Industry: Consumer Goods
Published Date: 2025-11-26
Pages: 108 Pages
Report ld: 4976070
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Licensed Figure Market Size(US$)

CAGR 2025-2031
10.6%
Market Size,2031
USD 16,780
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Licensed Figure market size was US$ 8750 million in 2024 and is forecast to a readjusted size of US$ 16780 million by 2031 with a CAGR of 10.6% during the forecast period 2025-2031.
By 2025, the evolving U.S. tariff policy is poised to inject considerable uncertainty into the global economic landscape. This report delves into the latest U.S. tariff measures and the corresponding policy responses across the globe, evaluating their impacts on Licensed Figure market competitiveness, regional economic performance, and supply chain configurations.
Licensed figures are physical or digital three-dimensional character products whose designs, likenesses, or visual elements are authorized by intellectual property (IP) owners from films, TV, animation, comics, games, sports, celebrities, brands, or cultural institutions, and produced by toy/collectible manufacturers or studios under formal licensing agreements for retail, promotional, or premium collectible purposes.
The licensed figure industry chain starts upstream with IP creators/owners (film studios, animation houses, game developers, sports leagues, celebrities, brand owners), designers, sculptors, mold makers, raw material suppliers (plastics, resins, metals, packaging, paints) and licensing agencies; flows into midstream figure manufacturers and OEM/ODM plants that handle product design, prototyping, tooling, molding, painting, assembly, quality control and packaging under licensing contracts; and ends downstream with brand owners, distributors, e-commerce platforms, specialty/hobby shops, mass retailers, theme parks, events, and end consumers such as kids, fans, core collectors, and corporate buyers worldwide.
Globally, projects under construction and planned in the licensed figure space mainly include capacity expansion and automation upgrades of figure manufacturing plants in China and Southeast Asia, new smart factories integrating robotics and digital QC for high-precision collectibles, the launch of vertically integrated licensing–to–DTC e-commerce operations by major IP owners, new regional distribution centers in North America and Europe for faster delivery, and cross-border e-commerce infrastructure, together with numerous new IP-based product lines and collaborations between studios, toy companies, fashion brands, artists, and sports leagues targeting anime, game, movie, and art-toy-oriented collectors.
2024 Global Market sales Volume: 350 million units, Average Global Market Price: USD 25 per unit, Market Average Gross Profit Margin: 35%.
The global licensed figure market has grown steadily due to the rapid expansion of entertainment IP ecosystems, the globalization of anime and gaming culture, and rising consumer willingness to purchase character-based products for both play and collection. Growth is driven by strong releases in movies, TV, anime, and games, which continuously refresh demand for character figures across mass-market toys and premium collectibles. Regionally, North America remains a core market with deep Hollywood IP resources and a mature retail structure, while Asia-Pacific—particularly Japan, China, and South Korea—leads in anime- and game-driven figure consumption and collector culture. Europe shows stable but more fragmented demand, with strong sales linked to major film franchises, football clubs, and cultural brand collaborations. Opportunities are emerging from digital-physical integration, such as app-linked figures, collectible drops tied to virtual events, and new licensing channels from streaming platforms and virtual influencers. Demand for premium figures, resin statues, and limited-edition art toys is rising as adult collectors increase their spending power and seek higher craftsmanship and exclusivity.
However, the market faces risks, including overdependency on blockbuster IP releases, short product life cycles tied to seasonal content cycles, and increasing regulatory scrutiny over safety standards and environmental compliance. Manufacturing challenges such as rising labor costs, hand-painting labor shortages, and pressure for sustainable materials also affect profitability. Meanwhile, market saturation in certain genres—especially mainstream superhero and anime categories—creates volatility in retail performance. Key trends include the shift toward DTC e-commerce by figure brands, rapid adoption of AI-assisted sculpting and digital modeling, and personalization features that allow fans to customize poses or accessories. The competitive landscape is divided between global toy giants dominating mass-market figures and specialized collectible companies leading the high-end segment, while Chinese and Southeast Asian OEMs continue to strengthen their capabilities and move up the value chain. As consumer fandom communities deepen and cross-border e-commerce expands, the licensed figure market is expected to maintain a positive long-term trajectory with growing segmentation between play-oriented products and adult collector-focused premium offerings.
The global Licensed Figure market is strategically segmented by company, region (country), by Type, and by IP Source. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by IP Source for 2020-2031.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Licensed Figure market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Resin / Polystone Statues and Busts in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Anime / Manga / Cartoon-Based Licensed Figures in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
WHY THIS REPORT
Beyond standard market data, this analysis provides a clear profitability roadmap, empowering you to:
This is not just another market study. By fusing global trend analysis with hyper-local operational intelligence, we deliver:
- Risk-Controlled Market Entry: Navigate regulatory complexities in focus markets (e.g., China’s policies).
- Product Portfolio Optimization: Align offerings with regional preferences (e.g., PVC / ABS Mass-Production dominance in Europe vs. Resin / Polystone Statues and Busts demand in MEA).
- Competitor Counterstrategies: Decode player tactics in fragmented vs. consolidated markets.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Market Overview
1.1 Licensed Figure Product Scope
1.2 Licensed Figure by Type
1.2.1 Global Licensed Figure Sales by Type (2020 & 2024 & 2031)
1.2.2 PVC / ABS Mass-Production
1.2.3 Resin / Polystone Statues and Busts
1.2.4 Die-Cast Metal Figures and Hybrid
1.2.5 Soft Vinyl, Plush-Integrated or Mixed
1.3 Licensed Figure by IP Source
1.3.1 Global Licensed Figure Sales Comparison by IP Source (2020 & 2024 & 2031)
1.3.2 Movie & TV Series-Based Licensed Figures
1.3.3 Anime / Manga / Cartoon-Based Licensed Figures
1.3.4 Game & Esports Character Figures
1.3.5 Sports, Celebrity, Brand & Cultural IP Figures
1.4 Global Licensed Figure Market Estimates and Forecasts (2020-2031)
1.4.1 Global Licensed Figure Market Size in Value Growth Rate (2020-2031)
1.4.2 Global Licensed Figure Market Size in Volume Growth Rate (2020-2031)
1.4.3 Global Licensed Figure Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Market Size and Prospective by Region
2.1 Global Licensed Figure Market Size by Region: 2020 VS 2024 VS 2031
2.2 Global Licensed Figure Retrospective Market Scenario by Region (2020-2025)
2.2.1 Global Licensed Figure Sales Market Share by Region (2020-2025)
2.2.2 Global Licensed Figure Revenue Market Share by Region (2020-2025)
2.3 Global Licensed Figure Market Estimates and Forecasts by Region (2026-2031)
2.3.1 Global Licensed Figure Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global Licensed Figure Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Market Analysis
2.4.1 North America Licensed Figure Market Size and Prospective (2020-2031)
2.4.2 Europe Licensed Figure Market Size and Prospective (2020-2031)
2.4.3 China Licensed Figure Market Size and Prospective (2020-2031)
2.4.4 Japan Licensed Figure Market Size and Prospective (2020-2031)
3 Global Market Size by Type
3.1 Global Licensed Figure Historic Market Review by Type (2020-2025)
3.1.1 Global Licensed Figure Sales by Type (2020-2025)
3.1.2 Global Licensed Figure Revenue by Type (2020-2025)
3.1.3 Global Licensed Figure Price by Type (2020-2025)
3.2 Global Licensed Figure Market Estimates and Forecasts by Type (2026-2031)
3.2.1 Global Licensed Figure Sales Forecast by Type (2026-2031)
3.2.2 Global Licensed Figure Revenue Forecast by Type (2026-2031)
3.2.3 Global Licensed Figure Price Forecast by Type (2026-2031)
3.3 Different Types Licensed Figure Representative Players
4 Global Market Size by IP Source
4.1 Global Licensed Figure Historic Market Review by IP Source (2020-2025)
4.1.1 Global Licensed Figure Sales by IP Source (2020-2025)
4.1.2 Global Licensed Figure Revenue by IP Source (2020-2025)
4.1.3 Global Licensed Figure Price by IP Source (2020-2025)
4.2 Global Licensed Figure Market Estimates and Forecasts by IP Source (2026-2031)
4.2.1 Global Licensed Figure Sales Forecast by IP Source (2026-2031)
4.2.2 Global Licensed Figure Revenue Forecast by IP Source (2026-2031)
4.2.3 Global Licensed Figure Price Forecast by IP Source (2026-2031)
4.3 New Sources of Growth in Licensed Figure Application
5 Competition Landscape by Players
5.1 Global Licensed Figure Sales by Players (2020-2025)
5.2 Global Top Licensed Figure Players by Revenue (2020-2025)
5.3 Global Licensed Figure Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Licensed Figure as of 2024)
5.4 Global Licensed Figure Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of Licensed Figure, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Licensed Figure, Product Type & Application
5.7 Global Key Manufacturers of Licensed Figure, Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments, Downstream and Major Customers
6.1.1 North America Licensed Figure Sales by Company
6.1.1.1 North America Licensed Figure Sales by Company (2020-2025)
6.1.1.2 North America Licensed Figure Revenue by Company (2020-2025)
6.1.2 North America Licensed Figure Sales Breakdown by Type (2020-2025)
6.1.3 North America Licensed Figure Sales Breakdown by IP Source (2020-2025)
6.1.4 North America Licensed Figure Major Customer
6.1.5 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments, Downstream and Major Customers
6.2.1 Europe Licensed Figure Sales by Company
6.2.1.1 Europe Licensed Figure Sales by Company (2020-2025)
6.2.1.2 Europe Licensed Figure Revenue by Company (2020-2025)
6.2.2 Europe Licensed Figure Sales Breakdown by Type (2020-2025)
6.2.3 Europe Licensed Figure Sales Breakdown by IP Source (2020-2025)
6.2.4 Europe Licensed Figure Major Customer
6.2.5 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments, Downstream and Major Customers
6.3.1 China Licensed Figure Sales by Company
6.3.1.1 China Licensed Figure Sales by Company (2020-2025)
6.3.1.2 China Licensed Figure Revenue by Company (2020-2025)
6.3.2 China Licensed Figure Sales Breakdown by Type (2020-2025)
6.3.3 China Licensed Figure Sales Breakdown by IP Source (2020-2025)
6.3.4 China Licensed Figure Major Customer
6.3.5 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments, Downstream and Major Customers
6.4.1 Japan Licensed Figure Sales by Company
6.4.1.1 Japan Licensed Figure Sales by Company (2020-2025)
6.4.1.2 Japan Licensed Figure Revenue by Company (2020-2025)
6.4.2 Japan Licensed Figure Sales Breakdown by Type (2020-2025)
6.4.3 Japan Licensed Figure Sales Breakdown by IP Source (2020-2025)
6.4.4 Japan Licensed Figure Major Customer
6.4.5 Japan Market Trend and Opportunities
7 Company Profiles and Key Figures
7.1 Hasbro
7.1.1 Hasbro Company Information
7.1.2 Hasbro Business Overview
7.1.3 Hasbro Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.1.4 Hasbro Licensed Figure Products Offered
7.1.5 Hasbro Recent Development
7.2 Mattel
7.2.1 Mattel Company Information
7.2.2 Mattel Business Overview
7.2.3 Mattel Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.2.4 Mattel Licensed Figure Products Offered
7.2.5 Mattel Recent Development
7.3 Bandai Namco Entertainment
7.3.1 Bandai Namco Entertainment Company Information
7.3.2 Bandai Namco Entertainment Business Overview
7.3.3 Bandai Namco Entertainment Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.3.4 Bandai Namco Entertainment Licensed Figure Products Offered
7.3.5 Bandai Namco Entertainment Recent Development
7.4 The LEGO Group
7.4.1 The LEGO Group Company Information
7.4.2 The LEGO Group Business Overview
7.4.3 The LEGO Group Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.4.4 The LEGO Group Licensed Figure Products Offered
7.4.5 The LEGO Group Recent Development
7.5 Spin Master
7.5.1 Spin Master Company Information
7.5.2 Spin Master Business Overview
7.5.3 Spin Master Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Spin Master Licensed Figure Products Offered
7.5.5 Spin Master Recent Development
7.6 Funko
7.6.1 Funko Company Information
7.6.2 Funko Business Overview
7.6.3 Funko Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.6.4 Funko Licensed Figure Products Offered
7.6.5 Funko Recent Development
7.7 Tomy Company, Ltd
7.7.1 Tomy Company, Ltd Company Information
7.7.2 Tomy Company, Ltd Business Overview
7.7.3 Tomy Company, Ltd Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.7.4 Tomy Company, Ltd Licensed Figure Products Offered
7.7.5 Tomy Company, Ltd Recent Development
7.8 Good Smile Company
7.8.1 Good Smile Company Company Information
7.8.2 Good Smile Company Business Overview
7.8.3 Good Smile Company Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.8.4 Good Smile Company Licensed Figure Products Offered
7.8.5 Good Smile Company Recent Development
7.9 McFarlane Toys
7.9.1 McFarlane Toys Company Information
7.9.2 McFarlane Toys Business Overview
7.9.3 McFarlane Toys Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.9.4 McFarlane Toys Licensed Figure Products Offered
7.9.5 McFarlane Toys Recent Development
7.10 Diamond Select Toys
7.10.1 Diamond Select Toys Company Information
7.10.2 Diamond Select Toys Business Overview
7.10.3 Diamond Select Toys Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.10.4 Diamond Select Toys Licensed Figure Products Offered
7.10.5 Diamond Select Toys Recent Development
7.11 Kotobukiya Co., Ltd.
7.11.1 Kotobukiya Co., Ltd. Company Information
7.11.2 Kotobukiya Co., Ltd. Business Overview
7.11.3 Kotobukiya Co., Ltd. Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.11.4 Kotobukiya Co., Ltd. Licensed Figure Products Offered
7.11.5 Kotobukiya Co., Ltd. Recent Development
7.12 Max Factory
7.12.1 Max Factory Company Information
7.12.2 Max Factory Business Overview
7.12.3 Max Factory Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.12.4 Max Factory Licensed Figure Products Offered
7.12.5 Max Factory Recent Development
7.13 Kaiyodo Co., Ltd
7.13.1 Kaiyodo Co., Ltd Company Information
7.13.2 Kaiyodo Co., Ltd Business Overview
7.13.3 Kaiyodo Co., Ltd Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.13.4 Kaiyodo Co., Ltd Licensed Figure Products Offered
7.13.5 Kaiyodo Co., Ltd Recent Development
7.14 Mezco Toyz
7.14.1 Mezco Toyz Company Information
7.14.2 Mezco Toyz Business Overview
7.14.3 Mezco Toyz Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.14.4 Mezco Toyz Licensed Figure Products Offered
7.14.5 Mezco Toyz Recent Development
7.15 Sideshow Collectibles
7.15.1 Sideshow Collectibles Company Information
7.15.2 Sideshow Collectibles Business Overview
7.15.3 Sideshow Collectibles Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.15.4 Sideshow Collectibles Licensed Figure Products Offered
7.15.5 Sideshow Collectibles Recent Development
7.16 Pop Mart International
7.16.1 Pop Mart International Company Information
7.16.2 Pop Mart International Business Overview
7.16.3 Pop Mart International Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.16.4 Pop Mart International Licensed Figure Products Offered
7.16.5 Pop Mart International Recent Development
7.17 Threezero
7.17.1 Threezero Company Information
7.17.2 Threezero Business Overview
7.17.3 Threezero Licensed Figure Sales, Revenue and Gross Margin (2020-2025)
7.17.4 Threezero Licensed Figure Products Offered
7.17.5 Threezero Recent Development
8 Licensed Figure Manufacturing Cost Analysis
8.1 Licensed Figure Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Licensed Figure
8.4 Licensed Figure Industrial Chain Analysis
9 Marketing Channel, Distributors and Customers
9.1 Marketing Channel
9.2 Licensed Figure Distributors List
9.3 Licensed Figure Customers
10 Licensed Figure Market Dynamics
10.1 Licensed Figure Industry Trends
10.2 Licensed Figure Market Drivers
10.3 Licensed Figure Market Challenges
10.4 Licensed Figure Market Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
WHY THIS REPORT
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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