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Part 5
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles. Brand Licensing report published by QYResearch reveals that COVID-19 and Russia-Ukraine War impacted the market dually in 2022. Global Brand Licensing market is projected to reach US$ 470550 million in 2029, increasing from US$ 337610 million in 2022, with the CAGR of 4.3% during the period of 2023 to 2029. Demand from Entertainment and Corporate Trademarks/Brand are the major drivers for the industry.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand. Report Scope This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Brand Licensing market with multiple angles, which provides sufficient supports to readers’ strategy and decision making. Companies, Type, Application and Regions Listed in the Report: By Company The Walt Disney Company Dotdash Meredith Authentic Brands Group Warner Bros. Consumer Products (WarnerMedia) Universal Brand Development (NBC Universal) PVH Corp. Hasbro The Pokémon Company International Mattel Bluestar Alliance Paramount Consumer Products (Paramount Global) WHP Global General Motors Electrolux Stanley Black & Decker Sanrio Iconix Brand Group Procter & Gamble BBC Studios Kathy Ireland Worldwide Caterpillar Whirlpool Corporation Ferrari Major League Baseball NFL Players Association National Football League Ford Motor Company Rainbow Toei Animation The Hershey Company National Basketball Association Sunkist Growers PGA Tour WWE Ralph Lauren Segment by Type Apparels Toys Accessories Home Decoration Software/Video Games Food and Beverage Others Segment by Application Entertainment Corporate Trademarks/Brand Fashion Sports Others By Region North America United States Canada Europe Germany France U.K. Italy Russia Nordic Countries Asia-Pacific China Japan South Korea Southeast Asia India Australia Latin America Mexico Brazil Middle East & Africa Turkey Saudi Arabia UAE Each chapter of the report provides detailed information for readers to understand the Brand Licensing market further: Chapter 1: Global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). Chapter 2: Product Types and Revenue analysis of Each Type in North America, Europe, Asia-Pacific, Latin America, Middle East and Africa from 2018 to 2023. Chapter 3: Product Application and Revenue analysis of Each Application in North America, Europe, Asia-Pacific, Latin America, Middle East and Africa from 2018 to 2023. Chapter 4: Company Competition Status, Detailed analysis of Product Name companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc. Chapter 5: Companies’ Outline, covering company’s basic information, Brand Licensing introduction, etc. Brand Licensing Revenue and Gross Margin of each company as well as Recent Development are also contained in this part. Chapter 6 to 10: Country Level analysis of North America, Europe, Asia-Pacific, Latin America, Middle East and Africa by revenue. Chapter 11: Market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry. Chapter 12: QYResearch’s Conclusions of Brand Licensing market based on comprehensive survey. Chapter 13: Methodology and Data Sources adopted by QYResearch.
1 Market Overview of Brand Licensing
1.1 Brand Licensing Market Overview
1.1.1 Brand Licensing Product Scope
1.1.2 Brand Licensing Market Status and Outlook
1.2 Global Brand Licensing Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Brand Licensing Market Size by Region (2018-2029)
1.4 Global Brand Licensing Historic Market Size by Region (2018-2023)
1.5 Global Brand Licensing Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Brand Licensing Market Size (2018-2029)
1.6.1 North America Brand Licensing Market Size (2018-2029)
1.6.2 Europe Brand Licensing Market Size (2018-2029)
1.6.3 Asia-Pacific Brand Licensing Market Size (2018-2029)
1.6.4 Latin America Brand Licensing Market Size (2018-2029)
1.6.5 Middle East & Africa Brand Licensing Market Size (2018-2029)
2 Brand Licensing Market by Type
2.1 Introduction
2.1.1 Apparels
2.1.2 Toys
2.1.3 Accessories
2.1.4 Home Decoration
2.1.5 Software/Video Games
2.1.6 Food and Beverage
2.1.7 Others
2.2 Global Brand Licensing Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Brand Licensing Historic Market Size by Type (2018-2023)
2.2.2 Global Brand Licensing Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Brand Licensing Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Brand Licensing Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Brand Licensing Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Brand Licensing Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Brand Licensing Revenue Breakdown by Type (2018-2029)
3 Brand Licensing Market Overview by Application
3.1 Introduction
3.1.1 Entertainment
3.1.2 Corporate Trademarks/Brand
3.1.3 Fashion
3.1.4 Sports
3.1.5 Others
3.2 Global Brand Licensing Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Brand Licensing Historic Market Size by Application (2018-2023)
3.2.2 Global Brand Licensing Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Brand Licensing Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Brand Licensing Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Brand Licensing Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Brand Licensing Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Brand Licensing Revenue Breakdown by Application (2018-2029)
4 Brand Licensing Competition Analysis by Players
4.1 Global Brand Licensing Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Brand Licensing as of 2022)
4.3 Date of Key Players Enter into Brand Licensing Market
4.4 Global Top Players Brand Licensing Headquarters and Area Served
4.5 Key Players Brand Licensing Product Solution and Service
4.6 Competitive Status
4.6.1 Brand Licensing Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 The Walt Disney Company
5.1.1 The Walt Disney Company Profile
5.1.2 The Walt Disney Company Main Business
5.1.3 The Walt Disney Company Brand Licensing Products, Services and Solutions
5.1.4 The Walt Disney Company Brand Licensing Revenue (US$ Million) & (2018-2023)
5.1.5 The Walt Disney Company Recent Developments
5.2 Dotdash Meredith
5.2.1 Dotdash Meredith Profile
5.2.2 Dotdash Meredith Main Business
5.2.3 Dotdash Meredith Brand Licensing Products, Services and Solutions
5.2.4 Dotdash Meredith Brand Licensing Revenue (US$ Million) & (2018-2023)
5.2.5 Dotdash Meredith Recent Developments
5.3 Authentic Brands Group
5.3.1 Authentic Brands Group Profile
5.3.2 Authentic Brands Group Main Business
5.3.3 Authentic Brands Group Brand Licensing Products, Services and Solutions
5.3.4 Authentic Brands Group Brand Licensing Revenue (US$ Million) & (2018-2023)
5.3.5 Warner Bros. Consumer Products (WarnerMedia) Recent Developments
5.4 Warner Bros. Consumer Products (WarnerMedia)
5.4.1 Warner Bros. Consumer Products (WarnerMedia) Profile
5.4.2 Warner Bros. Consumer Products (WarnerMedia) Main Business
5.4.3 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Products, Services and Solutions
5.4.4 Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Revenue (US$ Million) & (2018-2023)
5.4.5 Warner Bros. Consumer Products (WarnerMedia) Recent Developments
5.5 Universal Brand Development (NBC Universal)
5.5.1 Universal Brand Development (NBC Universal) Profile
5.5.2 Universal Brand Development (NBC Universal) Main Business
5.5.3 Universal Brand Development (NBC Universal) Brand Licensing Products, Services and Solutions
5.5.4 Universal Brand Development (NBC Universal) Brand Licensing Revenue (US$ Million) & (2018-2023)
5.5.5 Universal Brand Development (NBC Universal) Recent Developments
5.6 PVH Corp.
5.6.1 PVH Corp. Profile
5.6.2 PVH Corp. Main Business
5.6.3 PVH Corp. Brand Licensing Products, Services and Solutions
5.6.4 PVH Corp. Brand Licensing Revenue (US$ Million) & (2018-2023)
5.6.5 PVH Corp. Recent Developments
5.7 Hasbro
5.7.1 Hasbro Profile
5.7.2 Hasbro Main Business
5.7.3 Hasbro Brand Licensing Products, Services and Solutions
5.7.4 Hasbro Brand Licensing Revenue (US$ Million) & (2018-2023)
5.7.5 Hasbro Recent Developments
5.8 The Pokémon Company International
5.8.1 The Pokémon Company International Profile
5.8.2 The Pokémon Company International Main Business
5.8.3 The Pokémon Company International Brand Licensing Products, Services and Solutions
5.8.4 The Pokémon Company International Brand Licensing Revenue (US$ Million) & (2018-2023)
5.8.5 The Pokémon Company International Recent Developments
5.9 Mattel
5.9.1 Mattel Profile
5.9.2 Mattel Main Business
5.9.3 Mattel Brand Licensing Products, Services and Solutions
5.9.4 Mattel Brand Licensing Revenue (US$ Million) & (2018-2023)
5.9.5 Mattel Recent Developments
5.10 Bluestar Alliance
5.10.1 Bluestar Alliance Profile
5.10.2 Bluestar Alliance Main Business
5.10.3 Bluestar Alliance Brand Licensing Products, Services and Solutions
5.10.4 Bluestar Alliance Brand Licensing Revenue (US$ Million) & (2018-2023)
5.10.5 Bluestar Alliance Recent Developments
5.11 Paramount Consumer Products (Paramount Global)
5.11.1 Paramount Consumer Products (Paramount Global) Profile
5.11.2 Paramount Consumer Products (Paramount Global) Main Business
5.11.3 Paramount Consumer Products (Paramount Global) Brand Licensing Products, Services and Solutions
5.11.4 Paramount Consumer Products (Paramount Global) Brand Licensing Revenue (US$ Million) & (2018-2023)
5.11.5 Paramount Consumer Products (Paramount Global) Recent Developments
5.12 WHP Global
5.12.1 WHP Global Profile
5.12.2 WHP Global Main Business
5.12.3 WHP Global Brand Licensing Products, Services and Solutions
5.12.4 WHP Global Brand Licensing Revenue (US$ Million) & (2018-2023)
5.12.5 WHP Global Recent Developments
5.13 General Motors
5.13.1 General Motors Profile
5.13.2 General Motors Main Business
5.13.3 General Motors Brand Licensing Products, Services and Solutions
5.13.4 General Motors Brand Licensing Revenue (US$ Million) & (2018-2023)
5.13.5 General Motors Recent Developments
5.14 Electrolux
5.14.1 Electrolux Profile
5.14.2 Electrolux Main Business
5.14.3 Electrolux Brand Licensing Products, Services and Solutions
5.14.4 Electrolux Brand Licensing Revenue (US$ Million) & (2018-2023)
5.14.5 Electrolux Recent Developments
5.15 Stanley Black & Decker
5.15.1 Stanley Black & Decker Profile
5.15.2 Stanley Black & Decker Main Business
5.15.3 Stanley Black & Decker Brand Licensing Products, Services and Solutions
5.15.4 Stanley Black & Decker Brand Licensing Revenue (US$ Million) & (2018-2023)
5.15.5 Stanley Black & Decker Recent Developments
5.16 Sanrio
5.16.1 Sanrio Profile
5.16.2 Sanrio Main Business
5.16.3 Sanrio Brand Licensing Products, Services and Solutions
5.16.4 Sanrio Brand Licensing Revenue (US$ Million) & (2018-2023)
5.16.5 Sanrio Recent Developments
5.17 Iconix Brand Group
5.17.1 Iconix Brand Group Profile
5.17.2 Iconix Brand Group Main Business
5.17.3 Iconix Brand Group Brand Licensing Products, Services and Solutions
5.17.4 Iconix Brand Group Brand Licensing Revenue (US$ Million) & (2018-2023)
5.17.5 Iconix Brand Group Recent Developments
5.18 Procter & Gamble
5.18.1 Procter & Gamble Profile
5.18.2 Procter & Gamble Main Business
5.18.3 Procter & Gamble Brand Licensing Products, Services and Solutions
5.18.4 Procter & Gamble Brand Licensing Revenue (US$ Million) & (2018-2023)
5.18.5 Procter & Gamble Recent Developments
5.19 BBC Studios
5.19.1 BBC Studios Profile
5.19.2 BBC Studios Main Business
5.19.3 BBC Studios Brand Licensing Products, Services and Solutions
5.19.4 BBC Studios Brand Licensing Revenue (US$ Million) & (2018-2023)
5.19.5 BBC Studios Recent Developments
5.20 Kathy Ireland Worldwide
5.20.1 Kathy Ireland Worldwide Profile
5.20.2 Kathy Ireland Worldwide Main Business
5.20.3 Kathy Ireland Worldwide Brand Licensing Products, Services and Solutions
5.20.4 Kathy Ireland Worldwide Brand Licensing Revenue (US$ Million) & (2018-2023)
5.20.5 Kathy Ireland Worldwide Recent Developments
5.21 Caterpillar
5.21.1 Caterpillar Profile
5.21.2 Caterpillar Main Business
5.21.3 Caterpillar Brand Licensing Products, Services and Solutions
5.21.4 Caterpillar Brand Licensing Revenue (US$ Million) & (2018-2023)
5.21.5 Caterpillar Recent Developments
5.22 Whirlpool Corporation
5.22.1 Whirlpool Corporation Profile
5.22.2 Whirlpool Corporation Main Business
5.22.3 Whirlpool Corporation Brand Licensing Products, Services and Solutions
5.22.4 Whirlpool Corporation Brand Licensing Revenue (US$ Million) & (2018-2023)
5.22.5 Whirlpool Corporation Recent Developments
5.23 Ferrari
5.23.1 Ferrari Profile
5.23.2 Ferrari Main Business
5.23.3 Ferrari Brand Licensing Products, Services and Solutions
5.23.4 Ferrari Brand Licensing Revenue (US$ Million) & (2018-2023)
5.23.5 Ferrari Recent Developments
5.24 Major League Baseball
5.24.1 Major League Baseball Profile
5.24.2 Major League Baseball Main Business
5.24.3 Major League Baseball Brand Licensing Products, Services and Solutions
5.24.4 Major League Baseball Brand Licensing Revenue (US$ Million) & (2018-2023)
5.24.5 Major League Baseball Recent Developments
5.25 NFL Players Association
5.25.1 NFL Players Association Profile
5.25.2 NFL Players Association Main Business
5.25.3 NFL Players Association Brand Licensing Products, Services and Solutions
5.25.4 NFL Players Association Brand Licensing Revenue (US$ Million) & (2018-2023)
5.25.5 NFL Players Association Recent Developments
5.26 National Football League
5.26.1 National Football League Profile
5.26.2 National Football League Main Business
5.26.3 National Football League Brand Licensing Products, Services and Solutions
5.26.4 National Football League Brand Licensing Revenue (US$ Million) & (2018-2023)
5.26.5 National Football League Recent Developments
5.27 Ford Motor Company
5.27.1 Ford Motor Company Profile
5.27.2 Ford Motor Company Main Business
5.27.3 Ford Motor Company Brand Licensing Products, Services and Solutions
5.27.4 Ford Motor Company Brand Licensing Revenue (US$ Million) & (2018-2023)
5.27.5 Ford Motor Company Recent Developments
5.28 Rainbow
5.28.1 Rainbow Profile
5.28.2 Rainbow Main Business
5.28.3 Rainbow Brand Licensing Products, Services and Solutions
5.28.4 Rainbow Brand Licensing Revenue (US$ Million) & (2018-2023)
5.28.5 Rainbow Recent Developments
5.29 Toei Animation
5.29.1 Toei Animation Profile
5.29.2 Toei Animation Main Business
5.29.3 Toei Animation Brand Licensing Products, Services and Solutions
5.29.4 Toei Animation Brand Licensing Revenue (US$ Million) & (2018-2023)
5.29.5 Toei Animation Recent Developments
5.30 The Hershey Company
5.30.1 The Hershey Company Profile
5.30.2 The Hershey Company Main Business
5.30.3 The Hershey Company Brand Licensing Products, Services and Solutions
5.30.4 The Hershey Company Brand Licensing Revenue (US$ Million) & (2018-2023)
5.30.5 The Hershey Company Recent Developments
5.31 National Basketball Association
5.31.1 National Basketball Association Profile
5.31.2 National Basketball Association Main Business
5.31.3 National Basketball Association Brand Licensing Products, Services and Solutions
5.31.4 National Basketball Association Brand Licensing Revenue (US$ Million) & (2018-2023)
5.31.5 National Basketball Association Recent Developments
5.32 Sunkist Growers
5.32.1 Sunkist Growers Profile
5.32.2 Sunkist Growers Main Business
5.32.3 Sunkist Growers Brand Licensing Products, Services and Solutions
5.32.4 Sunkist Growers Brand Licensing Revenue (US$ Million) & (2018-2023)
5.32.5 Sunkist Growers Recent Developments
5.33 PGA Tour
5.33.1 PGA Tour Profile
5.33.2 PGA Tour Main Business
5.33.3 PGA Tour Brand Licensing Products, Services and Solutions
5.33.4 PGA Tour Brand Licensing Revenue (US$ Million) & (2018-2023)
5.33.5 PGA Tour Recent Developments
5.34 WWE
5.34.1 WWE Profile
5.34.2 WWE Main Business
5.34.3 WWE Brand Licensing Products, Services and Solutions
5.34.4 WWE Brand Licensing Revenue (US$ Million) & (2018-2023)
5.34.5 WWE Recent Developments
5.35 Ralph Lauren
5.35.1 Ralph Lauren Profile
5.35.2 Ralph Lauren Main Business
5.35.3 Ralph Lauren Brand Licensing Products, Services and Solutions
5.35.4 Ralph Lauren Brand Licensing Revenue (US$ Million) & (2018-2023)
5.35.5 Ralph Lauren Recent Developments
6 North America
6.1 North America Brand Licensing Market Size by Country (2018-2029)
6.2 United States
6.3 Canada
7 Europe
7.1 Europe Brand Licensing Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Brand Licensing Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Brand Licensing Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Brand Licensing Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Brand Licensing Market Dynamics
11.1 Brand Licensing Industry Trends
11.2 Brand Licensing Market Drivers
11.3 Brand Licensing Market Challenges
11.4 Brand Licensing Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
List of Tables Table 1. Global Market Brand Licensing Market Size (US$ Million) Comparison by Region 2018 VS 2022 VS 2029 Table 2. Global Brand Licensing Market Size by Region (2018-2023) & (US$ Million) Table 3. Global Brand Licensing Market Size Share by Region (2018-2023) Table 4. Global Brand Licensing Forecasted Market Size by Region (2024-2029) & (US$ Million) Table 5. Global Brand Licensing Forecasted Market Size Share by Region (2024-2029) Table 6. Global Brand Licensing Market Size (US$ Million) by Type: 2018 VS 2022 VS 2029 Table 7. Global Brand Licensing Market Size by Type (2018-2023) & (US$ Million) Table 8. Global Brand Licensing Revenue Market Share by Type (2018-2023) Table 9. Global Brand Licensing Forecasted Market Size by Type (2024-2029) & (US$ Million) Table 10. Global Brand Licensing Revenue Market Share by Type (2024-2029) Table 11. North America Brand Licensing Revenue by Type (2018-2023) & (US$ Million) Table 12. North America Brand Licensing Revenue by Type (2024-2029) & (US$ Million) Table 13. Europe Brand Licensing Revenue by Type (2018-2023) & (US$ Million) Table 14. Europe Brand Licensing Revenue by Type (2024-2029) & (US$ Million) Table 15. Asia-Pacific Brand Licensing Revenue by Type (2018-2023) & (US$ Million) Table 16. Asia-Pacific Brand Licensing Revenue by Type (2024-2029) & (US$ Million) Table 17. Latin America Brand Licensing Revenue by Type (2018-2023) & (US$ Million) Table 18. Latin America Brand Licensing Revenue by Type (2024-2029) & (US$ Million) Table 19. Middle East and Africa Brand Licensing Revenue by Type (2018-2023) & (US$ Million) Table 20. Middle East and Africa Brand Licensing Revenue by Type (2024-2029) & (US$ Million) Table 21. Global Brand Licensing Market Size (US$ Million) by Application: 2018 VS 2022 VS 2029 Table 22. Global Brand Licensing Market Size by Application (2018-2023) & (US$ Million) Table 23. Global Brand Licensing Revenue Market Share by Application (2018-2023) Table 24. Global Brand Licensing Forecasted Market Size by Application (2024-2029) & (US$ Million) Table 25. Global Brand Licensing Revenue Market Share by Application (2024-2029) Table 26. North America Brand Licensing Revenue by Application (2018-2023) & (US$ Million) Table 27. North America Brand Licensing Revenue by Application (2024-2029) & (US$ Million) Table 28. Europe Brand Licensing Revenue by Application (2018-2023) & (US$ Million) Table 29. Europe Brand Licensing Revenue by Application (2024-2029) & (US$ Million) Table 30. Asia-Pacific Brand Licensing Revenue by Application (2018-2023) & (US$ Million) Table 31. Asia-Pacific Brand Licensing Revenue by Application (2024-2029) & (US$ Million) Table 32. Latin America Brand Licensing Revenue by Application (2018-2023) & (US$ Million) Table 33. Latin America Brand Licensing Revenue by Application (2024-2029) & (US$ Million) Table 34. Middle East and Africa Brand Licensing Revenue by Application (2018-2023) & (US$ Million) Table 35. Middle East and Africa Brand Licensing Revenue by Application (2024-2029) & (US$ Million) Table 36. Global Brand Licensing Revenue (US$ Million) by Players (2018-2023) Table 37. Global Brand Licensing Revenue Market Share by Players (2018-2023) Table 38. Global Top Players Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Brand Licensing as of 2022) Table 39. Date of Key Players Enter into Brand Licensing Market Table 40. Global Brand Licensing Key Players Headquarters and Area Served Table 41. Brand Licensing Product Solution and Service Table 42. Global Brand Licensing Players Market Concentration Ratio (CR5 and HHI) Table 43. Mergers & Acquisitions, Expansion Plans Table 44. The Walt Disney Company Basic Information List Table 45. The Walt Disney Company Description and Business Overview Table 46. The Walt Disney Company Brand Licensing Products, Services and Solutions Table 47. Revenue (US$ Million) in Brand Licensing Business of The Walt Disney Company (2018-2023) Table 48. The Walt Disney Company Recent Developments Table 49. Dotdash Meredith Basic Information List Table 50. Dotdash Meredith Description and Business Overview Table 51. Dotdash Meredith Brand Licensing Products, Services and Solutions Table 52. Revenue (US$ Million) in Brand Licensing Business of Dotdash Meredith (2018-2023) Table 53. Dotdash Meredith Recent Developments Table 54. Authentic Brands Group Basic Information List Table 55. Authentic Brands Group Description and Business Overview Table 56. Authentic Brands Group Brand Licensing Products, Services and Solutions Table 57. Revenue (US$ Million) in Brand Licensing Business of Authentic Brands Group (2018-2023) Table 58. Authentic Brands Group Recent Developments Table 59. Warner Bros. Consumer Products (WarnerMedia) Basic Information List Table 60. Warner Bros. Consumer Products (WarnerMedia) Description and Business Overview Table 61. Warner Bros. Consumer Products (WarnerMedia) Brand Licensing Products, Services and Solutions Table 62. Revenue (US$ Million) in Brand Licensing Business of Warner Bros. Consumer Products (WarnerMedia) (2018-2023) Table 63. Warner Bros. Consumer Products (WarnerMedia) Recent Developments Table 64. Universal Brand Development (NBC Universal) Basic Information List Table 65. Universal Brand Development (NBC Universal) Description and Business Overview Table 66. Universal Brand Development (NBC Universal) Brand Licensing Products, Services and Solutions Table 67. Revenue (US$ Million) in Brand Licensing Business of Universal Brand Development (NBC Universal) (2018-2023) Table 68. Universal Brand Development (NBC Universal) Recent Developments Table 69. PVH Corp. Basic Information List Table 70. PVH Corp. Description and Business Overview Table 71. PVH Corp. Brand Licensing Products, Services and Solutions Table 72. Revenue (US$ Million) in Brand Licensing Business of PVH Corp. (2018-2023) Table 73. PVH Corp. Recent Developments Table 74. Hasbro Basic Information List Table 75. Hasbro Description and Business Overview Table 76. Hasbro Brand Licensing Products, Services and Solutions Table 77. Revenue (US$ Million) in Brand Licensing Business of Hasbro (2018-2023) Table 78. Hasbro Recent Developments Table 79. The Pokémon Company International Basic Information List Table 80. The Pokémon Company International Description and Business Overview Table 81. The Pokémon Company International Brand Licensing Products, Services and Solutions Table 82. Revenue (US$ Million) in Brand Licensing Business of The Pokémon Company International (2018-2023) Table 83. The Pokémon Company International Recent Developments Table 84. Mattel Basic Information List Table 85. Mattel Description and Business Overview Table 86. Mattel Brand Licensing Products, Services and Solutions Table 87. Revenue (US$ Million) in Brand Licensing Business of Mattel (2018-2023) Table 88. Mattel Recent Developments Table 89. Bluestar Alliance Basic Information List Table 90. Bluestar Alliance Description and Business Overview Table 91. Bluestar Alliance Brand Licensing Products, Services and Solutions Table 92. Revenue (US$ Million) in Brand Licensing Business of Bluestar Alliance (2018-2023) Table 93. Bluestar Alliance Recent Developments Table 94. Paramount Consumer Products (Paramount Global) Basic Information List Table 95. Paramount Consumer Products (Paramount Global) Description and Business Overview Table 96. Paramount Consumer Products (Paramount Global) Brand Licensing Products, Services and Solutions Table 97. Revenue (US$ Million) in Brand Licensing Business of Paramount Consumer Products (Paramount Global) (2018-2023) Table 98. Paramount Consumer Products (Paramount Global) Recent Developments Table 99. WHP Global Basic Information List Table 100. WHP Global Description and Business Overview Table 101. WHP Global Brand Licensing Products, Services and Solutions Table 102. Revenue (US$ Million) in Brand Licensing Business of WHP Global (2018-2023) Table 103. WHP Global Recent Developments Table 104. General Motors Basic Information List Table 105. General Motors Description and Business Overview Table 106. General Motors Brand Licensing Products, Services and Solutions Table 107. Revenue (US$ Million) in Brand Licensing Business of General Motors (2018-2023) Table 108. General Motors Recent Developments Table 109. Electrolux Basic Information List Table 110. Electrolux Description and Business Overview Table 111. Electrolux Brand Licensing Products, Services and Solutions Table 112. Revenue (US$ Million) in Brand Licensing Business of Electrolux (2018-2023) Table 113. Electrolux Recent Developments Table 114. Stanley Black & Decker Basic Information List Table 115. Stanley Black & Decker Description and Business Overview Table 116. Stanley Black & Decker Brand Licensing Products, Services and Solutions Table 117. Revenue (US$ Million) in Brand Licensing Business of Stanley Black & Decker (2018-2023) Table 118. Stanley Black & Decker Recent Developments Table 119. Sanrio Basic Information List Table 120. Sanrio Description and Business Overview Table 121. Sanrio Brand Licensing Products, Services and Solutions Table 122. Revenue (US$ Million) in Brand Licensing Business of Sanrio (2018-2023) Table 123. Sanrio Recent Developments Table 124. Iconix Brand Group Basic Information List Table 125. Iconix Brand Group Description and Business Overview Table 126. Iconix Brand Group Brand Licensing Products, Services and Solutions Table 127. Revenue (US$ Million) in Brand Licensing Business of Iconix Brand Group (2018-2023) Table 128. Iconix Brand Group Recent Developments Table 129. Procter & Gamble Basic Information List Table 130. Procter & Gamble Description and Business Overview Table 131. Procter & Gamble Brand Licensing Products, Services and Solutions Table 132. Revenue (US$ Million) in Brand Licensing Business of Procter & Gamble (2018-2023) Table 133. Procter & Gamble Recent Developments Table 134. BBC Studios Basic Information List Table 135. BBC Studios Description and Business Overview Table 136. BBC Studios Brand Licensing Products, Services and Solutions Table 137. Revenue (US$ Million) in Brand Licensing Business of BBC Studios (2018-2023) Table 138. BBC Studios Recent Developments Table 139. Kathy Ireland Worldwide Basic Information List Table 140. Kathy Ireland Worldwide Description and Business Overview Table 141. Kathy Ireland Worldwide Brand Licensing Products, Services and Solutions Table 142. Revenue (US$ Million) in Brand Licensing Business of Kathy Ireland Worldwide (2018-2023) Table 143. Kathy Ireland Worldwide Recent Developments Table 144. Caterpillar Basic Information List Table 145. Caterpillar Description and Business Overview Table 146. Caterpillar Brand Licensing Products, Services and Solutions Table 147. Revenue (US$ Million) in Brand Licensing Business of Caterpillar (2018-2023) Table 148. Caterpillar Recent Developments Table 149. Whirlpool Corporation Basic Information List Table 150. Whirlpool Corporation Description and Business Overview Table 151. Whirlpool Corporation Brand Licensing Products, Services and Solutions Table 152. Revenue (US$ Million) in Brand Licensing Business of Whirlpool Corporation (2018-2023) Table 153. Whirlpool Corporation Recent Developments Table 154. Ferrari Basic Information List Table 155. Ferrari Description and Business Overview Table 156. Ferrari Brand Licensing Products, Services and Solutions Table 157. Revenue (US$ Million) in Brand Licensing Business of Ferrari (2018-2023) Table 158. Ferrari Recent Developments Table 159. Major League Baseball Basic Information List Table 160. Major League Baseball Description and Business Overview Table 161. Major League Baseball Brand Licensing Products, Services and Solutions Table 162. Revenue (US$ Million) in Brand Licensing Business of Major League Baseball (2018-2023) Table 163. Major League Baseball Recent Developments Table 164. NFL Players Association Basic Information List Table 165. NFL Players Association Description and Business Overview Table 166. NFL Players Association Brand Licensing Products, Services and Solutions Table 167. Revenue (US$ Million) in Brand Licensing Business of NFL Players Association (2018-2023) Table 168. NFL Players Association Recent Developments Table 169. National Football League Basic Information List Table 170. National Football League Description and Business Overview Table 171. National Football League Brand Licensing Products, Services and Solutions Table 172. Revenue (US$ Million) in Brand Licensing Business of National Football League (2018-2023) Table 173. National Football League Recent Developments Table 174. Ford Motor Company Basic Information List Table 175. Ford Motor Company Description and Business Overview Table 176. Ford Motor Company Brand Licensing Products, Services and Solutions Table 177. Revenue (US$ Million) in Brand Licensing Business of Ford Motor Company (2018-2023) Table 178. Ford Motor Company Recent Developments Table 179. Rainbow Basic Information List Table 180. Rainbow Description and Business Overview Table 181. Rainbow Brand Licensing Products, Services and Solutions Table 182. Revenue (US$ Million) in Brand Licensing Business of Rainbow (2018-2023) Table 183. Rainbow Recent Developments Table 184. Toei Animation Basic Information List Table 185. Toei Animation Description and Business Overview Table 186. Toei Animation Brand Licensing Products, Services and Solutions Table 187. Revenue (US$ Million) in Brand Licensing Business of Toei Animation (2018-2023) Table 188. Toei Animation Recent Developments Table 189. The Hershey Company Basic Information List Table 190. The Hershey Company Description and Business Overview Table 191. The Hershey Company Brand Licensing Products, Services and Solutions Table 192. Revenue (US$ Million) in Brand Licensing Business of The Hershey Company (2018-2023) Table 193. The Hershey Company Recent Developments Table 194. National Basketball Association Basic Information List Table 195. National Basketball Association Description and Business Overview Table 196. National Basketball Association Brand Licensing Products, Services and Solutions Table 197. Revenue (US$ Million) in Brand Licensing Business of National Basketball Association (2018-2023) Table 198. National Basketball Association Recent Developments Table 199. Sunkist Growers Basic Information List Table 200. Sunkist Growers Description and Business Overview Table 201. Sunkist Growers Brand Licensing Products, Services and Solutions Table 202. Revenue (US$ Million) in Brand Licensing Business of Sunkist Growers (2018-2023) Table 203. Sunkist Growers Recent Developments Table 204. PGA Tour Basic Information List Table 205. PGA Tour Description and Business Overview Table 206. PGA Tour Brand Licensing Products, Services and Solutions Table 207. Revenue (US$ Million) in Brand Licensing Business of PGA Tour (2018-2023) Table 208. PGA Tour Recent Developments Table 209. WWE Basic Information List Table 210. WWE Description and Business Overview Table 211. WWE Brand Licensing Products, Services and Solutions Table 212. Revenue (US$ Million) in Brand Licensing Business of WWE (2018-2023) Table 213. WWE Recent Developments Table 214. Ralph Lauren Basic Information List Table 215. Ralph Lauren Description and Business Overview Table 216. Ralph Lauren Brand Licensing Products, Services and Solutions Table 217. Revenue (US$ Million) in Brand Licensing Business of Ralph Lauren (2018-2023) Table 218. Ralph Lauren Recent Developments Table 219. North America Brand Licensing Market Size by Country (2018-2023) & (US$ Million) Table 220. North America Brand Licensing Market Size by Country (2024-2029) & (US$ Million) Table 221. Europe Brand Licensing Market Size by Country (2018-2023) & (US$ Million) Table 222. Europe Brand Licensing Market Size by Country (2024-2029) & (US$ Million) Table 223. Asia-Pacific Brand Licensing Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029 Table 224. Asia-Pacific Brand Licensing Market Size by Region (2018-2023) & (US$ Million) Table 225. Asia-Pacific Brand Licensing Market Size by Region (2024-2029) & (US$ Million) Table 226. Asia-Pacific Brand Licensing Market Share by Region (2018-2023) Table 227. Asia-Pacific Brand Licensing Market Share by Region (2024-2029) Table 228. Latin America Brand Licensing Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029 Table 229. Latin America Brand Licensing Market Size by Country (2018-2023) & (US$ Million) Table 230. Latin America Brand Licensing Market Size by Country (2024-2029) & (US$ Million) Table 231. Middle East & Africa Brand Licensing Market Size Growth Rate (CAGR) by Region (US$ Million): 2018 VS 2022 VS 2029 Table 232. Middle East & Africa Brand Licensing Market Size by Country (2018-2023) & (US$ Million) Table 233. Middle East & Africa Brand Licensing Market Size by Country (2024-2029) & (US$ Million) Table 234. Brand Licensing Market Trends Table 235. Brand Licensing Market Drivers Table 236. Brand Licensing Market Challenges Table 237. Brand Licensing Market Restraints Table 238. Research Programs/Design for This Report Table 239. Key Data Information from Secondary Sources Table 240. Key Data Information from Primary Sources List of Figures Figure 1. Global Brand Licensing Market Size Year-over-Year 2018-2029 & (US$ Million) Figure 2. Global Brand Licensing Market Size (US$ Million), 2018 VS 2022 VS 2029 Figure 3. Global Brand Licensing Market Share by Regions: 2022 VS 2029 Figure 4. Global Brand Licensing Forecasted Market Size Share by Region (2024-2029) Figure 5. North America Brand Licensing Market Size Growth Rate (2018-2029) & (US$ Million) Figure 6. Europe Brand Licensing Market Size Growth Rate (2018-2029) & (US$ Million) Figure 7. Asia-Pacific Brand Licensing Market Size Growth Rate (2018-2029) & (US$ Million) Figure 8. Latin America Brand Licensing Market Size Growth Rate (2018-2029) & (US$ Million) Figure 9. Middle East & Africa Brand Licensing Market Size Growth Rate (2018-2029) & (US$ Million) Figure 10. Product Picture of Apparels Figure 11. Global Apparels Market Size (US$ Million) & YoY Growth (2018-2029) Figure 12. Product Picture of Toys Figure 13. Global Toys Market Size (US$ Million) & YoY Growth (2018-2029) Figure 14. Product Picture of Accessories Figure 15. Global Accessories Market Size (US$ Million) & YoY Growth (2018-2029) Figure 16. Product Picture of Home Decoration Figure 17. Global Home Decoration Market Size (US$ Million) & YoY Growth (2018-2029) Figure 18. Product Picture of Software/Video Games Figure 19. Global Software/Video Games Market Size (US$ Million) & YoY Growth (2018-2029) Figure 20. Product Picture of Food and Beverage Figure 21. Global Food and Beverage Market Size (US$ Million) & YoY Growth (2018-2029) Figure 22. Product Picture of Others Figure 23. Global Others Market Size (US$ Million) & YoY Growth (2018-2029) Figure 24. Global Brand Licensing Market Size Share by Type: 2022 & 2029 Figure 25. North America Brand Licensing Revenue Market Share by Type (2018-2029) Figure 26. Europe Brand Licensing Revenue Market Share by Type (2018-2029) Figure 27. Asia-Pacific Brand Licensing Revenue Market Share by Type (2018-2029) Figure 28. Latin America Brand Licensing Revenue Market Share by Type (2018-2029) Figure 29. Middle East and Africa Brand Licensing Revenue Market Share by Type (2018-2029) Figure 30. Entertainment Market Size (US$ Million) & YoY Growth (2018-2029) Figure 31. Corporate Trademarks/Brand Market Size (US$ Million) & YoY Growth (2018-2029) Figure 32. Fashion Market Size (US$ Million) & YoY Growth (2018-2029) Figure 33. Sports Market Size (US$ Million) & YoY Growth (2018-2029) Figure 34. Others Market Size (US$ Million) & YoY Growth (2018-2029) Figure 35. Global Brand Licensing Market Size Share by Application: 2022 & 2029 Figure 36. North America Brand Licensing Revenue Market Share by Application (2018-2029) Figure 37. Europe Brand Licensing Revenue Market Share by Application (2018-2029) Figure 38. Asia-Pacific Brand Licensing Revenue Market Share by Application (2018-2029) Figure 39. Latin America Brand Licensing Revenue Market Share by Application (2018-2029) Figure 40. Middle East and Africa Brand Licensing Revenue Market Share by Application (2018-2029) Figure 41. Brand Licensing Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2018 VS 2022 Figure 42. Global Top 5 and Top 10 Players Brand Licensing Market Share in 2022 Figure 43. North America Brand Licensing Market Share by Country (2018-2029) Figure 44. United States Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 45. Canada Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 46. Germany Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 47. France Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 48. U.K. Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 49. Italy Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 50. Russia Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 51. Nordic Countries Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 52. Asia-Pacific Brand Licensing Market Share by Region (2018-2029) Figure 53. China Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 54. Japan Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 55. South Korea Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 56. Southeast Asia Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 57. India Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 58. Australia Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 59. Latin America Brand Licensing Market Share by Country (2018-2029) Figure 60. Mexico Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 61. Brazil Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 62. Middle East & Africa Brand Licensing Market Share by Country (2018-2029) Figure 63. Turkey Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 64. Saudi Arabia Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 65. UAE Brand Licensing Market Size (2018-2029) & (US$ Million) Figure 66. Bottom-up and Top-down Approaches for This Report
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles. Brand Licensing report published by QYResearch reveals that COVID-19 and Russia-Ukraine War impacted the market dually in 2022. Global Brand Licensing market is projected to reach US$ 470550 million in 2029, increasing from US$ 337610 million in 2022, with the CAGR of 4.3% during the period of 2023 to 2029. Demand from Entertainment and Corporate Trademarks/Brand are the major drivers for the industry.
Global brand licensing key players include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. Global top 5 manufacturers hold a share about 45%. North America is the largest market, with a share about 57%, followed by Europe and Asia-Pacific, both have a share over 36 percent. In terms of product, apparels is the largest segment, with a share over 17%. And in terms of application, the largest application is entertainment, followed by corporate trademarks/brand. Report Scope This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Brand Licensing market with multiple angles, which provides sufficient supports to readers’ strategy and decision making. Companies, Type, Application and Regions Listed in the Report: By Company The Walt Disney Company Dotdash Meredith Authentic Brands Group Warner Bros. Consumer Products (WarnerMedia) Universal Brand Development (NBC Universal) PVH Corp. Hasbro The Pokémon Company International Mattel Bluestar Alliance Paramount Consumer Products (Paramount Global) WHP Global General Motors Electrolux Stanley Black & Decker Sanrio Iconix Brand Group Procter & Gamble BBC Studios Kathy Ireland Worldwide Caterpillar Whirlpool Corporation Ferrari Major League Baseball NFL Players Association National Football League Ford Motor Company Rainbow Toei Animation The Hershey Company National Basketball Association Sunkist Growers PGA Tour WWE Ralph Lauren Segment by Type Apparels Toys Accessories Home Decoration Software/Video Games Food and Beverage Others Segment by Application Entertainment Corporate Trademarks/Brand Fashion Sports Others By Region North America United States Canada Europe Germany France U.K. Italy Russia Nordic Countries Asia-Pacific China Japan South Korea Southeast Asia India Australia Latin America Mexico Brazil Middle East & Africa Turkey Saudi Arabia UAE Each chapter of the report provides detailed information for readers to understand the Brand Licensing market further: Chapter 1: Global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). Chapter 2: Product Types and Revenue analysis of Each Type in North America, Europe, Asia-Pacific, Latin America, Middle East and Africa from 2018 to 2023. Chapter 3: Product Application and Revenue analysis of Each Application in North America, Europe, Asia-Pacific, Latin America, Middle East and Africa from 2018 to 2023. Chapter 4: Company Competition Status, Detailed analysis of Product Name companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc. Chapter 5: Companies’ Outline, covering company’s basic information, Brand Licensing introduction, etc. Brand Licensing Revenue and Gross Margin of each company as well as Recent Development are also contained in this part. Chapter 6 to 10: Country Level analysis of North America, Europe, Asia-Pacific, Latin America, Middle East and Africa by revenue. Chapter 11: Market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry. Chapter 12: QYResearch’s Conclusions of Brand Licensing market based on comprehensive survey. Chapter 13: Methodology and Data Sources adopted by QYResearch.
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A comprehensive and in-depth analysis of current industry data on markets, competitors and suppliers.
In-depth research on key industry players and analysis of production and sales operations.
Objective forecasts of future trends in the industry.
Competition
Key players, new entrants,acquisitions, mergers and expansions,development trends and challenges.
Industry Analysis
Rawmaterial, application, product type, demand,supply,downstream, supply chain etc.
Market Size
Capacity, production, sales, revenue, price, cost etc.
Customized Information
We can offer customized survey and information to meet ourclient's need.
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More than 17 years of vast experience
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A comprehensive and in-depth analysis of current industry data on markets, competitors and suppliers.
In-depth research on key industry players and analysis of production and sales operations.
Objective forecasts of future trends in the industry.
Competition
Key players, new entrants,acquisitions, mergers and expansions,development trends and challenges.
Industry Analysis
Rawmaterial, application, product type, demand,supply,downstream, supply chain etc.
Market Size
Capacity, production, sales, revenue, price, cost etc.
Customized Information
We can offer customized survey and information to meet ourclient's need.
Fastest report delivery service
More than 17 years of vast experience
Operation for 24 * 7 & 365 days
In-depth and comprehensive analysis
Professional and timely after-sales service
Owns large database
Add to Cart
Buy Now