Smart Lock Industry Data Analysis

In recent years, there have been continuous participation of participants in the smart lock industry. In addition to traditional and professional smart lock companies, more than 90% of companies in mechanical locks have transformed into the field of smart locks, and giants in various industries such as home appliances, security, Internet, e-commerce, electrical appliances, and smart homes have completed The layout of the smart lock field. Especially after entering 2018, the smart lock track is more crowded than in previous years. In addition, technology companies such as Xiaomi, Panasonic, Samsung and other companies have also increased their investment in the field of smart locks. According to data from the National Lock Manufacturing Information Center, there are more than 3,000 smart door lock companies in China. In general, with the increasing penetration rate, the competition in the field of smart locks tends to be fierce.
 
The rapid development of smart locks has not only driven a number of enterprises, but also brought a huge impact to the mechanical lock industry. At present, product brands in China's smart lock industry are mixed, and product quality is uneven. With the intensification of market competition, the competitive advantages of leading companies are becoming more and more obvious. In terms of the competition pattern of smart lock companies, there are many brands in the smart lock industry, but with the development of industry competition, the number of smart lock brands has declined, leading companies have gradually emerged, and the industry pattern has been initially determined. Among thousands of companies, there are very few companies with real R&D and production capabilities, no more than 10%. With the development of the industry, companies without brand capabilities and companies with technical capabilities will be eliminated by the market.
 

1.1.1 Global Smart Lock Production, Demand and Development Trend
The smart lock industry started from the development and use of electronic locks, and now it can be connected to the cloud through the network and has a history of nearly 40 years. Smart locks first originated in Europe and the United States, and were widely spread in Japan and South Korea in the late 1990s, nearly 20 years earlier than my country. At present, the penetration rate of smart locks in South Korea has exceeded 70%, and the penetration rate in Europe and the United States is 30%. At present, with the explosive growth of smart locks in China in the past few years, the penetration rate of smart locks in China has increased from less than 1% to about 7%, and will continue to grow. QYResearch expects continued growth in the next 5-6 years. In general, China's smart locks have occupied more than half of the global market share, and enterprises are already in a leading position in technological development and application scenarios. In terms of technology, Japan and South Korea are still not connected to the Internet, and the technology is mainly in the form of passwords and cards; Europe and the United States mainly use Bluetooth and passwords, and some use the Internet. The domestic smart lock industry has now entered a period of contention among a hundred schools of thought. Various Internet, mobile Internet, smart home, biometric identification and other technologies have been used in the field of smart locks, leading the development of global smart lock technology. With the popularity of China's 5G market, it is expected that the characteristics of smart locks as smart ports will be fully reflected in the future.
 
The intelligentization of locks is the general trend, whether it is China or Europe and the United States. Under the favorable factors such as paying equal attention to real estate leasing and fine decoration to policy support, competing for investment in various capitals, greatly improving consumer consumption capacity, and years of smart home education, the replacement of mechanical locks by smart locks will be an unstoppable trend. . From the perspective of time latitude, the domestic smart lock industry has experienced the budding warm-up in 2015, and accelerated the run-up in 2016. In 2017, the maturity of product skills, market education, development environment, and market scale are in a high-speed take-off stage. Undoubtedly, my country's smart lock industry will usher in a period of rapid development.
 

1.1.1 Global Market Smart Lock Sales (2016-2027)
In 2020, the global smart lock market sales reached 3867.48 million US dollars, and it is expected to reach 9435.09 million US dollars in 2027, with a compound annual growth rate (CAGR) of 10.74% (2021-2027). In the next few years, the industry will have great uncertainty. The forecast data for 2021-2027 in this article is based on the historical development of the past few years, the opinions of industry experts, and the opinions of analysts in this article.

According to QYR data, the global shipment of smart locks in 2020 is 31 million units, of which China accounts for 53% of the market share.
 
The global smart lock market continues to prosper. Affected by the new crown epidemic, the global smart lock revenue will decline slightly in 2020, while China still maintains a positive growth. Overall, the major players in the world include companies such as ASSA ABLOY, Allegion, Dormakaba Group, Spectrum Brands, Samsung and MIWA Lock. Among them, ASSA ABLOY is the market leader, occupying one-tenth of the market share in terms of volume and one-fifth of revenue. The company has acquired more than 200 companies and formed brands for various fields. The leader of the lock industry. Domestically, Kaidis, Luke, Deschmann and Guangdong Sakura Smart are the first echelons in the Chinese market. Among them, Cadiz occupies 10% of the market share and is considered to be the leader in the Chinese market.
 
In the next five years, with the continuous integration of the real estate market and changes in competition, as well as the reform of the door industry and the home industry, the standardized configuration of smart door locks will be proposed, which will drive the rapid development of the smart door lock industry. Although the golden age of China's real estate market has passed, with the promotion of comprehensive renovation policies, real estate is expected to remain the largest one-way downstream market. In the future, the smart door lock industry is moving towards the trend of networking, home furnishing, and scenario-based, and the market and consumers have strong demand for ecological products, which will promote smart door locks from stand-alone applications to complex networking and linkage applications. forward. The C-end market will occupy the largest market share.
 
It is expected that in the next five years, the reshuffle will be more tragic, and price wars will become one of the mainstream competition methods. The industry is gradually developing towards a mature industry, and the competition is more intense. There will be fewer and fewer window opportunities for small and medium-sized enterprises, and the number of enterprises in the future will be reduced. The concentration and stability of top brands will be further improved, especially under the influence of the head effect in the field of online e-commerce, the sensitivity of the market and consumers to brands will be greatly improved, and the squeeze on medium and small brands will be exacerbated.

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