Industry: Consumer Goods
Published Date: 2025-03-19
Pages: 98 Pages
Report ld: 4681407
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E-cigarette Market Size(US$)

CAGR 2025-2031
9.4%
Market Size,2031
USD 37,380
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global E-cigarette market size was US$ 20060 million in 2024 and is forecast to a readjusted size of US$ 37380 million by 2031 with a CAGR of 9.4% during the forecast period 2025-2031.
An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.
Global core manufacturers of E-cigarette for In-line Systems include Imperial Tobacco, British American Tobacco, Japan Tobacco, Altria and Philip Morris International. North America is the largest consumption region, accounting for approximately 57% of the global market. In terms of type, e-vapor is the largest market segment, with a share of more than 94%. In terms of application, the largest application is offline sales, with a share of approximately 83%.
The global E-cigarette market is strategically segmented by company, region (country), by Type, and by Sales Channel. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Sales Channel for 2020-2031.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of E-cigarette market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Heated Not Burn in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Offline Sales in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
WHY THIS REPORT
Beyond standard market data, this analysis provides a clear profitability roadmap, empowering you to:
This is not just another market study. By fusing global trend analysis with hyper-local operational intelligence, we deliver:
- Risk-Controlled Market Entry: Navigate regulatory complexities in focus markets (e.g., China’s policies).
- Product Portfolio Optimization: Align offerings with regional preferences (e.g., E-vapor dominance in Europe vs. Heated Not Burn demand in MEA).
- Competitor Counterstrategies: Decode player tactics in fragmented vs. consolidated markets.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Market Overview
1.1 E-cigarette Product Scope
1.2 E-cigarette by Type
1.2.1 Global E-cigarette Sales by Type (2020 & 2024 & 2031)
1.2.2 E-vapor
1.2.3 Heated Not Burn
1.3 E-cigarette by Sales Channel
1.3.1 Global E-cigarette Sales Comparison by Sales Channel (2020 & 2024 & 2031)
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 Global E-cigarette Market Estimates and Forecasts (2020-2031)
1.4.1 Global E-cigarette Market Size in Value Growth Rate (2020-2031)
1.4.2 Global E-cigarette Market Size in Volume Growth Rate (2020-2031)
1.4.3 Global E-cigarette Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Market Size and Prospective by Region
2.1 Global E-cigarette Market Size by Region: 2020 VS 2024 VS 2031
2.2 Global E-cigarette Retrospective Market Scenario by Region (2020-2025)
2.2.1 Global E-cigarette Sales Market Share by Region (2020-2025)
2.2.2 Global E-cigarette Revenue Market Share by Region (2020-2025)
2.3 Global E-cigarette Market Estimates and Forecasts by Region (2026-2031)
2.3.1 Global E-cigarette Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global E-cigarette Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Market Analysis
2.4.1 North America E-cigarette Market Size and Prospective (2020-2031)
2.4.2 Europe E-cigarette Market Size and Prospective (2020-2031)
2.4.3 China E-cigarette Market Size and Prospective (2020-2031)
2.4.4 Japan E-cigarette Market Size and Prospective (2020-2031)
3 Global Market Size by Type
3.1 Global E-cigarette Historic Market Review by Type (2020-2025)
3.1.1 Global E-cigarette Sales by Type (2020-2025)
3.1.2 Global E-cigarette Revenue by Type (2020-2025)
3.1.3 Global E-cigarette Price by Type (2020-2025)
3.2 Global E-cigarette Market Estimates and Forecasts by Type (2026-2031)
3.2.1 Global E-cigarette Sales Forecast by Type (2026-2031)
3.2.2 Global E-cigarette Revenue Forecast by Type (2026-2031)
3.2.3 Global E-cigarette Price Forecast by Type (2026-2031)
3.3 Different Types E-cigarette Representative Players
4 Global Market Size by Sales Channel
4.1 Global E-cigarette Historic Market Review by Sales Channel (2020-2025)
4.1.1 Global E-cigarette Sales by Sales Channel (2020-2025)
4.1.2 Global E-cigarette Revenue by Sales Channel (2020-2025)
4.1.3 Global E-cigarette Price by Sales Channel (2020-2025)
4.2 Global E-cigarette Market Estimates and Forecasts by Sales Channel (2026-2031)
4.2.1 Global E-cigarette Sales Forecast by Sales Channel (2026-2031)
4.2.2 Global E-cigarette Revenue Forecast by Sales Channel (2026-2031)
4.2.3 Global E-cigarette Price Forecast by Sales Channel (2026-2031)
4.3 New Sources of Growth in E-cigarette Application
5 Competition Landscape by Players
5.1 Global E-cigarette Sales by Players (2020-2025)
5.2 Global Top E-cigarette Players by Revenue (2020-2025)
5.3 Global E-cigarette Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in E-cigarette as of 2024)
5.4 Global E-cigarette Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of E-cigarette, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of E-cigarette, Product Type & Application
5.7 Global Key Manufacturers of E-cigarette, Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments, Downstream and Major Customers
6.1.1 North America E-cigarette Sales by Company
6.1.1.1 North America E-cigarette Sales by Company (2020-2025)
6.1.1.2 North America E-cigarette Revenue by Company (2020-2025)
6.1.2 North America E-cigarette Sales Breakdown by Type (2020-2025)
6.1.3 North America E-cigarette Sales Breakdown by Sales Channel (2020-2025)
6.1.4 North America E-cigarette Major Customer
6.1.5 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments, Downstream and Major Customers
6.2.1 Europe E-cigarette Sales by Company
6.2.1.1 Europe E-cigarette Sales by Company (2020-2025)
6.2.1.2 Europe E-cigarette Revenue by Company (2020-2025)
6.2.2 Europe E-cigarette Sales Breakdown by Type (2020-2025)
6.2.3 Europe E-cigarette Sales Breakdown by Sales Channel (2020-2025)
6.2.4 Europe E-cigarette Major Customer
6.2.5 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments, Downstream and Major Customers
6.3.1 China E-cigarette Sales by Company
6.3.1.1 China E-cigarette Sales by Company (2020-2025)
6.3.1.2 China E-cigarette Revenue by Company (2020-2025)
6.3.2 China E-cigarette Sales Breakdown by Type (2020-2025)
6.3.3 China E-cigarette Sales Breakdown by Sales Channel (2020-2025)
6.3.4 China E-cigarette Major Customer
6.3.5 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments, Downstream and Major Customers
6.4.1 Japan E-cigarette Sales by Company
6.4.1.1 Japan E-cigarette Sales by Company (2020-2025)
6.4.1.2 Japan E-cigarette Revenue by Company (2020-2025)
6.4.2 Japan E-cigarette Sales Breakdown by Type (2020-2025)
6.4.3 Japan E-cigarette Sales Breakdown by Sales Channel (2020-2025)
6.4.4 Japan E-cigarette Major Customer
6.4.5 Japan Market Trend and Opportunities
7 Company Profiles and Key Figures
7.1 Imperial Tobacco
7.1.1 Imperial Tobacco Company Information
7.1.2 Imperial Tobacco Business Overview
7.1.3 Imperial Tobacco E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.1.4 Imperial Tobacco E-cigarette Products Offered
7.1.5 Imperial Tobacco Recent Development
7.2 British American Tobacco
7.2.1 British American Tobacco Company Information
7.2.2 British American Tobacco Business Overview
7.2.3 British American Tobacco E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.2.4 British American Tobacco E-cigarette Products Offered
7.2.5 British American Tobacco Recent Development
7.3 Japan Tobacco
7.3.1 Japan Tobacco Company Information
7.3.2 Japan Tobacco Business Overview
7.3.3 Japan Tobacco E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.3.4 Japan Tobacco E-cigarette Products Offered
7.3.5 Japan Tobacco Recent Development
7.4 Altria
7.4.1 Altria Company Information
7.4.2 Altria Business Overview
7.4.3 Altria E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.4.4 Altria E-cigarette Products Offered
7.4.5 Altria Recent Development
7.5 Philip Morris International
7.5.1 Philip Morris International Company Information
7.5.2 Philip Morris International Business Overview
7.5.3 Philip Morris International E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Philip Morris International E-cigarette Products Offered
7.5.5 Philip Morris International Recent Development
7.6 FirstUnion
7.6.1 FirstUnion Company Information
7.6.2 FirstUnion Business Overview
7.6.3 FirstUnion E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.6.4 FirstUnion E-cigarette Products Offered
7.6.5 FirstUnion Recent Development
7.7 Buddy Group
7.7.1 Buddy Group Company Information
7.7.2 Buddy Group Business Overview
7.7.3 Buddy Group E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.7.4 Buddy Group E-cigarette Products Offered
7.7.5 Buddy Group Recent Development
7.8 Innokin
7.8.1 Innokin Company Information
7.8.2 Innokin Business Overview
7.8.3 Innokin E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.8.4 Innokin E-cigarette Products Offered
7.8.5 Innokin Recent Development
7.9 RELX
7.9.1 RELX Company Information
7.9.2 RELX Business Overview
7.9.3 RELX E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.9.4 RELX E-cigarette Products Offered
7.9.5 RELX Recent Development
7.10 Smoore International
7.10.1 Smoore International Company Information
7.10.2 Smoore International Business Overview
7.10.3 Smoore International E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.10.4 Smoore International E-cigarette Products Offered
7.10.5 Smoore International Recent Development
7.11 ELFBAR
7.11.1 ELFBAR Company Information
7.11.2 ELFBAR Business Overview
7.11.3 ELFBAR E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.11.4 ELFBAR E-cigarette Products Offered
7.11.5 ELFBAR Recent Development
7.12 SKE Crystal
7.12.1 SKE Crystal Company Information
7.12.2 SKE Crystal Business Overview
7.12.3 SKE Crystal E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.12.4 SKE Crystal E-cigarette Products Offered
7.12.5 SKE Crystal Recent Development
7.13 Elux
7.13.1 Elux Company Information
7.13.2 Elux Business Overview
7.13.3 Elux E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.13.4 Elux E-cigarette Products Offered
7.13.5 Elux Recent Development
7.14 MOTI
7.14.1 MOTI Company Information
7.14.2 MOTI Business Overview
7.14.3 MOTI E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.14.4 MOTI E-cigarette Products Offered
7.14.5 MOTI Recent Development
7.15 Boulder
7.15.1 Boulder Company Information
7.15.2 Boulder Business Overview
7.15.3 Boulder E-cigarette Sales, Revenue and Gross Margin (2020-2025)
7.15.4 Boulder E-cigarette Products Offered
7.15.5 Boulder Recent Development
8 E-cigarette Manufacturing Cost Analysis
8.1 E-cigarette Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of E-cigarette
8.4 E-cigarette Industrial Chain Analysis
9 Marketing Channel, Distributors and Customers
9.1 Marketing Channel
9.2 E-cigarette Distributors List
9.3 E-cigarette Customers
10 E-cigarette Market Dynamics
10.1 E-cigarette Industry Trends
10.2 E-cigarette Market Drivers
10.3 E-cigarette Market Challenges
10.4 E-cigarette Market Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
WHY THIS REPORT
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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