This research report categorizes the global Fabric Softener market by players/brands, region, type and application. This report also studies the global market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels, distributors and Porter's Five Forces Analysis.
Fabric softener is a product used while laundering to make clothes soft and eliminate static cling. Depending on the brand one purchases, it can be added at the beginning of the laundry cycle at the same time detergent is dispensed or during the rinse cycle. It can also come in sheets to be placed in the dryer.
Fabric softener is a product used while laundering to make clothes soft and eliminate static cling. The first fabric softeners were developed by the textile industry during the early twentieth century. In the late 1970s manufacturers found a way to deliver fabric softening benefits in a dryer sheet format. So, there are two types of fabric softener, such as fabric softener sheets and liquid fabric softener. Liquid fabric softener, which has longer history, is used more wildly than fabric softener sheets. In 2016, global consumption of liquid fabric softener is about 3714 K MT.
Owing to abundant raw material resource and mature manufacture process, fabric softener suppliers are distributed all over the world. Among them, P&G, Unilever, Church & Dwight, Colgate, Henkel, Ecover, Scjohnson, Werner & Mertz, Sodalis, KAO, Lion, Mitsuei, Pigeon, AlEn, Blue Moon, Lvsan, Liby and Yipinjing are global major suppliers. P&G and Unilever are global top two suppliers, which separately took a sales share of 16.63% and 13.04% in 2016.
In 2017, the global Fabric Softener market size was xx million US$ and is forecast to xx million US in 2025, growing at a CAGR of xx% from 2018. The objectives of this study are to define, segment, and project the size of the Fabric Softener market based on company, product type, application and key regions.
The various contributors involved in the value chain of Fabric Softener include manufacturers, suppliers, distributors, intermediaries, and customers. The key manufacturers in the Fabric Softener include
Church & Dwight
Werner & Mertz
Market Size Split by Type
Liquid Fabric Softener
Fabric Softener Sheets
Market Size Split by Application
Market size split by Region
Central & South America
Rest of Central & South America
Middle East & Africa
The study objectives of this report are:
To study and analyze the global Fabric Softener market size (value & volume) by company, key regions/countries, products and application, history data from 2013 to 2017, and forecast to 2025.
To understand the structure of Fabric Softener market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Fabric Softener manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Fabric Softener with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Fabric Softener submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Fabric Softener are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
This report includes the estimation of market size for value (million US$) and volume (K MT). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Fabric Softener market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.