A2P is an acronym which stands for Application-to-Person SMS. It is a term used to describe an SMS message sent from a software application
In the business model of A2P, because consumers interact with consumers, consumers recommend consumers to consume, consumers organize consumers to consume, and form a network alliance composed of consumers, so this business model also Known as Interactive Marketing, Referral Marketing or Network Marketing, it will become the mainstream marketing model and guide a new consumer concept.
Production consumers in A2P mode not only get products, but they also get a chance to own their own business and make money! Production consumers may buy products at a higher price at the beginning, but the rewards they receive, that is, the opportunities, far exceed the price paid, because production consumers have the opportunity to go through smarter shopping, and Teach others to do the same thing to make money.
The principle that makes the A2P marketing model so popular is a concept full of energy, called "exponential growth." Exponential growth, also known as the "multiplication concept," has much more energy than linear growth. Linear growth is a little bit of gradual growth, while exponential growth is a dramatic and dramatic increase.
In 2017, the global BFSI A2P SMS market size was 52100 million US$ and it is expected to reach 74200 million US$ by the end of 2025, with a CAGR of 4.5% during 2018-2025.
The key players covered in this study
Route Mobile Limited
Angkor Data Communication Group
Market segment by Type, the product can be split into
Pushed Content Services
Customer Relationship Management Services
Inquiry Related Services
Market segment by Application, split into
Travel and Transport
Healthcare and Hospitality
Entertainment (Gaming) and Media
Market segment by Regions/Countries, this report covers
Central & South America
The study objectives of this report are:
To analyze global BFSI A2P SMS status, future forecast, growth opportunity, key market and key players.
To present the BFSI A2P SMS development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of BFSI A2P SMS are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.