The North America, Europe and Latin America market will lead the way, followed closely by the Asia-Pacific (Ex. Japan), Japan and Middle East & Africa markets.-Over the past year, the North America and Latin American regions have shown huge potential for growth.
OVP or Online Video Platforms can use a user-generated content (UGC) model, software as a service (SaaS) business model or a do it yourself (DIY) model. OVP offers an end to end solution from creating a website, uploading video, encoding video, video playback to user management for both video on demand and live streaming. Usually, OVPs have Content Management System (CMS) where users need to login to add content, upload video, setting up monetization plan, view video analytics which may include, detailed insights of video performance such as, video watch time, total number of video views, unique views and impressions; stats on user visits, location and behavior on the site. OVPs also provide customized video players where end users can watch videos. Many OVPs provide third party video player which can be embedded in a website. Although there are several OVP providers that are also present in broadcast markets, serving video on demand set-top boxes, OVPs are related to the over-the-top (OTT) content video industry.
Competitive landscape and key vendors
QYResarch observes that Brightcove, Ooyala (Telstra), Piksel, and thePlatform (Comcast Technology Solutions) are still essentially the largest participants in the OVP space. Of the major players of online video platform (OVP), Brightcove maintained its first place in the ranking in 2017. However, over the past few years, a number of regional participants have developed. Xstream and Arkena are notable participants in Europe; Brazil's Samba Tech has been the vendor of choice in the Latin American markets; and Australia's Viocorp is a significant OVP participant in Australia and New Zealand. The other major players in this report including IBM Cloud Video, Kaltura, Wistia, Ensemble Video, MediaPlatform, Viocorp, Anvato (Google) and Vzaar.
Growth Drivers: Online Video Platforms
1. Video rapidly becomes a critical means of stakeholder communication and collaboration for enterprises across the globe.
2. The online video platform is expected to experience a significant growth during the forecast period, owing to growth in demand for online advertising among the organizations. Over past few years, organizations have increased their expenditure on online video advertisement to attract consumers, which fuels the market growth. Furthermore, growth in demand and penetration of mobile devices drive the demand for online advertisement. Increase in internet penetration in emerging economies such as India, Brazil, Russia, and South Africa is expected to offer ample growth opportunities for the market.
3. OVP is a service that allows users to manage the content while dealing with the priorities and challenges of video management. It helps content owners to upload, transcode, edit, store, secure, stream, and monetize the video content. Online video viewership is increasing worldwide. There is tremendous growth in the use of OTT video, which is mainly because of the video-enabled consumer devices. Therefore, enterprises, media, and operators are highly dependent on the OVP to publish, manage, and monetize the video content online.
4. The rise in the adoption of live video streaming is identified as one of the key trends behind the growth of the online video platforms market. Online videos are increasingly becoming a key part of the strategic business models for marketers and brands to capture consumers’ preferences. Live streaming videos have become the major step for brand owners for video initiatives and campaigns for B2C and B2B communication. Several brands are engaged in micropayments, mid-roll video ads, and social platform payments to monetize the live streaming of videos since it adds a unique element to digital communication.
In the applications, the Enterprise segment were estimated to account for the highest revenue share of 56.34 % in 2017, even larger than the media and entertainment industry.
Throughout this discussion, we have touched only lightly the applications, competitor, and region of Online Video Platforms market research report. We hope anyone who is interested in this research report, please feel free to contact us.
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