Part 1
Part 2
Part 3
Part 4
Part 5
Description
The global market for Figurine was estimated to be worth US$ 8600 million in 2025 and is projected to reach US$ 16540 million, growing at a CAGR of 9.9% from 2026 to 2032.
The potential shifts in the 2025 U.S. tariff framework pose substantial volatility risks to global markets. This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Figurine cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Figurine Market Size(US$)
M= millions and B=billions

A figurine (a diminutive form of the word figure) or statuette, is a small, three-dimensional sculpture that represents a human, deity or animal, or, in practice, a pair or small group of them. Figurines have been made in many media, with clay, metal, wood, glass, and today plastic or resin the most significant.
These figures are often associated with popular franchises such as superheroes like Batman or Spider-Man, characters from science fiction or fantasy series like Star Wars or Lord of the Rings, or even historical or military figures. Some figures are highly collectible and are often marketed to both children and adult collectors.
Global core manufacturers of Figurine include Bandai, Funko, Good Smile Company, POP MART and Mattel. Asia-Pacific is the largest consumption region, accounting for approximately 39% of the global market.In terms of sales channel, the largest is offline sales, with a share of approximately 79%.
This report provides a comprehensive view of the global market for Figurine, covering total sales volume, sales revenue, pricing, the market share and ranking of key companies, along with analyses by region & country, by Type, and by Sales Channel.
The Figurine market size, estimations, and forecasts are presented in terms of sales volume (K Units) and revenue ($ millions), with 2025 as the base year and historical and forecast data from 2021 to 2032. The report combines quantitative and qualitative analysis to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current marketplace, and make informed business decisions regarding Figurine.
Market Segmentation
Report Metric
Details
Report Title
Figurine- Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032
Forecasted Market Size in 2032
US$ 16540 million
CAGR(2026-2032)
9.9%
Market Size Available for Years
2026-2032
Global Figurine Companies Covered
Bandai
Funko
Good Smile Company
POP MART
Mattel
Hasbro
Hot Toys
Max Factory
Sideshow Collectibles
Kotobukiya
Kaiyodo
Aniplex
Alter
Global Figurine Market, by Region
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Figurine Market, Segment by Type
PVC
Resin
Others
Global Figurine Market, Segment by Application
Offline Sales
Online Sales
Forecast Units
Million USD
Report Coverage
Revenue and volume forecast, company share, competitive landscape, growth factors and trends
Chapter Outline
Chapter 1: Introduces the scope of the report and the global market size (value, volume, and price). It also summarizes market dynamics and Recent Developments; identifies key drivers and restraints; outlines challenges and risks for manufacturers; reviews relevant industry policies and U.S. tariff implications.
Chapter 2: Provides a detailed analysis of the Figurine manufacturers' competitive landscape—including pricing, sales and revenue shares, Recent Developments plans, and mergers and acquisitions (M&A).
Chapter 3: Analyzes market segmentation by Type, presenting the size and growth potential of each segment to help readers identify blue-ocean opportunities.
Chapter 4: Analyzes market segmentation by Sales Channel, presenting the size and growth potential of each downstream segment to help readers identify blue-ocean opportunities.
Chapter 5: Presents Figurine sales and revenue at the regional level. It offers a quantitative assessment of market size and growth potential by region and summarizes market development, future prospects, addressable space, and country-level market size worldwide.
Chapter 6: Presents Figurine sales and revenue at the country level. It provides segmented data by Type and by Sales Channel for each country/region.
Chapter 7: Profiles key players, detailing the main companies' product sales, revenue, pricing, gross margin, product portfolios, Recent Developments, etc.
Chapter 8: Analyzes the industry value chain, including upstream suppliers and downstream applications/customers.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
1.1 Figurine Product Introduction
1.2 Global Figurine Market Size Forecast
1.2.1 Global Figurine Sales Value (2021–2032)
1.2.2 Global Figurine Sales Volume (2021–2032)
1.2.3 Global Figurine Sales Price (2021–2032)
1.3 Figurine Market Trends & Drivers
1.3.1 Figurine Industry Trends
1.3.2 Figurine Market Drivers & Opportunities
1.3.3 Figurine Market Challenges
1.3.4 Figurine Market Restraints
1.3.5 Impact of U.S. Tariffs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Figurine Players Revenue Ranking (2025)
2.2 Global Figurine Revenue by Company (2021–2026)
2.3 Global Figurine Sales Volume Ranking of Players (2025)
2.4 Global Figurine Sales Volume by Company (2021–2026)
2.5 Global Figurine Average Price by Company (2021–2026)
2.6 Key Manufacturers Figurine Manufacturing Base and Headquarters
2.7 Key Manufacturers Figurine Product Offerings
2.8 Key Manufacturers Start of Mass Production of Figurine
2.9 Figurine Market Competitive Analysis
2.9.1 Figurine Market Concentration Rate (2021–2026)
2.9.2 Global 5 and 10 Largest Manufacturers by Figurine Revenue in 2025
2.9.3 Global Companies by Tier (Tier 1, Tier 2, Tier 3), based on Figurine revenue, 2025
2.10 Mergers & Acquisitions and Expansion
3 Segmentation Figurine Market Classification
3.1 Introduction by Type
3.1.1 PVC
3.1.2 Resin
3.1.3 Others
3.1.4 Global Figurine Sales Value by Type
3.1.4.1 Global Figurine Sales Value by Type (2021 vs 2025 vs 2032)
3.1.4.2 Global Figurine Sales Value, by Type (2021–2032)
3.1.4.3 Global Figurine Sales Value, by Type (%), 2021–2032
3.1.5 Global Figurine Sales Volume by Type
3.1.5.1 Global Figurine Sales Volume by Type (2021 vs 2025 vs 2032)
3.1.5.2 Global Figurine Sales Volume, by Type (2021–2032)
3.1.5.3 Global Figurine Sales Volume, by Type (%), 2021–2032
3.1.6 Global Figurine Average Price by Type (2021–2032)
4 Segmentation by Sales Channel
4.1 Introduction by Sales Channel
4.1.1 Offline Sales
4.1.2 Online Sales
4.2 Global Figurine Sales Value by Sales Channel
4.2.1 Global Figurine Sales Value by Sales Channel (2021 vs 2025 vs 2032)
4.2.2 Global Figurine Sales Value, by Sales Channel (2021–2032)
4.2.3 Global Figurine Sales Value, by Sales Channel (%), 2021–2032
4.3 Global Figurine Sales Volume by Sales Channel
4.3.1 Global Figurine Sales Volume by Sales Channel (2021 vs 2025 vs 2032)
4.3.2 Global Figurine Sales Volume, by Sales Channel (2021–2032)
4.3.3 Global Figurine Sales Volume, by Sales Channel (%), 2021–2032
4.4 Global Figurine Average Price by Sales Channel (2021–2032)
5 Segmentation by Region
5.1 Global Figurine Sales Value by Region
5.1.1 Global Figurine Sales Value by Region: 2021 vs 2025 vs 2032
5.1.2 Global Figurine Sales Value by Region (2021–2026)
5.1.3 Global Figurine Sales Value by Region (2027–2032)
5.1.4 Global Figurine Sales Value by Region (%), 2021–2032
5.2 Global Figurine Sales Volume by Region
5.2.1 Global Figurine Sales Volume by Region: 2021 vs 2025 vs 2032
5.2.2 Global Figurine Sales Volume by Region (2021–2026)
5.2.3 Global Figurine Sales Volume by Region (2027–2032)
5.2.4 Global Figurine Sales Volume by Region (%), 2021–2032
5.3 Global Figurine Average Price by Region (2021–2032)
5.4 North America
5.4.1 North America Figurine Sales Value, 2021–2032
5.4.2 North America Figurine Sales Value by Country (%), 2025 vs 2032
5.5 Europe
5.5.1 Europe Figurine Sales Value, 2021–2032
5.5.2 Europe Figurine Sales Value by Country (%), 2025 vs 2032
5.6 Asia Pacific
5.6.1 Asia Pacific Figurine Sales Value, 2021–2032
5.6.2 Asia Pacific Figurine Sales Value by Region (%), 2025 vs 2032
5.7 South America
5.7.1 South America Figurine Sales Value, 2021–2032
5.7.2 South America Figurine Sales Value by Country (%), 2025 vs 2032
5.8 Middle East & Africa
5.8.1 Middle East & Africa Figurine Sales Value, 2021–2032
5.8.2 Middle East & Africa Figurine Sales Value by Country (%), 2025 vs 2032
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Figurine Sales Value Growth Trends, 2021 vs 2025 vs 2032
6.2 Key Countries/Regions Figurine Sales Value and Sales Volume
6.2.1 Key Countries/Regions Figurine Sales Value, 2021–2032
6.2.2 Key Countries/Regions Figurine Sales Volume, 2021–2032
6.3 United States
6.3.1 United States Figurine Sales Value, 2021–2032
6.3.2 United States Figurine Sales Value by Type (%), 2025 vs 2032
6.3.3 United States Figurine Sales Value by Sales Channel, 2025 vs 2032
6.4 Europe
6.4.1 Europe Figurine Sales Value, 2021–2032
6.4.2 Europe Figurine Sales Value by Type (%), 2025 vs 2032
6.4.3 Europe Figurine Sales Value by Sales Channel, 2025 vs 2032
6.5 China
6.5.1 China Figurine Sales Value, 2021–2032
6.5.2 China Figurine Sales Value by Type (%), 2025 vs 2032
6.5.3 China Figurine Sales Value by Sales Channel, 2025 vs 2032
6.6 Japan
6.6.1 Japan Figurine Sales Value, 2021–2032
6.6.2 Japan Figurine Sales Value by Type (%), 2025 vs 2032
6.6.3 Japan Figurine Sales Value by Sales Channel, 2025 vs 2032
6.7 South Korea
6.7.1 South Korea Figurine Sales Value, 2021–2032
6.7.2 South Korea Figurine Sales Value by Type (%), 2025 vs 2032
6.7.3 South Korea Figurine Sales Value by Sales Channel, 2025 vs 2032
6.8 Southeast Asia
6.8.1 Southeast Asia Figurine Sales Value, 2021–2032
6.8.2 Southeast Asia Figurine Sales Value by Type (%), 2025 vs 2032
6.8.3 Southeast Asia Figurine Sales Value by Sales Channel, 2025 vs 2032
6.9 India
6.9.1 India Figurine Sales Value, 2021–2032
6.9.2 India Figurine Sales Value by Type (%), 2025 vs 2032
6.9.3 India Figurine Sales Value by Sales Channel, 2025 vs 2032
7 Company Profiles
7.1 Bandai
7.1.1 Bandai Company Information
7.1.2 Bandai Introduction and Business Overview
7.1.3 Bandai Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.1.4 Bandai Figurine Product Offerings
7.1.5 Bandai Recent Developments
7.2 Funko
7.2.1 Funko Company Information
7.2.2 Funko Introduction and Business Overview
7.2.3 Funko Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.2.4 Funko Figurine Product Offerings
7.2.5 Funko Recent Developments
7.3 Good Smile Company
7.3.1 Good Smile Company Company Information
7.3.2 Good Smile Company Introduction and Business Overview
7.3.3 Good Smile Company Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.3.4 Good Smile Company Figurine Product Offerings
7.3.5 Good Smile Company Recent Developments
7.4 POP MART
7.4.1 POP MART Company Information
7.4.2 POP MART Introduction and Business Overview
7.4.3 POP MART Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.4.4 POP MART Figurine Product Offerings
7.4.5 POP MART Recent Developments
7.5 Mattel
7.5.1 Mattel Company Information
7.5.2 Mattel Introduction and Business Overview
7.5.3 Mattel Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.5.4 Mattel Figurine Product Offerings
7.5.5 Mattel Recent Developments
7.6 Hasbro
7.6.1 Hasbro Company Information
7.6.2 Hasbro Introduction and Business Overview
7.6.3 Hasbro Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.6.4 Hasbro Figurine Product Offerings
7.6.5 Hasbro Recent Developments
7.7 Hot Toys
7.7.1 Hot Toys Company Information
7.7.2 Hot Toys Introduction and Business Overview
7.7.3 Hot Toys Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.7.4 Hot Toys Figurine Product Offerings
7.7.5 Hot Toys Recent Developments
7.8 Max Factory
7.8.1 Max Factory Company Information
7.8.2 Max Factory Introduction and Business Overview
7.8.3 Max Factory Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.8.4 Max Factory Figurine Product Offerings
7.8.5 Max Factory Recent Developments
7.9 Sideshow Collectibles
7.9.1 Sideshow Collectibles Company Information
7.9.2 Sideshow Collectibles Introduction and Business Overview
7.9.3 Sideshow Collectibles Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.9.4 Sideshow Collectibles Figurine Product Offerings
7.9.5 Sideshow Collectibles Recent Developments
7.10 Kotobukiya
7.10.1 Kotobukiya Company Information
7.10.2 Kotobukiya Introduction and Business Overview
7.10.3 Kotobukiya Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.10.4 Kotobukiya Figurine Product Offerings
7.10.5 Kotobukiya Recent Developments
7.11 Kaiyodo
7.11.1 Kaiyodo Company Information
7.11.2 Kaiyodo Introduction and Business Overview
7.11.3 Kaiyodo Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.11.4 Kaiyodo Figurine Product Offerings
7.11.5 Kaiyodo Recent Developments
7.12 Aniplex
7.12.1 Aniplex Company Information
7.12.2 Aniplex Introduction and Business Overview
7.12.3 Aniplex Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.12.4 Aniplex Figurine Product Offerings
7.12.5 Aniplex Recent Developments
7.13 Alter
7.13.1 Alter Company Information
7.13.2 Alter Introduction and Business Overview
7.13.3 Alter Figurine Sales, Revenue, Price and Gross Margin (2021–2026)
7.13.4 Alter Figurine Product Offerings
7.13.5 Alter Recent Developments
8 Industry Chain Analysis
8.1 Figurine Industrial Chain
8.2 Figurine Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Key Suppliers of Raw Materials
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customer Analysis)
8.5 Sales Model and Sales Channelss
8.5.1 Figurine Sales Model
8.5.2 Sales Channels
8.5.3 Figurine Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
Table of Figures
List of Tables
Table 1. Figurine Market Trends
Table 2. Figurine Market Drivers & Opportunities
Table 3. Figurine Market Challenges
Table 4. Figurine Market Restraints
List of Figures
Figure 1. Figurine Product Picture
Figure 2. Global Figurine Sales Value, 2021 vs 2025 vs 2032 (US$ Million)
Figure 3. Global Figurine Sales Value (US$ Million), 2021–2032
Figure 4. Global Figurine Sales Volume (K Units), 2021–2032
Figure 5. Global Figurine Sales Price (US$/Unit), 2021–2032
Figure 6. Figurine Report Years Considered
Figure 7. Global Figurine Players Revenue Ranking (US$ Million), 2025
Figure 8. Global Figurine Sales Volume Ranking of Players (K Units), 2025
Figure 9. The 5 and 10 Largest Manufacturers in the World: Market Share by Figurine Revenue in 2025
Figure 10. Figurine Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2021 vs 2025
Figure 11. PVC Picture
Figure 12. Resin Picture
Figure 13. Others Picture
Figure 14. Global Figurine Sales Value by Type (US$ Million), 2021 vs 2025 vs 2032
Figure 15. Global Figurine Sales Value Market Share by Type, 2025 & 2032
Figure 16. Global Figurine Sales Volume by Type (K Units), 2021 vs 2025 vs 2032
Figure 17. Global Figurine Sales Volume Market Share by Type, 2025 & 2032
Figure 18. Global Figurine Price by Type (US$/Unit), 2021–2032
Figure 19. Product Picture of Offline Sales
Figure 20. Product Picture of Online Sales
Figure 21. Global Figurine Sales Value by Sales Channel (US$ Million), 2021 vs 2025 vs 2032
Figure 22. Global Figurine Sales Value Market Share by Sales Channel, 2025 & 2032
Figure 23. Global Figurine Sales Volume by Sales Channel (K Units), 2021 vs 2025 vs 2032
Figure 24. Global Figurine Sales Volume Market Share by Sales Channel, 2025 & 2032
Figure 25. Global Figurine Price by Sales Channel (US$/Unit), 2021–2032
Figure 26. North America Figurine Sales Value (US$ Million), 2021–2032
Figure 27. North America Figurine Sales Value by Country (%), 2025 vs 2032
Figure 28. Europe Figurine Sales Value (US$ Million), 2021–2032
Figure 29. Europe Figurine Sales Value by Country (%), 2025 vs 2032
Figure 30. Asia Pacific Figurine Sales Value (US$ Million), 2021–2032
Figure 31. Asia Pacific Figurine Sales Value by Region (%), 2025 vs 2032
Figure 32. South America Figurine Sales Value (US$ Million), 2021–2032
Figure 33. South America Figurine Sales Value by Country (%), 2025 vs 2032
Figure 34. Middle East & Africa Figurine Sales Value (US$ Million), 2021–2032
Figure 35. Middle East & Africa Figurine Sales Value by Country (%), 2025 vs 2032
Figure 36. Key Countries/Regions Figurine Sales Value (%), 2021–2032
Figure 37. Key Countries/Regions Figurine Sales Volume (%), 2021–2032
Figure 38. United States Figurine Sales Value (US$ Million), 2021–2032
Figure 39. United States Figurine Sales Value by Type (%), 2025 vs 2032
Figure 40. United States Figurine Sales Value by Sales Channel (%), 2025 vs 2032
Figure 41. Europe Figurine Sales Value (US$ Million), 2021–2032
Figure 42. Europe Figurine Sales Value by Type (%), 2025 vs 2032
Figure 43. Europe Figurine Sales Value by Sales Channel (%), 2025 vs 2032
Figure 44. China Figurine Sales Value (US$ Million), 2021–2032
Figure 45. China Figurine Sales Value by Type (%), 2025 vs 2032
Figure 46. China Figurine Sales Value by Sales Channel (%), 2025 vs 2032
Figure 47. Japan Figurine Sales Value (US$ Million), 2021–2032
Figure 48. Japan Figurine Sales Value by Type (%), 2025 vs 2032
Figure 49. Japan Figurine Sales Value by Sales Channel (%), 2025 vs 2032
Figure 50. South Korea Figurine Sales Value (US$ Million), 2021–2032
Figure 51. South Korea Figurine Sales Value by Type (%), 2025 vs 2032
Figure 52. South Korea Figurine Sales Value by Sales Channel (%), 2025 vs 2032
Figure 53. Southeast Asia Figurine Sales Value (US$ Million), 2021–2032
Figure 54. Southeast Asia Figurine Sales Value by Type (%), 2025 vs 2032
Figure 55. Southeast Asia Figurine Sales Value by Sales Channel (%), 2025 vs 2032
Figure 56. India Figurine Sales Value (US$ Million), 2021–2032
Figure 57. India Figurine Sales Value by Type (%), 2025 vs 2032
Figure 58. India Figurine Sales Value by Sales Channel (%), 2025 vs 2032
Figure 59. Figurine Industrial Chain
Figure 60. Figurine Manufacturing Cost Structure
Figure 61. Channels of Distribution (Direct Sales, and Distribution)
Figure 62. Bottom-up and Top-down Approaches for This Report
Figure 63. Data Triangulation
Figure 64. Key Executives InterviewedDescription
The global market for Figurine was estimated to be worth US$ 8600 million in 2025 and is projected to reach US$ 16540 million, growing at a CAGR of 9.9% from 2026 to 2032.
The potential shifts in the 2025 U.S. tariff framework pose substantial volatility risks to global markets. This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Figurine cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
A figurine (a diminutive form of the word figure) or statuette, is a small, three-dimensional sculpture that represents a human, deity or animal, or, in practice, a pair or small group of them. Figurines have been made in many media, with clay, metal, wood, glass, and today plastic or resin the most significant.
These figures are often associated with popular franchises such as superheroes like Batman or Spider-Man, characters from science fiction or fantasy series like Star Wars or Lord of the Rings, or even historical or military figures. Some figures are highly collectible and are often marketed to both children and adult collectors.
Global core manufacturers of Figurine include Bandai, Funko, Good Smile Company, POP MART and Mattel. Asia-Pacific is the largest consumption region, accounting for approximately 39% of the global market.In terms of sales channel, the largest is offline sales, with a share of approximately 79%.
This report provides a comprehensive view of the global market for Figurine, covering total sales volume, sales revenue, pricing, the market share and ranking of key companies, along with analyses by region & country, by Type, and by Sales Channel.
The Figurine market size, estimations, and forecasts are presented in terms of sales volume (K Units) and revenue ($ millions), with 2025 as the base year and historical and forecast data from 2021 to 2032. The report combines quantitative and qualitative analysis to help readers develop growth strategies, assess the competitive landscape, evaluate their position in the current marketplace, and make informed business decisions regarding Figurine.
Market Segmentation
Chapter Outline
Chapter 1: Introduces the scope of the report and the global market size (value, volume, and price). It also summarizes market dynamics and Recent Developments; identifies key drivers and restraints; outlines challenges and risks for manufacturers; reviews relevant industry policies and U.S. tariff implications.
Chapter 2: Provides a detailed analysis of the Figurine manufacturers' competitive landscape—including pricing, sales and revenue shares, Recent Developments plans, and mergers and acquisitions (M&A).
Chapter 3: Analyzes market segmentation by Type, presenting the size and growth potential of each segment to help readers identify blue-ocean opportunities.
Chapter 4: Analyzes market segmentation by Sales Channel, presenting the size and growth potential of each downstream segment to help readers identify blue-ocean opportunities.
Chapter 5: Presents Figurine sales and revenue at the regional level. It offers a quantitative assessment of market size and growth potential by region and summarizes market development, future prospects, addressable space, and country-level market size worldwide.
Chapter 6: Presents Figurine sales and revenue at the country level. It provides segmented data by Type and by Sales Channel for each country/region.
Chapter 7: Profiles key players, detailing the main companies' product sales, revenue, pricing, gross margin, product portfolios, Recent Developments, etc.
Chapter 8: Analyzes the industry value chain, including upstream suppliers and downstream applications/customers.
Chapter 9: Conclusion.
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