Data monetization, a form of monetization, is the act of generating measurable economic benefits from available data sources. Typically these benefits accrue as revenue or expense savings, but may also include market share or corporate market value gains. Data monetization leverages data generated through business operations, available exogenous data or content, as well as data associated with individual actors such as that collected via electronic devices and sensors participating in the internet of things. For example, the ubiquity of the internet of things is generating location data and other data from sensors and mobile devices at an ever increasing rate. The data in this report is based on data analytics software fees and service fees for Data Monetization.
Data Monetization is primarily split into: On-Premises and Cloud. And On-Premises are the most widely used type which takes up about 67.77% of the global market in 2016.
United States is the largest sales region of Data Monetization in the world in the past few years. United States market took up about 41.26% the global market in 2016, while EU was 26.95%.
Through the data generated by cloud, big data and mobile tools, enterprises can effectively see changes in the market, demographic changes, market behaviors and patterns. And accordingly change the enterprise's asset portfolio, adjust the marketing strategy.
Accenture, IBM, SAS, Infosys, Viavi Solutions and Adastra are the key suppliers in the global Data Monetization market. Top 3 took up about 44% of the global market in 2016.
In 2017, the global Data Monetization market size was 330 million US$ and it is expected to reach 7480 million US$ by the end of 2025, with a CAGR of 47.9% during 2018-2025.
The key players covered in this study
Market segment by Type, the product can be split into
Market segment by Application, split into
Finance & Banking
E-Commerce & Retail
Network & Software
Market segment by Regions/Countries, this report covers
Central & South America
The study objectives of this report are:
To analyze global Data Monetization status, future forecast, growth opportunity, key market and key players.
To present the Data Monetization development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Data Monetization are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.