Machinary and Equipment


AI to Find New Flavors: Are We Already in the Futuristic World?

Nibedita Chanda

Nibedita Chanda

May 21, 2019
AI to Find New Flavors: Are We Already in the Futuristic World?

The innovations and possibilities created by artificial intelligence (AI) are stunning human intelligence in more ways than one. From healthcare to finance, AI has been simplifying complexities of our daily life through tremendous innovation. The latest feather in its cap is the food sector as it tries to devise new flavors.

McCormick & Company, a global brand, is popular for spices, seasonings, and condiments. In a recent news, the company stated that it intends to use AI to find new flavors. Yes! It is true. McCormick & Company is expected to join hands with IBM Research to devise a new AI system to develop products for creating new flavour experiences amongst customers. McCormick's latest endeavor may end up bringing something extraordinary that humans may try for the first time.

IBM's technology is expected to learn and offer alternatives for raw materials. It is also note human responses. Creating wider gap between an existing flavour formula and its closest alternatives will lead to novel experiences, states the company. Generating a perfect flavor is also projected to be a part of the project..

If this research gets successful, the food industry will be opened to the new vistas of experiment and futuristic facilities. McCormick and IBM are undoubtedly have stepped towards something unique and extraordinary.

But, as the search is still on a go, it has left us with a number of questions:

Is AI capable of finding or combining something that is still a surreal concept, like a new flavor that doesn't exist?

Is it possible for AI to create a flavour experience, which is a science yet to fully understood?

Is naturalism marching towards a slow decay?

Are we really in the futuristic world that has been part of books and movies till now?

The questions are many and the right answers are dependent on time. We can be curious or be ignorant about the facts of reality. But there is something we cannot ignore about and that is 'the future is here'. Maybe the facts of the sci-fi movies are going be part of our lives in no time. Till then we can only anticipate and trust on AI to transfer our imagination into reality.

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