The industry is concentration, the key brands include Wella Professionals, Vidal Sassoon, Pantene, Rejoice, Aveda, Dove, Living Proof, LUX, L'Oréal Paris, Garnier, KERASTASE, Matrix, Schwarzkopf, syoss and Revlon Professional and etc.
North America accounted for the biggest consumption area, with about 35% market share in 2017. Europe followed as the second, with 29% market share in 2017. These products have gained popularity and visibility among female customers. The advertisements aired on social media platform, televisions and other platforms have a huge impact on end-users. Moreover, increasing penetration of national and international salons in tier II and tier III cities in Asia Pacific, EMEA and North America region is predicted impede the demand for the hair masks.
Asia Pacific is the largest manufacturer base of hair mask product with more than 67% of market share in 2017. Large companies such as Unilever and P&G are likely to set facilities in this area, for the low cost of labor and raw materials, also with great potential consumption market.
The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market. Looking to the future years, the slow upward price trend in recent years will maintain. As competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
The industry is expected to remain innovation-led, with frequent acquisitions and strategic alliances adopted as the key strategies by the players to increase their industry presence. Market stays in mature period with a clear concentration. Meanwhile, optimize product mix and further develop value-added capabilities to maximize margins.
The Global Hair Mask Market 2018 - Industry Production, Trends, Sales, Supply, Demand, Analysis & Forecast to 2025 report published by QY Research studies the Hair Mask market status and outlook of global and major regions, from angles of manufacturers, regions, product types and end industries; this report analyzes the top manufacturers in global and major regions, and splits the Hair Mask market by product type and applications/end industries.
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