With the popularity of craft beer, especially in the United States, Australia, Europe in recent years, demand for home use beer brewing machine is also increasing. Most of players in the market adopted pre-order strategy on crowdfunding campaign, such as Indiegogo, Kickstarter, Backerkit, etc.
We made a survey on consumers who love craft beer, and most of them are not satisfied the taste of industry beer and will purchase home use beer brewing machine in the future. According to our interviews and questionnaire, there is above 1 million people in the U.S. alone, which know how to brew beer at home. So, there is huge market opportunity.
Key vendor mainly includes following list:
However, they said that the price of materials on the market is a bit high, it would be better if it can be reduced to 5-10 US dollars.
On the basis of region, North America is the largest market segment of Home Use Beer Brewing Machine, with a consumption market share nearly 54.95% in 2017, followed by Europe with a consumption market share nearly 29.55% in 2017.