Industry: Consumer Goods
Published Date: 2025-01-18
Pages: 100 Pages
Report ld: 3432512
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Massage Chair Market Size(US$)

CAGR 2025-2031
8.3%
Market Size,2031
USD 6,801
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global market for Massage Chair was valued at US$ 3927 million in the year 2024 and is projected to reach a revised size of US$ 6801 million by 2031, growing at a CAGR of 8.3% during the forecast period.
A massage chair is a specially designed piece of furniture that provides body massages using various techniques such as kneading, tapping, rolling, and stretching. It employs electric motors and airbag systems to mimic the hand movements of a professional masseuse, relieving muscle tension, promoting blood circulation, and relaxing the body and mind. Modern massage chairs often come equipped with multiple features, including heating, music playback, foot massage, and smart program settings, allowing users to select different massage modes and intensities according to their personal needs.
In recent years, the market demand for massage chairs has significantly increased as people become more conscious of health and comfortable living. The global massage chair market is expected to continue expanding at a high compound annual growth rate (CAGR). Particularly in the Asia-Pacific region, countries like China and Japan have emerged as major consumer markets due to their focus on health products and increased purchasing power. Additionally, advances in massage chair technology, such as smart controls and personalized settings, make them increasingly appealing to consumers. As the pace of life accelerates and work-related stress rises, massage chairs are being seen by more individuals as an ideal choice for relaxation and revitalization, further driving market growth.
In the massage chair market, major companies like Panasonic, Osaki, and Inada hold significant market shares. These companies enhance their brand competitiveness through continuous technological innovations and high-quality customer service. Many businesses are also strengthening their online sales channels to meet the growing consumer demand for online shopping.
Massage chairs can be classified into home, commercial, and medical types. Home massage chairs are primarily used for personal relaxation, commercial chairs are found in salons and gyms, while medical chairs are used mainly for rehabilitation. Regionally, the Asia-Pacific region (especially China and Japan) is the largest market, followed by North America and Europe, driven by an emphasis on health products and increased purchasing power.
The origins of massage chairs date back to the 1960s, with early models being relatively simple and limited in functionality. As technology advanced, massage chairs gradually incorporated electric motors, airbag systems, and various advanced massage techniques, evolving into smart devices that integrate multiple functions.
Supportive government policies in various countries towards the health industry have promoted the growth of the massage chair market. For instance, some nations implement health promotion programs that increase public awareness of healthy lifestyles, indirectly boosting the demand for massage chairs.
Technological advancements are a key factor in the evolution of massage chairs. Recent applications of smart controls, artificial intelligence, and big data analytics have enabled massage chairs to offer more personalized user experiences and improve massage effectiveness.
Current market trends indicate a shift towards smarter, more portable, and multifunctional designs. Consumers increasingly demand high-tech massage chairs, with growing expectations for product design and comfort.
The supply chain for massage chairs includes raw material suppliers, manufacturers, distributors, and retailers. The coordination and cooperation among these segments are crucial for the overall efficiency and growth of the industry.
Consumer focus on health and comfort, rising economic levels, and lifestyle changes are significant influencing factors in the massage chair market.
Drivers of growth in the massage chair market include increasing life stress, heightened attention to health management, and technological advancements leading to new product releases.
Frequent merger and acquisition activities within the industry allow companies to expand their product lines and market shares. Notably, established brands often acquire startups or smaller manufacturers to enhance their technological capabilities and market competitiveness.
Regular new product launches are a key strategy for companies to maintain competitive advantages. Many firms attract consumer attention by introducing massage chairs with new features and improved designs to meet market demands.
In the future, companies will focus more on sustainable development and digital transformation in their market planning, aiming to improve production efficiency and environmental friendliness while ensuring product quality to adapt to the evolving market landscape.
REPORT SCOPE
This report aims to provide a comprehensive presentation of the global market for Massage Chair, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Massage Chair.
The Massage Chair market size, estimations, and forecasts are provided in terms of sales volume (Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Massage Chair market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Massage Chair manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
Panasonic
Osaki
Family Inada
Fujiiryoki
Human Touch
OSIM
Luraco
Infinity
Ogawa
Daito-THRIVE
BODYFRIEND
OTO Bodycare
Rotal
Tokuyo
ITSU
Irest Group
Segment by Type
Full Body Massage Chairs
Upper Body Massage Chairs
Segment by Application
Residential Use
Commercial Use
Consumption by Region
North America
U.S.
Canada
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Europe
Germany
France
U.K.
Italy
Russia
Latin America
Mexico
Brazil
Argentina
Middle East and Africa
Turkey
Saudi Arabia
UAE
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Massage Chair manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Massage Chair in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Massage Chair Market Overview
1.1 Product Definition
1.2 Massage Chair by Type
1.2.1 Global Massage Chair Market Value Comparison by Type (2024 VS 2031)
1.2.2 Full Body Massage Chairs
1.2.3 Upper Body Massage Chairs
1.3 Massage Chair by Application
1.3.1 Global Massage Chair Market Value by Application (2024 VS 2031)
1.3.2 Residential Use
1.3.3 Commercial Use
1.4 Global Massage Chair Market Size Estimates and Forecasts
1.4.1 Global Massage Chair Revenue 2020-2031
1.4.2 Global Massage Chair Sales 2020-2031
1.4.3 Global Massage Chair Market Average Price (2020-2031)
1.5 Assumptions and Limitations
2 Massage Chair Market Competition by Manufacturers
2.1 Global Massage Chair Sales Market Share by Manufacturers (2020-2025)
2.2 Global Massage Chair Revenue Market Share by Manufacturers (2020-2025)
2.3 Global Massage Chair Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of Massage Chair, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Massage Chair, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Massage Chair, Product Type & Application
2.7 Global Key Manufacturers of Massage Chair, Date of Enter into This Industry
2.8 Global Massage Chair Market Competitive Situation and Trends
2.8.1 Global Massage Chair Market Concentration Rate
2.8.2 The Global 5 and 10 Largest Massage Chair Players Market Share by Revenue
2.8.3 Global Massage Chair Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Massage Chair Market Scenario by Region
3.1 Global Massage Chair Market Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global Massage Chair Sales by Region: 2020-2031
3.2.1 Global Massage Chair Sales by Region: 2020-2025
3.2.2 Global Massage Chair Sales by Region: 2026-2031
3.3 Global Massage Chair Revenue by Region: 2020-2031
3.3.1 Global Massage Chair Revenue by Region: 2020-2025
3.3.2 Global Massage Chair Revenue by Region: 2026-2031
3.4 North America Massage Chair Market Facts & Figures by Country
3.4.1 North America Massage Chair Market Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America Massage Chair Sales by Country (2020-2031)
3.4.3 North America Massage Chair Revenue by Country (2020-2031)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe Massage Chair Market Facts & Figures by Country
3.5.1 Europe Massage Chair Market Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe Massage Chair Sales by Country (2020-2031)
3.5.3 Europe Massage Chair Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Massage Chair Market Facts & Figures by Region
3.6.1 Asia Pacific Massage Chair Market Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific Massage Chair Sales by Region (2020-2031)
3.6.3 Asia Pacific Massage Chair Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.6.13 Philippines
3.7 Latin America Massage Chair Market Facts & Figures by Country
3.7.1 Latin America Massage Chair Market Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America Massage Chair Sales by Country (2020-2031)
3.7.3 Latin America Massage Chair Revenue by Country (2020-2031)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Massage Chair Market Facts & Figures by Country
3.8.1 Middle East and Africa Massage Chair Market Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa Massage Chair Sales by Country (2020-2031)
3.8.3 Middle East and Africa Massage Chair Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Massage Chair Sales by Type (2020-2031)
4.1.1 Global Massage Chair Sales by Type (2020-2025)
4.1.2 Global Massage Chair Sales by Type (2026-2031)
4.1.3 Global Massage Chair Sales Market Share by Type (2020-2031)
4.2 Global Massage Chair Revenue by Type (2020-2031)
4.2.1 Global Massage Chair Revenue by Type (2020-2025)
4.2.2 Global Massage Chair Revenue by Type (2026-2031)
4.2.3 Global Massage Chair Revenue Market Share by Type (2020-2031)
4.3 Global Massage Chair Price by Type (2020-2031)
5 Segment by Application
5.1 Global Massage Chair Sales by Application (2020-2031)
5.1.1 Global Massage Chair Sales by Application (2020-2025)
5.1.2 Global Massage Chair Sales by Application (2026-2031)
5.1.3 Global Massage Chair Sales Market Share by Application (2020-2031)
5.2 Global Massage Chair Revenue by Application (2020-2031)
5.2.1 Global Massage Chair Revenue by Application (2020-2025)
5.2.2 Global Massage Chair Revenue by Application (2026-2031)
5.2.3 Global Massage Chair Revenue Market Share by Application (2020-2031)
5.3 Global Massage Chair Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Panasonic
6.1.1 Panasonic Company Information
6.1.2 Panasonic Description and Business Overview
6.1.3 Panasonic Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Panasonic Massage Chair Product Portfolio
6.1.5 Panasonic Recent Developments/Updates
6.2 Osaki
6.2.1 Osaki Company Information
6.2.2 Osaki Description and Business Overview
6.2.3 Osaki Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Osaki Massage Chair Product Portfolio
6.2.5 Osaki Recent Developments/Updates
6.3 Family Inada
6.3.1 Family Inada Company Information
6.3.2 Family Inada Description and Business Overview
6.3.3 Family Inada Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.3.4 Family Inada Massage Chair Product Portfolio
6.3.5 Family Inada Recent Developments/Updates
6.4 Fujiiryoki
6.4.1 Fujiiryoki Company Information
6.4.2 Fujiiryoki Description and Business Overview
6.4.3 Fujiiryoki Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Fujiiryoki Massage Chair Product Portfolio
6.4.5 Fujiiryoki Recent Developments/Updates
6.5 Human Touch
6.5.1 Human Touch Company Information
6.5.2 Human Touch Description and Business Overview
6.5.3 Human Touch Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Human Touch Massage Chair Product Portfolio
6.5.5 Human Touch Recent Developments/Updates
6.6 OSIM
6.6.1 OSIM Company Information
6.6.2 OSIM Description and Business Overview
6.6.3 OSIM Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.6.4 OSIM Massage Chair Product Portfolio
6.6.5 OSIM Recent Developments/Updates
6.7 Luraco
6.7.1 Luraco Company Information
6.7.2 Luraco Description and Business Overview
6.7.3 Luraco Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Luraco Massage Chair Product Portfolio
6.7.5 Luraco Recent Developments/Updates
6.8 Infinity
6.8.1 Infinity Company Information
6.8.2 Infinity Description and Business Overview
6.8.3 Infinity Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.8.4 Infinity Massage Chair Product Portfolio
6.8.5 Infinity Recent Developments/Updates
6.9 Ogawa
6.9.1 Ogawa Company Information
6.9.2 Ogawa Description and Business Overview
6.9.3 Ogawa Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Ogawa Massage Chair Product Portfolio
6.9.5 Ogawa Recent Developments/Updates
6.10 Daito-THRIVE
6.10.1 Daito-THRIVE Company Information
6.10.2 Daito-THRIVE Description and Business Overview
6.10.3 Daito-THRIVE Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.10.4 Daito-THRIVE Massage Chair Product Portfolio
6.10.5 Daito-THRIVE Recent Developments/Updates
6.11 BODYFRIEND
6.11.1 BODYFRIEND Company Information
6.11.2 BODYFRIEND Description and Business Overview
6.11.3 BODYFRIEND Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.11.4 BODYFRIEND Massage Chair Product Portfolio
6.11.5 BODYFRIEND Recent Developments/Updates
6.12 OTO Bodycare
6.12.1 OTO Bodycare Company Information
6.12.2 OTO Bodycare Description and Business Overview
6.12.3 OTO Bodycare Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.12.4 OTO Bodycare Massage Chair Product Portfolio
6.12.5 OTO Bodycare Recent Developments/Updates
6.13 Rotal
6.13.1 Rotal Company Information
6.13.2 Rotal Description and Business Overview
6.13.3 Rotal Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.13.4 Rotal Massage Chair Product Portfolio
6.13.5 Rotal Recent Developments/Updates
6.14 Tokuyo
6.14.1 Tokuyo Company Information
6.14.2 Tokuyo Description and Business Overview
6.14.3 Tokuyo Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.14.4 Tokuyo Massage Chair Product Portfolio
6.14.5 Tokuyo Recent Developments/Updates
6.15 ITSU
6.15.1 ITSU Company Information
6.15.2 ITSU Description and Business Overview
6.15.3 ITSU Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.15.4 ITSU Massage Chair Product Portfolio
6.15.5 ITSU Recent Developments/Updates
6.16 Irest Group
6.16.1 Irest Group Company Information
6.16.2 Irest Group Description and Business Overview
6.16.3 Irest Group Massage Chair Sales, Revenue and Gross Margin (2020-2025)
6.16.4 Irest Group Massage Chair Product Portfolio
6.16.5 Irest Group Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Massage Chair Industry Chain Analysis
7.2 Massage Chair Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Massage Chair Production Mode & Process Analysis
7.4 Massage Chair Sales and Marketing
7.4.1 Massage Chair Sales Channels
7.4.2 Massage Chair Distributors
7.5 Massage Chair Customer Analysis
8 Massage Chair Market Dynamics
8.1 Massage Chair Industry Trends
8.2 Massage Chair Market Drivers
8.3 Massage Chair Market Challenges
8.4 Massage Chair Market Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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TABLE OF FIGURES
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