The industry is concentration, the key brand include 3M Company, Eastman, Avery Denison , XPEL, Solar Gard (Saint-Gobain), Orafol, Argotec, Sharpline Converting, Hexis Graphics (Hexis SA), PremiumShield and so on.
Asia Pacific is the leading regional market owing to shift of key automotive manufacturers coupled with an increase in number of car sales in countries such as China, India, Thailand, and Vietnam. Conventionally, North America and Europe were the major markets, however strong economic growth along with large untapped potential has resulted in strong growth of emerging economies in Asia Pacific and Latin America.
The industry is expected to remain innovation-led, with frequent acquisitions and strategic alliances adopted as the key strategies by the players to increase their industry presence. Market stays in mature period with a clear concentration. There hardly to have obvious technology breakthrough except deeper system function integration. Meanwhile, optimize product mix and further develop value-added capabilities to maximize margins. Manufacturers can take advantage of this situation by reinforcing their production units and supply-chains to avoid any delay in production turn-around-times (TAT) and supply-lead-times.
Significant and lasting barriers make entry into this market difficult. These barriers include, but are not limited to: (i) product development costs; (ii) capital requirements; (iii) intellectual property rights; (iv) regulatory requirement; and (v) Transitions’ unfair methods of competition.
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