Industry: Food & Beverages
Published Date: 2025-06-19
Pages: 165 Pages
Report ld: 4768610
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Matcha Market Size(US$)

CAGR 2025-2031
8.0%
Market Size,2031
USD 612
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Matcha market is projected to grow from US$ 386 million in 2025 to US$ 612 million by 2031, at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period.
The evolving U.S. tariff policy posed substantial volatility risks to global markets. This report provides a comprehensive assessment of trade barrier escalations and cross-border counterstrategies, analyzing their multidimensional impacts on industrial competition patterns, geo-economic integration, and transnational value chain realignments.
Matcha originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.
Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.
The growth of the matcha market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha’s adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
In terms of consumption side, this report focuses on the sales of Matcha by region (region level and country level), by company, by Type and by Application. from 2020 to 2025 and forecast to 2031.
This report presents an overview of global market for Matcha, capacity, output, revenue and price. Analyses of the global market trends, with historic market revenue/sales data for 2020 - 2025, estimates for 2025, and projections of CAGR through 2031.
This report researches the key producers of Matcha, also provides the consumption of main regions and countries. Highlights of the upcoming market potential for Matcha, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Matcha sales, revenue, market share and industry ranking of main manufacturers, data from 2020 to 2025. Identification of the major stakeholders in the global Matcha market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, sales, revenue, and price, from 2020 to 2031. Evaluation and forecast the market size for Matcha sales, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including Guizhou Tongren Guitea, Aiya, Marushichi Seicha, Shaoxing Royal Tea Village, Zhejiang Hua's Tea Industry, Marukyu Koyamaen, Yanoen, DoMatcha, Uji Matcha (Shanghai), AOI Seicha, etc.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of Matcha in global, regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 3: Detailed analysis of Matcha manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, sales, and revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: China by Type, and by Application, sales, and revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, sales, and revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 11: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Matcha sales, revenue, price, gross margin, and recent development, etc.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: The main points and conclusions of the report.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Study Coverage
1.1 Matcha Product Introduction
1.2 Market by Type
1.2.1 Global Matcha Market Size Growth Rate by Type, 2020 VS 2024 VS 2031
1.2.2 Ceremonial
1.2.3 Premium Culinary Grade
1.2.4 Standard Culinary/Ingredient Grade
1.3 Market by Application
1.3.1 Global Matcha Market Size Growth Rate by Application, 2020 VS 2024 VS 2031
1.3.2 Food and Beverages
1.3.3 Health Care Products
1.3.4 Beauty and Skin Care Products
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Matcha Revenue Estimates and Forecasts 2020-2031
2.2 Global Revenue by Region
2.2.1 Global Matcha Revenue by Region: 2020 VS 2024 VS 2031
2.2.2 Global Matcha Revenue by Region (2020-2031)
2.2.3 Global Matcha Revenue Market Share by Region (2020-2031)
2.3 Global Matcha Sales Estimates and Forecasts 2020-2031
2.4 Global Sales by Region
2.4.1 Global Matcha Sales by Region: 2020 VS 2024 VS 2031
2.4.2 Global Matcha Sales by Region (2020-2031)
2.4.3 Global Matcha Sales Market Share by Region (2020-2031)
2.5 US & Canada
2.6 Europe
2.7 China
2.8 Asia (excluding China)
2.9 Middle East, Africa and Latin America
3 Competition by Manufacturers
3.1 Global Sales by Manufacturers
3.1.1 Global Matcha Sales by Manufacturers (2020-2025)
3.1.2 Global Matcha Sales Market Share by Manufacturers (2020-2025)
3.1.3 Global Top 10 and Top 5 Largest Manufacturers of Matcha in 2024
3.2 Global Revenue by Manufacturers
3.2.1 Global Matcha Revenue by Manufacturers (2020-2025)
3.2.2 Global Matcha Revenue Market Share by Manufacturers (2020-2025)
3.2.3 Global Top 10 and Top 5 Companies by Matcha Revenue in 2024
3.3 Global Key Players of Matcha, Industry Ranking, 2023 VS 2024
3.4 Global Matcha Sales Price by Manufacturers (2020-2025)
3.5 Analysis of Competitive Landscape
3.5.1 Manufacturers Market Concentration Ratio (CR5 and HHI)
3.5.2 Global Matcha Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Key Manufacturers of Matcha, Manufacturing Base Distribution and Headquarters
3.7 Global Key Manufacturers of Matcha, Product Offered and Application
3.8 Global Key Manufacturers of Matcha, Date of Enter into This Industry
3.9 Mergers & Acquisitions, Expansion Plans
4 Market Size by Type
4.1 Global Sales by Type
4.1.1 Global Matcha Historical Sales by Type (2020-2025)
4.1.2 Global Matcha Forecasted Sales by Type (2026-2031)
4.1.3 Global Matcha Sales Market Share by Type (2020-2031)
4.2 Global Revenue by Type
4.2.1 Global Matcha Historical Revenue by Type (2020-2025)
4.2.2 Global Matcha Forecasted Revenue by Type (2026-2031)
4.2.3 Global Matcha Revenue Market Share by Type (2020-2031)
4.3 Global Price by Type
4.3.1 Global Matcha Price by Type (2020-2025)
4.3.2 Global Matcha Price Forecast by Type (2026-2031)
5 Market Size by Application
5.1 Global Sales by Application
5.1.1 Global Matcha Historical Sales by Application (2020-2025)
5.1.2 Global Matcha Forecasted Sales by Application (2026-2031)
5.1.3 Global Matcha Sales Market Share by Application (2020-2031)
5.2 Global Revenue by Application
5.2.1 Global Matcha Historical Revenue by Application (2020-2025)
5.2.2 Global Matcha Forecasted Revenue by Application (2026-2031)
5.2.3 Global Matcha Revenue Market Share by Application (2020-2031)
5.3 Global Price by Application
5.3.1 Global Matcha Price by Application (2020-2025)
5.3.2 Global Matcha Price Forecast by Application (2026-2031)
6 US & Canada
6.1 US & Canada Market Size by Type
6.1.1 US & Canada Matcha Sales by Type (2020-2031)
6.1.2 US & Canada Matcha Revenue by Type (2020-2031)
6.2 US & Canada Market Size by Application
6.2.1 US & Canada Matcha Sales by Application (2020-2031)
6.2.2 US & Canada Matcha Revenue by Application (2020-2031)
6.3 US & Canada Market Size by Country
6.3.1 US & Canada Matcha Revenue by Country: 2020 VS 2024 VS 2031
6.3.2 US & Canada Matcha Revenue by Country (2020-2031)
6.3.3 US & Canada Matcha Sales by Country (2020-2031)
6.3.4 US
6.3.5 Canada
7 Europe
7.1 Europe Market Size by Type
7.1.1 Europe Matcha Sales by Type (2020-2031)
7.1.2 Europe Matcha Revenue by Type (2020-2031)
7.2 Europe Market Size by Application
7.2.1 Europe Matcha Sales by Application (2020-2031)
7.2.2 Europe Matcha Revenue by Application (2020-2031)
7.3 Europe Market Size by Country
7.3.1 Europe Matcha Revenue by Country: 2020 VS 2024 VS 2031
7.3.2 Europe Matcha Sales by Country (2020-2031)
7.3.3 Europe Matcha Revenue by Country (2020-2031)
7.3.4 Germany
7.3.5 France
7.3.6 UK
7.3.7 Italy
7.3.8 Russia
8 China
8.1 China Market Size by Type
8.1.1 China Matcha Sales by Type (2020-2031)
8.1.2 China Matcha Revenue by Type (2020-2031)
8.2 China Market Size by Application
8.2.1 China Matcha Sales by Application (2020-2031)
8.2.2 China Matcha Revenue by Application (2020-2031)
9 Asia (excluding China)
9.1 Asia Market Size by Type
9.1.1 Asia Matcha Sales by Type (2020-2031)
9.1.2 Asia Matcha Revenue by Type (2020-2031)
9.2 Asia Market Size by Application
9.2.1 Asia Matcha Sales by Application (2020-2031)
9.2.2 Asia Matcha Revenue by Application (2020-2031)
9.3 Asia Market Size by Region
9.3.1 Asia Matcha Revenue by Region: 2020 VS 2024 VS 2031
9.3.2 Asia Matcha Revenue by Region (2020-2031)
9.3.3 Asia Matcha Sales by Region (2020-2031)
9.3.4 Japan
9.3.5 South Korea
9.3.6 China Taiwan
9.3.7 Southeast Asia
9.3.8 India
9.3.9 Australia
10 Middle East, Africa and Latin America
10.1 Middle East, Africa and Latin America Market Size by Type
10.1.1 Middle East, Africa and Latin America Matcha Sales by Type (2020-2031)
10.1.2 Middle East, Africa and Latin America Matcha Revenue by Type (2020-2031)
10.2 Middle East, Africa and Latin America Market Size by Application
10.2.1 Middle East, Africa and Latin America Matcha Sales by Application (2020-2031)
10.2.2 Middle East, Africa and Latin America Matcha Revenue by Application (2020-2031)
10.3 Middle East, Africa and Latin America Market Size by Country
10.3.1 Middle East, Africa and Latin America Matcha Revenue by Country: 2020 VS 2024 VS 2031
10.3.2 Middle East, Africa and Latin America Matcha Revenue by Country (2020-2031)
10.3.3 Middle East, Africa and Latin America Matcha Sales by Country (2020-2031)
10.3.4 Brazil
10.3.5 Mexico
10.3.6 Turkey
10.3.7 Israel
10.3.8 GCC Countries
11 Corporate Profile
11.1 Guizhou Tongren Guitea
11.1.1 Guizhou Tongren Guitea Company Information
11.1.2 Guizhou Tongren Guitea Overview
11.1.3 Guizhou Tongren Guitea Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.1.4 Guizhou Tongren Guitea Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.1.5 Guizhou Tongren Guitea Recent Developments
11.2 Aiya
11.2.1 Aiya Company Information
11.2.2 Aiya Overview
11.2.3 Aiya Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.2.4 Aiya Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.2.5 Aiya Recent Developments
11.3 Marushichi Seicha
11.3.1 Marushichi Seicha Company Information
11.3.2 Marushichi Seicha Overview
11.3.3 Marushichi Seicha Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.3.4 Marushichi Seicha Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.3.5 Marushichi Seicha Recent Developments
11.4 Shaoxing Royal Tea Village
11.4.1 Shaoxing Royal Tea Village Company Information
11.4.2 Shaoxing Royal Tea Village Overview
11.4.3 Shaoxing Royal Tea Village Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.4.4 Shaoxing Royal Tea Village Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.4.5 Shaoxing Royal Tea Village Recent Developments
11.5 Zhejiang Hua's Tea Industry
11.5.1 Zhejiang Hua's Tea Industry Company Information
11.5.2 Zhejiang Hua's Tea Industry Overview
11.5.3 Zhejiang Hua's Tea Industry Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.5.4 Zhejiang Hua's Tea Industry Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.5.5 Zhejiang Hua's Tea Industry Recent Developments
11.6 Marukyu Koyamaen
11.6.1 Marukyu Koyamaen Company Information
11.6.2 Marukyu Koyamaen Overview
11.6.3 Marukyu Koyamaen Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.6.4 Marukyu Koyamaen Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.6.5 Marukyu Koyamaen Recent Developments
11.7 Yanoen
11.7.1 Yanoen Company Information
11.7.2 Yanoen Overview
11.7.3 Yanoen Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.7.4 Yanoen Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.7.5 Yanoen Recent Developments
11.8 DoMatcha
11.8.1 DoMatcha Company Information
11.8.2 DoMatcha Overview
11.8.3 DoMatcha Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.8.4 DoMatcha Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.8.5 DoMatcha Recent Developments
11.9 Uji Matcha (Shanghai)
11.9.1 Uji Matcha (Shanghai) Company Information
11.9.2 Uji Matcha (Shanghai) Overview
11.9.3 Uji Matcha (Shanghai) Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.9.4 Uji Matcha (Shanghai) Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.9.5 Uji Matcha (Shanghai) Recent Developments
11.10 AOI Seicha
11.10.1 AOI Seicha Company Information
11.10.2 AOI Seicha Overview
11.10.3 AOI Seicha Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.10.4 AOI Seicha Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.10.5 AOI Seicha Recent Developments
11.11 Ujinotsuyu Seicha
11.11.1 Ujinotsuyu Seicha Company Information
11.11.2 Ujinotsuyu Seicha Overview
11.11.3 Ujinotsuyu Seicha Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.11.4 Ujinotsuyu Seicha Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.11.5 Ujinotsuyu Seicha Recent Developments
11.12 Zhejiang Tea
11.12.1 Zhejiang Tea Company Information
11.12.2 Zhejiang Tea Overview
11.12.3 Zhejiang Tea Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.12.4 Zhejiang Tea Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.12.5 Zhejiang Tea Recent Developments
11.13 Horii Shichimeien
11.13.1 Horii Shichimeien Company Information
11.13.2 Horii Shichimeien Overview
11.13.3 Horii Shichimeien Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.13.4 Horii Shichimeien Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.13.5 Horii Shichimeien Recent Developments
11.14 Shandong Hongyu agricultural science and Technology
11.14.1 Shandong Hongyu agricultural science and Technology Company Information
11.14.2 Shandong Hongyu agricultural science and Technology Overview
11.14.3 Shandong Hongyu agricultural science and Technology Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.14.4 Shandong Hongyu agricultural science and Technology Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.14.5 Shandong Hongyu agricultural science and Technology Recent Developments
11.15 Hubei banbingwei Tea Industry
11.15.1 Hubei banbingwei Tea Industry Company Information
11.15.2 Hubei banbingwei Tea Industry Overview
11.15.3 Hubei banbingwei Tea Industry Matcha Sales, Price, Revenue and Gross Margin (2020-2025)
11.15.4 Hubei banbingwei Tea Industry Matcha Product Model Numbers, Pictures, Descriptions and Specifications
11.15.5 Hubei banbingwei Tea Industry Recent Developments
12 Industry Chain and Sales Channels Analysis
12.1 Matcha Industry Chain Analysis
12.2 Matcha Key Raw Materials
12.2.1 Key Raw Materials
12.2.2 Raw Materials Key Suppliers
12.3 Matcha Production Mode & Process
12.4 Matcha Sales and Marketing
12.4.1 Matcha Sales Channels
12.4.2 Matcha Distributors
12.5 Matcha Customers
13 Matcha Market Dynamics
13.1 Matcha Industry Trends
13.2 Matcha Market Drivers
13.3 Matcha Market Challenges
13.4 Matcha Market Restraints
14 Key Findings in the Global Matcha Study
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Author Details
15.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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