Industry: Food & Beverages
Published Date: 2026-01-04
Pages: 100 Pages
Report ld: 5564567
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Mooncake Market Size(US$)

CAGR 2026-2032
3.3%
Market Size,2032
USD 3,168
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Mooncake market size was US$ 2532 million in 2025 and is forecast to reach a readjusted size of US$ 3168 million by 2032 with a CAGR of 3.3% during the forecast period 2026-2032.
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Global Mooncake key players include Meixin Food Co.,Ltd., Huamei Group, Suzhou Daoxiangcun, Jiahua Food, etc. Global top four manufacturers hold a share over 10%. China is the largest market, with a share over 95%, followed by Japan, and Southeast Asia. In terms of product, Cantonese Mooncakes is the largest segment, with a share about 65%. And in terms of application, the largest application is Independent Retailer, followed by Online Retailer, Specialist Retailer, Supermarkets and Hypermarkets, Convenience Store.
The global Mooncake market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Application for 2021-2032.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Report scope, segment-level executive summary (by Type, by Application) and market evolution across the short, mid and long term
Chapter 2: Quantitative analysis of Mooncake sales and revenue at global, regional, and country levels, highlighting market size and growth potential by region
Chapter 3: Competitive landscape of Mooncake manufacturers (sales, revenue, pricing, market share, industry rankings, and M&A / expansion plans)
Chapter 4: by Type-based segmentation analysis (sales, revenue, pricing, and growth potential) to identify blue-ocean product segments
Chapter 5: by Application-based segmentation analysis (sales, revenue, pricing, and growth potential) to uncover high-value downstream markets
Chapter 6: Regional breakdown by company, customer, by Type and by Application (sales, revenue, and pricing for each segment)
Chapter 7: Key manufacturer profiles –company overview, Mooncake product descriptions and specifications, revenue, gross margins, and recent developments
Chapter 8: Industry chain analysis – upstream raw materials, manufacturing links, and downstream application sectors
Chapter 9: Sales channels and distributor analysis – routes to market and key customer interfaces
Chapter 10: Market dynamics – trends, drivers, restraints, risks for manufacturers, and the impact of relevant industry policies
Chapter 11: Key findings, main takeaways, and overall conclusions of the report.
WHY THIS REPORT
Beyond standard market data, this analysis provides a clear profitability roadmap, empowering you to:
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Mooncake value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Market Overview
1.1 Mooncake Product Scope
1.2 Mooncake by Type
1.2.1 Global Mooncake Sales by Type (2021, 2025 & 2032)
1.2.2 Cantonese Mooncakes
1.2.3 Beijing-style Mooncake
1.2.4 Suzhou-style Mooncakes
1.3 Mooncake by Application
1.3.1 Global Mooncake Sales Comparison by Application (2021, 2025 & 2032)
1.3.2 Supermarkets and Hypermarkets
1.3.3 Independent Retailer
1.3.4 Convenience Store
1.3.5 Specialist Retailer
1.3.6 Online Retailer
1.4 Global Mooncake Market Estimates and Forecasts (2021-2032)
1.4.1 Global Mooncake Market Size (Value) and Growth Rate (2021-2032)
1.4.2 Global Mooncake Market Size (Volume) and Growth Rate (2021-2032)
1.4.3 Global Mooncake Price Trends (2021-2032)
1.5 Assumptions and Limitations
2 Market Size and Prospects by Region
2.1 Global Mooncake Market Size by Region: 2021 VS 2025 VS 2032
2.2 Global Mooncake Historical Market Scenario by Region (2021-2026)
2.2.1 Global Mooncake Sales Market Share by Region (2021-2026)
2.2.2 Global Mooncake Revenue Market Share by Region (2021-2026)
2.3 Global Mooncake Market Estimates and Forecasts by Region (2027-2032)
2.3.1 Global Mooncake Sales Estimates and Forecasts by Region (2027-2032)
2.3.2 Global Mooncake Revenue Forecast by Region (2027-2032)
2.4 Major Regions and Emerging Market Analysis
2.4.1 North America Mooncake Market Size and Prospects (2021-2032)
2.4.2 Europe Mooncake Market Size and Prospects (2021-2032)
2.4.3 China Mooncake Market Size and Prospects (2021-2032)
2.4.4 Japan Mooncake Market Size and Prospects (2021-2032)
2.4.5 Southeast Asia Mooncake Market Size and Prospects (2021-2032)
3 Global Market Size by Type
3.1 Global Mooncake Historical Market Review by Type (2021-2026)
3.1.1 Global Mooncake Sales by Type (2021-2026)
3.1.2 Global Mooncake Revenue by Type (2021-2026)
3.1.3 Global Mooncake Average Price by Type (2021-2026)
3.2 Global Mooncake Market Estimates and Forecasts by Type (2027-2032)
3.2.1 Global Mooncake Sales Forecast by Type (2027-2032)
3.2.2 Global Mooncake Revenue Forecast by Type (2027-2032)
3.2.3 Global Mooncake Price Forecast by Type (2027-2032)
3.3 Representative Players for Different Types of Mooncake
4 Global Market Size by Application
4.1 Global Mooncake Historical Market Review by Application (2021-2026)
4.1.1 Global Mooncake Sales by Application (2021-2026)
4.1.2 Global Mooncake Revenue by Application (2021-2026)
4.1.3 Global Mooncake Average Price by Application (2021-2026)
4.2 Global Mooncake Market Estimates and Forecasts by Application (2027-2032)
4.2.1 Global Mooncake Sales Forecast by Application (2027-2032)
4.2.2 Global Mooncake Revenue Forecast by Application (2027-2032)
4.2.3 Global Mooncake Price Forecast by Application (2027-2032)
4.3 New Sources of Growth in Mooncake Applications
5 Competition Landscape by Players
5.1 Global Mooncake Sales by Player (2021-2026)
5.2 Global Top Mooncake Players by Revenue (2021-2026)
5.3 Global Mooncake Market Share by Company Type (Tier 1, Tier 2, and Tier 3), based on Mooncake revenue as of 2025
5.4 Global Mooncake Average Price by Company (2021-2026)
5.5 Global Key Manufacturers of Mooncake, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Mooncake, Product Type & Application
5.7 Global Key Manufacturers of Mooncake, Date of Entry into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Regional Analysis
6.1 North America Market: Players, Segments, Downstream and Major Customers
6.1.1 North America Mooncake Sales by Company
6.1.1.1 North America Mooncake Sales by Company (2021-2026)
6.1.1.2 North America Mooncake Revenue by Company (2021-2026)
6.1.2 North America Mooncake Sales Breakdown by Type (2021-2026)
6.1.3 North America Mooncake Sales Breakdown by Application (2021-2026)
6.1.4 North America Mooncake Major Customers
6.1.5 North America Market Trends and Opportunities
6.2 Europe Market: Players, Segments, Downstream and Major Customers
6.2.1 Europe Mooncake Sales by Company
6.2.1.1 Europe Mooncake Sales by Company (2021-2026)
6.2.1.2 Europe Mooncake Revenue by Company (2021-2026)
6.2.2 Europe Mooncake Sales Breakdown by Type (2021-2026)
6.2.3 Europe Mooncake Sales Breakdown by Application (2021-2026)
6.2.4 Europe Mooncake Major Customers
6.2.5 Europe Market Trends and Opportunities
6.3 China Market: Players, Segments, Downstream and Major Customers
6.3.1 China Mooncake Sales by Company
6.3.1.1 China Mooncake Sales by Company (2021-2026)
6.3.1.2 China Mooncake Revenue by Company (2021-2026)
6.3.2 China Mooncake Sales Breakdown by Type (2021-2026)
6.3.3 China Mooncake Sales Breakdown by Application (2021-2026)
6.3.4 China Mooncake Major Customers
6.3.5 China Market Trends and Opportunities
6.4 Japan Market: Players, Segments, Downstream and Major Customers
6.4.1 Japan Mooncake Sales by Company
6.4.1.1 Japan Mooncake Sales by Company (2021-2026)
6.4.1.2 Japan Mooncake Revenue by Company (2021-2026)
6.4.2 Japan Mooncake Sales Breakdown by Type (2021-2026)
6.4.3 Japan Mooncake Sales Breakdown by Application (2021-2026)
6.4.4 Japan Mooncake Major Customers
6.4.5 Japan Market Trends and Opportunities
6.5 Southeast Asia Market: Players, Segments, Downstream and Major Customers
6.5.1 Southeast Asia Mooncake Sales by Company
6.5.1.1 Southeast Asia Mooncake Sales by Company (2021-2026)
6.5.1.2 Southeast Asia Mooncake Revenue by Company (2021-2026)
6.5.2 Southeast Asia Mooncake Sales Breakdown by Type (2021-2026)
6.5.3 Southeast Asia Mooncake Sales Breakdown by Application (2021-2026)
6.5.4 Southeast Asia Mooncake Major Customers
6.5.5 Southeast Asia Market Trends and Opportunities
7 Company Profiles and Key Figures
7.1 Meixin Food Co.,Ltd.
7.1.1 Meixin Food Co.,Ltd. Company Information
7.1.2 Meixin Food Co.,Ltd. Business Overview
7.1.3 Meixin Food Co.,Ltd. Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.1.4 Meixin Food Co.,Ltd. Mooncake Products Offered
7.1.5 Meixin Food Co.,Ltd. Recent Development
7.2 Huamei Group
7.2.1 Huamei Group Company Information
7.2.2 Huamei Group Business Overview
7.2.3 Huamei Group Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.2.4 Huamei Group Mooncake Products Offered
7.2.5 Huamei Group Recent Development
7.3 Guangzhou Restaurant Group Co., Ltd.
7.3.1 Guangzhou Restaurant Group Co., Ltd. Company Information
7.3.2 Guangzhou Restaurant Group Co., Ltd. Business Overview
7.3.3 Guangzhou Restaurant Group Co., Ltd. Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.3.4 Guangzhou Restaurant Group Co., Ltd. Mooncake Products Offered
7.3.5 Guangzhou Restaurant Group Co., Ltd. Recent Development
7.4 Wing Wah Food
7.4.1 Wing Wah Food Company Information
7.4.2 Wing Wah Food Business Overview
7.4.3 Wing Wah Food Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.4.4 Wing Wah Food Mooncake Products Offered
7.4.5 Wing Wah Food Recent Development
7.5 Beijing Daoxiangcun
7.5.1 Beijing Daoxiangcun Company Information
7.5.2 Beijing Daoxiangcun Business Overview
7.5.3 Beijing Daoxiangcun Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.5.4 Beijing Daoxiangcun Mooncake Products Offered
7.5.5 Beijing Daoxiangcun Recent Development
7.6 Shanghai Xinghualou (Group) Co., Ltd.
7.6.1 Shanghai Xinghualou (Group) Co., Ltd. Company Information
7.6.2 Shanghai Xinghualou (Group) Co., Ltd. Business Overview
7.6.3 Shanghai Xinghualou (Group) Co., Ltd. Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.6.4 Shanghai Xinghualou (Group) Co., Ltd. Mooncake Products Offered
7.6.5 Shanghai Xinghualou (Group) Co., Ltd. Recent Development
7.7 Suzhou Daoxiangcun
7.7.1 Suzhou Daoxiangcun Company Information
7.7.2 Suzhou Daoxiangcun Business Overview
7.7.3 Suzhou Daoxiangcun Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.7.4 Suzhou Daoxiangcun Mooncake Products Offered
7.7.5 Suzhou Daoxiangcun Recent Development
7.8 Ganso
7.8.1 Ganso Company Information
7.8.2 Ganso Business Overview
7.8.3 Ganso Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.8.4 Ganso Mooncake Products Offered
7.8.5 Ganso Recent Development
7.9 Xian Maky
7.9.1 Xian Maky Company Information
7.9.2 Xian Maky Business Overview
7.9.3 Xian Maky Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.9.4 Xian Maky Mooncake Products Offered
7.9.5 Xian Maky Recent Development
7.10 Jiahua Food
7.10.1 Jiahua Food Company Information
7.10.2 Jiahua Food Business Overview
7.10.3 Jiahua Food Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.10.4 Jiahua Food Mooncake Products Offered
7.10.5 Jiahua Food Recent Development
7.11 Taipan Bread & Cakes
7.11.1 Taipan Bread & Cakes Company Information
7.11.2 Taipan Bread & Cakes Business Overview
7.11.3 Taipan Bread & Cakes Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.11.4 Taipan Bread & Cakes Mooncake Products Offered
7.11.5 Taipan Bread & Cakes Recent Development
7.12 Forgain
7.12.1 Forgain Company Information
7.12.2 Forgain Business Overview
7.12.3 Forgain Mooncake Sales, Revenue and Gross Margin (2021-2026)
7.12.4 Forgain Mooncake Products Offered
7.12.5 Forgain Recent Development
8 Mooncake Manufacturing Cost Analysis
8.1 Mooncake Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Mooncake
8.4 Mooncake Industrial Chain Analysis
9 Marketing Channels, Distributors and Customers
9.1 Marketing Channels
9.2 Mooncake Distributors List
9.3 Mooncake Customers
10 Mooncake Market Dynamics
10.1 Mooncake Industry Trends
10.2 Mooncake Market Drivers
10.3 Mooncake Market Challenges
10.4 Mooncake Market Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
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The global Mooncake market was valued at US$ 2532 million in 2025 and is anticipated to reach US$ 3168 million by 2032, at a CAGR of 3.3% from 2026 to 2032.
Published: 2026-01-04
Pages: 121
The global market for Mooncake was estimated to be worth US$ 2532 million in 2025 and is projected to reach US$ 3168 million, growing at a CAGR of 3.3% from 2026 to 2032.
Published: 2026-01-04
Pages: 126
The global market for Mooncake was estimated to be worth US$ 2459 million in 2024 and is forecast to a readjusted size of US$ 3077 million by 2031 with a CAGR of 3.3% during the forecast period 2025-2031.
Published: 2025-01-18
Pages: 118
The global market for Mooncake was valued at US$ 2459 million in the year 2024 and is projected to reach a revised size of US$ 3077 million by 2031, growing at a CAGR of 3.3% during the forecast period.
Published: 2025-01-18
Pages: 90
Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Published: 2024-01-06
Pages: 122
REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
WHY THIS REPORT
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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