The industry is not concentration, the key brand include Arris (Pace), Technicolor (Cisco), Apple, Echostar, Humax, Sagemcom, Samsung, Roku, Skyworth Digital, Huawei, Jiuzhou, Coship, Changhong, Unionman, Yinhe, ZTE, Hisense and so on.
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With an increase in the disposable income and the emerging middle-class population, the demand for media-rich home entertainment services is increasing among the consumers. With the growing demand for interactive digital entertainment services, the set top box industry is expected to present significant innovative and new revenue generation opportunities in the near future.
Due to fast digitalization of television viewing services, set-top box manufacturers are able to capitalize upon the market, as a large section of the population is switching from cable TV services to set-top boxes. Set-top boxes also offer better and more HD quality channels, thereby propelling the market growth.
To be in the game, many established players are heavily investing in research and development to implement modern semiconductor technologies and software. Mergers and acquisitions are also taking place between paid TV operators and set-top box manufacturers.
All manufactures in the world are committed to the improvement of product. These two years, some of Chinese manufactures can almost catch up with the world's leading technology too. Most technologies are developed by the manufacturers instead of importing from other companies.
STB Original Equipment Manufacturers (OEMs) and operators are heavily influenced by regulatory bodies and standard groups. For instance, to promote consumer electronics interoperability and retail STB competition, regulatory standards, such as DVB-CI+ in Europe and CableCARD in North America, are enabling the third-party STB vendors to become a part of the operator ecosystem.