving & Retargeting Platform Business (2019-2024)
11.21.5 MonetizeMore Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
Related Reports
The global market for Ad Serving & Retargeting Platform was estimated to be worth US$ 2216 million in 2025 and is projected to reach US$ 5122 million, growing at a CAGR of 12.9% from 2026 to 2032.
Published Date: 2026-07-14
Pages: 151
USD 3950.00
(Single User License)
The global Ad Serving & Retargeting Platform market was valued at US$ 2216 million in 2025 and is anticipated to reach US$ 5122 million by 2032, at a CAGR of 12.9% from 2026 to 2032.
Published Date: 2026-04-21
Pages: 151
USD 2900.00
(Single User License)
The global Ad Serving & Retargeting Platform market is projected to grow from US$ 1985 million in 2024 to US$ 4589 million by 2031, at a CAGR of 12.9% (2025-2031), driven by critical product segments and diverse end‑use applications.
Published Date: 2025-10-23
Pages: 161
USD 4900.00
(Single User License)
The global market for Ad Serving & Retargeting Platform was estimated to be worth US$ 1985 million in 2024 and is forecast to a readjusted size of US$ 4589 million by 2031 with a CAGR of 12.9% during the forecast period 2025-2031.
Published Date: 2025-02-20
Pages: 158
USD 3950.00
(Single User License)
The global market for Ad Serving & Retargeting Platform was valued at US$ 1985 million in the year 2024 and is projected to reach a revised size of US$ 4589 million by 2031, growing at a CAGR of 12.9% during the forecast period.
Published Date: 2025-02-20
Pages: 109
USD 2900.00
(Single User License)
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.
Published Date: 2024-04-16
Pages: 128
USD 4900.00
(Single User License)
The global market for Ad Serving & Retargeting Platform was estimated to be worth US$ 2216 million in 2025 and is projected to reach US$ 5122 million, growing at a CAGR of 12.9% from 2026 to 2032.
Published: 2026-07-14
Pages: 151
The global Ad Serving & Retargeting Platform market was valued at US$ 2216 million in 2025 and is anticipated to reach US$ 5122 million by 2032, at a CAGR of 12.9% from 2026 to 2032.
Published: 2026-04-21
Pages: 151
The global Ad Serving & Retargeting Platform market is projected to grow from US$ 1985 million in 2024 to US$ 4589 million by 2031, at a CAGR of 12.9% (2025-2031), driven by critical product segments and diverse end‑use applications.
Published: 2025-10-23
Pages: 161
The global market for Ad Serving & Retargeting Platform was estimated to be worth US$ 1985 million in 2024 and is forecast to a readjusted size of US$ 4589 million by 2031 with a CAGR of 12.9% during the forecast period 2025-2031.
Published: 2025-02-20
Pages: 158
The global market for Ad Serving & Retargeting Platform was valued at US$ 1985 million in the year 2024 and is projected to reach a revised size of US$ 4589 million by 2031, growing at a CAGR of 12.9% during the forecast period.
Published: 2025-02-20
Pages: 109
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.
Published: 2024-04-16
Pages: 128
REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
REPORT SCOPE
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
INTEREST IN THIS REPORT?
Get A Free Sample
Request For Quotation
OR
NEED A CUSTOMIZED REPORT?
Customized Report
Request Sample
Pre-Order Enquiry
Add to Cart
Buy Now