Industry: Consumer Goods
Published Date: 2025-12-06
Pages: 118 Pages
Report ld: 5538021
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Maternity Pyjamas Market Size(US$)

CAGR 2025-2031
3.0%
Market Size,2031
USD 1,002
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global market for Maternity Pyjamas was estimated to be worth US$ 798 million in 2024 and is forecast to a readjusted size of US$ 1002 million by 2031 with a CAGR of 3.0% during the forecast period 2025-2031.
The potential shifts in the 2025 U.S. tariff framework pose substantial volatility risks to global markets. This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Maternity Pyjamas cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Maternity pyjamas refer to sleepwear or nightwear garments specifically designed for pregnant women (and sometimes early postnatal mothers), accommodating body changes (e.g. expanding belly), prioritizing comfort, adjustability (stretch, elastic waists, soft fabrics), gentle support, breathability, ease of nursing (for post-birth pajamas with nursing access), while functioning as sleepwear / loungewear / home-wear during pregnancy and maternity period.
Upstream of maternity pyjama production lies the textile raw-material supply chain — cultivation or production of cotton, cellulose/rayon fibers (e.g. bamboo, modal), synthetic fibers, yarn spinning, knitting or weaving, and dyeing/finishing; midstream encompasses fabric cutting, garment design (patterning for adjustable belly fit), sewing/assembly (often in specialized maternity-wear factories or OEM garment-factories), plus finishing, quality control and labeling; downstream includes branding, packaging, distribution via retail stores, e-commerce platforms, specialty maternity shops or hospital supply, marketing to expecting mothers, and after-sales or postpartum customer services.
Globally, as demand for maternity wear rises (driven by growing awareness of maternal comfort and increasing maternal demographic in emerging markets), many garment-manufacturing firms and OEM suppliers are reportedly expanding or planning to add dedicated maternity-wear production lines — including maternity pyjamas/nursing-nightwear — involving upgrades to fabric-knitting capacity, stretch-fabric processing, larger-size patterning capabilities, and dedicated quality control/comfort-fit departments; new capacity is concentrated in Asia (South Asia, Southeast Asia, China) to serve both domestic demand and export orders from global maternity-wear brands and e-commerce retailers.
2024 Global Market sales Volume: 42 million units, Average Global Market Price: USD 19 per unit, Market Average Gross Profit Margin: 36%.
From a regional perspective, developed markets — notably North America and parts of Europe — likely dominate due to higher purchasing power, greater demand for comfort and postpartum nursing-friendly nightwear, and established retail infrastructure. At the same time, emerging markets in Asia-Pacific, Latin America, and even parts of Middle East & Africa represent rising opportunities, as maternity populations grow, awareness about maternal comfort increases, and e-commerce penetration enables easier access to maternity-specific sleepwear.
Opportunities in this market are considerable given several dynamics: growing global maternal population; rising per-capita disposable income; increasing focus on maternal health and comfort; growing demand for functional maternity nightwear (stretch, nursing-friendly, breathable); expansion of direct-to-consumer e-commerce maternity brands; and rising interest in affordable maternity clothing segments, especially in emerging economies. Furthermore, OEM suppliers and garment-manufacturers can capture volume by offering private-label maternity pyjamas to retailers or e-commerce brands, especially if they leverage low-cost manufacturing locations (Asia, South Asia).
However, risks exist. The maternity pyjamas market is inherently limited by the relatively short usage period per customer (pregnancy + postpartum months) compared with regular apparel — which limits repeat-purchase frequency. This makes customer acquisition and retention more difficult. Seasonality and demographic trends (birth rates) also influence demand, creating geographic and temporal volatility. Moreover, competition may be fragmented: many small or regional players, plus low-price value suppliers may compress margins. Cost pressures — e.g. from rising raw-material or labour costs, currency fluctuations, supply-chain disruptions — may squeeze manufacturers, especially in low-margin segments. Quality and comfort requirements are higher (pregnant women demand softness, stretch, safe fabrics), so sub-standard products risk reputational damage or returns.
In terms of trends, we are seeing increasing segmentation within maternity pyjamas — from budget/basic cotton sets to more premium, comfort-focused or nursing-access nightwear; rising use of stretchable fabrics, soft knits, elastic waists, adjustable sizing to accommodate growing belly; growing online sales and direct-to-consumer maternity brands; and growing demand for nursing-accessible nightwear (for postnatal period). Sustainability may also emerge: organic cotton, bamboo fibers or other gentle, natural fabrics appealing to health-conscious mothers.
Competitive characteristics are that the market is relatively fragmented. There are some global maternity-wear brands or larger apparel/lingerie groups that include maternity nightwear, but many producers are regional or OEM/manufacturers supplying private-label or value-segment maternity pajamas. For larger players with brand and design capabilities, differentiation comes through quality, fit, fabric softness, nursing features, and brand trust. For OEM/manufacturers, success often depends on cost efficiency, flexibility, ability to handle small/medium volume orders, and responsiveness to seasonal demand.
This report aims to provide a comprehensive presentation of the global market for Maternity Pyjamas, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Maternity Pyjamas by region & country, by Type, and by Channel.
The Maternity Pyjamas market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Maternity Pyjamas.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Maternity Pyjamas manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Maternity Pyjamas in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Maternity Pyjamas in country level. It provides sigmate data by Type, and by Channel for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
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TABLE OF CONTENTS
1 Market Overview
1.1 Maternity Pyjamas Product Introduction
1.2 Global Maternity Pyjamas Market Size Forecast
1.2.1 Global Maternity Pyjamas Sales Value (2020-2031)
1.2.2 Global Maternity Pyjamas Sales Volume (2020-2031)
1.2.3 Global Maternity Pyjamas Sales Price (2020-2031)
1.3 Maternity Pyjamas Market Trends & Drivers
1.3.1 Maternity Pyjamas Industry Trends
1.3.2 Maternity Pyjamas Market Drivers & Opportunity
1.3.3 Maternity Pyjamas Market Challenges
1.3.4 Maternity Pyjamas Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Maternity Pyjamas Players Revenue Ranking (2024)
2.2 Global Maternity Pyjamas Revenue by Company (2020-2025)
2.3 Global Maternity Pyjamas Players Sales Volume Ranking (2024)
2.4 Global Maternity Pyjamas Sales Volume by Company Players (2020-2025)
2.5 Global Maternity Pyjamas Average Price by Company (2020-2025)
2.6 Key Manufacturers Maternity Pyjamas Manufacturing Base and Headquarters
2.7 Key Manufacturers Maternity Pyjamas Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Maternity Pyjamas
2.9 Maternity Pyjamas Market Competitive Analysis
2.9.1 Maternity Pyjamas Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Maternity Pyjamas Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Maternity Pyjamas as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Cotton
3.1.2 Polyester
3.1.3 Modal
3.1.4 Silk
3.1.5 Others
3.2 Global Maternity Pyjamas Sales Value by Type
3.2.1 Global Maternity Pyjamas Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Maternity Pyjamas Sales Value, by Type (2020-2031)
3.2.3 Global Maternity Pyjamas Sales Value, by Type (%) (2020-2031)
3.3 Global Maternity Pyjamas Sales Volume by Type
3.3.1 Global Maternity Pyjamas Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Maternity Pyjamas Sales Volume, by Type (2020-2031)
3.3.3 Global Maternity Pyjamas Sales Volume, by Type (%) (2020-2031)
3.4 Global Maternity Pyjamas Average Price by Type (2020-2031)
4 Segmentation by Functional and Feature
4.1 Introduction by Functional and Feature
4.1.1 Basic Comfort Maternity Sleepwear
4.1.2 Stretch / Adaptive Fit Maternity Wear
4.1.3 Nursing-Friendly Maternity Nightwear
4.1.4 Thermal/Seasonal Maternity Nightwear
4.1.5 Premium / Luxury Maternity Nightwear
4.2 Global Maternity Pyjamas Sales Value by Functional and Feature
4.2.1 Global Maternity Pyjamas Sales Value by Functional and Feature (2020 VS 2024 VS 2031)
4.2.2 Global Maternity Pyjamas Sales Value, by Functional and Feature (2020-2031)
4.2.3 Global Maternity Pyjamas Sales Value, by Functional and Feature (%) (2020-2031)
4.3 Global Maternity Pyjamas Sales Volume by Functional and Feature
4.3.1 Global Maternity Pyjamas Sales Volume by Functional and Feature (2020 VS 2024 VS 2031)
4.3.2 Global Maternity Pyjamas Sales Volume, by Functional and Feature (2020-2031)
4.3.3 Global Maternity Pyjamas Sales Volume, by Functional and Feature (%) (2020-2031)
4.4 Global Maternity Pyjamas Average Price by Functional and Feature (2020-2031)
5 Segmentation by Price Level
5.1 Introduction by Price Level
5.1.1 Budget Segment
5.1.2 Mid-Range Segment
5.1.3 Premium Segment
5.1.4 Luxury Segment
5.2 Global Maternity Pyjamas Sales Value by Price Level
5.2.1 Global Maternity Pyjamas Sales Value by Price Level (2020 VS 2024 VS 2031)
5.2.2 Global Maternity Pyjamas Sales Value, by Price Level (2020-2031)
5.2.3 Global Maternity Pyjamas Sales Value, by Price Level (%) (2020-2031)
5.3 Global Maternity Pyjamas Sales Volume by Price Level
5.3.1 Global Maternity Pyjamas Sales Volume by Price Level (2020 VS 2024 VS 2031)
5.3.2 Global Maternity Pyjamas Sales Volume, by Price Level (2020-2031)
5.3.3 Global Maternity Pyjamas Sales Volume, by Price Level (%) (2020-2031)
5.4 Global Maternity Pyjamas Average Price by Price Level (2020-2031)
6 Segmentation by Channel
6.1 Introduction by Channel
6.1.1 E-commerce
6.1.2 Supermarkets
6.1.3 Specialty Stores
6.1.4 Others
6.2 Global Maternity Pyjamas Sales Value by Channel
6.2.1 Global Maternity Pyjamas Sales Value by Channel (2020 VS 2024 VS 2031)
6.2.2 Global Maternity Pyjamas Sales Value, by Channel (2020-2031)
6.2.3 Global Maternity Pyjamas Sales Value, by Channel (%) (2020-2031)
6.3 Global Maternity Pyjamas Sales Volume by Channel
6.3.1 Global Maternity Pyjamas Sales Volume by Channel (2020 VS 2024 VS 2031)
6.3.2 Global Maternity Pyjamas Sales Volume, by Channel (2020-2031)
6.3.3 Global Maternity Pyjamas Sales Volume, by Channel (%) (2020-2031)
6.4 Global Maternity Pyjamas Average Price by Channel (2020-2031)
7 Segmentation by Region
7.1 Global Maternity Pyjamas Sales Value by Region
7.1.1 Global Maternity Pyjamas Sales Value by Region: 2020 VS 2024 VS 2031
7.1.2 Global Maternity Pyjamas Sales Value by Region (2020-2025)
7.1.3 Global Maternity Pyjamas Sales Value by Region (2026-2031)
7.1.4 Global Maternity Pyjamas Sales Value by Region (%), (2020-2031)
7.2 Global Maternity Pyjamas Sales Volume by Region
7.2.1 Global Maternity Pyjamas Sales Volume by Region: 2020 VS 2024 VS 2031
7.2.2 Global Maternity Pyjamas Sales Volume by Region (2020-2025)
7.2.3 Global Maternity Pyjamas Sales Volume by Region (2026-2031)
7.2.4 Global Maternity Pyjamas Sales Volume by Region (%), (2020-2031)
7.3 Global Maternity Pyjamas Average Price by Region (2020-2031)
7.4 North America
7.4.1 North America Maternity Pyjamas Sales Value, 2020-2031
7.4.2 North America Maternity Pyjamas Sales Value by Country (%), 2024 VS 2031
7.5 Europe
7.5.1 Europe Maternity Pyjamas Sales Value, 2020-2031
7.5.2 Europe Maternity Pyjamas Sales Value by Country (%), 2024 VS 2031
7.6 Asia Pacific
7.6.1 Asia Pacific Maternity Pyjamas Sales Value, 2020-2031
7.6.2 Asia Pacific Maternity Pyjamas Sales Value by Region (%), 2024 VS 2031
7.7 South America
7.7.1 South America Maternity Pyjamas Sales Value, 2020-2031
7.7.2 South America Maternity Pyjamas Sales Value by Country (%), 2024 VS 2031
7.8 Middle East & Africa
7.8.1 Middle East & Africa Maternity Pyjamas Sales Value, 2020-2031
7.8.2 Middle East & Africa Maternity Pyjamas Sales Value by Country (%), 2024 VS 2031
8 Segmentation by Key Countries/Regions
8.1 Key Countries/Regions Maternity Pyjamas Sales Value Growth Trends, 2020 VS 2024 VS 2031
8.2 Key Countries/Regions Maternity Pyjamas Sales Value and Sales Volume
8.2.1 Key Countries/Regions Maternity Pyjamas Sales Value, 2020-2031
8.2.2 Key Countries/Regions Maternity Pyjamas Sales Volume, 2020-2031
8.3 United States
8.3.1 United States Maternity Pyjamas Sales Value, 2020-2031
8.3.2 United States Maternity Pyjamas Sales Value by Type (%), 2024 VS 2031
8.3.3 United States Maternity Pyjamas Sales Value by Channel, 2024 VS 2031
8.4 Europe
8.4.1 Europe Maternity Pyjamas Sales Value, 2020-2031
8.4.2 Europe Maternity Pyjamas Sales Value by Type (%), 2024 VS 2031
8.4.3 Europe Maternity Pyjamas Sales Value by Channel, 2024 VS 2031
8.5 China
8.5.1 China Maternity Pyjamas Sales Value, 2020-2031
8.5.2 China Maternity Pyjamas Sales Value by Type (%), 2024 VS 2031
8.5.3 China Maternity Pyjamas Sales Value by Channel, 2024 VS 2031
8.6 Japan
8.6.1 Japan Maternity Pyjamas Sales Value, 2020-2031
8.6.2 Japan Maternity Pyjamas Sales Value by Type (%), 2024 VS 2031
8.6.3 Japan Maternity Pyjamas Sales Value by Channel, 2024 VS 2031
8.7 South Korea
8.7.1 South Korea Maternity Pyjamas Sales Value, 2020-2031
8.7.2 South Korea Maternity Pyjamas Sales Value by Type (%), 2024 VS 2031
8.7.3 South Korea Maternity Pyjamas Sales Value by Channel, 2024 VS 2031
8.8 Southeast Asia
8.8.1 Southeast Asia Maternity Pyjamas Sales Value, 2020-2031
8.8.2 Southeast Asia Maternity Pyjamas Sales Value by Type (%), 2024 VS 2031
8.8.3 Southeast Asia Maternity Pyjamas Sales Value by Channel, 2024 VS 2031
8.9 India
8.9.1 India Maternity Pyjamas Sales Value, 2020-2031
8.9.2 India Maternity Pyjamas Sales Value by Type (%), 2024 VS 2031
8.9.3 India Maternity Pyjamas Sales Value by Channel, 2024 VS 2031
9 Company Profiles
9.1 Victoria’s Secret
9.1.1 Victoria’s Secret Company Information
9.1.2 Victoria’s Secret Introduction and Business Overview
9.1.3 Victoria’s Secret Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.1.4 Victoria’s Secret Maternity Pyjamas Product Offerings
9.1.5 Victoria’s Secret Recent Development
9.2 H&M
9.2.1 H&M Company Information
9.2.2 H&M Introduction and Business Overview
9.2.3 H&M Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.2.4 H&M Maternity Pyjamas Product Offerings
9.2.5 H&M Recent Development
9.3 Angel Maternity
9.3.1 Angel Maternity Company Information
9.3.2 Angel Maternity Introduction and Business Overview
9.3.3 Angel Maternity Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.3.4 Angel Maternity Maternity Pyjamas Product Offerings
9.3.5 Angel Maternity Recent Development
9.4 HATCH Collection
9.4.1 HATCH Collection Company Information
9.4.2 HATCH Collection Introduction and Business Overview
9.4.3 HATCH Collection Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.4.4 HATCH Collection Maternity Pyjamas Product Offerings
9.4.5 HATCH Collection Recent Development
9.5 ASOS
9.5.1 ASOS Company Information
9.5.2 ASOS Introduction and Business Overview
9.5.3 ASOS Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.5.4 ASOS Maternity Pyjamas Product Offerings
9.5.5 ASOS Recent Development
9.6 Mothercare
9.6.1 Mothercare Company Information
9.6.2 Mothercare Introduction and Business Overview
9.6.3 Mothercare Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.6.4 Mothercare Maternity Pyjamas Product Offerings
9.6.5 Mothercare Recent Development
9.7 JoJo Maman Bébé
9.7.1 JoJo Maman Bébé Company Information
9.7.2 JoJo Maman Bébé Introduction and Business Overview
9.7.3 JoJo Maman Bébé Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.7.4 JoJo Maman Bébé Maternity Pyjamas Product Offerings
9.7.5 JoJo Maman Bébé Recent Development
9.8 Mamaway
9.8.1 Mamaway Company Information
9.8.2 Mamaway Introduction and Business Overview
9.8.3 Mamaway Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.8.4 Mamaway Maternity Pyjamas Product Offerings
9.8.5 Mamaway Recent Development
9.9 Ripe Maternity
9.9.1 Ripe Maternity Company Information
9.9.2 Ripe Maternity Introduction and Business Overview
9.9.3 Ripe Maternity Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.9.4 Ripe Maternity Maternity Pyjamas Product Offerings
9.9.5 Ripe Maternity Recent Development
9.10 O.C.T. Mami
9.10.1 O.C.T. Mami Company Information
9.10.2 O.C.T. Mami Introduction and Business Overview
9.10.3 O.C.T. Mami Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.10.4 O.C.T. Mami Maternity Pyjamas Product Offerings
9.10.5 O.C.T. Mami Recent Development
9.11 Nanchang Joyncleon Clothing Co., Ltd
9.11.1 Nanchang Joyncleon Clothing Co., Ltd Company Information
9.11.2 Nanchang Joyncleon Clothing Co., Ltd Introduction and Business Overview
9.11.3 Nanchang Joyncleon Clothing Co., Ltd Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.11.4 Nanchang Joyncleon Clothing Co., Ltd Maternity Pyjamas Product Offerings
9.11.5 Nanchang Joyncleon Clothing Co., Ltd Recent Development
9.12 INUJIRUSHI
9.12.1 INUJIRUSHI Company Information
9.12.2 INUJIRUSHI Introduction and Business Overview
9.12.3 INUJIRUSHI Maternity Pyjamas Sales, Revenue, Price and Gross Margin (2020-2025)
9.12.4 INUJIRUSHI Maternity Pyjamas Product Offerings
9.12.5 INUJIRUSHI Recent Development
10 Industry Chain Analysis
10.1 Maternity Pyjamas Industrial Chain
10.2 Maternity Pyjamas Upstream Analysis
10.2.1 Key Raw Materials
10.2.2 Raw Materials Key Suppliers
10.2.3 Manufacturing Cost Structure
10.3 Midstream Analysis
10.4 Downstream Analysis (Customers Analysis)
10.5 Sales Model and Sales Channels
10.5.1 Maternity Pyjamas Sales Model
10.5.2 Sales Channel
10.5.3 Maternity Pyjamas Distributors
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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