Webtoons Market Size(US$)

CAGR 2024-2030
5.6%
Market Size,2030
USD 5,484
Million
Market Snapshot
Source: Secondary research, interviews with experts, and QYResearch analysis
A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.
The global Webtoons revenue was US$ 4093 million in 2023 and is forecast to a readjusted size of US$ 5484 million by 2030 with a CAGR of 5.6% during the review period (2024-2030).
In South Korea the Webtoons revenue is expected to grow from US$ million in 2023 to US$ million by 2030, at a CAGR of % during the forecast period (2024-2030).
This report focuses on global and South Korea Webtoons market, also covers the segmentation data of other regions in regional level and county level.
Global key players of webtoons include Kakao and Naver. The top two players hold a share about 40%. Asia is the largest market, with a share about 77%. In terms of product type, subscription based is the largest segment, with a share about 67%. And in terms of application, the largest application is mobile phone, with a share about 87%.
The webtoon market is experiencing rapid growth, driven by increasing global demand for digital content and the rising popularity of webtoons across platforms and demographics. Key trends include the globalization of webtoon content, as creators and publishers expand beyond South Korea into North America, Europe, and Southeast Asia, tapping into new audiences. The rise of mobile-first content consumption has also fueled the growth of webtoons, with users favoring the vertical-scroll format optimized for smartphones. Monetization models, such as microtransactions, subscription services, and ad-based revenues, are becoming more sophisticated, offering creators more ways to generate income. Additionally, the adaptation of webtoons into TV series, movies, and games is on the rise, further increasing their cultural and commercial impact. AI-driven tools for automated translations and personalized recommendations are also shaping the future of the market, enhancing user experiences and enabling easier access to diverse content.
Global Webtoons Scope and Market Size
Webtoons market is segmented in regional and country level, by players, by Type, and by Application. Players, stakeholders, and other participants in the global Webtoons market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2019-2030.
For South Korea market, this report focuses on the Webtoons market size by players, by Type, and by Application, for the period 2019-2030. The key players include the global and local players which play important roles in South Korea.
Market Segmentation
Chapter Outline
Chapter 1: Introduces Webtoons definition, global market size, South Korea market size, South Korea percentage in global market. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 3: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 4: Detailed analysis of Webtoons companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Revenue of Webtoons in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 6: Americas by Type, by Application and by country, revenue for each segment.
Chapter 7: EMEA by Type, by Application and by region, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: APAC (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Webtoons revenue, gross margin, and recent development, etc.
Chapter 11: Analyst's Viewpoints/Conclusion
QYResearch's Strengths
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Table of Contents
1 Study Coverage
1.1 Webtoons Product Introduction
1.2 Global Webtoons Outlook, 2019 VS 2023 VS 2030
1.2.1 Global Webtoons Market Size for the Year 2019-2030
1.2.2 South Korea Webtoons Market Size for the Year 2019-2030
1.3 Webtoons Market Size, South Korea VS Global, 2019 VS 2023 VS 2030
1.3.1 The Market Share of South Korea Webtoons in Global, 2019 VS 2023 VS 2030
1.3.2 The Growth Rate of Webtoons Market Size, South Korea VS Global, 2019 VS 2023 VS 2030
1.4 Webtoons Market Dynamics
1.4.1 Webtoons Industry Trends
1.4.2 Webtoons Market Drivers
1.4.3 Webtoons Market Challenges
1.4.4 Webtoons Market Restraints
1.5 Assumptions and Limitations
1.6 Study Objectives
1.7 Years Considered
2 Webtoons by Type
2.1 Webtoons Market by Type
2.1.1 Subscription Based
2.1.2 Advertisement Based
2.2 Global Webtoons Market Size by Type (2019, 2023 & 2030)
2.3 Global Webtoons Market Size by Type (2019-2030)
2.4 South Korea Webtoons Market Size by Type (2019, 2023 & 2030)
2.5 South Korea Webtoons Market Size by Type (2019-2030)
3 Webtoons by Application
3.1 Webtoons Market by Application
3.1.1 Mobile Phone
3.1.2 PC/Notebook
3.1.3 Tablet Computer
3.1.4 Others
3.2 Global Webtoons Market Size, by Application (2019, 2023 & 2030)
3.3 Global Webtoons Market Size by Application (2019-2030)
3.4 South Korea Webtoons Market Size by Application (2019, 2023 & 2030)
3.5 South Korea Webtoons Market Size by Application (2019-2030)
4 Global Webtoons Competitor Landscape by Company
4.1 Global Webtoons Market Size by Company
4.1.1 Global Key Companies of Webtoons, Ranked by Revenue (2023)
4.1.2 Global Webtoons Revenue by Player (2019-2024)
4.2 Global Webtoons Concentration Ratio (CR)
4.2.1 Webtoons Market Concentration Ratio (CR) (2019-2024)
4.2.2 Global Top 5 and Top 10 Largest Companies of Webtoons in 2023
4.2.3 Global Webtoons Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
4.3 Global Key Players of Webtoons Head office and Area Served
4.4 Global Key Players of Webtoons, Product and Application
4.5 Global Key Players of Webtoons, Date of Enter into This Industry
4.6 Companies Mergers & Acquisitions, Expansion Plans
4.7 South Korea Webtoons Market Size by Company
4.7.1 Key Players of Webtoons in South Korea, Ranked by Revenue (2023)
4.7.2 South Korea Webtoons Revenue by Players (2022, 2023 & 2024)
5 Global Webtoons Market Size by Region
5.1 Global Webtoons Market Size by Region: 2019 VS 2023 VS 2030
5.2 Global Webtoons Market Size by Region (2019-2030)
5.2.1 Global Webtoons Market Size by Region: 2019-2024
5.2.2 Global Webtoons Market Size by Region: 2025-2030
6 Americas
6.1 Americas Webtoons Market Size YoY Growth 2019-2030
6.2 Americas Webtoons Market Size by Type
6.2.1 Americas Webtoons Market Size by Type (2019-2024)
6.2.2 Americas Webtoons Market Size by Type (2025-2030)
6.2.3 Americas Webtoons Market Share by Type (2019-2030)
6.3 Americas Webtoons Market Size by Application
6.3.1 Americas Webtoons Market Size by Application (2019-2024)
6.3.2 Americas Webtoons Market Size by Application (2025-2030)
6.3.3 Americas Webtoons Market Share by Application (2019-2030)
6.4 Americas Webtoons Market Facts & Figures by Country (2019, 2023 & 2030)
6.4.1 United States
6.4.2 Canada
6.4.3 Mexico
6.4.4 Brazil
7 EMEA
7.1 EMEA Webtoons Market Size YoY Growth 2019-2030
7.2 EMEA Webtoons Market Size by Type
7.2.1 EMEA Webtoons Market Size by Type (2019-2024)
7.2.2 EMEA Webtoons Market Size by Type (2025-2030)
7.2.3 EMEA Webtoons Market Share by Type (2019-2030)
7.3 EMEA Webtoons Market Size by Application
7.3.1 EMEA Webtoons Market Size by Application (2019-2024)
7.3.2 EMEA Webtoons Market Size by Application (2025-2030)
7.3.3 EMEA Webtoons Market Share by Application (2019-2030)
7.4 EMEA Webtoons Market Facts & Figures by Region (2019, 2023 & 2030)
7.4.1 Europe
7.4.2 Middle East
7.4.3 Africa
8 China
8.1 China Webtoons Market Size by Type
8.1.1 China Webtoons Market Size by Type (2019-2024)
8.1.2 China Webtoons Market Size by Type (2025-2030)
8.1.3 China Webtoons Market Share by Type (2019-2030)
8.2 China Webtoons Market Size by Application
8.2.1 China Webtoons Market Size by Application (2019-2024)
8.2.2 China Webtoons Market Size by Application (2025-2030)
8.2.3 China Webtoons Market Share by Application (2019-2030)
9 APAC (excluding China)
9.1 APAC Webtoons Market Size YoY Growth 2019-2030
9.2 APAC Webtoons Market Size by Type
9.2.1 APAC Webtoons Market Size by Type (2019-2024)
9.2.2 APAC Webtoons Market Size by Type (2025-2030)
9.2.3 APAC Webtoons Market Share by Type (2019-2030)
9.3 APAC Webtoons Market Size by Application
9.3.1 APAC Webtoons Market Size by Application (2019-2024)
9.3.2 APAC Webtoons Market Size by Application (2025-2030)
9.3.3 APAC Webtoons Market Share by Application (2019-2030)
9.4 APAC Webtoons Market Facts & Figures by Region (2019, 2023 & 2030)
9.4.1 Japan
9.4.2 South Korea
9.4.3 China Taiwan
9.4.4 ASEAN
9.4.5 India
10 Key Players Profiles
10.1 Naver
10.1.1 Naver Company Details
10.1.2 Naver Business Overview
10.1.3 Naver Webtoons Introduction
10.1.4 Naver Revenue in Webtoons Business (2019-2024)
10.1.5 Naver Recent Development
10.2 Kakao
10.2.1 Kakao Company Details
10.2.2 Kakao Business Overview
10.2.3 Kakao Webtoons Introduction
10.2.4 Kakao Revenue in Webtoons Business (2019-2024)
10.2.5 Kakao Recent Development
10.3 Comico (NHN)
10.3.1 Comico (NHN) Company Details
10.3.2 Comico (NHN) Business Overview
10.3.3 Comico (NHN) Webtoons Introduction
10.3.4 Comico (NHN) Revenue in Webtoons Business (2019-2024)
10.3.5 Comico (NHN) Recent Development
10.4 KidariStudio
10.4.1 KidariStudio Company Details
10.4.2 KidariStudio Business Overview
10.4.3 KidariStudio Webtoons Introduction
10.4.4 KidariStudio Revenue in Webtoons Business (2019-2024)
10.4.5 KidariStudio Recent Development
10.5 Ridibooks (RIDI Corp)
10.5.1 Ridibooks (RIDI Corp) Company Details
10.5.2 Ridibooks (RIDI Corp) Business Overview
10.5.3 Ridibooks (RIDI Corp) Webtoons Introduction
10.5.4 Ridibooks (RIDI Corp) Revenue in Webtoons Business (2019-2024)
10.5.5 Ridibooks (RIDI Corp) Recent Development
10.6 Tencent
10.6.1 Tencent Company Details
10.6.2 Tencent Business Overview
10.6.3 Tencent Webtoons Introduction
10.6.4 Tencent Revenue in Webtoons Business (2019-2024)
10.6.5 Tencent Recent Development
10.7 Webcomics (SideWalk Group)
10.7.1 Webcomics (SideWalk Group) Company Details
10.7.2 Webcomics (SideWalk Group) Business Overview
10.7.3 Webcomics (SideWalk Group) Webtoons Introduction
10.7.4 Webcomics (SideWalk Group) Revenue in Webtoons Business (2019-2024)
10.7.5 Webcomics (SideWalk Group) Recent Development
10.8 Tappytoon
10.8.1 Tappytoon Company Details
10.8.2 Tappytoon Business Overview
10.8.3 Tappytoon Webtoons Introduction
10.8.4 Tappytoon Revenue in Webtoons Business (2019-2024)
10.8.5 Tappytoon Recent Development
10.9 Kuaikan
10.9.1 Kuaikan Company Details
10.9.2 Kuaikan Business Overview
10.9.3 Kuaikan Webtoons Introduction
10.9.4 Kuaikan Revenue in Webtoons Business (2019-2024)
10.9.5 Kuaikan Recent Development
10.10 Izneo Webtoon
10.10.1 Izneo Webtoon Company Details
10.10.2 Izneo Webtoon Business Overview
10.10.3 Izneo Webtoon Webtoons Introduction
10.10.4 Izneo Webtoon Revenue in Webtoons Business (2019-2024)
10.10.5 Izneo Webtoon Recent Development
10.11 Toomics (Terapin Studios)
10.11.1 Toomics (Terapin Studios) Company Details
10.11.2 Toomics (Terapin Studios) Business Overview
10.11.3 Toomics (Terapin Studios) Webtoons Introduction
10.11.4 Toomics (Terapin Studios) Revenue in Webtoons Business (2019-2024)
10.11.5 Toomics (Terapin Studios) Recent Development
10.12 MangaToon
10.12.1 MangaToon Company Details
10.12.2 MangaToon Business Overview
10.12.3 MangaToon Webtoons Introduction
10.12.4 MangaToon Revenue in Webtoons Business (2019-2024)
10.12.5 MangaToon Recent Development
10.13 Webtoon Factory
10.13.1 Webtoon Factory Company Details
10.13.2 Webtoon Factory Business Overview
10.13.3 Webtoon Factory Webtoons Introduction
10.13.4 Webtoon Factory Revenue in Webtoons Business (2019-2024)
10.13.5 Webtoon Factory Recent Development
10.14 Amazia
10.14.1 Amazia Company Details
10.14.2 Amazia Business Overview
10.14.3 Amazia Webtoons Introduction
10.14.4 Amazia Revenue in Webtoons Business (2019-2024)
10.14.5 Amazia Recent Development
10.15 Manman Manhua
10.15.1 Manman Manhua Company Details
10.15.2 Manman Manhua Business Overview
10.15.3 Manman Manhua Webtoons Introduction
10.15.4 Manman Manhua Revenue in Webtoons Business (2019-2024)
10.15.5 Manman Manhua Recent Development
10.16 Mr Blue
10.16.1 Mr Blue Company Details
10.16.2 Mr Blue Business Overview
10.16.3 Mr Blue Webtoons Introduction
10.16.4 Mr Blue Revenue in Webtoons Business (2019-2024)
10.16.5 Mr Blue Recent Development
10.17 Dongman Entertainment
10.17.1 Dongman Entertainment Company Details
10.17.2 Dongman Entertainment Business Overview
10.17.3 Dongman Entertainment Webtoons Introduction
10.17.4 Dongman Entertainment Revenue in Webtoons Business (2019-2024)
10.17.5 Dongman Entertainment Recent Development
10.18 Bilibili Comics
10.18.1 Bilibili Comics Company Details
10.18.2 Bilibili Comics Business Overview
10.18.3 Bilibili Comics Webtoons Introduction
10.18.4 Bilibili Comics Revenue in Webtoons Business (2019-2024)
10.18.5 Bilibili Comics Recent Development
10.19 ToryComics
10.19.1 ToryComics Company Details
10.19.2 ToryComics Business Overview
10.19.3 ToryComics Webtoons Introduction
10.19.4 ToryComics Revenue in Webtoons Business (2019-2024)
10.19.5 ToryComics Recent Development
10.20 TOPCO
10.20.1 TOPCO Company Details
10.20.2 TOPCO Business Overview
10.20.3 TOPCO Webtoons Introduction
10.20.4 TOPCO Revenue in Webtoons Business (2019-2024)
10.20.5 TOPCO Recent Development
10.21 Stela
10.21.1 Stela Company Details
10.21.2 Stela Business Overview
10.21.3 Stela Webtoons Introduction
10.21.4 Stela Revenue in Webtoons Business (2019-2024)
10.21.5 Stela Recent Development
10.22 Graphite
10.22.1 Graphite Company Details
10.22.2 Graphite Business Overview
10.22.3 Graphite Webtoons Introduction
10.22.4 Graphite Revenue in Webtoons Business (2019-2024)
10.22.5 Graphite Recent Development
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
Table of Figures
List of Tables
List of Figures
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A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.
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A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.
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A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.
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A Webtoon is a type of online comic where each chapter is published as a single, vertical strip. They typically have Full Color artwork. Webtoons first originated in Korea and have since spread to other Asian and Western countries.
Published: 2024-09-21
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REPORT COVERAGE
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TABLE OF CONTENTS
TABLE OF FIGURES
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