This report studies the Mouthwash market size (value and volume) by players, regions, product types and end industries, history data 2013-2017 and forecast data 2018-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
Mouthwash is a liquid oral product designed to freshen breath. Certain varieties may also kill bacteria and whiten teeth.
In the long run, product innovation will be the main factor supporting the category’s development. Premium oral care products with advanced technology are seeing growing popularity as consumers have been more serious about their oral care and are looking for more effective products. Consequently, unit prices are likely to rise correspondingly. Instead of competing on price, these products will compete on benefits, forcing consumers to decide which products will allow them to get the best value for money.
Through several months’ investigation and analysis, the project team gets the following conclusions:
First, Globule Mouthwash capacity has stable expanded in recent years. World production and consumption of Mouthwash have also recently increased significantly. With advances in chemical technology, mouthwashes of the future will be designed with a larger array of and more improved functions. In the past, mouthwashes were primarily powerful breath fresheners. They eventually evolved into tooth protectors. Today, products are available to not only fight bad breath but whiten teeth and help battle cavity formation and gum recession.
Second, many companies have several plants, usually close to aimed consumption market. There are international companies setting up factories in China too, such as P&G. Some new technologies that will undoubtedly be adapted to mouthwash products have recently been discovered. This prevents the cavity-causing bacteria to adhere to the tooth and thus inhibits cavity formation. Using this technology, they have created a mouthwash that may prevent tooth decay for up to three months.
Another new mouthwash may actually contain good bacteria to kill the odor-and cavity-causing germ Streptococcus mutants. Using genetic engineering, scientists at the University Of Florida College Of Dentistry developed this bacterium and are now testing it in humans to determine whether it can be used. Ultimately, this new bacteria may be added to mouthwash products and thereby revolutionizing oral care.
Third, all manufactures in the world are committed to the improvement of product. These two years, some Chinese manufactures can almost catch up with the world's leading technology too.
Fourth, the import and export percent of this industry is not high, and many international manufactures expand their business through building factories or investments.
Fifth, company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas’ companies prefers investing to underdevelopment regions these years.
Sixth, this industry is affected by the economy and policy, so it’s important to put an eye to economic indexes and leaders’ prefer. With the global economic recovery, more and more people pay attention to rising environment standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of Mouthwash will increase.
Seventh, we tend to believe this industry now is close to mature, and the consumption increasing degree will show a smooth curve. On product prices, the slow downward trend in recent years will maintain in the future, as competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
The global Mouthwash market was 3610 million US$ in 2017 and is expected to 4170 million US$ by the end of 2025, growing at a CAGR of 1.8% between 2018 and 2025.
Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Mouthwash in these regions, from 2013 to 2025, covering
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil etc.)
Middle East and Africa (Egypt and GCC Countries)
The various contributors involved in the value chain of the product include manufacturers, suppliers, distributors, intermediaries, and customers. The key manufacturers in this market include
Dr Harold Katz
Tom's Of Miane
By the product type, the market is primarily split into
By the end users/application, this report covers the following segments
We can also provide the customized separate regional or country-level reports, for the following regions:
Rest of Asia-Pacific
Rest of Europe
Central & South America
Rest of Central & South America
Middle East & Africa
Rest of Middle East & Africa
The study objectives of this report are:
To study and analyze the global Mouthwash market size (value & volume) by company, key regions/countries, products and application, history data from 2013 to 2017, and forecast to 2025.
To understand the structure of Mouthwash market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Mouthwash manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Mouthwash with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Mouthwash submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Mouthwash are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
This report includes the estimation of market size for value (million USD) and volume (M Bottle). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Mouthwash market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Raw material suppliers
Regulatory bodies, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade associations and industry bodies
With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:
Further breakdown of Mouthwash market on basis of the key contributing countries.
Detailed analysis and profiling of additional market players.