Mouthwash is a liquid oral product designed to freshen breath. Certain varieties may also kill bacteria and whiten teeth.
In the long run, product innovation will be the main factor supporting the category’s development. Premium oral care products with advanced technology are seeing growing popularity as consumers have been more serious about their oral care and are looking for more effective products. Consequently, unit prices are likely to rise correspondingly. Instead of competing on price, these products will compete on benefits, forcing consumers to decide which products will allow them to get the best value for money.
Through several months’ investigation and analysis, the project team gets the following conclusions:
First, Globule Mouthwash capacity has stable expanded in recent years. World production and consumption of Mouthwash have also recently increased significantly. With advances in chemical technology, mouthwashes of the future will be designed with a larger array of and more improved functions. In the past, mouthwashes were primarily powerful breath fresheners. They eventually evolved into tooth protectors. Today, products are available to not only fight bad breath but whiten teeth and help battle cavity formation and gum recession.
Second, many companies have several plants, usually close to aimed consumption market. There are international companies setting up factories in China too, such as P&G. Some new technologies that will undoubtedly be adapted to mouthwash products have recently been discovered. This prevents the cavity-causing bacteria to adhere to the tooth and thus inhibits cavity formation. Using this technology, they have created a mouthwash that may prevent tooth decay for up to three months.
Another new mouthwash may actually contain good bacteria to kill the odor-and cavity-causing germ Streptococcus mutants. Using genetic engineering, scientists at the University Of Florida College Of Dentistry developed this bacterium and are now testing it in humans to determine whether it can be used. Ultimately, this new bacteria may be added to mouthwash products and thereby revolutionizing oral care.
Third, all manufactures in the world are committed to the improvement of product. These two years, some Chinese manufactures can almost catch up with the world's leading technology too.
Fourth, the import and export percent of this industry is not high, and many international manufactures expand their business through building factories or investments.
Fifth, company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas’ companies prefers investing to underdevelopment regions these years.
Sixth, this industry is affected by the economy and policy, so it’s important to put an eye to economic indexes and leaders’ prefer. With the global economic recovery, more and more people pay attention to rising environment standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of Mouthwash will increase.
Seventh, we tend to believe this industry now is close to mature, and the consumption increasing degree will show a smooth curve. On product prices, the slow downward trend in recent years will maintain in the future, as competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
The global Mouthwash market is valued at 3610 million US$ in 2017 and will reach 4170 million US$ by the end of 2025, growing at a CAGR of 1.8% during 2018-2025.
The major manufacturers covered in this report
Dr Harold Katz
Tom's Of Miane
Geographically, this report studies the top producers and consumers, focuses on product capacity, production, value, consumption, market share and growth opportunity in these key regions, covering
Other regions (Central & South America, Middle East & Africa)
We can also provide the customized separate regional or country-level reports, for the following regions:
Rest of Asia-Pacific
Rest of Europe
Central & South America
Rest of South America
Middle East & Africa
Rest of Middle East & Africa
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
By Application, the market can be split into
The study objectives of this report are:
To analyze and study the global Mouthwash capacity, production, value, consumption, status (2013-2017) and forecast (2018-2025);
Focuses on the key Mouthwash manufacturers, to study the capacity, production, value, market share and development plans in future.
Focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.
To define, describe and forecast the market by type, application and region.
To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Mouthwash are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Mouthwash Subcomponent Manufacturers
With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:
Regional and country-level analysis of the Mouthwash market, by end-use.
Detailed analysis and profiles of additional market players.