Industry: Chemical & Material
Published Date: 2024-04-28
Pages: 113 Pages
Report ld: 3112903
Request Sample
Customized Report
Demulsifiers Market Size(US$)

CAGR 2024-2030
2%
Market Size,2030
USD 166.8
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
The global Demulsifiers market is projected to grow from US$ 148.2 million in 2024 to US$ 166.8 million by 2030, at a Compound Annual Growth Rate (CAGR) of 2.0% during the forecast period.
The US & Canada market for Demulsifiers is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Demulsifiers is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Demulsifiers is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key manufacturers of Demulsifiers include Akzonobel N.V., GE(Baker Hughes), BASF SE, Clariant AG, Croda International Plc, The DOW Chemical Company, Ecolab Inc., Halliburton and Momentive Performance Materials, Inc., etc. In 2023, the global top five players had a share approximately % in terms of revenue.
In terms of production side, this report researches the Demulsifiers production, growth rate, market share by manufacturers and by region (region level and country level), from 2019 to 2024, and forecast to 2030.
In terms of consumption side, this report focuses on the sales of Demulsifiers by region (region level and country level), by company, by Type and by Application. from 2019 to 2024 and forecast to 2030.
Report Covers:
This report presents an overview of global market for Demulsifiers, capacity, output, revenue and price. Analyses of the global market trends, with historic market revenue/sales data for 2019 - 2024, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Demulsifiers, also provides the consumption of main regions and countries. Highlights of the upcoming market potential for Demulsifiers, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Demulsifiers sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the global Demulsifiers market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Demulsifiers sales, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including Akzonobel N.V., GE(Baker Hughes), BASF SE, Clariant AG, Croda International Plc, The DOW Chemical Company, Ecolab Inc., Halliburton and Momentive Performance Materials, Inc., etc.
MARKET SEGMENTATION
CHAPTER OUTLINE
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type and by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Demulsifiers production/output of global and key producers (regions/countries). It provides a quantitative analysis of the production, and development potential of each producer in the next six years.
Chapter 3: Sales (consumption), revenue of Demulsifiers in global, regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 4: Detailed analysis of Demulsifiers manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America (US & Canada) by Type, by Application and by country, sales, and revenue for each segment.
Chapter 8: Europe by Type, by Application and by country, sales, and revenue for each segment.
Chapter 9: China by Type, and by Application, sales, and revenue for each segment.
Chapter 10: Asia (excluding China) by Type, by Application and by region, sales, and revenue for each segment.
Chapter 11: Middle East, Africa, Latin America by Type, by Application and by country, sales, and revenue for each segment.
Chapter 12: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Demulsifiers sales, revenue, price, gross margin, and recent development, etc.
Chapter 13: Analysis of industrial chain, sales channel, key raw materials, distributors and customers.
Chapter 14: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 15: The main points and conclusions of the report.
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Study Coverage
1.1 Demulsifiers Product Introduction
1.2 Market by Type
1.2.1 Global Demulsifiers Market Size by Type, 2019 VS 2023 VS 2030
1.2.2 Oil Soluble Demulsifier
1.2.3 Water Soluble Demulsifier
1.3 Market by Application
1.3.1 Global Demulsifiers Market Size by Application, 2019 VS 2023 VS 2030
1.3.2 Crude Oil
1.3.3 Lubricant Manufacturing
1.3.4 Oil-Based Power Plants
1.3.5 Sludge Oil Treatment
1.3.6 Other Applications
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Demulsifiers Production
2.1 Global Demulsifiers Production Capacity (2019-2030)
2.2 Global Demulsifiers Production by Region: 2019 VS 2023 VS 2030
2.3 Global Demulsifiers Production by Region
2.3.1 Global Demulsifiers Historic Production by Region (2019-2024)
2.3.2 Global Demulsifiers Forecasted Production by Region (2025-2030)
2.3.3 Global Demulsifiers Production Market Share by Region (2019-2030)
2.4 North America
2.5 Europe
2.6 China
2.7 Japan
3 Executive Summary
3.1 Global Demulsifiers Revenue Estimates and Forecasts 2019-2030
3.2 Global Demulsifiers Revenue by Region
3.2.1 Global Demulsifiers Revenue by Region: 2019 VS 2023 VS 2030
3.2.2 Global Demulsifiers Revenue by Region (2019-2024)
3.2.3 Global Demulsifiers Revenue by Region (2025-2030)
3.2.4 Global Demulsifiers Revenue Market Share by Region (2019-2030)
3.3 Global Demulsifiers Sales Estimates and Forecasts 2019-2030
3.4 Global Demulsifiers Sales by Region
3.4.1 Global Demulsifiers Sales by Region: 2019 VS 2023 VS 2030
3.4.2 Global Demulsifiers Sales by Region (2019-2024)
3.4.3 Global Demulsifiers Sales by Region (2025-2030)
3.4.4 Global Demulsifiers Sales Market Share by Region (2019-2030)
3.5 US & Canada
3.6 Europe
3.7 China
3.8 Asia (excluding China)
3.9 Middle East, Africa and Latin America
4 Competition by Manufactures
4.1 Global Demulsifiers Sales by Manufacturers
4.1.1 Global Demulsifiers Sales by Manufacturers (2019-2024)
4.1.2 Global Demulsifiers Sales Market Share by Manufacturers (2019-2024)
4.1.3 Global Top 10 and Top 5 Largest Manufacturers of Demulsifiers in 2023
4.2 Global Demulsifiers Revenue by Manufacturers
4.2.1 Global Demulsifiers Revenue by Manufacturers (2019-2024)
4.2.2 Global Demulsifiers Revenue Market Share by Manufacturers (2019-2024)
4.2.3 Global Top 10 and Top 5 Companies by Demulsifiers Revenue in 2023
4.3 Global Demulsifiers Sales Price by Manufacturers
4.4 Global Key Players of Demulsifiers, Industry Ranking, 2022 VS 2023 VS 2024
4.5 Analysis of Competitive Landscape
4.5.1 Manufacturers Market Concentration Ratio (CR5 and HHI)
4.5.2 Global Demulsifiers Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
4.6 Global Key Manufacturers of Demulsifiers, Manufacturing Base Distribution and Headquarters
4.7 Global Key Manufacturers of Demulsifiers, Product Offered and Application
4.8 Global Key Manufacturers of Demulsifiers, Date of Enter into This Industry
4.9 Mergers & Acquisitions, Expansion Plans
5 Market Size by Type
5.1 Global Demulsifiers Sales by Type
5.1.1 Global Demulsifiers Historical Sales by Type (2019-2024)
5.1.2 Global Demulsifiers Forecasted Sales by Type (2025-2030)
5.1.3 Global Demulsifiers Sales Market Share by Type (2019-2030)
5.2 Global Demulsifiers Revenue by Type
5.2.1 Global Demulsifiers Historical Revenue by Type (2019-2024)
5.2.2 Global Demulsifiers Forecasted Revenue by Type (2025-2030)
5.2.3 Global Demulsifiers Revenue Market Share by Type (2019-2030)
5.3 Global Demulsifiers Price by Type
5.3.1 Global Demulsifiers Price by Type (2019-2024)
5.3.2 Global Demulsifiers Price Forecast by Type (2025-2030)
6 Market Size by Application
6.1 Global Demulsifiers Sales by Application
6.1.1 Global Demulsifiers Historical Sales by Application (2019-2024)
6.1.2 Global Demulsifiers Forecasted Sales by Application (2025-2030)
6.1.3 Global Demulsifiers Sales Market Share by Application (2019-2030)
6.2 Global Demulsifiers Revenue by Application
6.2.1 Global Demulsifiers Historical Revenue by Application (2019-2024)
6.2.2 Global Demulsifiers Forecasted Revenue by Application (2025-2030)
6.2.3 Global Demulsifiers Revenue Market Share by Application (2019-2030)
6.3 Global Demulsifiers Price by Application
6.3.1 Global Demulsifiers Price by Application (2019-2024)
6.3.2 Global Demulsifiers Price Forecast by Application (2025-2030)
7 US & Canada
7.1 US & Canada Demulsifiers Market Size by Type
7.1.1 US & Canada Demulsifiers Sales by Type (2019-2030)
7.1.2 US & Canada Demulsifiers Revenue by Type (2019-2030)
7.2 US & Canada Demulsifiers Market Size by Application
7.2.1 US & Canada Demulsifiers Sales by Application (2019-2030)
7.2.2 US & Canada Demulsifiers Revenue by Application (2019-2030)
7.3 US & Canada Demulsifiers Sales by Country
7.3.1 US & Canada Demulsifiers Revenue by Country: 2019 VS 2023 VS 2030
7.3.2 US & Canada Demulsifiers Sales by Country (2019-2030)
7.3.3 US & Canada Demulsifiers Revenue by Country (2019-2030)
7.3.4 U.S.
7.3.5 Canada
8 Europe
8.1 Europe Demulsifiers Market Size by Type
8.1.1 Europe Demulsifiers Sales by Type (2019-2030)
8.1.2 Europe Demulsifiers Revenue by Type (2019-2030)
8.2 Europe Demulsifiers Market Size by Application
8.2.1 Europe Demulsifiers Sales by Application (2019-2030)
8.2.2 Europe Demulsifiers Revenue by Application (2019-2030)
8.3 Europe Demulsifiers Sales by Country
8.3.1 Europe Demulsifiers Revenue by Country: 2019 VS 2023 VS 2030
8.3.2 Europe Demulsifiers Sales by Country (2019-2030)
8.3.3 Europe Demulsifiers Revenue by Country (2019-2030)
8.3.4 Germany
8.3.5 France
8.3.6 U.K.
8.3.7 Italy
8.3.8 Russia
9 China
9.1 China Demulsifiers Market Size by Type
9.1.1 China Demulsifiers Sales by Type (2019-2030)
9.1.2 China Demulsifiers Revenue by Type (2019-2030)
9.2 China Demulsifiers Market Size by Application
9.2.1 China Demulsifiers Sales by Application (2019-2030)
9.2.2 China Demulsifiers Revenue by Application (2019-2030)
10 Asia (excluding China)
10.1 Asia Demulsifiers Market Size by Type
10.1.1 Asia Demulsifiers Sales by Type (2019-2030)
10.1.2 Asia Demulsifiers Revenue by Type (2019-2030)
10.2 Asia Demulsifiers Market Size by Application
10.2.1 Asia Demulsifiers Sales by Application (2019-2030)
10.2.2 Asia Demulsifiers Revenue by Application (2019-2030)
10.3 Asia Demulsifiers Sales by Region
10.3.1 Asia Demulsifiers Revenue by Region: 2019 VS 2023 VS 2030
10.3.2 Asia Demulsifiers Revenue by Region (2019-2030)
10.3.3 Asia Demulsifiers Sales by Region (2019-2030)
10.3.4 Japan
10.3.5 South Korea
10.3.6 China Taiwan
10.3.7 Southeast Asia
10.3.8 India
11 Middle East, Africa and Latin America
11.1 Middle East, Africa and Latin America Demulsifiers Market Size by Type
11.1.1 Middle East, Africa and Latin America Demulsifiers Sales by Type (2019-2030)
11.1.2 Middle East, Africa and Latin America Demulsifiers Revenue by Type (2019-2030)
11.2 Middle East, Africa and Latin America Demulsifiers Market Size by Application
11.2.1 Middle East, Africa and Latin America Demulsifiers Sales by Application (2019-2030)
11.2.2 Middle East, Africa and Latin America Demulsifiers Revenue by Application (2019-2030)
11.3 Middle East, Africa and Latin America Demulsifiers Sales by Country
11.3.1 Middle East, Africa and Latin America Demulsifiers Revenue by Country: 2019 VS 2023 VS 2030
11.3.2 Middle East, Africa and Latin America Demulsifiers Revenue by Country (2019-2030)
11.3.3 Middle East, Africa and Latin America Demulsifiers Sales by Country (2019-2030)
11.3.4 Brazil
11.3.5 Mexico
11.3.6 Turkey
11.3.7 Israel
11.3.8 GCC Countries
12 Corporate Profiles
12.1 Akzonobel N.V.
12.1.1 Akzonobel N.V. Company Information
12.1.2 Akzonobel N.V. Overview
12.1.3 Akzonobel N.V. Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.1.4 Akzonobel N.V. Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.1.5 Akzonobel N.V. Recent Developments
12.2 GE(Baker Hughes)
12.2.1 GE(Baker Hughes) Company Information
12.2.2 GE(Baker Hughes) Overview
12.2.3 GE(Baker Hughes) Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.2.4 GE(Baker Hughes) Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.2.5 GE(Baker Hughes) Recent Developments
12.3 BASF SE
12.3.1 BASF SE Company Information
12.3.2 BASF SE Overview
12.3.3 BASF SE Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.3.4 BASF SE Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.3.5 BASF SE Recent Developments
12.4 Clariant AG
12.4.1 Clariant AG Company Information
12.4.2 Clariant AG Overview
12.4.3 Clariant AG Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.4.4 Clariant AG Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.4.5 Clariant AG Recent Developments
12.5 Croda International Plc
12.5.1 Croda International Plc Company Information
12.5.2 Croda International Plc Overview
12.5.3 Croda International Plc Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.5.4 Croda International Plc Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.5.5 Croda International Plc Recent Developments
12.6 The DOW Chemical Company
12.6.1 The DOW Chemical Company Company Information
12.6.2 The DOW Chemical Company Overview
12.6.3 The DOW Chemical Company Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.6.4 The DOW Chemical Company Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.6.5 The DOW Chemical Company Recent Developments
12.7 Ecolab Inc.
12.7.1 Ecolab Inc. Company Information
12.7.2 Ecolab Inc. Overview
12.7.3 Ecolab Inc. Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.7.4 Ecolab Inc. Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.7.5 Ecolab Inc. Recent Developments
12.8 Halliburton
12.8.1 Halliburton Company Information
12.8.2 Halliburton Overview
12.8.3 Halliburton Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.8.4 Halliburton Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.8.5 Halliburton Recent Developments
12.9 Momentive Performance Materials, Inc.
12.9.1 Momentive Performance Materials, Inc. Company Information
12.9.2 Momentive Performance Materials, Inc. Overview
12.9.3 Momentive Performance Materials, Inc. Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.9.4 Momentive Performance Materials, Inc. Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.9.5 Momentive Performance Materials, Inc. Recent Developments
12.10 Schlumberger Limited
12.10.1 Schlumberger Limited Company Information
12.10.2 Schlumberger Limited Overview
12.10.3 Schlumberger Limited Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.10.4 Schlumberger Limited Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.10.5 Schlumberger Limited Recent Developments
12.11 Weatherford International Ltd
12.11.1 Weatherford International Ltd Company Information
12.11.2 Weatherford International Ltd Overview
12.11.3 Weatherford International Ltd Demulsifiers Capacity, Sales, Price, Revenue and Gross Margin (2019-2024)
12.11.4 Weatherford International Ltd Demulsifiers Product Model Numbers, Pictures, Descriptions and Specifications
12.11.5 Weatherford International Ltd Recent Developments
13 Industry Chain and Sales Channels Analysis
13.1 Demulsifiers Industry Chain Analysis
13.2 Demulsifiers Key Raw Materials
13.2.1 Key Raw Materials
13.2.2 Raw Materials Key Suppliers
13.3 Demulsifiers Production Mode & Process
13.4 Demulsifiers Sales and Marketing
13.4.1 Demulsifiers Sales Channels
13.4.2 Demulsifiers Distributors
13.5 Demulsifiers Customers
14 Demulsifiers Market Dynamics
14.1 Demulsifiers Industry Trends
14.2 Demulsifiers Market Drivers
14.3 Demulsifiers Market Challenges
14.4 Demulsifiers Market Restraints
15 Key Finding in The Global Demulsifiers Study
16 Appendix
16.1 Research Methodology
16.1.1 Methodology/Research Approach
16.1.2 Data Source
16.2 Author Details
16.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
Related Reports
The global market for Demulsifiers was estimated to be worth US$ 154 million in 2025 and is projected to reach US$ 176 million, growing at a CAGR of 2.0% from 2026 to 2032.
Published Date: 2026-07-14
Pages: 139
USD 3950.00
(Single User License)
The global Demulsifiers market was valued at US$ 154 million in 2025 and is anticipated to reach US$ 176 million by 2032, at a CAGR of 2.0% from 2026 to 2032.
Published Date: 2026-04-27
Pages: 136
USD 2900.00
(Single User License)
The global Demulsifiers market is projected to grow from US$ 151 million in 2024 to US$ 173 million by 2031, at a CAGR of 2.0% (2025-2031), driven by critical product segments and diverse end‑use applications, while evolving U.S. tariff policies introduce trade‑cost volatility and supply‑chain uncertainty.
Published Date: 2025-10-26
Pages: 154
USD 4900.00
(Single User License)
The global Demulsifiers market size was US$ 151 million in 2024 and is forecast to a readjusted size of US$ 173 million by 2031 with a CAGR of 2.0% during the forecast period 2025-2031.
Published Date: 2025-02-24
Pages: 96
USD 4250.00
(Single User License)
The global market for Demulsifiers was estimated to be worth US$ 151 million in 2024 and is forecast to a readjusted size of US$ 173 million by 2031 with a CAGR of 2.0% during the forecast period 2025-2031.
Published Date: 2025-02-24
Pages: 120
USD 3950.00
(Single User License)
The global market for Demulsifiers was valued at US$ 151 million in the year 2024 and is projected to reach a revised size of US$ 173 million by 2031, growing at a CAGR of 2.0% during the forecast period.
Published Date: 2025-02-24
Pages: 100
USD 2900.00
(Single User License)
The global market for Demulsifiers was estimated to be worth US$ 154 million in 2025 and is projected to reach US$ 176 million, growing at a CAGR of 2.0% from 2026 to 2032.
Published: 2026-07-14
Pages: 139
The global Demulsifiers market was valued at US$ 154 million in 2025 and is anticipated to reach US$ 176 million by 2032, at a CAGR of 2.0% from 2026 to 2032.
Published: 2026-04-27
Pages: 136
The global Demulsifiers market is projected to grow from US$ 151 million in 2024 to US$ 173 million by 2031, at a CAGR of 2.0% (2025-2031), driven by critical product segments and diverse end‑use applications, while evolving U.S. tariff policies introduce trade‑cost volatility and supply‑chain uncertainty.
Published: 2025-10-26
Pages: 154
The global Demulsifiers market size was US$ 151 million in 2024 and is forecast to a readjusted size of US$ 173 million by 2031 with a CAGR of 2.0% during the forecast period 2025-2031.
Published: 2025-02-24
Pages: 96
The global market for Demulsifiers was estimated to be worth US$ 151 million in 2024 and is forecast to a readjusted size of US$ 173 million by 2031 with a CAGR of 2.0% during the forecast period 2025-2031.
Published: 2025-02-24
Pages: 120
The global market for Demulsifiers was valued at US$ 151 million in the year 2024 and is projected to reach a revised size of US$ 173 million by 2031, growing at a CAGR of 2.0% during the forecast period.
Published: 2025-02-24
Pages: 100
REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
INTEREST IN THIS REPORT?
Get A Free Sample
Request For Quotation
OR
NEED A CUSTOMIZED REPORT?
Customized Report
Request Sample
Pre-Order Enquiry
Add to Cart
Buy Now