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Licensed Figure- Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032
Industry: Consumer Goods
Published Date: 2026-02-11
Pages: 137 Pages
Report ld: 5961538
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Licensed Figure Market Size(US$)
CAGR 2026-2032
10.6%
Market Size,2032
USD 18,370
Million
Market Snapshot
Market Size in 2026 (Value)
US$ 10,060 million
Market Forecast in 2032(Value)
US$ 18,370 million
CAGR
10.6%
Years Considered
2021-2032
Base Year
2026
Forecast Period
2026-2032
Source: Secondary research, interviews with experts, and QYResearch analysis
The global market for Licensed Figure was estimated to be worth US$ 9188 million in 2025 and is projected to reach US$ 18370 million, growing at a CAGR of 10.6% from 2026 to 2032.
The potential shifts in the 2025 U.S. tariff framework pose substantial volatility risks to global markets. This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Licensed Figure cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Licensed figures are physical or digital three-dimensional character products whose designs, likenesses, or visual elements are authorized by intellectual property (IP) owners from films, TV, animation, comics, games, sports, celebrities, brands, or cultural institutions, and produced by toy/collectible manufacturers or studios under formal licensing agreements for retail, promotional, or premium collectible purposes.
The licensed figure industry chain starts upstream with IP creators/owners (film studios, animation houses, game developers, sports leagues, celebrities, brand owners), designers, sculptors, mold makers, raw material suppliers (plastics, resins, metals, packaging, paints) and licensing agencies; flows into midstream figure manufacturers and OEM/ODM plants that handle product design, prototyping, tooling, molding, painting, assembly, quality control and packaging under licensing contracts; and ends downstream with brand owners, distributors, e-commerce platforms, specialty/hobby shops, mass retailers, theme parks, events, and end consumers such as kids, fans, core collectors, and corporate buyers worldwide.
Globally, projects under construction and planned in the licensed figure space mainly include capacity expansion and automation upgrades of figure manufacturing plants in China and Southeast Asia, new smart factories integrating robotics and digital QC for high-precision collectibles, the launch of vertically integrated licensing–to–DTC e-commerce operations by major IP owners, new regional distribution centers in North America and Europe for faster delivery, and cross-border e-commerce infrastructure, together with numerous new IP-based product lines and collaborations between studios, toy companies, fashion brands, artists, and sports leagues targeting anime, game, movie, and art-toy-oriented collectors.
2024 Global Market sales Volume: 350 million units, Average Global Market Price: USD 25 per unit, Market Average Gross Profit Margin: 35%.
The global licensed figure market has grown steadily due to the rapid expansion of entertainment IP ecosystems, the globalization of anime and gaming culture, and rising consumer willingness to purchase character-based products for both play and collection. Growth is driven by strong releases in movies, TV, anime, and games, which continuously refresh demand for character figures across mass-market toys and premium collectibles. Regionally, North America remains a core market with deep Hollywood IP resources and a mature retail structure, while Asia-Pacific—particularly Japan, China, and South Korea—leads in anime- and game-driven figure consumption and collector culture. Europe shows stable but more fragmented demand, with strong sales linked to major film franchises, football clubs, and cultural brand collaborations. Opportunities are emerging from digital-physical integration, such as app-linked figures, collectible drops tied to virtual events, and new licensing channels from streaming platforms and virtual influencers. Demand for premium figures, resin statues, and limited-edition art toys is rising as adult collectors increase their spending power and seek higher craftsmanship and exclusivity.
However, the market faces risks, including overdependency on blockbuster IP releases, short product life cycles tied to seasonal content cycles, and increasing regulatory scrutiny over safety standards and environmental compliance. Manufacturing challenges such as rising labor costs, hand-painting labor shortages, and pressure for sustainable materials also affect profitability. Meanwhile, market saturation in certain genres—especially mainstream superhero and anime categories—creates volatility in retail performance. Key trends include the shift toward DTC e-commerce by figure brands, rapid adoption of AI-assisted sculpting and digital modeling, and personalization features that allow fans to customize poses or accessories. The competitive landscape is divided between global toy giants dominating mass-market figures and specialized collectible companies leading the high-end segment, while Chinese and Southeast Asian OEMs continue to strengthen their capabilities and move up the value chain. As consumer fandom communities deepen and cross-border e-commerce expands, the licensed figure market is expected to maintain a positive long-term trajectory with growing segmentation between play-oriented products and adult collector-focused premium offerings.
This report provides a comprehensive view of the global market for Licensed Figure, covering total sales volume, sales revenue, pricing, the market share and ranking of key companies, along with analyses by region & country, by Type, and by IP Source.
The Licensed Figure market size, estimations, and forecasts are presented in terms of sales volume (K Units) and revenue ($ millions), with 2025 as the base year and historical and forecast data from 2021 to 2032. The report combines quantitative and qualitative analysis to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current marketplace, and make informed business decisions regarding Licensed Figure.
MARKET SEGMENTATION
By Company
- Hasbro
- Mattel
- Bandai Namco Entertainment
- The LEGO Group
- Spin Master
- Funko
- Tomy Company, Ltd
- Good Smile Company
- McFarlane Toys
- Diamond Select Toys
- Kotobukiya Co., Ltd.
- Max Factory
- Kaiyodo Co., Ltd
- Mezco Toyz
- Sideshow Collectibles
- Pop Mart International
- Threezero
Consumption by Region
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Segment by Type
- PVC / ABS Mass-Production
- Resin / Polystone Statues and Busts
- Die-Cast Metal Figures and Hybrid
- Soft Vinyl, Plush-Integrated or Mixed
Segment by Application
- Movie & TV Series-Based Licensed Figures
- Anime / Manga / Cartoon-Based Licensed Figures
- Game & Esports Character Figures
- Sports, Celebrity, Brand & Cultural IP Figures
Segment by Category
- Non-Articulated
- Articulated Action
Segment by Division
- Mass-Market Kids’ Figures (Low Price, High Volume)
- Mid-Range Collector Figures (Hobby Grade)
- Premium / High-End Collectible Figures and Statues
- Limited-Edition / Luxury Art-Toy Figures
CHAPTER OUTLINE
Chapter 1: Introduces the scope of the report and the global market size (value, volume, and price). It also summarizes market dynamics and Recent Developments; identifies key drivers and restraints; outlines challenges and risks for manufacturers; reviews relevant industry policies and U.S. tariff implications.
Chapter 2: Provides a detailed analysis of the Licensed Figure manufacturers' competitive landscape—including pricing, sales and revenue shares, Recent Developments plans, and mergers and acquisitions (M&A).
Chapter 3: Analyzes market segmentation by Type, presenting the size and growth potential of each segment to help readers identify blue-ocean opportunities.
Chapter 4: Analyzes market segmentation by IP Source, presenting the size and growth potential of each downstream segment to help readers identify blue-ocean opportunities.
Chapter 5: Presents Licensed Figure sales and revenue at the regional level. It offers a quantitative assessment of market size and growth potential by region and summarizes market development, future prospects, addressable space, and country-level market size worldwide.
Chapter 6: Presents Licensed Figure sales and revenue at the country level. It provides segmented data by Type and by IP Source for each country/region.
Chapter 7: Profiles key players, detailing the main companies' product sales, revenue, pricing, gross margin, product portfolios, Recent Developments, etc.
Chapter 8: Analyzes the industry value chain, including upstream suppliers and downstream applications/customers.
Chapter 9: Conclusion.
QYRESEARCH'S STRENGTHS
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TABLE OF CONTENTS
1 Market Overview
1.1 Licensed Figure Product Introduction
1.2 Global Licensed Figure Market Size Forecast
1.2.1 Global Licensed Figure Sales Value (2021–2032)
1.2.2 Global Licensed Figure Sales Volume (2021–2032)
1.2.3 Global Licensed Figure Sales Price (2021–2032)
1.3 Licensed Figure Market Trends & Drivers
1.3.1 Licensed Figure Industry Trends
1.3.2 Licensed Figure Market Drivers & Opportunities
1.3.3 Licensed Figure Market Challenges
1.3.4 Licensed Figure Market Restraints
1.3.5 Impact of U.S. Tariffs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Licensed Figure Players Revenue Ranking (2025)
2.2 Global Licensed Figure Revenue by Company (2021–2026)
2.3 Global Licensed Figure Sales Volume Ranking of Players (2025)
2.4 Global Licensed Figure Sales Volume by Company (2021–2026)
2.5 Global Licensed Figure Average Price by Company (2021–2026)
2.6 Key Manufacturers Licensed Figure Manufacturing Base and Headquarters
2.7 Key Manufacturers Licensed Figure Product Offerings
2.8 Key Manufacturers Start of Mass Production of Licensed Figure
2.9 Licensed Figure Market Competitive Analysis
2.9.1 Licensed Figure Market Concentration Rate (2021–2026)
2.9.2 Global 5 and 10 Largest Manufacturers by Licensed Figure Revenue in 2025
2.9.3 Global Companies by Tier (Tier 1, Tier 2, Tier 3), based on Licensed Figure revenue, 2025
2.10 Mergers & Acquisitions and Expansion
3 Segmentation Licensed Figure Market Classification
3.1 Introduction by Type
3.1.1 PVC / ABS Mass-Production
3.1.2 Resin / Polystone Statues and Busts
3.1.3 Die-Cast Metal Figures and Hybrid
3.1.4 Soft Vinyl, Plush-Integrated or Mixed
3.1.5 Global Licensed Figure Sales Value by Type
3.1.5.1 Global Licensed Figure Sales Value by Type (2021 vs 2025 vs 2032)
3.1.5.2 Global Licensed Figure Sales Value, by Type (2021–2032)
3.1.5.3 Global Licensed Figure Sales Value, by Type (%), 2021–2032
3.1.6 Global Licensed Figure Sales Volume by Type
3.1.6.1 Global Licensed Figure Sales Volume by Type (2021 vs 2025 vs 2032)
3.1.6.2 Global Licensed Figure Sales Volume, by Type (2021–2032)
3.1.6.3 Global Licensed Figure Sales Volume, by Type (%), 2021–2032
3.1.7 Global Licensed Figure Average Price by Type (2021–2032)
3.2 Introduction by Articulation
3.2.1 Non-Articulated
3.2.2 Articulated Action
3.2.3 Global Licensed Figure Sales Value by Articulation
3.2.3.1 Global Licensed Figure Sales Value by Articulation (2021 vs 2025 vs 2032)
3.2.3.2 Global Licensed Figure Sales Value, by Articulation (2021–2032)
3.2.3.3 Global Licensed Figure Sales Value, by Articulation (%), 2021–2032
3.2.4 Global Licensed Figure Sales Volume by Articulation
3.2.4.1 Global Licensed Figure Sales Volume by Articulation (2021 vs 2025 vs 2032)
3.2.4.2 Global Licensed Figure Sales Volume, by Articulation (2021–2032)
3.2.4.3 Global Licensed Figure Sales Volume, by Articulation (%), 2021–2032
3.2.5 Global Licensed Figure Average Price by Articulation (2021–2032)
3.3 Introduction by Price / Positioning
3.3.1 Mass-Market Kids’ Figures (Low Price, High Volume)
3.3.2 Mid-Range Collector Figures (Hobby Grade)
3.3.3 Premium / High-End Collectible Figures and Statues
3.3.4 Limited-Edition / Luxury Art-Toy Figures
3.3.5 Global Licensed Figure Sales Value by Price / Positioning
3.3.5.1 Global Licensed Figure Sales Value by Price / Positioning (2021 vs 2025 vs 2032)
3.3.5.2 Global Licensed Figure Sales Value, by Price / Positioning (2021–2032)
3.3.5.3 Global Licensed Figure Sales Value, by Price / Positioning (%), 2021–2032
3.3.6 Global Licensed Figure Sales Volume by Price / Positioning
3.3.6.1 Global Licensed Figure Sales Volume by Price / Positioning (2021 vs 2025 vs 2032)
3.3.6.2 Global Licensed Figure Sales Volume, by Price / Positioning (2021–2032)
3.3.6.3 Global Licensed Figure Sales Volume, by Price / Positioning (%), 2021–2032
3.3.7 Global Licensed Figure Average Price by Price / Positioning (2021–2032)
3.4 Introduction by End User
3.4.1 Children (Preschool & School-Age)
3.4.2 Teenagers & Young Adults
3.4.3 Adult Core Collectors
3.4.4 Corporate / Institutional Buyers
3.4.5 Global Licensed Figure Sales Value by End User
3.4.5.1 Global Licensed Figure Sales Value by End User (2021 vs 2025 vs 2032)
3.4.5.2 Global Licensed Figure Sales Value, by End User (2021–2032)
3.4.5.3 Global Licensed Figure Sales Value, by End User (%), 2021–2032
3.4.6 Global Licensed Figure Sales Volume by End User
3.4.6.1 Global Licensed Figure Sales Volume by End User (2021 vs 2025 vs 2032)
3.4.6.2 Global Licensed Figure Sales Volume, by End User (2021–2032)
3.4.6.3 Global Licensed Figure Sales Volume, by End User (%), 2021–2032
3.4.7 Global Licensed Figure Average Price by End User (2021–2032)
4 Segmentation by IP Source
4.1 Introduction by IP Source
4.1.1 Movie & TV Series-Based Licensed Figures
4.1.2 Anime / Manga / Cartoon-Based Licensed Figures
4.1.3 Game & Esports Character Figures
4.1.4 Sports, Celebrity, Brand & Cultural IP Figures
4.2 Global Licensed Figure Sales Value by IP Source
4.2.1 Global Licensed Figure Sales Value by IP Source (2021 vs 2025 vs 2032)
4.2.2 Global Licensed Figure Sales Value, by IP Source (2021–2032)
4.2.3 Global Licensed Figure Sales Value, by IP Source (%), 2021–2032
4.3 Global Licensed Figure Sales Volume by IP Source
4.3.1 Global Licensed Figure Sales Volume by IP Source (2021 vs 2025 vs 2032)
4.3.2 Global Licensed Figure Sales Volume, by IP Source (2021–2032)
4.3.3 Global Licensed Figure Sales Volume, by IP Source (%), 2021–2032
4.4 Global Licensed Figure Average Price by IP Source (2021–2032)
5 Segmentation by Region
5.1 Global Licensed Figure Sales Value by Region
5.1.1 Global Licensed Figure Sales Value by Region: 2021 vs 2025 vs 2032
5.1.2 Global Licensed Figure Sales Value by Region (2021–2026)
5.1.3 Global Licensed Figure Sales Value by Region (2027–2032)
5.1.4 Global Licensed Figure Sales Value by Region (%), 2021–2032
5.2 Global Licensed Figure Sales Volume by Region
5.2.1 Global Licensed Figure Sales Volume by Region: 2021 vs 2025 vs 2032
5.2.2 Global Licensed Figure Sales Volume by Region (2021–2026)
5.2.3 Global Licensed Figure Sales Volume by Region (2027–2032)
5.2.4 Global Licensed Figure Sales Volume by Region (%), 2021–2032
5.3 Global Licensed Figure Average Price by Region (2021–2032)
5.4 North America
5.4.1 North America Licensed Figure Sales Value, 2021–2032
5.4.2 North America Licensed Figure Sales Value by Country (%), 2025 vs 2032
5.5 Europe
5.5.1 Europe Licensed Figure Sales Value, 2021–2032
5.5.2 Europe Licensed Figure Sales Value by Country (%), 2025 vs 2032
5.6 Asia Pacific
5.6.1 Asia Pacific Licensed Figure Sales Value, 2021–2032
5.6.2 Asia Pacific Licensed Figure Sales Value by Region (%), 2025 vs 2032
5.7 South America
5.7.1 South America Licensed Figure Sales Value, 2021–2032
5.7.2 South America Licensed Figure Sales Value by Country (%), 2025 vs 2032
5.8 Middle East & Africa
5.8.1 Middle East & Africa Licensed Figure Sales Value, 2021–2032
5.8.2 Middle East & Africa Licensed Figure Sales Value by Country (%), 2025 vs 2032
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Licensed Figure Sales Value Growth Trends, 2021 vs 2025 vs 2032
6.2 Key Countries/Regions Licensed Figure Sales Value and Sales Volume
6.2.1 Key Countries/Regions Licensed Figure Sales Value, 2021–2032
6.2.2 Key Countries/Regions Licensed Figure Sales Volume, 2021–2032
6.3 United States
6.3.1 United States Licensed Figure Sales Value, 2021–2032
6.3.2 United States Licensed Figure Sales Value by Type (%), 2025 vs 2032
6.3.3 United States Licensed Figure Sales Value by IP Source, 2025 vs 2032
6.4 Europe
6.4.1 Europe Licensed Figure Sales Value, 2021–2032
6.4.2 Europe Licensed Figure Sales Value by Type (%), 2025 vs 2032
6.4.3 Europe Licensed Figure Sales Value by IP Source, 2025 vs 2032
6.5 China
6.5.1 China Licensed Figure Sales Value, 2021–2032
6.5.2 China Licensed Figure Sales Value by Type (%), 2025 vs 2032
6.5.3 China Licensed Figure Sales Value by IP Source, 2025 vs 2032
6.6 Japan
6.6.1 Japan Licensed Figure Sales Value, 2021–2032
6.6.2 Japan Licensed Figure Sales Value by Type (%), 2025 vs 2032
6.6.3 Japan Licensed Figure Sales Value by IP Source, 2025 vs 2032
6.7 South Korea
6.7.1 South Korea Licensed Figure Sales Value, 2021–2032
6.7.2 South Korea Licensed Figure Sales Value by Type (%), 2025 vs 2032
6.7.3 South Korea Licensed Figure Sales Value by IP Source, 2025 vs 2032
6.8 Southeast Asia
6.8.1 Southeast Asia Licensed Figure Sales Value, 2021–2032
6.8.2 Southeast Asia Licensed Figure Sales Value by Type (%), 2025 vs 2032
6.8.3 Southeast Asia Licensed Figure Sales Value by IP Source, 2025 vs 2032
6.9 India
6.9.1 India Licensed Figure Sales Value, 2021–2032
6.9.2 India Licensed Figure Sales Value by Type (%), 2025 vs 2032
6.9.3 India Licensed Figure Sales Value by IP Source, 2025 vs 2032
7 Company Profiles
7.1 Hasbro
7.1.1 Hasbro Company Information
7.1.2 Hasbro Introduction and Business Overview
7.1.3 Hasbro Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.1.4 Hasbro Licensed Figure Product Offerings
7.1.5 Hasbro Recent Developments
7.2 Mattel
7.2.1 Mattel Company Information
7.2.2 Mattel Introduction and Business Overview
7.2.3 Mattel Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.2.4 Mattel Licensed Figure Product Offerings
7.2.5 Mattel Recent Developments
7.3 Bandai Namco Entertainment
7.3.1 Bandai Namco Entertainment Company Information
7.3.2 Bandai Namco Entertainment Introduction and Business Overview
7.3.3 Bandai Namco Entertainment Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.3.4 Bandai Namco Entertainment Licensed Figure Product Offerings
7.3.5 Bandai Namco Entertainment Recent Developments
7.4 The LEGO Group
7.4.1 The LEGO Group Company Information
7.4.2 The LEGO Group Introduction and Business Overview
7.4.3 The LEGO Group Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.4.4 The LEGO Group Licensed Figure Product Offerings
7.4.5 The LEGO Group Recent Developments
7.5 Spin Master
7.5.1 Spin Master Company Information
7.5.2 Spin Master Introduction and Business Overview
7.5.3 Spin Master Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.5.4 Spin Master Licensed Figure Product Offerings
7.5.5 Spin Master Recent Developments
7.6 Funko
7.6.1 Funko Company Information
7.6.2 Funko Introduction and Business Overview
7.6.3 Funko Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.6.4 Funko Licensed Figure Product Offerings
7.6.5 Funko Recent Developments
7.7 Tomy Company, Ltd
7.7.1 Tomy Company, Ltd Company Information
7.7.2 Tomy Company, Ltd Introduction and Business Overview
7.7.3 Tomy Company, Ltd Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.7.4 Tomy Company, Ltd Licensed Figure Product Offerings
7.7.5 Tomy Company, Ltd Recent Developments
7.8 Good Smile Company
7.8.1 Good Smile Company Company Information
7.8.2 Good Smile Company Introduction and Business Overview
7.8.3 Good Smile Company Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.8.4 Good Smile Company Licensed Figure Product Offerings
7.8.5 Good Smile Company Recent Developments
7.9 McFarlane Toys
7.9.1 McFarlane Toys Company Information
7.9.2 McFarlane Toys Introduction and Business Overview
7.9.3 McFarlane Toys Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.9.4 McFarlane Toys Licensed Figure Product Offerings
7.9.5 McFarlane Toys Recent Developments
7.10 Diamond Select Toys
7.10.1 Diamond Select Toys Company Information
7.10.2 Diamond Select Toys Introduction and Business Overview
7.10.3 Diamond Select Toys Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.10.4 Diamond Select Toys Licensed Figure Product Offerings
7.10.5 Diamond Select Toys Recent Developments
7.11 Kotobukiya Co., Ltd.
7.11.1 Kotobukiya Co., Ltd. Company Information
7.11.2 Kotobukiya Co., Ltd. Introduction and Business Overview
7.11.3 Kotobukiya Co., Ltd. Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.11.4 Kotobukiya Co., Ltd. Licensed Figure Product Offerings
7.11.5 Kotobukiya Co., Ltd. Recent Developments
7.12 Max Factory
7.12.1 Max Factory Company Information
7.12.2 Max Factory Introduction and Business Overview
7.12.3 Max Factory Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.12.4 Max Factory Licensed Figure Product Offerings
7.12.5 Max Factory Recent Developments
7.13 Kaiyodo Co., Ltd
7.13.1 Kaiyodo Co., Ltd Company Information
7.13.2 Kaiyodo Co., Ltd Introduction and Business Overview
7.13.3 Kaiyodo Co., Ltd Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.13.4 Kaiyodo Co., Ltd Licensed Figure Product Offerings
7.13.5 Kaiyodo Co., Ltd Recent Developments
7.14 Mezco Toyz
7.14.1 Mezco Toyz Company Information
7.14.2 Mezco Toyz Introduction and Business Overview
7.14.3 Mezco Toyz Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.14.4 Mezco Toyz Licensed Figure Product Offerings
7.14.5 Mezco Toyz Recent Developments
7.15 Sideshow Collectibles
7.15.1 Sideshow Collectibles Company Information
7.15.2 Sideshow Collectibles Introduction and Business Overview
7.15.3 Sideshow Collectibles Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.15.4 Sideshow Collectibles Licensed Figure Product Offerings
7.15.5 Sideshow Collectibles Recent Developments
7.16 Pop Mart International
7.16.1 Pop Mart International Company Information
7.16.2 Pop Mart International Introduction and Business Overview
7.16.3 Pop Mart International Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.16.4 Pop Mart International Licensed Figure Product Offerings
7.16.5 Pop Mart International Recent Developments
7.17 Threezero
7.17.1 Threezero Company Information
7.17.2 Threezero Introduction and Business Overview
7.17.3 Threezero Licensed Figure Sales, Revenue, Price and Gross Margin (2021–2026)
7.17.4 Threezero Licensed Figure Product Offerings
7.17.5 Threezero Recent Developments
8 Industry Chain Analysis
8.1 Licensed Figure Industrial Chain
8.2 Licensed Figure Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Key Suppliers of Raw Materials
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customer Analysis)
8.5 Sales Model and Sales Channelss
8.5.1 Licensed Figure Sales Model
8.5.2 Sales Channels
8.5.3 Licensed Figure Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
TABLE OF FIGURES
List of Tables
Table 1. Licensed Figure Market Trends
Table 2. Licensed Figure Market Drivers & Opportunities
Table 3. Licensed Figure Market Challenges
Table 4. Licensed Figure Market Restraints
Table 5. Global Licensed Figure Revenue by Company (US$ Million), 2021–2026
Table 6. Global Licensed Figure Revenue Market Share by Company (2021–2026)
Table 7. Global Licensed Figure Sales Volume by Company (K Units), 2021–2026
Table 8. Global Licensed Figure Sales Volume Market Share by Company (2021–2026)
Table 9. Global Market Licensed Figure Price by Company (US$/Unit), 2021–2026
Table 10. Key Manufacturers Licensed Figure Manufacturing Base and Headquarters
Table 11. Key Manufacturers Licensed Figure Product Type
Table 12. Key Manufacturers Start of Mass Production of Licensed Figure
Table 13. Global Licensed Figure Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 14. Global Top Manufacturers Market Share by Tier (Tier 1, Tier 2, Tier 3), based on Licensed Figure revenue, 2025
Table 15. Mergers & Acquisitions and Expansion Plans
Table 16. Global Licensed Figure Sales Value by Type: 2021 vs 2025 vs 2032 (US$ Million)
Table 17. Global Licensed Figure Sales Value by Type (US$ Million), 2021–2026
Table 18. Global Licensed Figure Sales Value by Type (US$ Million), 2027–2032
Table 19. Global Licensed Figure Sales Market Share in Value by Type (2021–2026)
Table 20. Global Licensed Figure Sales Market Share in Value by Type (2027–2032)
Table 21. Global Licensed Figure Sales Volume by Type: 2021 vs 2025 vs 2032 (K Units)
Table 22. Global Licensed Figure Sales Volume by Type (K Units), 2021–2026
Table 23. Global Licensed Figure Sales Volume by Type (K Units), 2027–2032
Table 24. Global Licensed Figure Sales Market Share in Volume by Type (2021–2026)
Table 25. Global Licensed Figure Sales Market Share in Volume by Type (2027–2032)
Table 26. Global Licensed Figure Price by Type (US$/Unit), 2021–2026
Table 27. Global Licensed Figure Price by Type (US$/Unit), 2027–2032
Table 28. Global Licensed Figure Sales Value by Articulation: 2021 vs 2025 vs 2032 (US$ Million)
Table 29. Global Licensed Figure Sales Value by Articulation (US$ Million), 2021–2026
Table 30. Global Licensed Figure Sales Value by Articulation (US$ Million), 2027–2032
Table 31. Global Licensed Figure Sales Market Share in Value by Articulation (2021–2026)
Table 32. Global Licensed Figure Sales Market Share in Value by Articulation (2027–2032)
Table 33. Global Licensed Figure Sales Volume by Articulation: 2021 vs 2025 vs 2032 (K Units)
Table 34. Global Licensed Figure Sales Volume by Articulation (K Units), 2021–2026
Table 35. Global Licensed Figure Sales Volume by Articulation (K Units), 2027–2032
Table 36. Global Licensed Figure Sales Market Share in Volume by Articulation (2021–2026)
Table 37. Global Licensed Figure Sales Market Share in Volume by Articulation (2027–2032)
Table 38. Global Licensed Figure Price by Articulation (US$/Unit), 2021–2026
Table 39. Global Licensed Figure Price by Articulation (US$/Unit), 2027–2032
Table 40. Global Licensed Figure Sales Value by Price / Positioning: 2021 vs 2025 vs 2032 (US$ Million)
Table 41. Global Licensed Figure Sales Value by Price / Positioning (US$ Million), 2021–2026
Table 42. Global Licensed Figure Sales Value by Price / Positioning (US$ Million), 2027–2032
Table 43. Global Licensed Figure Sales Market Share in Value by Price / Positioning (2021–2026)
Table 44. Global Licensed Figure Sales Market Share in Value by Price / Positioning (2027–2032)
Table 45. Global Licensed Figure Sales Volume by Price / Positioning: 2021 vs 2025 vs 2032 (K Units)
Table 46. Global Licensed Figure Sales Volume by Price / Positioning (K Units), 2021–2026
Table 47. Global Licensed Figure Sales Volume by Price / Positioning (K Units), 2027–2032
Table 48. Global Licensed Figure Sales Market Share in Volume by Price / Positioning (2021–2026)
Table 49. Global Licensed Figure Sales Market Share in Volume by Price / Positioning (2027–2032)
Table 50. Global Licensed Figure Price by Price / Positioning (US$/Unit), 2021–2026
Table 51. Global Licensed Figure Price by Price / Positioning (US$/Unit), 2027–2032
Table 52. Global Licensed Figure Sales Value by End User: 2021 vs 2025 vs 2032 (US$ Million)
Table 53. Global Licensed Figure Sales Value by End User (US$ Million), 2021–2026
Table 54. Global Licensed Figure Sales Value by End User (US$ Million), 2027–2032
Table 55. Global Licensed Figure Sales Market Share in Value by End User (2021–2026)
Table 56. Global Licensed Figure Sales Market Share in Value by End User (2027–2032)
Table 57. Global Licensed Figure Sales Volume by End User: 2021 vs 2025 vs 2032 (K Units)
Table 58. Global Licensed Figure Sales Volume by End User (K Units), 2021–2026
Table 59. Global Licensed Figure Sales Volume by End User (K Units), 2027–2032
Table 60. Global Licensed Figure Sales Market Share in Volume by End User (2021–2026)
Table 61. Global Licensed Figure Sales Market Share in Volume by End User (2027–2032)
Table 62. Global Licensed Figure Price by End User (US$/Unit), 2021–2026
Table 63. Global Licensed Figure Price by End User (US$/Unit), 2027–2032
Table 64. Global Licensed Figure Sales Value by IP Source: 2021 vs 2025 vs 2032 (US$ Million)
Table 65. Global Licensed Figure Sales Value by IP Source (US$ Million), 2021–2026
Table 66. Global Licensed Figure Sales Value by IP Source (US$ Million), 2027–2032
Table 67. Global Licensed Figure Sales Market Share in Value by IP Source (2021–2026)
Table 68. Global Licensed Figure Sales Market Share in Value by IP Source (2027–2032)
Table 69. Global Licensed Figure Sales Volume by IP Source: 2021 vs 2025 vs 2032 (K Units)
Table 70. Global Licensed Figure Sales Volume by IP Source (K Units), 2021–2026
Table 71. Global Licensed Figure Sales Volume by IP Source (K Units), 2027–2032
Table 72. Global Licensed Figure Sales Market Share in Volume by IP Source (2021–2026)
Table 73. Global Licensed Figure Sales Market Share in Volume by IP Source (2027–2032)
Table 74. Global Licensed Figure Price by IP Source (US$/Unit), 2021–2026
Table 75. Global Licensed Figure Price by IP Source (US$/Unit), 2027–2032
Table 76. Global Licensed Figure Sales Value by Region, (US$ Million), 2021 vs 2025 vs 2032
Table 77. Global Licensed Figure Sales Value by Region (US$ Million), 2021–2026
Table 78. Global Licensed Figure Sales Value by Region (US$ Million), 2027–2032
Table 79. Global Licensed Figure Sales Value by Region (%), 2021–2026
Table 80. Global Licensed Figure Sales Value by Region (%), 2027–2032
Table 81. Global Licensed Figure Sales Volume by Region (K Units): 2021 vs 2025 vs 2032
Table 82. Global Licensed Figure Sales Volume by Region (K Units), 2021–2026
Table 83. Global Licensed Figure Sales Volume by Region (K Units), 2027–2032
Table 84. Global Licensed Figure Sales Volume by Region (%), 2021–2026
Table 85. Global Licensed Figure Sales Volume by Region (%), 2027–2032
Table 86. Global Licensed Figure Average Price by Region (US$/Unit), 2021–2026
Table 87. Global Licensed Figure Average Price by Region (US$/Unit), 2027–2032
Table 88. Key Countries/Regions Licensed Figure Sales Value Growth Trends, (US$ Million): 2021 vs 2025 vs 2032
Table 89. Key Countries/Regions Licensed Figure Sales Value, (US$ Million), 2021–2026
Table 90. Key Countries/Regions Licensed Figure Sales Value, (US$ Million), 2027–2032
Table 91. Key Countries/Regions Licensed Figure Sales Volume, (K Units), 2021–2026
Table 92. Key Countries/Regions Licensed Figure Sales Volume, (K Units), 2027–2032
Table 93. Hasbro Company Information
Table 94. Hasbro Introduction and Business Overview
Table 95. Hasbro Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 96. Hasbro Licensed Figure Product Offerings
Table 97. Hasbro Recent Developments
Table 98. Mattel Company Information
Table 99. Mattel Introduction and Business Overview
Table 100. Mattel Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 101. Mattel Licensed Figure Product Offerings
Table 102. Mattel Recent Developments
Table 103. Bandai Namco Entertainment Company Information
Table 104. Bandai Namco Entertainment Introduction and Business Overview
Table 105. Bandai Namco Entertainment Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 106. Bandai Namco Entertainment Licensed Figure Product Offerings
Table 107. Bandai Namco Entertainment Recent Developments
Table 108. The LEGO Group Company Information
Table 109. The LEGO Group Introduction and Business Overview
Table 110. The LEGO Group Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 111. The LEGO Group Licensed Figure Product Offerings
Table 112. The LEGO Group Recent Developments
Table 113. Spin Master Company Information
Table 114. Spin Master Introduction and Business Overview
Table 115. Spin Master Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 116. Spin Master Licensed Figure Product Offerings
Table 117. Spin Master Recent Developments
Table 118. Funko Company Information
Table 119. Funko Introduction and Business Overview
Table 120. Funko Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 121. Funko Licensed Figure Product Offerings
Table 122. Funko Recent Developments
Table 123. Tomy Company, Ltd Company Information
Table 124. Tomy Company, Ltd Introduction and Business Overview
Table 125. Tomy Company, Ltd Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 126. Tomy Company, Ltd Licensed Figure Product Offerings
Table 127. Tomy Company, Ltd Recent Developments
Table 128. Good Smile Company Company Information
Table 129. Good Smile Company Introduction and Business Overview
Table 130. Good Smile Company Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 131. Good Smile Company Licensed Figure Product Offerings
Table 132. Good Smile Company Recent Developments
Table 133. McFarlane Toys Company Information
Table 134. McFarlane Toys Introduction and Business Overview
Table 135. McFarlane Toys Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 136. McFarlane Toys Licensed Figure Product Offerings
Table 137. McFarlane Toys Recent Developments
Table 138. Diamond Select Toys Company Information
Table 139. Diamond Select Toys Introduction and Business Overview
Table 140. Diamond Select Toys Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 141. Diamond Select Toys Licensed Figure Product Offerings
Table 142. Diamond Select Toys Recent Developments
Table 143. Kotobukiya Co., Ltd. Company Information
Table 144. Kotobukiya Co., Ltd. Introduction and Business Overview
Table 145. Kotobukiya Co., Ltd. Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 146. Kotobukiya Co., Ltd. Licensed Figure Product Offerings
Table 147. Kotobukiya Co., Ltd. Recent Developments
Table 148. Max Factory Company Information
Table 149. Max Factory Introduction and Business Overview
Table 150. Max Factory Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 151. Max Factory Licensed Figure Product Offerings
Table 152. Max Factory Recent Developments
Table 153. Kaiyodo Co., Ltd Company Information
Table 154. Kaiyodo Co., Ltd Introduction and Business Overview
Table 155. Kaiyodo Co., Ltd Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 156. Kaiyodo Co., Ltd Licensed Figure Product Offerings
Table 157. Kaiyodo Co., Ltd Recent Developments
Table 158. Mezco Toyz Company Information
Table 159. Mezco Toyz Introduction and Business Overview
Table 160. Mezco Toyz Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 161. Mezco Toyz Licensed Figure Product Offerings
Table 162. Mezco Toyz Recent Developments
Table 163. Sideshow Collectibles Company Information
Table 164. Sideshow Collectibles Introduction and Business Overview
Table 165. Sideshow Collectibles Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 166. Sideshow Collectibles Licensed Figure Product Offerings
Table 167. Sideshow Collectibles Recent Developments
Table 168. Pop Mart International Company Information
Table 169. Pop Mart International Introduction and Business Overview
Table 170. Pop Mart International Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 171. Pop Mart International Licensed Figure Product Offerings
Table 172. Pop Mart International Recent Developments
Table 173. Threezero Company Information
Table 174. Threezero Introduction and Business Overview
Table 175. Threezero Licensed Figure Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2021–2026)
Table 176. Threezero Licensed Figure Product Offerings
Table 177. Threezero Recent Developments
Table 178. Key Raw Materials Lists
Table 179. Key Suppliers of Raw Materials Lists
Table 180. Licensed Figure Downstream Customers
Table 181. Licensed Figure Distributors List
Table 182. Research Programs/Design for This Report
Table 183. Key Data Information from Secondary Sources
Table 184. Key Data Information from Primary Sources
List of Figures
Figure 1. Licensed Figure Product Picture
Figure 2. Global Licensed Figure Sales Value, 2021 vs 2025 vs 2032 (US$ Million)
Figure 3. Global Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 4. Global Licensed Figure Sales Volume (K Units), 2021–2032
Figure 5. Global Licensed Figure Sales Price (US$/Unit), 2021–2032
Figure 6. Licensed Figure Report Years Considered
Figure 7. Global Licensed Figure Players Revenue Ranking (US$ Million), 2025
Figure 8. Global Licensed Figure Sales Volume Ranking of Players (K Units), 2025
Figure 9. The 5 and 10 Largest Manufacturers in the World: Market Share by Licensed Figure Revenue in 2025
Figure 10. Licensed Figure Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2021 vs 2025
Figure 11. PVC / ABS Mass-Production Picture
Figure 12. Resin / Polystone Statues and Busts Picture
Figure 13. Die-Cast Metal Figures and Hybrid Picture
Figure 14. Soft Vinyl, Plush-Integrated or Mixed Picture
Figure 15. Global Licensed Figure Sales Value by Type (US$ Million), 2021 vs 2025 vs 2032
Figure 16. Global Licensed Figure Sales Value Market Share by Type, 2025 & 2032
Figure 17. Global Licensed Figure Sales Volume by Type (K Units), 2021 vs 2025 vs 2032
Figure 18. Global Licensed Figure Sales Volume Market Share by Type, 2025 & 2032
Figure 19. Global Licensed Figure Price by Type (US$/Unit), 2021–2032
Figure 20. Non-Articulated Picture
Figure 21. Articulated Action Picture
Figure 22. Global Licensed Figure Sales Value by Articulation (US$ Million), 2021 vs 2025 vs 2032
Figure 23. Global Licensed Figure Sales Value Market Share by Articulation, 2025 & 2032
Figure 24. Global Licensed Figure Sales Volume by Articulation (K Units), 2021 vs 2025 vs 2032
Figure 25. Global Licensed Figure Sales Volume Market Share by Articulation, 2025 & 2032
Figure 26. Global Licensed Figure Price by Articulation (US$/Unit), 2021–2032
Figure 27. Mass-Market Kids’ Figures (Low Price, High Volume) Picture
Figure 28. Mid-Range Collector Figures (Hobby Grade) Picture
Figure 29. Premium / High-End Collectible Figures and Statues Picture
Figure 30. Limited-Edition / Luxury Art-Toy Figures Picture
Figure 31. Global Licensed Figure Sales Value by Price / Positioning (US$ Million), 2021 vs 2025 vs 2032
Figure 32. Global Licensed Figure Sales Value Market Share by Price / Positioning, 2025 & 2032
Figure 33. Global Licensed Figure Sales Volume by Price / Positioning (K Units), 2021 vs 2025 vs 2032
Figure 34. Global Licensed Figure Sales Volume Market Share by Price / Positioning, 2025 & 2032
Figure 35. Global Licensed Figure Price by Price / Positioning (US$/Unit), 2021–2032
Figure 36. Children (Preschool & School-Age) Picture
Figure 37. Teenagers & Young Adults Picture
Figure 38. Adult Core Collectors Picture
Figure 39. Corporate / Institutional Buyers Picture
Figure 40. Global Licensed Figure Sales Value by End User (US$ Million), 2021 vs 2025 vs 2032
Figure 41. Global Licensed Figure Sales Value Market Share by End User, 2025 & 2032
Figure 42. Global Licensed Figure Sales Volume by End User (K Units), 2021 vs 2025 vs 2032
Figure 43. Global Licensed Figure Sales Volume Market Share by End User, 2025 & 2032
Figure 44. Global Licensed Figure Price by End User (US$/Unit), 2021–2032
Figure 45. Product Picture of Movie & TV Series-Based Licensed Figures
Figure 46. Product Picture of Anime / Manga / Cartoon-Based Licensed Figures
Figure 47. Product Picture of Game & Esports Character Figures
Figure 48. Product Picture of Sports, Celebrity, Brand & Cultural IP Figures
Figure 49. Global Licensed Figure Sales Value by IP Source (US$ Million), 2021 vs 2025 vs 2032
Figure 50. Global Licensed Figure Sales Value Market Share by IP Source, 2025 & 2032
Figure 51. Global Licensed Figure Sales Volume by IP Source (K Units), 2021 vs 2025 vs 2032
Figure 52. Global Licensed Figure Sales Volume Market Share by IP Source, 2025 & 2032
Figure 53. Global Licensed Figure Price by IP Source (US$/Unit), 2021–2032
Figure 54. North America Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 55. North America Licensed Figure Sales Value by Country (%), 2025 vs 2032
Figure 56. Europe Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 57. Europe Licensed Figure Sales Value by Country (%), 2025 vs 2032
Figure 58. Asia Pacific Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 59. Asia Pacific Licensed Figure Sales Value by Region (%), 2025 vs 2032
Figure 60. South America Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 61. South America Licensed Figure Sales Value by Country (%), 2025 vs 2032
Figure 62. Middle East & Africa Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 63. Middle East & Africa Licensed Figure Sales Value by Country (%), 2025 vs 2032
Figure 64. Key Countries/Regions Licensed Figure Sales Value (%), 2021–2032
Figure 65. Key Countries/Regions Licensed Figure Sales Volume (%), 2021–2032
Figure 66. United States Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 67. United States Licensed Figure Sales Value by Type (%), 2025 vs 2032
Figure 68. United States Licensed Figure Sales Value by IP Source (%), 2025 vs 2032
Figure 69. Europe Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 70. Europe Licensed Figure Sales Value by Type (%), 2025 vs 2032
Figure 71. Europe Licensed Figure Sales Value by IP Source (%), 2025 vs 2032
Figure 72. China Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 73. China Licensed Figure Sales Value by Type (%), 2025 vs 2032
Figure 74. China Licensed Figure Sales Value by IP Source (%), 2025 vs 2032
Figure 75. Japan Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 76. Japan Licensed Figure Sales Value by Type (%), 2025 vs 2032
Figure 77. Japan Licensed Figure Sales Value by IP Source (%), 2025 vs 2032
Figure 78. South Korea Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 79. South Korea Licensed Figure Sales Value by Type (%), 2025 vs 2032
Figure 80. South Korea Licensed Figure Sales Value by IP Source (%), 2025 vs 2032
Figure 81. Southeast Asia Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 82. Southeast Asia Licensed Figure Sales Value by Type (%), 2025 vs 2032
Figure 83. Southeast Asia Licensed Figure Sales Value by IP Source (%), 2025 vs 2032
Figure 84. India Licensed Figure Sales Value (US$ Million), 2021–2032
Figure 85. India Licensed Figure Sales Value by Type (%), 2025 vs 2032
Figure 86. India Licensed Figure Sales Value by IP Source (%), 2025 vs 2032
Figure 87. Licensed Figure Industrial Chain
Figure 88. Licensed Figure Manufacturing Cost Structure
Figure 89. Channels of Distribution (Direct Sales, and Distribution)
Figure 90. Bottom-up and Top-down Approaches for This Report
Figure 91. Data Triangulation
Figure 92. Key Executives Interviewed
KEY QUESTIONS ADDRESSED BY THE REPORT
What was the global market size of Licensed Figure in 2026?
The global market size of Licensed Figure in 2026 was 10060 Million USD.
What was the global market size of Licensed Figure in 2032?
Which region is expected to have the highest market share?
What is the annual compound growth rate of the global Licensed Figure market size from 2026 to 2032?
Which companies rank high in the global Licensed Figure market?
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