Industry: Consumer Goods
Published Date: 2025-02-16
Pages: 151 Pages
Report ld: 3971971
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TV Market Size(US$)

CAGR 2025-2031
2.1%
Market Size,2031
USD 92,430
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
Valued at US$ 81590 million in 2024, the global TV market is forecast to reach US$ 92430 million by 2030, at a CAGR of 2.1% during the forecast period.
Television (Television, TV, Video) refers to a device that uses electronic technology to transmit active picture pictures and audio signals, ie, a television receiver. It is also an important broadcast and video communication tool.
Samsung was the global greatest company in TV industry, with the market Share of 17% , followed by TCL, LG, Hisense, Skyworth, Sony, Phillips+AOC, MI, Sharp, Panasonic, Changhong, Haier, Vizio, Konka, Funai.
The driving factors of the TV market are complex and diverse, involving multiple aspects, mainly including technological progress, changes in consumer demand, market competition pattern, policies and regulations, and coordinated development of the industrial chain. The following is a detailed analysis of these driving factors:
1. Technological progress
Technological progress is the core driving force for the development of the TV market. With the continuous innovation in display technology, projection technology, image processing technology and other fields, the picture quality, color, contrast and other aspects of TV products have been significantly improved, providing users with a more realistic visual experience. For example, the continuous development and iteration of new display technologies such as OLED, QD-OLED, Mini LED, quantum dots and laser TV have brought the picture quality of TV products to a new height. At the same time, these new technologies can also integrate more new functions, such as ultra-high-definition picture quality, HDR, high refresh rate, etc., to meet consumers' ever-increasing requirements for TV products.
2. Changes in consumer demand
Changes in consumer demand are also an important factor driving the development of the TV market. With the improvement of the quality of life, consumers' demand for TV products is also changing. In addition to the basic audio-visual experience, consumers are beginning to pay more attention to the intelligence, customization, and environmental protection performance of products. They pursue a clearer and smoother audio-visual experience, as well as a more convenient and intelligent operation method. Therefore, color TV companies need to continuously carry out technological innovation and product upgrades to meet the diverse needs of consumers. For example, the rise of smart TVs in recent years is a direct reflection of consumers' increased demand for smart TV products.
3. Market competition pattern
The impact of changes in the market competition pattern on the TV market cannot be ignored. The color TV industry is highly competitive, and major well-known brands are competing fiercely in the market. Brand influence, product reputation, after-sales service and other aspects will affect consumer purchasing decisions. Therefore, companies need to establish a strong brand image, improve product quality and after-sales service level to gain market share. At the same time, companies also need to pay attention to the dynamics of competitors and adjust market strategies in a timely manner to maintain competitive advantages. For example, some companies enhance their market competitiveness by launching high-end TV products and strengthening brand marketing.
4. Policies and regulations
The impact of policies and regulations on the TV market is mainly reflected in industry standards and entry barriers, tax policies and environmental protection policies. The industry standards and entry barriers issued by the government will directly affect the production and operation of enterprises. Enterprises need to comply with relevant laws and regulations, improve product quality and ensure that products meet standard requirements. Tax policies have a direct impact on corporate profitability and cost structure. Color TV companies need to pay close attention to changes in tax policies, plan tax planning reasonably, and reduce tax burden pressure. In addition, with the increasing environmental protection requirements, color TV companies need to pay attention to changes in environmental protection policies, promote clean production, reduce environmental pollution, and enhance corporate image and sustainable development capabilities.
5. Collaborative development of the industrial chain
The collaborative development of the industrial chain is an important measure to promote the healthy development of the TV market. The industrial chain covers multiple links such as panels, chips, display technology, design and manufacturing, and each link is closely connected. The collaborative cooperation between upstream and downstream enterprises in the industrial chain can promote technological innovation and product upgrades and improve the overall competitiveness of the industry. For example, the close cooperation between panel manufacturers and color TV manufacturers can promote the continuous innovation and upgrading of display technology and improve the picture quality and performance of TV products.
In summary, the driving factors of the TV market involve many aspects, including technological progress, changes in consumer demand, market competition pattern, policies and regulations, and collaborative development of the industrial chain. These factors interact with each other and jointly promote the continuous development of the TV market.
Report Includes
This report presents an overview of global market for TV, sales, revenue and price. Analyses of the global market trends, with historic market revenue/sales data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of TV, also provides the sales of main regions and countries. Highlights of the upcoming market potential for TV, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the TV sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the global TV market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type, and by Retail Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for TV sales, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including Samsung, TCL, LG, Hisense, Skyworth, Sony, Phillips+AOC, MI, Sharp, Panasonic, etc.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, and by Retail Channels, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Sales (consumption), revenue of TV in global, regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 3: Detailed analysis of TV manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Retail Channels, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Retail Channels and by country, sales, and revenue for each segment.
Chapter 7: Europe by Type, by Retail Channels and by country, sales, and revenue for each segment.
Chapter 8: China by Type, and by Retail Channels, sales, and revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Retail Channels and by region, sales, and revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Retail Channels and by country, sales, and revenue for each segment.
Chapter 11: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, TV sales, revenue, price, gross margin, and recent development, etc.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: The main points and conclusions of the report.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
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Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
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TABLE OF CONTENTS
1 Study Coverage
1.1 TV Product Introduction
1.2 Market by Type
1.2.1 Global TV Market Size Growth Rate by Type, 2020 VS 2024 VS 2031
1.2.2 Under 60 Inch
1.2.3 60-70 Inch
1.2.4 Above 70 Inch
1.3 Market by Retail Channels
1.3.1 Global TV Market Size Growth Rate by Retail Channels, 2020 VS 2024 VS 2031
1.3.2 Hypermarket & Supermarket
1.3.3 Specialty Store
1.3.4 Online
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global TV Revenue Estimates and Forecasts 2020-2031
2.2 Global Revenue by Region
2.2.1 Global TV Revenue by Region: 2020 VS 2024 VS 2031
2.2.2 Global TV Revenue by Region (2020-2031)
2.2.3 Global TV Revenue Market Share by Region (2020-2031)
2.3 Global TV Sales Estimates and Forecasts 2020-2031
2.4 Global Sales by Region
2.4.1 Global TV Sales by Region: 2020 VS 2024 VS 2031
2.4.2 Global TV Sales by Region (2020-2031)
2.4.3 Global TV Sales Market Share by Region (2020-2031)
2.5 US & Canada
2.6 Europe
2.7 China
2.8 Asia (excluding China)
2.9 Middle East, Africa and Latin America
3 Competition by Manufacturers
3.1 Global Sales by Manufacturers
3.1.1 Global TV Sales by Manufacturers (2020-2025)
3.1.2 Global TV Sales Market Share by Manufacturers (2020-2025)
3.1.3 Global Top 10 and Top 5 Largest Manufacturers of TV in 2024
3.2 Global Revenue by Manufacturers
3.2.1 Global TV Revenue by Manufacturers (2020-2025)
3.2.2 Global TV Revenue Market Share by Manufacturers (2020-2025)
3.2.3 Global Top 10 and Top 5 Companies by TV Revenue in 2024
3.3 Global Key Players of TV, Industry Ranking, 2023 VS 2024
3.4 Global TV Sales Price by Manufacturers (2020-2025)
3.5 Analysis of Competitive Landscape
3.5.1 Manufacturers Market Concentration Ratio (CR5 and HHI)
3.5.2 Global TV Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.6 Global Key Manufacturers of TV, Manufacturing Base Distribution and Headquarters
3.7 Global Key Manufacturers of TV, Product Offered and Application
3.8 Global Key Manufacturers of TV, Date of Enter into This Industry
3.9 Mergers & Acquisitions, Expansion Plans
4 Market Size by Type
4.1 Global Sales by Type
4.1.1 Global TV Historical Sales by Type (2020-2025)
4.1.2 Global TV Forecasted Sales by Type (2026-2031)
4.1.3 Global TV Sales Market Share by Type (2020-2031)
4.2 Global Revenue by Type
4.2.1 Global TV Historical Revenue by Type (2020-2025)
4.2.2 Global TV Forecasted Revenue by Type (2026-2031)
4.2.3 Global TV Revenue Market Share by Type (2020-2031)
4.3 Global Price by Type
4.3.1 Global TV Price by Type (2020-2025)
4.3.2 Global TV Price Forecast by Type (2026-2031)
5 Market Size by Retail Channels
5.1 Global Sales by Retail Channels
5.1.1 Global TV Historical Sales by Retail Channels (2020-2025)
5.1.2 Global TV Forecasted Sales by Retail Channels (2026-2031)
5.1.3 Global TV Sales Market Share by Retail Channels (2020-2031)
5.2 Global Revenue by Retail Channels
5.2.1 Global TV Historical Revenue by Retail Channels (2020-2025)
5.2.2 Global TV Forecasted Revenue by Retail Channels (2026-2031)
5.2.3 Global TV Revenue Market Share by Retail Channels (2020-2031)
5.3 Global Price by Retail Channels
5.3.1 Global TV Price by Retail Channels (2020-2025)
5.3.2 Global TV Price Forecast by Retail Channels (2026-2031)
6 US & Canada
6.1 US & Canada Market Size by Type
6.1.1 US & Canada TV Sales by Type (2020-2031)
6.1.2 US & Canada TV Revenue by Type (2020-2031)
6.2 US & Canada Market Size by Retail Channels
6.2.1 US & Canada TV Sales by Retail Channels (2020-2031)
6.2.2 US & Canada TV Revenue by Retail Channels (2020-2031)
6.3 US & Canada Market Size by Country
6.3.1 US & Canada TV Revenue by Country: 2020 VS 2024 VS 2031
6.3.2 US & Canada TV Revenue by Country (2020-2031)
6.3.3 US & Canada TV Sales by Country (2020-2031)
6.3.4 US
6.3.5 Canada
7 Europe
7.1 Europe Market Size by Type
7.1.1 Europe TV Sales by Type (2020-2031)
7.1.2 Europe TV Revenue by Type (2020-2031)
7.2 Europe Market Size by Retail Channels
7.2.1 Europe TV Sales by Retail Channels (2020-2031)
7.2.2 Europe TV Revenue by Retail Channels (2020-2031)
7.3 Europe Market Size by Country
7.3.1 Europe TV Revenue by Country: 2020 VS 2024 VS 2031
7.3.2 Europe TV Sales by Country (2020-2031)
7.3.3 Europe TV Revenue by Country (2020-2031)
7.3.4 Germany
7.3.5 France
7.3.6 U.K.
7.3.7 Italy
7.3.8 Russia
8 China
8.1 China Market Size by Type
8.1.1 China TV Sales by Type (2020-2031)
8.1.2 China TV Revenue by Type (2020-2031)
8.2 China Market Size by Retail Channels
8.2.1 China TV Sales by Retail Channels (2020-2031)
8.2.2 China TV Revenue by Retail Channels (2020-2031)
9 Asia (excluding China)
9.1 Asia Market Size by Type
9.1.1 Asia TV Sales by Type (2020-2031)
9.1.2 Asia TV Revenue by Type (2020-2031)
9.2 Asia Market Size by Retail Channels
9.2.1 Asia TV Sales by Retail Channels (2020-2031)
9.2.2 Asia TV Revenue by Retail Channels (2020-2031)
9.3 Asia Market Size by Region
9.3.1 Asia TV Revenue by Region: 2020 VS 2024 VS 2031
9.3.2 Asia TV Revenue by Region (2020-2031)
9.3.3 Asia TV Sales by Region (2020-2031)
9.3.4 Japan
9.3.5 South Korea
9.3.6 China Taiwan
9.3.7 Southeast Asia
9.3.8 India
9.3.9 Australia
10 Middle East, Africa and Latin America
10.1 Middle East, Africa and Latin America Market Size by Type
10.1.1 Middle East, Africa and Latin America TV Sales by Type (2020-2031)
10.1.2 Middle East, Africa and Latin America TV Revenue by Type (2020-2031)
10.2 Middle East, Africa and Latin America Market Size by Retail Channels
10.2.1 Middle East, Africa and Latin America TV Sales by Retail Channels (2020-2031)
10.2.2 Middle East, Africa and Latin America TV Revenue by Retail Channels (2020-2031)
10.3 Middle East, Africa and Latin America Market Size by Country
10.3.1 Middle East, Africa and Latin America TV Revenue by Country: 2020 VS 2024 VS 2031
10.3.2 Middle East, Africa and Latin America TV Revenue by Country (2020-2031)
10.3.3 Middle East, Africa and Latin America TV Sales by Country (2020-2031)
10.3.4 Brazil
10.3.5 Mexico
10.3.6 Turkey
10.3.7 Israel
10.3.8 GCC Countries
11 Corporate Profile
11.1 Samsung
11.1.1 Samsung Company Information
11.1.2 Samsung Overview
11.1.3 Samsung TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.1.4 Samsung TV Product Model Numbers, Pictures, Descriptions and Specifications
11.1.5 Samsung Recent Developments
11.2 TCL
11.2.1 TCL Company Information
11.2.2 TCL Overview
11.2.3 TCL TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.2.4 TCL TV Product Model Numbers, Pictures, Descriptions and Specifications
11.2.5 TCL Recent Developments
11.3 LG
11.3.1 LG Company Information
11.3.2 LG Overview
11.3.3 LG TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.3.4 LG TV Product Model Numbers, Pictures, Descriptions and Specifications
11.3.5 LG Recent Developments
11.4 Hisense
11.4.1 Hisense Company Information
11.4.2 Hisense Overview
11.4.3 Hisense TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.4.4 Hisense TV Product Model Numbers, Pictures, Descriptions and Specifications
11.4.5 Hisense Recent Developments
11.5 Skyworth
11.5.1 Skyworth Company Information
11.5.2 Skyworth Overview
11.5.3 Skyworth TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.5.4 Skyworth TV Product Model Numbers, Pictures, Descriptions and Specifications
11.5.5 Skyworth Recent Developments
11.6 Sony
11.6.1 Sony Company Information
11.6.2 Sony Overview
11.6.3 Sony TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.6.4 Sony TV Product Model Numbers, Pictures, Descriptions and Specifications
11.6.5 Sony Recent Developments
11.7 Phillips+AOC
11.7.1 Phillips+AOC Company Information
11.7.2 Phillips+AOC Overview
11.7.3 Phillips+AOC TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.7.4 Phillips+AOC TV Product Model Numbers, Pictures, Descriptions and Specifications
11.7.5 Phillips+AOC Recent Developments
11.8 MI
11.8.1 MI Company Information
11.8.2 MI Overview
11.8.3 MI TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.8.4 MI TV Product Model Numbers, Pictures, Descriptions and Specifications
11.8.5 MI Recent Developments
11.9 Sharp
11.9.1 Sharp Company Information
11.9.2 Sharp Overview
11.9.3 Sharp TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.9.4 Sharp TV Product Model Numbers, Pictures, Descriptions and Specifications
11.9.5 Sharp Recent Developments
11.10 Panasonic
11.10.1 Panasonic Company Information
11.10.2 Panasonic Overview
11.10.3 Panasonic TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.10.4 Panasonic TV Product Model Numbers, Pictures, Descriptions and Specifications
11.10.5 Panasonic Recent Developments
11.11 Changhong
11.11.1 Changhong Company Information
11.11.2 Changhong Overview
11.11.3 Changhong TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.11.4 Changhong TV Product Model Numbers, Pictures, Descriptions and Specifications
11.11.5 Changhong Recent Developments
11.12 Haier
11.12.1 Haier Company Information
11.12.2 Haier Overview
11.12.3 Haier TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.12.4 Haier TV Product Model Numbers, Pictures, Descriptions and Specifications
11.12.5 Haier Recent Developments
11.13 Vizio
11.13.1 Vizio Company Information
11.13.2 Vizio Overview
11.13.3 Vizio TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.13.4 Vizio TV Product Model Numbers, Pictures, Descriptions and Specifications
11.13.5 Vizio Recent Developments
11.14 Konka
11.14.1 Konka Company Information
11.14.2 Konka Overview
11.14.3 Konka TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.14.4 Konka TV Product Model Numbers, Pictures, Descriptions and Specifications
11.14.5 Konka Recent Developments
11.15 Funai
11.15.1 Funai Company Information
11.15.2 Funai Overview
11.15.3 Funai TV Sales, Price, Revenue and Gross Margin (2020-2025)
11.15.4 Funai TV Product Model Numbers, Pictures, Descriptions and Specifications
11.15.5 Funai Recent Developments
12 Industry Chain and Sales Channels Analysis
12.1 TV Industry Chain Analysis
12.2 TV Key Raw Materials
12.2.1 Key Raw Materials
12.2.2 Raw Materials Key Suppliers
12.3 TV Production Mode & Process
12.4 TV Sales and Marketing
12.4.1 TV Sales Channels
12.4.2 TV Distributors
12.5 TV Customers
13 TV Market Dynamics
13.1 TV Industry Trends
13.2 TV Market Drivers
13.3 TV Market Challenges
13.4 TV Market Restraints
14 Key Findings in the Global TV Study
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Author Details
15.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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