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Global Mobile Marketing Platforms Market Research Report 2025

Industry: Service & Software

Published Date: 2025-02-21

Pages: 83 Pages

Report ld: 4139556

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Description
Table of Contents
Table of Figures
Related Reports
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The global market for Mobile Marketing Platforms was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.

We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen

North American market for Mobile Marketing Platforms is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Mobile Marketing Platforms is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The global market for Mobile Marketing Platforms in iOS is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Mobile Marketing Platforms include Vibes, Localytics, Urban Airship, Leanplum, Pyze, IMImobile, Swrve, MoEngage, Salesforce, Sailthru, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Mobile Marketing Platforms, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Marketing Platforms.

The Mobile Marketing Platforms market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Mobile Marketing Platforms market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Mobile Marketing Platforms companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

MARKET SEGMENTATION

By Company

Vibes
Localytics
Urban Airship
Leanplum
Pyze
IMImobile
Swrve
MoEngage
Salesforce
Sailthru
Braze
IBM
SessionM
Oracle
TUNE

Consumption by Region

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
Latin America
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA

Segment by Type

Multichannel Marketing Hubs (MMH)
Purpose-built Mobile Marketing Platforms

Segment by Application

iOS
Android

biaoTi CHAPTER OUTLINE

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter 3: Detailed analysis of Mobile Marketing Platforms company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 12: The main points and conclusions of the report.

biaoTi QYRESEARCH'S STRENGTHS

Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:

Market entry risks/opportunities by region

We identify regional market threats and growth prospects to guide your overseas layout.

Product mix optimization based on local practices

We adjust product portfolios in line with local consumption habits.

Competitor tactics in fragmented vs. consolidated markets

We unpack rivals’ operation strategies for scattered and highly concentrated industries.

Full Research Coverage

We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.

19 Years Industry Expertise

We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.

24/7 Fast Report Delivery

Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.

Localized Strategic Analysis

We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.

Market entry risks/opportunities by region

All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.

Market entry risks/opportunities by region

We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.

TABLE OF CONTENTS

1 Report Overview

1.1 Study Scope

1.2 Market Analysis by Type

1.2.1 Global Mobile Marketing Platforms Market Size Growth Rate by Type: 2020 VS 2024 VS 2031

1.2.2 Multichannel Marketing Hubs (MMH)

1.2.3 Purpose-built Mobile Marketing Platforms

1.3 Market by Application

1.3.1 Global Mobile Marketing Platforms Market Growth by Application: 2020 VS 2024 VS 2031

1.3.2 iOS

1.3.3 Android

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Global Growth Trends

2.1 Global Mobile Marketing Platforms Market Perspective (2020-2031)

2.2 Global Mobile Marketing Platforms Growth Trends by Region

2.2.1 Global Mobile Marketing Platforms Market Size by Region: 2020 VS 2024 VS 2031

2.2.2 Mobile Marketing Platforms Historic Market Size by Region (2020-2025)

2.2.3 Mobile Marketing Platforms Forecasted Market Size by Region (2026-2031)

2.3 Mobile Marketing Platforms Market Dynamics

2.3.1 Mobile Marketing Platforms Industry Trends

2.3.2 Mobile Marketing Platforms Market Drivers

2.3.3 Mobile Marketing Platforms Market Challenges

2.3.4 Mobile Marketing Platforms Market Restraints

3 Competition Landscape by Key Players

3.1 Global Top Mobile Marketing Platforms Players by Revenue

3.1.1 Global Top Mobile Marketing Platforms Players by Revenue (2020-2025)

3.1.2 Global Mobile Marketing Platforms Revenue Market Share by Players (2020-2025)

3.2 Global Mobile Marketing Platforms Market Share by Company Type (Tier 1, Tier 2, and Tier 3)

3.3 Global Key Players Ranking by Mobile Marketing Platforms Revenue

3.4 Global Mobile Marketing Platforms Market Concentration Ratio

3.4.1 Global Mobile Marketing Platforms Market Concentration Ratio (CR5 and HHI)

3.4.2 Global Top 10 and Top 5 Companies by Mobile Marketing Platforms Revenue in 2024

3.5 Global Key Players of Mobile Marketing Platforms Head office and Area Served

3.6 Global Key Players of Mobile Marketing Platforms, Product and Application

3.7 Global Key Players of Mobile Marketing Platforms, Date of Enter into This Industry

3.8 Mergers & Acquisitions, Expansion Plans

4 Mobile Marketing Platforms Breakdown Data by Type

4.1 Global Mobile Marketing Platforms Historic Market Size by Type (2020-2025)

4.2 Global Mobile Marketing Platforms Forecasted Market Size by Type (2026-2031)

5 Mobile Marketing Platforms Breakdown Data by Application

5.1 Global Mobile Marketing Platforms Historic Market Size by Application (2020-2025)

5.2 Global Mobile Marketing Platforms Forecasted Market Size by Application (2026-2031)

6 North America

6.1 North America Mobile Marketing Platforms Market Size (2020-2031)

6.2 North America Mobile Marketing Platforms Market Growth Rate by Country: 2020 VS 2024 VS 2031

6.3 North America Mobile Marketing Platforms Market Size by Country (2020-2025)

6.4 North America Mobile Marketing Platforms Market Size by Country (2026-2031)

6.5 United States

6.6 Canada

7 Europe

7.1 Europe Mobile Marketing Platforms Market Size (2020-2031)

7.2 Europe Mobile Marketing Platforms Market Growth Rate by Country: 2020 VS 2024 VS 2031

7.3 Europe Mobile Marketing Platforms Market Size by Country (2020-2025)

7.4 Europe Mobile Marketing Platforms Market Size by Country (2026-2031)

7.5 Germany

7.6 France

7.7 U.K.

7.8 Italy

7.9 Russia

7.10 Nordic Countries

8 Asia-Pacific

8.1 Asia-Pacific Mobile Marketing Platforms Market Size (2020-2031)

8.2 Asia-Pacific Mobile Marketing Platforms Market Growth Rate by Region: 2020 VS 2024 VS 2031

8.3 Asia-Pacific Mobile Marketing Platforms Market Size by Region (2020-2025)

8.4 Asia-Pacific Mobile Marketing Platforms Market Size by Region (2026-2031)

8.5 China

8.6 Japan

8.7 South Korea

8.8 Southeast Asia

8.9 India

8.10 Australia

9 Latin America

9.1 Latin America Mobile Marketing Platforms Market Size (2020-2031)

9.2 Latin America Mobile Marketing Platforms Market Growth Rate by Country: 2020 VS 2024 VS 2031

9.3 Latin America Mobile Marketing Platforms Market Size by Country (2020-2025)

9.4 Latin America Mobile Marketing Platforms Market Size by Country (2026-2031)

9.5 Mexico

9.6 Brazil

10 Middle East & Africa

10.1 Middle East & Africa Mobile Marketing Platforms Market Size (2020-2031)

10.2 Middle East & Africa Mobile Marketing Platforms Market Growth Rate by Country: 2020 VS 2024 VS 2031

10.3 Middle East & Africa Mobile Marketing Platforms Market Size by Country (2020-2025)

10.4 Middle East & Africa Mobile Marketing Platforms Market Size by Country (2026-2031)

10.5 Turkey

10.6 Saudi Arabia

10.7 UAE

11 Key Players Profiles

11.1 Vibes

11.1.1 Vibes Company Details

11.1.2 Vibes Business Overview

11.1.3 Vibes Mobile Marketing Platforms Introduction

11.1.4 Vibes Revenue in Mobile Marketing Platforms Business (2020-2025)

11.1.5 Vibes Recent Development

11.2 Localytics

11.2.1 Localytics Company Details

11.2.2 Localytics Business Overview

11.2.3 Localytics Mobile Marketing Platforms Introduction

11.2.4 Localytics Revenue in Mobile Marketing Platforms Business (2020-2025)

11.2.5 Localytics Recent Development

11.3 Urban Airship

11.3.1 Urban Airship Company Details

11.3.2 Urban Airship Business Overview

11.3.3 Urban Airship Mobile Marketing Platforms Introduction

11.3.4 Urban Airship Revenue in Mobile Marketing Platforms Business (2020-2025)

11.3.5 Urban Airship Recent Development

11.4 Leanplum

11.4.1 Leanplum Company Details

11.4.2 Leanplum Business Overview

11.4.3 Leanplum Mobile Marketing Platforms Introduction

11.4.4 Leanplum Revenue in Mobile Marketing Platforms Business (2020-2025)

11.4.5 Leanplum Recent Development

11.5 Pyze

11.5.1 Pyze Company Details

11.5.2 Pyze Business Overview

11.5.3 Pyze Mobile Marketing Platforms Introduction

11.5.4 Pyze Revenue in Mobile Marketing Platforms Business (2020-2025)

11.5.5 Pyze Recent Development

11.6 IMImobile

11.6.1 IMImobile Company Details

11.6.2 IMImobile Business Overview

11.6.3 IMImobile Mobile Marketing Platforms Introduction

11.6.4 IMImobile Revenue in Mobile Marketing Platforms Business (2020-2025)

11.6.5 IMImobile Recent Development

11.7 Swrve

11.7.1 Swrve Company Details

11.7.2 Swrve Business Overview

11.7.3 Swrve Mobile Marketing Platforms Introduction

11.7.4 Swrve Revenue in Mobile Marketing Platforms Business (2020-2025)

11.7.5 Swrve Recent Development

11.8 MoEngage

11.8.1 MoEngage Company Details

11.8.2 MoEngage Business Overview

11.8.3 MoEngage Mobile Marketing Platforms Introduction

11.8.4 MoEngage Revenue in Mobile Marketing Platforms Business (2020-2025)

11.8.5 MoEngage Recent Development

11.9 Salesforce

11.9.1 Salesforce Company Details

11.9.2 Salesforce Business Overview

11.9.3 Salesforce Mobile Marketing Platforms Introduction

11.9.4 Salesforce Revenue in Mobile Marketing Platforms Business (2020-2025)

11.9.5 Salesforce Recent Development

11.10 Sailthru

11.10.1 Sailthru Company Details

11.10.2 Sailthru Business Overview

11.10.3 Sailthru Mobile Marketing Platforms Introduction

11.10.4 Sailthru Revenue in Mobile Marketing Platforms Business (2020-2025)

11.10.5 Sailthru Recent Development

11.11 Braze

11.11.1 Braze Company Details

11.11.2 Braze Business Overview

11.11.3 Braze Mobile Marketing Platforms Introduction

11.11.4 Braze Revenue in Mobile Marketing Platforms Business (2020-2025)

11.11.5 Braze Recent Development

11.12 IBM

11.12.1 IBM Company Details

11.12.2 IBM Business Overview

11.12.3 IBM Mobile Marketing Platforms Introduction

11.12.4 IBM Revenue in Mobile Marketing Platforms Business (2020-2025)

11.12.5 IBM Recent Development

11.13 SessionM

11.13.1 SessionM Company Details

11.13.2 SessionM Business Overview

11.13.3 SessionM Mobile Marketing Platforms Introduction

11.13.4 SessionM Revenue in Mobile Marketing Platforms Business (2020-2025)

11.13.5 SessionM Recent Development

11.14 Oracle

11.14.1 Oracle Company Details

11.14.2 Oracle Business Overview

11.14.3 Oracle Mobile Marketing Platforms Introduction

11.14.4 Oracle Revenue in Mobile Marketing Platforms Business (2020-2025)

11.14.5 Oracle Recent Development

11.15 TUNE

11.15.1 TUNE Company Details

11.15.2 TUNE Business Overview

11.15.3 TUNE Mobile Marketing Platforms Introduction

11.15.4 TUNE Revenue in Mobile Marketing Platforms Business (2020-2025)

11.15.5 TUNE Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix

13.1 Research Methodology

13.1.1 Methodology/Research Approach

13.1.1.1 Research Programs/Design

13.1.1.2 Market Size Estimation

13.1.1.3 Market Breakdown and Data Triangulation

13.1.2 Data Source

13.1.2.1 Secondary Sources

13.1.2.2 Primary Sources

13.2 Author Details

13.3 Disclaimer

TABLE OF FIGURES

List of Tables

Table 1. Global Mobile Marketing Platforms Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031

Table 2. Key Players of Multichannel Marketing Hubs (MMH)

Table 3. Key Players of Purpose-built Mobile Marketing Platforms

Table 4. Global Mobile Marketing Platforms Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031

Table 5. Global Mobile Marketing Platforms Market Size by Region (US$ Million): 2020 VS 2024 VS 2031

Table 6. Global Mobile Marketing Platforms Market Size by Region (2020-2025) & (US$ Million)

Table 7. Global Mobile Marketing Platforms Market Share by Region (2020-2025)

Table 8. Global Mobile Marketing Platforms Forecasted Market Size by Region (2026-2031) & (US$ Million)

Table 9. Global Mobile Marketing Platforms Market Share by Region (2026-2031)

Table 10. Mobile Marketing Platforms Market Trends

Table 11. Mobile Marketing Platforms Market Drivers

Table 12. Mobile Marketing Platforms Market Challenges

Table 13. Mobile Marketing Platforms Market Restraints

Table 14. Global Mobile Marketing Platforms Revenue by Players (2020-2025) & (US$ Million)

Table 15. Global Mobile Marketing Platforms Market Share by Players (2020-2025)

Table 16. Global Top Mobile Marketing Platforms Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Marketing Platforms as of 2024)

Table 17. Ranking of Global Top Mobile Marketing Platforms Companies by Revenue (US$ Million) in 2024

Table 18. Global 5 Largest Players Market Share by Mobile Marketing Platforms Revenue (CR5 and HHI) & (2020-2025)

Table 19. Global Key Players of Mobile Marketing Platforms, Headquarters and Area Served

Table 20. Global Key Players of Mobile Marketing Platforms, Product and Application

Table 21. Global Key Players of Mobile Marketing Platforms, Date of Enter into This Industry

Table 22. Mergers & Acquisitions, Expansion Plans

Table 23. Global Mobile Marketing Platforms Market Size by Type (2020-2025) & (US$ Million)

Table 24. Global Mobile Marketing Platforms Revenue Market Share by Type (2020-2025)

Table 25. Global Mobile Marketing Platforms Forecasted Market Size by Type (2026-2031) & (US$ Million)

Table 26. Global Mobile Marketing Platforms Revenue Market Share by Type (2026-2031)

Table 27. Global Mobile Marketing Platforms Market Size by Application (2020-2025) & (US$ Million)

Table 28. Global Mobile Marketing Platforms Revenue Market Share by Application (2020-2025)

Table 29. Global Mobile Marketing Platforms Forecasted Market Size by Application (2026-2031) & (US$ Million)

Table 30. Global Mobile Marketing Platforms Revenue Market Share by Application (2026-2031)

Table 31. North America Mobile Marketing Platforms Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 32. North America Mobile Marketing Platforms Market Size by Country (2020-2025) & (US$ Million)

Table 33. North America Mobile Marketing Platforms Market Size by Country (2026-2031) & (US$ Million)

Table 34. Europe Mobile Marketing Platforms Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 35. Europe Mobile Marketing Platforms Market Size by Country (2020-2025) & (US$ Million)

Table 36. Europe Mobile Marketing Platforms Market Size by Country (2026-2031) & (US$ Million)

Table 37. Asia-Pacific Mobile Marketing Platforms Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031

Table 38. Asia-Pacific Mobile Marketing Platforms Market Size by Region (2020-2025) & (US$ Million)

Table 39. Asia-Pacific Mobile Marketing Platforms Market Size by Region (2026-2031) & (US$ Million)

Table 40. Latin America Mobile Marketing Platforms Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 41. Latin America Mobile Marketing Platforms Market Size by Country (2020-2025) & (US$ Million)

Table 42. Latin America Mobile Marketing Platforms Market Size by Country (2026-2031) & (US$ Million)

Table 43. Middle East & Africa Mobile Marketing Platforms Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031

Table 44. Middle East & Africa Mobile Marketing Platforms Market Size by Country (2020-2025) & (US$ Million)

Table 45. Middle East & Africa Mobile Marketing Platforms Market Size by Country (2026-2031) & (US$ Million)

Table 46. Vibes Company Details

Table 47. Vibes Business Overview

Table 48. Vibes Mobile Marketing Platforms Product

Table 49. Vibes Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 50. Vibes Recent Development

Table 51. Localytics Company Details

Table 52. Localytics Business Overview

Table 53. Localytics Mobile Marketing Platforms Product

Table 54. Localytics Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 55. Localytics Recent Development

Table 56. Urban Airship Company Details

Table 57. Urban Airship Business Overview

Table 58. Urban Airship Mobile Marketing Platforms Product

Table 59. Urban Airship Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 60. Urban Airship Recent Development

Table 61. Leanplum Company Details

Table 62. Leanplum Business Overview

Table 63. Leanplum Mobile Marketing Platforms Product

Table 64. Leanplum Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 65. Leanplum Recent Development

Table 66. Pyze Company Details

Table 67. Pyze Business Overview

Table 68. Pyze Mobile Marketing Platforms Product

Table 69. Pyze Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 70. Pyze Recent Development

Table 71. IMImobile Company Details

Table 72. IMImobile Business Overview

Table 73. IMImobile Mobile Marketing Platforms Product

Table 74. IMImobile Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 75. IMImobile Recent Development

Table 76. Swrve Company Details

Table 77. Swrve Business Overview

Table 78. Swrve Mobile Marketing Platforms Product

Table 79. Swrve Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 80. Swrve Recent Development

Table 81. MoEngage Company Details

Table 82. MoEngage Business Overview

Table 83. MoEngage Mobile Marketing Platforms Product

Table 84. MoEngage Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 85. MoEngage Recent Development

Table 86. Salesforce Company Details

Table 87. Salesforce Business Overview

Table 88. Salesforce Mobile Marketing Platforms Product

Table 89. Salesforce Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 90. Salesforce Recent Development

Table 91. Sailthru Company Details

Table 92. Sailthru Business Overview

Table 93. Sailthru Mobile Marketing Platforms Product

Table 94. Sailthru Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 95. Sailthru Recent Development

Table 96. Braze Company Details

Table 97. Braze Business Overview

Table 98. Braze Mobile Marketing Platforms Product

Table 99. Braze Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 100. Braze Recent Development

Table 101. IBM Company Details

Table 102. IBM Business Overview

Table 103. IBM Mobile Marketing Platforms Product

Table 104. IBM Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 105. IBM Recent Development

Table 106. SessionM Company Details

Table 107. SessionM Business Overview

Table 108. SessionM Mobile Marketing Platforms Product

Table 109. SessionM Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 110. SessionM Recent Development

Table 111. Oracle Company Details

Table 112. Oracle Business Overview

Table 113. Oracle Mobile Marketing Platforms Product

Table 114. Oracle Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 115. Oracle Recent Development

Table 116. TUNE Company Details

Table 117. TUNE Business Overview

Table 118. TUNE Mobile Marketing Platforms Product

Table 119. TUNE Revenue in Mobile Marketing Platforms Business (2020-2025) & (US$ Million)

Table 120. TUNE Recent Development

Table 121. Research Programs/Design for This Report

Table 122. Key Data Information from Secondary Sources

Table 123. Key Data Information from Primary Sources

Table 124. Authors List of This Report

List of Figures

Figure 1. Mobile Marketing Platforms Picture

Figure 2. Global Mobile Marketing Platforms Market Size Comparison by Type (2020-2031) & (US$ Million)

Figure 3. Global Mobile Marketing Platforms Market Share by Type: 2024 VS 2031

Figure 4. Multichannel Marketing Hubs (MMH) Features

Figure 5. Purpose-built Mobile Marketing Platforms Features

Figure 6. Global Mobile Marketing Platforms Market Size by Application (2020-2031) & (US$ Million)

Figure 7. Global Mobile Marketing Platforms Market Share by Application: 2024 VS 2031

Figure 8. iOS Case Studies

Figure 9. Android Case Studies

Figure 10. Mobile Marketing Platforms Report Years Considered

Figure 11. Global Mobile Marketing Platforms Market Size (US$ Million), Year-over-Year: 2020-2031

Figure 12. Global Mobile Marketing Platforms Market Size, (US$ Million), 2020 VS 2024 VS 2031

Figure 13. Global Mobile Marketing Platforms Market Share by Region: 2024 VS 2031

Figure 14. Global Mobile Marketing Platforms Market Share by Players in 2024

Figure 15. Global Top Mobile Marketing Platforms Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Marketing Platforms as of 2024)

Figure 16. The Top 10 and 5 Players Market Share by Mobile Marketing Platforms Revenue in 2024

Figure 17. North America Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 18. North America Mobile Marketing Platforms Market Share by Country (2020-2031)

Figure 19. United States Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 20. Canada Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 21. Europe Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 22. Europe Mobile Marketing Platforms Market Share by Country (2020-2031)

Figure 23. Germany Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 24. France Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 25. U.K. Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 26. Italy Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 27. Russia Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 28. Nordic Countries Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 29. Asia-Pacific Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 30. Asia-Pacific Mobile Marketing Platforms Market Share by Region (2020-2031)

Figure 31. China Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 32. Japan Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 33. South Korea Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 34. Southeast Asia Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 35. India Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 36. Australia Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 37. Latin America Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 38. Latin America Mobile Marketing Platforms Market Share by Country (2020-2031)

Figure 39. Mexico Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 40. Brazil Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 41. Middle East & Africa Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 42. Middle East & Africa Mobile Marketing Platforms Market Share by Country (2020-2031)

Figure 43. Turkey Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 44. Saudi Arabia Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 45. UAE Mobile Marketing Platforms Market Size YoY Growth (2020-2031) & (US$ Million)

Figure 46. Vibes Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 47. Localytics Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 48. Urban Airship Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 49. Leanplum Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 50. Pyze Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 51. IMImobile Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 52. Swrve Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 53. MoEngage Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 54. Salesforce Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 55. Sailthru Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 56. Braze Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 57. IBM Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 58. SessionM Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 59. Oracle Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 60. TUNE Revenue Growth Rate in Mobile Marketing Platforms Business (2020-2025)

Figure 61. Bottom-up and Top-down Approaches for This Report

Figure 62. Data Triangulation

Figure 63. Key Executives Interviewed

KEY QUESTIONS ADDRESSED BY THE REPORT

Which companies rank high in the global Mobile Marketing Platforms market? zhanKai

The top companies in the global Mobile Marketing Platforms market are Vibes、Localytics、Urban Airship.

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Pages: 111
USD 3950.00
(Single User License)
Global Mobile Marketing Platforms Market Research Report 2026
The global Mobile Marketing Platforms market was valued at US$ million in 2025 and is anticipated to reach US$ million by 2032, at a CAGR of %from 2026 to 2032.
Published Date: 2026-04-21
Pages: 114
USD 2900.00
(Single User License)
Global Mobile Marketing Platforms Market Outlook, In‑Depth Analysis & Forecast to 2031
The global Mobile Marketing Platforms market is projected to grow from US$ million in 2024 to US$ million by 2031, at a CAGR of %(2025-2031), driven by critical product segments and diverse end‑use applications.
Published Date: 2025-10-25
Pages: 139
USD 4900.00
(Single User License)
Global Mobile Marketing Platforms Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031
The global Mobile Marketing Platforms market size was US$ million in 2024 and is forecast to a readjusted size of US$ million by 2031 with a CAGR of %during the forecast period 2025-2031.
Published Date: 2025-02-21
Pages: 98
USD 4250.00
(Single User License)
Mobile Marketing Platforms- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
The global market for Mobile Marketing Platforms was estimated to be worth US$ million in 2024 and is forecast to a readjusted size of US$ million by 2031 with a CAGR of %during the forecast period 2025-2031.
Published Date: 2025-02-21
Pages: 115
USD 3950.00
(Single User License)
Global Mobile Marketing Platforms Market Insights, Forecast to 2030
We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen
Published Date: 2024-04-06
Pages: 111
USD 4900.00
(Single User License)
Global Mobile Marketing Platforms Market Research Report 2024
We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen
Published Date: 2024-01-16
Pages: 93
USD 2900.00
(Single User License)

Mobile Marketing Platforms - Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032
The global market for Mobile Marketing Platforms was estimated to be worth US$ million in 2025 and is projected to reach US$ million, growing at a CAGR of %from 2026 to 2032.
Published: 2026-07-09
Pages: 111
USD 3950.00 (Single User License)
Global Mobile Marketing Platforms Market Research Report 2026
The global Mobile Marketing Platforms market was valued at US$ million in 2025 and is anticipated to reach US$ million by 2032, at a CAGR of %from 2026 to 2032.
Published: 2026-04-21
Pages: 114
USD 2900.00 (Single User License)
Global Mobile Marketing Platforms Market Outlook, In‑Depth Analysis & Forecast to 2031
The global Mobile Marketing Platforms market is projected to grow from US$ million in 2024 to US$ million by 2031, at a CAGR of %(2025-2031), driven by critical product segments and diverse end‑use applications.
Published: 2025-10-25
Pages: 139
USD 4900.00 (Single User License)
Global Mobile Marketing Platforms Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031
The global Mobile Marketing Platforms market size was US$ million in 2024 and is forecast to a readjusted size of US$ million by 2031 with a CAGR of %during the forecast period 2025-2031.
Published: 2025-02-21
Pages: 98
USD 4250.00 (Single User License)
Mobile Marketing Platforms- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
The global market for Mobile Marketing Platforms was estimated to be worth US$ million in 2024 and is forecast to a readjusted size of US$ million by 2031 with a CAGR of %during the forecast period 2025-2031.
Published: 2025-02-21
Pages: 115
USD 3950.00 (Single User License)
Global Mobile Marketing Platforms Market Insights, Forecast to 2030
We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen
Published: 2024-04-06
Pages: 111
USD 4900.00 (Single User License)
Global Mobile Marketing Platforms Market Research Report 2024
We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen
Published: 2024-01-16
Pages: 93
USD 2900.00 (Single User License)