Industry: Service & Software
Published Date: 2024-04-16
Pages: 162 Pages
Report ld: 2683729
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Programmatic Display Market Size(US$)

CAGR 2024-2030
17.3%
Market Size,2030
USD 533,750
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
The global market for Programmatic Display was estimated to be worth US$ 172520 million in 2023 and is forecast to a readjusted size of US$ 533750 million by 2030 with a CAGR of 17.3% during the forecast period 2024-2030.
Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%.
North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent.
In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads.
MARKET SEGMENTATION
REPORT SCOPE
This report aims to provide a comprehensive presentation of the global market for Programmatic Display, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Programmatic Display.
The Programmatic Display market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Programmatic Display market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Programmatic Display companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, product type, application, and regions.
CHAPTER OUTLINE
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on.
Chapter 2: Revenue of Programmatic Display in global and regional level.
Chapter 3: Detailed analysis of Programmatic Display company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Programmatic Display revenue, gross margin, and recent development, etc.
Chapter 5: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 8: Europe by Type, by Application and by country, revenue for each segment.
Chapter 9: Asia Pacific by Type, by Application and by region, revenue for each segment.
Chapter 10: Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Middle East and Africa, by Type, by Application and by country, revenue for each segment.
Chapter 12: Analysis of industrial chain, sales channel, key raw materials, distributors, and customers.
Chapter 13: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 14: Research Findings and Conclusion
QYRESEARCH'S STRENGTHS
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Compound Chocolate value chain, addressing:
We identify regional market threats and growth prospects to guide your overseas layout.
We adjust product portfolios in line with local consumption habits.
We unpack rivals’ operation strategies for scattered and highly concentrated industries.
We cover competition landscape, full supply chain and quantified market size data, and deliver tailor-made customized surveys to meet your unique business demands.
We own self-owned massive exclusive databases, backed by 19 years of global market research experience across thousands of sectors.
Our team operates 24 hours a day, 365 days a year, enabling ultra-fast report turnaround to respond to your research needs efficiently.
We integrate regional risk assessment, localized product optimization and competitor analysis to deliver actionable market strategies.
All data is cross-verified from multiple industry sources to deliver thorough, precise analysis that supports reliable corporate strategic decisions.
We provide responsive, dedicated after-sales support to resolve all follow-up inquiries about reports, data and industry interpretation.
TABLE OF CONTENTS
1 Study Coverage
1.1 Programmatic Display Product Introduction
1.2 Market by Type
1.2.1 Global Programmatic Display Market Size Growth Rate by Type (2019 VS 2023 VS 2030)
1.2.2 Real Time Bidding (RTB)
1.2.3 Programmatic Direct
1.2.4 Private Exchange Buying (PMP)
1.3 Market by Application
1.3.1 Global Programmatic Display Market Size Growth Rate by Application (2019 VS 2023 VS 2030)
1.3.2 E-commerce Ads
1.3.3 Travel Ads
1.3.4 Game Ads
1.3.5 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Executive Summary
2.1 Global Programmatic Display Market Size Estimates and Forecasts
2.2 Programmatic Display Market Size by Region: 2023 Versus 2030
2.2.1 Global Programmatic Display Revenue by Region: 2019-2024
2.2.2 Global Programmatic Display Revenue Forecast by Region (2025-2030)
2.2.3 Global Programmatic Display Revenue Market Share by Region (2019-2030)
3 Global Programmatic Display by Company
3.1 Global Programmatic Display Revenue by Company (2019-2024)
3.2 Global Programmatic Display Revenue Share by Company (2019-2024)
3.3 Competitive Landscape
3.3.1 Key Programmatic Display Companies around the World: Ranking by Revenue
3.3.2 Global Programmatic Display Market Concentration Ratio (CR5 and HHI) & (2019-2024)
3.3.3 Global Programmatic Display Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.4 Global Programmatic Display Companies Headquarters & Product Type
3.4.1 Programmatic Display Companies Headquarters
3.4.2 Global Programmatic Display Companies Product & Service
3.4.3 Date of International Companies Enter into Programmatic Display Market
3.5 Global Programmatic Display Mergers & Acquisitions, Expansion Plans
4 Company Profiles
4.1 Facebook
4.1.1 Facebook Company Information
4.1.2 Facebook Description, Business Overview
4.1.3 Facebook Programmatic Display Products Offered
4.1.4 Facebook Programmatic Display Revenue and Gross Margin (2019-2024)
4.1.5 Facebook Programmatic Display Revenue by Product in 2023
4.1.6 Facebook Programmatic Display Revenue by Application in 2023
4.1.7 Facebook Programmatic Display Revenue by Geographic Area in 2023
4.1.8 Facebook Recent Developments
4.2 Google (Doubleclick)
4.2.1 Google (Doubleclick) Company Information
4.2.2 Google (Doubleclick) Description, Business Overview
4.2.3 Google (Doubleclick) Programmatic Display Products Offered
4.2.4 Google (Doubleclick) Programmatic Display Revenue and Gross Margin (2019-2024)
4.2.5 Google (Doubleclick) Programmatic Display Revenue by Product in 2023
4.2.6 Google (Doubleclick) Programmatic Display Revenue by Application in 2023
4.2.7 Google (Doubleclick) Programmatic Display Revenue by Geographic Area in 2023
4.2.8 Google (Doubleclick) Recent Developments
4.3 Amazon
4.3.1 Amazon Company Information
4.3.2 Amazon Description, Business Overview
4.3.3 Amazon Programmatic Display Products Offered
4.3.4 Amazon Programmatic Display Revenue and Gross Margin (2019-2024)
4.3.5 Amazon Programmatic Display Revenue by Product in 2023
4.3.6 Amazon Programmatic Display Revenue by Application in 2023
4.3.7 Amazon Programmatic Display Revenue by Geographic Area in 2023
4.3.8 Amazon Recent Developments
4.4 Alibaba
4.4.1 Alibaba Company Information
4.4.2 Alibaba Description, Business Overview
4.4.3 Alibaba Programmatic Display Products Offered
4.4.4 Alibaba Programmatic Display Revenue and Gross Margin (2019-2024)
4.4.5 Alibaba Programmatic Display Revenue by Product in 2023
4.4.6 Alibaba Programmatic Display Revenue by Application in 2023
4.4.7 Alibaba Programmatic Display Revenue by Geographic Area in 2023
4.4.8 Alibaba Recent Developments
4.5 Adobe Systems Incorporated
4.5.1 Adobe Systems Incorporated Company Information
4.5.2 Adobe Systems Incorporated Description, Business Overview
4.5.3 Adobe Systems Incorporated Programmatic Display Products Offered
4.5.4 Adobe Systems Incorporated Programmatic Display Revenue and Gross Margin (2019-2024)
4.5.5 Adobe Systems Incorporated Programmatic Display Revenue by Product in 2023
4.5.6 Adobe Systems Incorporated Programmatic Display Revenue by Application in 2023
4.5.7 Adobe Systems Incorporated Programmatic Display Revenue by Geographic Area in 2023
4.5.8 Adobe Systems Incorporated Recent Developments
4.6 Tencent
4.6.1 Tencent Company Information
4.6.2 Tencent Description, Business Overview
4.6.3 Tencent Programmatic Display Products Offered
4.6.4 Tencent Programmatic Display Revenue and Gross Margin (2019-2024)
4.6.5 Tencent Programmatic Display Revenue by Product in 2023
4.6.6 Tencent Programmatic Display Revenue by Application in 2023
4.6.7 Tencent Programmatic Display Revenue by Geographic Area in 2023
4.6.8 Tencent Recent Development
4.7 Baidu
4.7.1 Baidu Company Information
4.7.2 Baidu Description, Business Overview
4.7.3 Baidu Programmatic Display Products Offered
4.7.4 Baidu Programmatic Display Revenue and Gross Margin (2019-2024)
4.7.5 Baidu Programmatic Display Revenue by Product in 2023
4.7.6 Baidu Programmatic Display Revenue by Application in 2023
4.7.7 Baidu Programmatic Display Revenue by Geographic Area in 2023
4.7.8 Baidu Recent Development
4.8 ByteDance
4.8.1 ByteDance Company Information
4.8.2 ByteDance Description, Business Overview
4.8.3 ByteDance Programmatic Display Products Offered
4.8.4 ByteDance Programmatic Display Revenue and Gross Margin (2019-2024)
4.8.5 ByteDance Programmatic Display Revenue by Product in 2023
4.8.6 ByteDance Programmatic Display Revenue by Application in 2023
4.8.7 ByteDance Programmatic Display Revenue by Geographic Area in 2023
4.8.8 ByteDance Recent Development
4.9 Verizon Communications
4.9.1 Verizon Communications Company Information
4.9.2 Verizon Communications Description, Business Overview
4.9.3 Verizon Communications Programmatic Display Products Offered
4.9.4 Verizon Communications Programmatic Display Revenue and Gross Margin (2019-2024)
4.9.5 Verizon Communications Programmatic Display Revenue by Product in 2023
4.9.6 Verizon Communications Programmatic Display Revenue by Application in 2023
4.9.7 Verizon Communications Programmatic Display Revenue by Geographic Area in 2023
4.9.8 Verizon Communications Recent Development
4.10 eBay
4.10.1 eBay Company Information
4.10.2 eBay Description, Business Overview
4.10.3 eBay Programmatic Display Products Offered
4.10.4 eBay Programmatic Display Revenue and Gross Margin (2019-2024)
4.10.5 eBay Programmatic Display Revenue by Product in 2023
4.10.6 eBay Programmatic Display Revenue by Application in 2023
4.10.7 eBay Programmatic Display Revenue by Geographic Area in 2023
4.10.8 eBay Recent Development
4.11 Expedia
4.11.1 Expedia Company Information
4.11.2 Expedia Description, Business Overview
4.11.3 Expedia Programmatic Display Products Offered
4.11.4 Expedia Programmatic Display Revenue and Gross Margin (2019-2024)
4.11.5 Expedia Programmatic Display Revenue by Product in 2023
4.11.6 Expedia Programmatic Display Revenue by Application in 2023
4.11.7 Expedia Programmatic Display Revenue by Geographic Area in 2023
4.11.8 Expedia Recent Development
4.12 MediaMath
4.12.1 MediaMath Company Information
4.12.2 MediaMath Description, Business Overview
4.12.3 MediaMath Programmatic Display Products Offered
4.12.4 MediaMath Programmatic Display Revenue and Gross Margin (2019-2024)
4.12.5 MediaMath Programmatic Display Revenue by Product in 2023
4.12.6 MediaMath Programmatic Display Revenue by Application in 2023
4.12.7 MediaMath Programmatic Display Revenue by Geographic Area in 2023
4.12.8 MediaMath Recent Development
4.13 The Trade Desk
4.13.1 The Trade Desk Company Information
4.13.2 The Trade Desk Description, Business Overview
4.13.3 The Trade Desk Programmatic Display Products Offered
4.13.4 The Trade Desk Programmatic Display Revenue and Gross Margin (2019-2024)
4.13.5 The Trade Desk Programmatic Display Revenue by Product in 2023
4.13.6 The Trade Desk Programmatic Display Revenue by Application in 2023
4.13.7 The Trade Desk Programmatic Display Revenue by Geographic Area in 2023
4.13.8 The Trade Desk Recent Development
4.14 Xandr
4.14.1 Xandr Company Information
4.14.2 Xandr Description, Business Overview
4.14.3 Xandr Programmatic Display Products Offered
4.14.4 Xandr Programmatic Display Revenue and Gross Margin (2019-2024)
4.14.5 Xandr Programmatic Display Revenue by Product in 2023
4.14.6 Xandr Programmatic Display Revenue by Application in 2023
4.14.7 Xandr Programmatic Display Revenue by Geographic Area in 2023
4.14.8 Xandr Recent Development
4.15 Rakuten
4.15.1 Rakuten Company Information
4.15.2 Rakuten Description, Business Overview
4.15.3 Rakuten Programmatic Display Products Offered
4.15.4 Rakuten Programmatic Display Revenue and Gross Margin (2019-2024)
4.15.5 Rakuten Programmatic Display Revenue by Product in 2023
4.15.6 Rakuten Programmatic Display Revenue by Application in 2023
4.15.7 Rakuten Programmatic Display Revenue by Geographic Area in 2023
4.15.8 Rakuten Recent Development
5 Breakdown Data by Type
5.1 Global Programmatic Display Revenue by Type (2019-2024)
5.2 Global Programmatic Display Revenue Forecast by Type (2025-2030)
5.3 Programmatic Display Revenue Market Share by Type (2019-2030)
6 Breakdown Data by Application
6.1 Global Programmatic Display Revenue by Application (2019-2024)
6.2 Global Programmatic Display Revenue Forecast by Application (2025-2030)
6.3 Programmatic Display Revenue Market Share by Application (2019-2030)
7 North America
7.1 North America Programmatic Display Market Size YoY Growth 2019-2030
7.2 North America Programmatic Display Market Facts & Figures by Country (2019-2030)
7.3 North America Programmatic Display Revenue by Type (2019-2024)
7.4 North America Programmatic Display Revenue by Application (2019-2024)
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Display Market Size YoY Growth 2019-2030
8.2 Asia-Pacific Programmatic Display Market Facts & Figures by Region (2019-2030)
8.3 Asia-Pacific Programmatic Display Revenue by Type (2019-2024)
8.4 Asia-Pacific Programmatic Display Revenue by Application (2019-2024)
9 Europe
9.1 Europe Programmatic Display Market Size YoY Growth 2019-2030
9.2 Europe Programmatic Display Market Facts & Figures by Country (2019-2030)
9.3 Europe Programmatic Display Revenue by Type (2019-2024)
9.4 Europe Programmatic Display Revenue by Application (2019-2024)
10 Latin America
10.1 Latin America Programmatic Display Market Size YoY Growth 2019-2030
10.2 Latin America Programmatic Display Market Facts & Figures by Country (2019-2030)
10.3 Latin America Programmatic Display Revenue by Type (2019-2024)
10.4 Latin America Programmatic Display Revenue by Application (2019-2024)
11 Middle East and Africa
11.1 Middle East and Africa Programmatic Display Market Size YoY Growth 2019-2030
11.2 Middle East and Africa Programmatic Display Market Facts & Figures by Country (2019-2030)
11.3 Middle East and Africa Programmatic Display Revenue by Type (2019-2024)
11.4 Middle East and Africa Programmatic Display Revenue by Application (2019-2024)
12 Supply Chain and Sales Channel Analysis
12.1 Programmatic Display Supply Chain Analysis
12.2 Programmatic Display Key Raw Materials and Upstream Suppliers
12.3 Programmatic Display Clients Analysis
12.4 Programmatic Display Sales Channel and Sales Model Analysis
12.4.1 Programmatic Display Distribution Channel Analysis: Indirect Sales VS Direct Sales
12.4.2 Programmatic Display Distribution Channel Analysis: Online Sales VS Offline Sales
12.4.3 Programmatic Display Distributors
13 Market Dynamics
13.1 Programmatic Display Industry Trends
13.2 Programmatic Display Market Drivers
13.3 Programmatic Display Market Challenges
13.4 Programmatic Display Market Restraints
14 Research Findings and Conclusion
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Author Details
15.3 Disclaimer
TABLE OF FIGURES
List of Tables
List of Figures
KEY QUESTIONS ADDRESSED BY THE REPORT
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REPORT COVERAGE
DESCRIPTION
OVERVIEW
MARKET SEGMENTATION
REPORT SCOPE
CHAPTER OUTLINE
QYRESEARCH'S STRENGTHS
TABLE OF CONTENTS
TABLE OF FIGURES
RLEATED REPORTS
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