Industry: Consumer Goods
Published Date: 2026-01-04
Pages: 109 Pages
Report ld: 5534736
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Greeting Cards Market Size(US$)

CAGR 2026-2032
-2.3%
Market Size,2032
USD 6,133
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Greeting Cards market was valued at US$ 7201 million in 2025 and is anticipated to reach US$ 6133 million by 2032, at a CAGR of -2.3% from 2026 to 2032.
The 2025 U.S. tariff policies introduce profound uncertainty into the global economic landscape. This report critically examines the implications of recent tariff adjustments and international strategic countermeasures on Greeting Cards competitive dynamics, regional economic interdependencies, and supply chain reconfigurations.
Greeting cards are pieces of paper or cardboard upon which photos, drawings, and a verse of cheer, greeting, celebration, condolence, etc. have been printed or engraved. Greeting cards are decorated with a variety of images and include messages to appeal to diverse audiences, sentiment, and occasion to be remembered. Greeting cards are low cost impulse purchase products that are being purchased on a daily basis. Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Global Greeting Cards key players include Hallmark Cards, American Greetings, etc. Global top two manufacturers hold a share over 85%.
USA is the largest market, with a share about 35%, followed by UK, and Japan, both have a share about 45 percent.
In terms of product, Everyday Greeting Cards is the largest segment, with a share over 60%. And in terms of application, the largest application is Personal Cards, followed by Business Cards.
This report delivers a comprehensive overview of the global Greeting Cards market, with both quantitative and qualitative analyses, to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current market, and make informed business decisions regarding Greeting Cards. The Greeting Cards market size, estimates, and forecasts are provided in terms of sales volume (K Units) and revenue (US$ millions), with 2025 as the base year and historical and forecast data for 2021–2032.
The report segments the global Greeting Cards market comprehensively. Regional market sizes by Type, by Application, , and by company are also provided. For deeper insight, the report profiles the competitive landscape, key competitors, and their respective market rankings, and discusses technological trends and new product developments.
This report will assist Greeting Cards manufacturers, new entrants, and companies across the industry value chain with information on revenues, sales volume, and average prices for the overall market and its sub-segments, by company, by Type, by Application, and by region.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Defines the scope of the report and presents an executive summary of market segments (by Type, by Application, , etc.), including the size of each segment and its future growth potential. It offers a high-level view of the current market and its likely evolution in the short, medium, and long term.
Chapter 2: Provides a detailed analysis of the competitive landscape for Greeting Cards manufacturers, covering pricing, sales and revenue shares, latest development plans, and mergers and acquisitions.
Chapter 3: Examines Greeting Cards sales and revenue at the regional and country levels. It quantifies market size and growth potential for each region and its key countries, and outlines market development, outlook, addressable space, and national market size.
Chapter 4: Analyzes segments by Type, detailing the size and growth potential of each segment to help readers identify “blue ocean” opportunities.
Chapter 5: Analyzes market segments by Application, covering the size and growth potential of each segment to help readers identify “blue ocean” opportunities in downstream markets.
Chapter 6: Profiles key players, presenting core information on leading companies, including product sales, revenue, pricing, gross margin, product portfolio/introductions, and recent developments.
Chapter 7: Reviews the industry value chain, including upstream and downstream segments.
Chapter 8: Discusses market dynamics and recent developments, including drivers, restraints, challenges and risks for manufacturers, U.S. Tariffs and relevant policy analysis.
Chapter 9: Summarizes the key findings and conclusions of the report.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Greeting Cards Market Overview
1.1 Product Definition
1.2 Greeting Cards by Type
1.2.1 Global Greeting Cards Market Value by Type: 2025 vs 2032
1.2.2 Seasonal Greeting Cards
1.2.3 Every Day Greeting Cards
1.3 Greeting Cards by Application
1.3.1 Global Greeting Cards Market Value by Application: 2025 vs 2032
1.3.2 Business Cards
1.3.3 Personal Cards
1.4 Global Greeting Cards Market Size Estimates and Forecasts
1.4.1 Global Greeting Cards Revenue 2021–2032
1.4.2 Global Greeting Cards Sales 2021–2032
1.4.3 Global Greeting Cards Market Average Price (2021–2032)
1.5 Assumptions and Limitations
2 Greeting Cards Market Competition by Manufacturers
2.1 Global Greeting Cards Sales Market Share by Manufacturers (2021–2026)
2.2 Global Greeting Cards Revenue Market Share by Manufacturers (2021–2026)
2.3 Global Greeting Cards Average Price by Manufacturers (2021–2026)
2.4 Global Key Players of Greeting Cards, Industry Ranking, 2023 vs 2024 vs 2025
2.5 Global Key Manufacturers of Greeting Cards, Manufacturing Sites and Headquarters
2.6 Global Key Manufacturers of Greeting Cards, Product Types and Applications
2.7 Global Key Manufacturers of Greeting Cards, Date of Entry into the Industry
2.8 Global Greeting Cards Market Competitive Situation and Trends
2.8.1 Global Greeting Cards Market Concentration Rate
2.8.2 The Top 5 and Top 10 Global Greeting Cards Players Market Share by Revenue
2.8.3 Global Greeting Cards Market Share by Company Tier (Tier 1, Tier 2, Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Greeting Cards Market Scenario by Region
3.1 Global Greeting Cards Market Size by Region: 2021 vs 2025 vs 2032
3.2 Global Greeting Cards Sales by Region: 2021–2032
3.2.1 Global Greeting Cards Sales by Region: 2021–2026
3.2.2 Global Greeting Cards Sales by Region: 2027–2032
3.3 Global Greeting Cards Revenue by Region: 2021–2032
3.3.1 Global Greeting Cards Revenue by Region: 2021–2026
3.3.2 Global Greeting Cards Revenue by Region: 2027–2032
3.4 North America Greeting Cards Market Facts & Figures by Country
3.4.1 North America Greeting Cards Market Size by Country: 2021 vs 2025 vs 2032
3.4.2 North America Greeting Cards Sales by Country (2021–2032)
3.4.3 North America Greeting Cards Revenue by Country (2021–2032)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe Greeting Cards Market Facts & Figures by Country
3.5.1 Europe Greeting Cards Market Size by Country: 2021 vs 2025 vs 2032
3.5.2 Europe Greeting Cards Sales by Country (2021–2032)
3.5.3 Europe Greeting Cards Revenue by Country (2021–2032)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Greeting Cards Market Facts & Figures by Region
3.6.1 Asia Pacific Greeting Cards Market Size by Region: 2021 vs 2025 vs 2032
3.6.2 Asia Pacific Greeting Cards Sales by Region (2021–2032)
3.6.3 Asia Pacific Greeting Cards Revenue by Region (2021–2032)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.7 Latin America Greeting Cards Market Facts & Figures by Country
3.7.1 Latin America Greeting Cards Market Size by Country: 2021 vs 2025 vs 2032
3.7.2 Latin America Greeting Cards Sales by Country (2021–2032)
3.7.3 Latin America Greeting Cards Revenue by Country (2021–2032)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Greeting Cards Market Facts & Figures by Country
3.8.1 Middle East and Africa Greeting Cards Market Size by Country: 2021 vs 2025 vs 2032
3.8.2 Middle East and Africa Greeting Cards Sales by Country (2021–2032)
3.8.3 Middle East and Africa Greeting Cards Revenue by Country (2021–2032)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Greeting Cards Sales by Type (2021–2032)
4.1.1 Global Greeting Cards Sales by Type (2021–2026)
4.1.2 Global Greeting Cards Sales by Type (2027–2032)
4.1.3 Global Greeting Cards Sales Market Share by Type (2021–2032)
4.2 Global Greeting Cards Revenue by Type (2021–2032)
4.2.1 Global Greeting Cards Revenue by Type (2021–2026)
4.2.2 Global Greeting Cards Revenue by Type (2027–2032)
4.2.3 Global Greeting Cards Revenue Market Share by Type (2021–2032)
4.3 Global Greeting Cards Price by Type (2021–2032)
5 Segment by Application
5.1 Global Greeting Cards Sales by Application (2021–2032)
5.1.1 Global Greeting Cards Sales by Application (2021–2026)
5.1.2 Global Greeting Cards Sales by Application (2027–2032)
5.1.3 Global Greeting Cards Sales Market Share by Application (2021–2032)
5.2 Global Greeting Cards Revenue by Application (2021–2032)
5.2.1 Global Greeting Cards Revenue by Application (2021–2026)
5.2.2 Global Greeting Cards Revenue by Application (2027–2032)
5.2.3 Global Greeting Cards Revenue Market Share by Application (2021–2032)
5.3 Global Greeting Cards Price by Application (2021–2032)
6 Key Companies Profiled
6.1 Hallmark Cards
6.1.1 Hallmark Cards Company Information
6.1.2 Hallmark Cards Description and Business Overview
6.1.3 Hallmark Cards Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.1.4 Hallmark Cards Greeting Cards Product Portfolio
6.1.5 Hallmark Cards Recent Developments/Updates
6.2 American Greetings
6.2.1 American Greetings Company Information
6.2.2 American Greetings Description and Business Overview
6.2.3 American Greetings Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.2.4 American Greetings Greeting Cards Product Portfolio
6.2.5 American Greetings Recent Developments/Updates
6.3 Card Factory
6.3.1 Card Factory Company Information
6.3.2 Card Factory Description and Business Overview
6.3.3 Card Factory Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.3.4 Card Factory Greeting Cards Product Portfolio
6.3.5 Card Factory Recent Developments/Updates
6.4 Schurman Retail Group
6.4.1 Schurman Retail Group Company Information
6.4.2 Schurman Retail Group Description and Business Overview
6.4.3 Schurman Retail Group Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.4.4 Schurman Retail Group Greeting Cards Product Portfolio
6.4.5 Schurman Retail Group Recent Developments/Updates
6.5 CSS Industries Inc.
6.5.1 CSS Industries Inc. Company Information
6.5.2 CSS Industries Inc. Description and Business Overview
6.5.3 CSS Industries Inc. Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.5.4 CSS Industries Inc. Greeting Cards Product Portfolio
6.5.5 CSS Industries Inc. Recent Developments/Updates
6.6 Avanti Press
6.6.1 Avanti Press Company Information
6.6.2 Avanti Press Description and Business Overview
6.6.3 Avanti Press Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.6.4 Avanti Press Greeting Cards Product Portfolio
6.6.5 Avanti Press Recent Developments/Updates
6.7 Simon Elvin
6.7.1 Simon Elvin Company Information
6.7.2 Simon Elvin Description and Business Overview
6.7.3 Simon Elvin Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.7.4 Simon Elvin Greeting Cards Product Portfolio
6.7.5 Simon Elvin Recent Developments/Updates
6.8 Myron Manufacturing Corp.
6.8.1 Myron Manufacturing Corp. Company Information
6.8.2 Myron Manufacturing Corp. Description and Business Overview
6.8.3 Myron Manufacturing Corp. Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.8.4 Myron Manufacturing Corp. Greeting Cards Product Portfolio
6.8.5 Myron Manufacturing Corp. Recent Developments/Updates
6.9 Moo
6.9.1 Moo Company Information
6.9.2 Moo Description and Business Overview
6.9.3 Moo Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.9.4 Moo Greeting Cards Product Portfolio
6.9.5 Moo Recent Developments/Updates
6.10 Herbert Walkers Ltd
6.10.1 Herbert Walkers Ltd Company Information
6.10.2 Herbert Walkers Ltd Description and Business Overview
6.10.3 Herbert Walkers Ltd Greeting Cards Sales, Revenue, and Gross Margin (2021–2026)
6.10.4 Herbert Walkers Ltd Greeting Cards Product Portfolio
6.10.5 Herbert Walkers Ltd Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Greeting Cards Industry Chain Analysis
7.2 Greeting Cards Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Greeting Cards Production Mode & Process Analysis
7.4 Greeting Cards Sales and Marketing
7.4.1 Greeting Cards Sales Channels
7.4.2 Greeting Cards Distributors
7.5 Greeting Cards Customer Analysis
8 Greeting Cards Market Dynamics
8.1 Greeting Cards Industry Trends
8.2 Greeting Cards Market Drivers
8.3 Greeting Cards Market Challenges
8.4 Greeting Cards Market Restraints
8.5 Impact of U.S. Tariffs
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
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