Industry: Service & Software
Published Date: 2025-10-23
Pages: 157 Pages
Report ld: 5222540
Request Sample
Customized Report
Distribution CRM Market Size(US$)

CAGR 2025-2031
9.1%
Market Size,2031
USD 3,841
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Distribution CRM market is projected to grow from US$ 2105 million in 2024 to US$ 3841 million by 2031, at a CAGR of 9.1% (2025-2031), driven by critical product segments and diverse end‑use applications.
A distribution CRM is a software tool for managing customers as well as products in a centralized location. This type of software comes with monitoring and reporting functionalities that help distributors manage customer information, track product orders, generate invoices/quotes, and automate marketing efforts.
Some of the future market trends of distribution CRM software are:
Artificial intelligence (AI) and automation: AI and automation can help distribution CRM software provide faster, smarter, and more accurate service to customers. AI and automation can also help distribution CRM software analyze customer data, predict customer behavior, optimize marketing campaigns, and enhance customer engagement.
Chatbots and natural language processing (NLP): Chatbots and NLP can help distribution CRM software provide conversational and interactive service to customers. Chatbots and NLP can also help distribution CRM software understand customer queries, provide relevant answers, and offer personalized recommendations.
Voice assistants and voice recognition: Voice assistants and voice recognition can help distribution CRM software provide convenient and hands-free service to customers. Voice assistants and voice recognition can also help distribution CRM software capture customer voice feedback, transcribe customer conversations, and deliver voice-based notifications.
Analytics and data visualization: Analytics and data visualization can help distribution CRM software provide actionable and insightful service to customers. Analytics and data visualization can also help distribution CRM software measure customer satisfaction, identify customer trends, infer customer preferences, and create visually intuitive data dashboards.
Omnichannel and customer experience: Omnichannel and customer experience can help distribution CRM software provide seamless and consistent service to customers across multiple channels and devices. Omnichannel and customer experience can also help distribution CRM software integrate customer data, synchronize customer interactions, and optimize customer journeys.
Report Includes:
This definitive report equips business leaders, decision-makers and stakeholders with a 360° view of the global Distribution CRM market across value chain. It analyzes historical revenue data (2020–2024) and delivers forecasts through 2031, illuminating demand trends and growth drivers.
By segmenting the market by Type and by Application, the study quantifies market size, growth rates, niche opportunities, and substitution risks, and analyzes downstream customers distribution pattern.
Granular regional insights cover five major markets—North America, Europe, APAC, South America, and MEA—with in‑depth analysis of 20+ countries, detailing dominant products, competitive landscape, and downstream demand trends.
Critical competitive intelligence profiles players—revenue, margins, pricing strategies, and major customers—and dissects the top-player positioning across product lines, applications, and regions to reveal strategic strengths.
A concise Industry‑chain overview maps upstream, middlestream, and downstream distribution dynamics to identify strategic gaps and unmet demand.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Defines the Distribution CRM study scope, segments the market by Type and by Application, etc, highlights segment size and growth potential.
Chapter 2: Offers current market state, projects global revenue and sales to 2031, pinpointing high consumption regions and emerging market catalysts
Chapter 3: Dissects the player landscape—ranks by revenue and profitability, details Player performance by product type and evaluates concentration alongside M&A moves.
Chapter 4: Unlocks high margin product segments—compares revenue, ASP, and technology differentiators, highlighting growth niches and substitution risks
Chapter 5: Targets downstream market opportunities—evaluates market size by Application, identifies emerging use cases, and profiles leading customers by region and by Application.
Chapter 6: North America—breaks down market size by Type, by Application and country, profiles key players and assesses growth drivers and barriers.
Chapter 7: Europe—analyses regional market by Type, by Application and players, flagging drivers and barriers.
Chapter 8: Asia Pacific—quantifies market size by Type, by Application, and region/country, profiles top players, and uncovers high potential expansion areas.
Chapter 9: Central & South America—measures market size by Type, by Application, and country, profiles top players, and identifies investment opportunities and challenges.
Chapter 10: Middle East and Africa—evaluates market size by Type, by Application, and country, profiles key players, and outlines investment prospects and market hurdles
Chapter 11: Profiles players in depth—details product specs, revenue, margins; top-tier players 2024 sales breakdowns by product type, by Application, by region SWOT analysis, and recent strategic developments.
Chapter 12: Industry chain—analyses upstream, cost drivers, plus downstream channels.
Chapter 13: Market dynamics—explores drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 14: Actionable conclusions and strategic recommendations.
WHY THIS REPORT
Beyond standard market data, this analysis provides a clear profitability roadmap, empowering you to:
Beyond standard market data, this analysis provides a clear profitability roadmap—empowering you to:
Allocate capital strategically to high growth regions (Chapters 6–10) and margin rich segments (Chapter 5).
Negotiate from strength with suppliers (Chapter 12) and customers (Chapter 5) using cost and demand intelligence.
Outmaneuver competitors with granular insights into their operations, margins, and strategies (Chapters 3 and 11).
Capitalize on the projected billion‑dollar opportunity with data‑driven regional and segment tactics (Chapter 12-14).
Leverage this 360° intelligence to turn market complexity into actionable competitive advantage.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Study Coverage
1.1 Introduction to Distribution CRM: Definition, Properties, and Key Attributes
1.2 Market Segmentation by Type
1.2.1 Global Distribution CRM Market Size by Type, 2020 VS 2024 VS 2031
1.2.2 Contact Management
1.2.3 Lead Management
1.2.4 Quote Management
1.2.5 Inventory Management
1.2.6 Other
1.3 Market Segmentation by Application
1.3.1 Global Distribution CRM Market Size by Application, 2020 VS 2024 VS 2031
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Distribution CRM Revenue Estimates and Forecasts 2020-2031
2.2 Global Distribution CRM Revenue by Region
2.2.1 Revenue Comparison: 2020 VS 2024 VS 2031
2.2.2 Historical and Forecasted Revenue by Region (2020-2031)
2.2.3 Global Revenue Market Share by Region (2020-2031)
2.2.4 Emerging Market Focus: Growth Drivers & Investment Trends
3 Competition by Players
3.1 Global Distribution CRM Player Revenue Rankings and Profitability
3.1.1 Global Revenue (Value) by Players (2020-2025)
3.1.2 Global Key Player Revenue Ranking (2023 vs. 2024)
3.1.3 Revenue-Based Tier Segmentation (Tier 1, Tier 2, and Tier 3)
3.1.4 Gross Margin by Top Player (2020 VS 2024)
3.2 Global Distribution CRM Companies Headquarters and Service Footprint
3.3 Main Product Type Market Size by Players
3.3.1 Contact Management Market Size by Players
3.3.2 Lead Management Market Size by Players
3.3.3 Quote Management Market Size by Players
3.3.4 Inventory Management Market Size by Players
3.3.5 Other Market Size by Players
3.4 Global Distribution CRM Market Concentration and Dynamics
3.4.1 Global Market Concentration (CR5 and HHI)
3.4.2 Entrant/Exit Impact Analysis
3.4.3 Strategic Moves: M&A, Expansion, R&D Investment
4 Global Product Segmentation Analysis
4.1 Global Distribution CRM Revenue Trends by Type
4.1.1 Global Historical and Forecasted Revenue by Type (2020-2031)
4.1.2 Global Revenue Market Share by Type (2020-2031)
4.2 Key Product Attributes and Differentiation
4.3 Subtype Dynamics: Growth Leaders, Profitability and Risk
4.3.1 High-Growth Niches and Adoption Drivers
4.3.2 Profitability Hotspots and Cost Drivers
4.3.3 Substitution Threats
5 Global Downstream Application Analysis
5.1 Global Distribution CRM Revenue by Application
5.1.1 Global Historical and Forecasted Revenue by Application (2020-2031)
5.1.2 Revenue Market Share by Application (2020-2031)
5.1.3 High-Growth Application Identification
5.1.4 Emerging Application Case Studies
5.2 Downstream Customer Analysis
5.2.1 Top Customers by Region
5.2.2 Top Customers by Application
6 North America
6.1 North America Market Size (2020-2031)
6.2 North America Key Players Revenue in 2024
6.3 North America Distribution CRM Market Size by Type (2020-2031)
6.4 North America Distribution CRM Market Size by Application (2020-2031)
6.5 North America Growth Accelerators and Market Barriers
6.6 North America Distribution CRM Market Size by Country
6.6.1 North America Revenue Trends by Country
6.6.2 US
6.6.3 Canada
6.6.4 Mexico
7 Europe
7.1 Europe Market Size (2020-2031)
7.2 Europe Key Players Revenue in 2024
7.3 Europe Distribution CRM Market Size by Type (2020-2031)
7.4 Europe Distribution CRM Market Size by Application (2020-2031)
7.5 Europe Growth Accelerators and Market Barriers
7.6 Europe Distribution CRM Market Size by Country
7.6.1 Europe Revenue Trends by Country
7.6.2 Germany
7.6.3 France
7.6.4 U.K.
7.6.5 Italy
7.6.6 Russia
8 Asia-Pacific
8.1 Asia-Pacific Market Size (2020-2031)
8.2 Asia-Pacific Key Players Revenue in 2024
8.3 Asia-Pacific Distribution CRM Market Size by Type (2020-2031)
8.4 Asia-Pacific Distribution CRM Market Size by Application (2020-2031)
8.5 Asia-Pacific Growth Accelerators and Market Barriers
8.6 Asia-Pacific Distribution CRM Market Size by Region
8.6.1 Asia-Pacific Revenue Trends by Region
8.7 China
8.8 Japan
8.9 South Korea
8.10 Australia
8.11 India
8.12 Southeast Asia
8.12.1 Indonesia
8.12.2 Vietnam
8.12.3 Malaysia
8.12.4 Philippines
8.12.5 Singapore
9 Central and South America
9.1 Central and South America Market Size (2020-2031)
9.2 Central and South America Key Players Revenue in 2024
9.3 Central and South America Distribution CRM Market Size by Type (2020-2031)
9.4 Central and South America Distribution CRM Market Size by Application (2020-2031)
9.5 Central and South America Investment Opportunities and Key Challenges
9.6 Central and South America Distribution CRM Market Size by Country
9.6.1 Central and South America Revenue Trends by Country (2020 VS 2024 VS 2031)
9.6.2 Brazil
9.6.3 Argentina
10 Middle East and Africa
10.1 Middle East and Africa Market Size (2020-2031)
10.2 Middle East and Africa Key Players Revenue in 2024
10.3 Middle East and Africa Distribution CRM Market Size by Type (2020-2031)
10.4 Middle East and Africa Distribution CRM Market Size by Application (2020-2031)
10.5 Middle East and Africa Investment Opportunities and Key Challenges
10.6 Middle East and Africa Distribution CRM Market Size by Country
10.6.1 Middle East and Africa Revenue Trends by Country (2020 VS 2024 VS 2031)
10.6.2 GCC Countries
10.6.3 Israel
10.6.4 Egypt
10.6.5 South Africa
11 Corporate Profile
11.1 Keap
11.1.1 Keap Corporation Information
11.1.2 Keap Business Overview
11.1.3 Keap Distribution CRM Product Features and Attributes
11.1.4 Keap Distribution CRM Revenue and Gross Margin (2020-2025)
11.1.5 Keap Distribution CRM Revenue by Product in 2024
11.1.6 Keap Distribution CRM Revenue by Application in 2024
11.1.7 Keap Distribution CRM Revenue by Geographic Area in 2024
11.1.8 Keap Distribution CRM SWOT Analysis
11.1.9 Keap Recent Developments
11.2 Zendesk
11.2.1 Zendesk Corporation Information
11.2.2 Zendesk Business Overview
11.2.3 Zendesk Distribution CRM Product Features and Attributes
11.2.4 Zendesk Distribution CRM Revenue and Gross Margin (2020-2025)
11.2.5 Zendesk Distribution CRM Revenue by Product in 2024
11.2.6 Zendesk Distribution CRM Revenue by Application in 2024
11.2.7 Zendesk Distribution CRM Revenue by Geographic Area in 2024
11.2.8 Zendesk Distribution CRM SWOT Analysis
11.2.9 Zendesk Recent Developments
11.3 Oracle
11.3.1 Oracle Corporation Information
11.3.2 Oracle Business Overview
11.3.3 Oracle Distribution CRM Product Features and Attributes
11.3.4 Oracle Distribution CRM Revenue and Gross Margin (2020-2025)
11.3.5 Oracle Distribution CRM Revenue by Product in 2024
11.3.6 Oracle Distribution CRM Revenue by Application in 2024
11.3.7 Oracle Distribution CRM Revenue by Geographic Area in 2024
11.3.8 Oracle Distribution CRM SWOT Analysis
11.3.9 Oracle Recent Developments
11.4 FreeAgent CRM
11.4.1 FreeAgent CRM Corporation Information
11.4.2 FreeAgent CRM Business Overview
11.4.3 FreeAgent CRM Distribution CRM Product Features and Attributes
11.4.4 FreeAgent CRM Distribution CRM Revenue and Gross Margin (2020-2025)
11.4.5 FreeAgent CRM Distribution CRM Revenue by Product in 2024
11.4.6 FreeAgent CRM Distribution CRM Revenue by Application in 2024
11.4.7 FreeAgent CRM Distribution CRM Revenue by Geographic Area in 2024
11.4.8 FreeAgent CRM Distribution CRM SWOT Analysis
11.4.9 FreeAgent CRM Recent Developments
11.5 HubSpot
11.5.1 HubSpot Corporation Information
11.5.2 HubSpot Business Overview
11.5.3 HubSpot Distribution CRM Product Features and Attributes
11.5.4 HubSpot Distribution CRM Revenue and Gross Margin (2020-2025)
11.5.5 HubSpot Distribution CRM Revenue by Product in 2024
11.5.6 HubSpot Distribution CRM Revenue by Application in 2024
11.5.7 HubSpot Distribution CRM Revenue by Geographic Area in 2024
11.5.8 HubSpot Distribution CRM SWOT Analysis
11.5.9 HubSpot Recent Developments
11.6 Salesforce
11.6.1 Salesforce Corporation Information
11.6.2 Salesforce Business Overview
11.6.3 Salesforce Distribution CRM Product Features and Attributes
11.6.4 Salesforce Distribution CRM Revenue and Gross Margin (2020-2025)
11.6.5 Salesforce Recent Developments
11.7 Interchange Solutions
11.7.1 Interchange Solutions Corporation Information
11.7.2 Interchange Solutions Business Overview
11.7.3 Interchange Solutions Distribution CRM Product Features and Attributes
11.7.4 Interchange Solutions Distribution CRM Revenue and Gross Margin (2020-2025)
11.7.5 Interchange Solutions Recent Developments
11.8 Maximizer Services
11.8.1 Maximizer Services Corporation Information
11.8.2 Maximizer Services Business Overview
11.8.3 Maximizer Services Distribution CRM Product Features and Attributes
11.8.4 Maximizer Services Distribution CRM Revenue and Gross Margin (2020-2025)
11.8.5 Maximizer Services Recent Developments
11.9 SugarCRM
11.9.1 SugarCRM Corporation Information
11.9.2 SugarCRM Business Overview
11.9.3 SugarCRM Distribution CRM Product Features and Attributes
11.9.4 SugarCRM Distribution CRM Revenue and Gross Margin (2020-2025)
11.9.5 SugarCRM Recent Developments
11.10 Claritysoft CRM
11.10.1 Claritysoft CRM Corporation Information
11.10.2 Claritysoft CRM Business Overview
11.10.3 Claritysoft CRM Distribution CRM Product Features and Attributes
11.10.4 Claritysoft CRM Distribution CRM Revenue and Gross Margin (2020-2025)
11.10.5 Company Ten Recent Developments
11.11 LeadMaster
11.11.1 LeadMaster Corporation Information
11.11.2 LeadMaster Business Overview
11.11.3 LeadMaster Distribution CRM Product Features and Attributes
11.11.4 LeadMaster Distribution CRM Revenue and Gross Margin (2020-2025)
11.11.5 LeadMaster Recent Developments
11.12 CreamSoda
11.12.1 CreamSoda Corporation Information
11.12.2 CreamSoda Business Overview
11.12.3 CreamSoda Distribution CRM Product Features and Attributes
11.12.4 CreamSoda Distribution CRM Revenue and Gross Margin (2020-2025)
11.12.5 CreamSoda Recent Developments
11.13 TeamSupport
11.13.1 TeamSupport Corporation Information
11.13.2 TeamSupport Business Overview
11.13.3 TeamSupport Distribution CRM Product Features and Attributes
11.13.4 TeamSupport Distribution CRM Revenue and Gross Margin (2020-2025)
11.13.5 TeamSupport Recent Developments
11.14 Quickbase
11.14.1 Quickbase Corporation Information
11.14.2 Quickbase Business Overview
11.14.3 Quickbase Distribution CRM Product Features and Attributes
11.14.4 Quickbase Distribution CRM Revenue and Gross Margin (2020-2025)
11.14.5 Quickbase Recent Developments
11.15 Workbooks
11.15.1 Workbooks Corporation Information
11.15.2 Workbooks Business Overview
11.15.3 Workbooks Distribution CRM Product Features and Attributes
11.15.4 Workbooks Distribution CRM Revenue and Gross Margin (2020-2025)
11.15.5 Workbooks Recent Developments
11.16 SPOTIO
11.16.1 SPOTIO Corporation Information
11.16.2 SPOTIO Business Overview
11.16.3 SPOTIO Distribution CRM Product Features and Attributes
11.16.4 SPOTIO Distribution CRM Revenue and Gross Margin (2020-2025)
11.16.5 SPOTIO Recent Developments
11.17 MyBasicCRM
11.17.1 MyBasicCRM Corporation Information
11.17.2 MyBasicCRM Business Overview
11.17.3 MyBasicCRM Distribution CRM Product Features and Attributes
11.17.4 MyBasicCRM Distribution CRM Revenue and Gross Margin (2020-2025)
11.17.5 MyBasicCRM Recent Developments
11.18 Creatio
11.18.1 Creatio Corporation Information
11.18.2 Creatio Business Overview
11.18.3 Creatio Distribution CRM Product Features and Attributes
11.18.4 Creatio Distribution CRM Revenue and Gross Margin (2020-2025)
11.18.5 Creatio Recent Developments
11.19 Method:CRM
11.19.1 Method:CRM Corporation Information
11.19.2 Method:CRM Business Overview
11.19.3 Method:CRM Distribution CRM Product Features and Attributes
11.19.4 Method:CRM Distribution CRM Revenue and Gross Margin (2020-2025)
11.19.5 Method:CRM Recent Developments
11.20 CallProof
11.20.1 CallProof Corporation Information
11.20.2 CallProof Business Overview
11.20.3 CallProof Distribution CRM Product Features and Attributes
11.20.4 CallProof Distribution CRM Revenue and Gross Margin (2020-2025)
11.20.5 CallProof Recent Developments
12 Distribution CRMIndustry Chain Analysis
12.1 Distribution CRM Industry Chain
12.2 Upstream Analysis
12.2.1 Upstream Key Suppliers
12.3 Middlestream Analysis
12.4 Downstream Sales Model and Distribution Networks
12.4.1 Sales Channels
12.4.2 Distributors
13 Distribution CRM Market Dynamics
13.1 Industry Trends and Evolution
13.2 Market Growth Drivers and Emerging Opportunities
13.3 Market Challenges, Risks, and Restraints
14 Key Findings in the Global Distribution CRM Study
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Author Details
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
Related Reports
The global market for Distribution CRM was estimated to be worth US$ 2278 million in 2025 and is projected to reach US$ 4156 million, growing at a CAGR of 9.1% from 2026 to 2032.
Published Date: 2026-07-14
Pages: 132
USD 3950.00
(Single User License)
The global Distribution CRM market was valued at US$ 2278 million in 2025 and is anticipated to reach US$ 4156 million by 2032, at a CAGR of 9.1% from 2026 to 2032.
Published Date: 2026-04-21
Pages: 135
USD 2900.00
(Single User License)
The global market for Distribution CRM was estimated to be worth US$ 2105 million in 2024 and is forecast to a readjusted size of US$ 3841 million by 2031 with a CAGR of 9.1% during the forecast period 2025-2031.
Published Date: 2025-02-20
Pages: 135
USD 3950.00
(Single User License)
The global market for Distribution CRM was valued at US$ 2105 million in the year 2024 and is projected to reach a revised size of US$ 3841 million by 2031, growing at a CAGR of 9.1% during the forecast period.
Published Date: 2025-02-20
Pages: 92
USD 2900.00
(Single User License)
A distribution CRM is a software tool for managing customers as well as products in a centralized location. This type of software comes with monitoring and reporting functionalities that help distributors manage customer information, track product orders, generate invoices/quotes, and automate marketing efforts.
Published Date: 2024-04-16
Pages: 125
USD 4900.00
(Single User License)
A distribution CRM is a software tool for managing customers as well as products in a centralized location. This type of software comes with monitoring and reporting functionalities that help distributors manage customer information, track product orders, generate invoices/quotes, and automate marketing efforts.
Published Date: 2024-01-17
Pages: 104
USD 2900.00
(Single User License)
The global market for Distribution CRM was estimated to be worth US$ 2278 million in 2025 and is projected to reach US$ 4156 million, growing at a CAGR of 9.1% from 2026 to 2032.
Published: 2026-07-14
Pages: 132
The global Distribution CRM market was valued at US$ 2278 million in 2025 and is anticipated to reach US$ 4156 million by 2032, at a CAGR of 9.1% from 2026 to 2032.
Published: 2026-04-21
Pages: 135
The global market for Distribution CRM was estimated to be worth US$ 2105 million in 2024 and is forecast to a readjusted size of US$ 3841 million by 2031 with a CAGR of 9.1% during the forecast period 2025-2031.
Published: 2025-02-20
Pages: 135
The global market for Distribution CRM was valued at US$ 2105 million in the year 2024 and is projected to reach a revised size of US$ 3841 million by 2031, growing at a CAGR of 9.1% during the forecast period.
Published: 2025-02-20
Pages: 92
A distribution CRM is a software tool for managing customers as well as products in a centralized location. This type of software comes with monitoring and reporting functionalities that help distributors manage customer information, track product orders, generate invoices/quotes, and automate marketing efforts.
Published: 2024-04-16
Pages: 125
A distribution CRM is a software tool for managing customers as well as products in a centralized location. This type of software comes with monitoring and reporting functionalities that help distributors manage customer information, track product orders, generate invoices/quotes, and automate marketing efforts.
Published: 2024-01-17
Pages: 104
REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
WHY THIS REPORT
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
INTEREST IN THIS REPORT?
Get A Free Sample
Request For Quotation
OR
NEED A CUSTOMIZED REPORT?
Customized Report
Request Sample
Pre-Order Enquiry
Add to Cart
Buy Now