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A comic book also called comic magazine or simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are often accompanied by descriptive prose and written narrative, usually, dialog contained in word balloons emblematic of the comics art form.

Comic book can be divided into Physical Comic Book and Digital Comic Book. With the prevalence of consumer electronics products, such as smart phone, pad, etc., Physical Comic Book is gradually eliminated by people while Digital Comic Book gains more popularity in daily life. Comic book industry has changed much over the last twenty years. First, the market for comic books has expanded outside of the U.S. and is much more global. Second, the story content and characters are much more diverse than in the past. Even the major comic book players in the industry - Marvel and DC Comics - have started developing heroes of different ethnicities to appeal to a wider audience.

The COVID-19 pandemic has affected small businesses in every industry—including comic books—where small publishers and retailers have adapted by relying on digital sales and holding online conventions instead of in-person events. In 2020, global Comic Book  market The global Comic Book market size is projected to reach US$ 22815.95 million by 2027, from US$ 10921.49 million in 2020, at a CAGR of 10.98% during 2021-2027.

Global Comic Book Market- Key Players

The Walt Disney Company, Warner Bros, Image Comics, IDW Publishing, Boom! Studios, Shueisha, Shogakukan, Kodansha, Kadokawa Future Publishing, Hakusensha, Akita Shoten, Futabasha, BAMBOO, Casterman, Cinebook, Dargaud, Delcourt, Dupuis, BAO Publishing, Glenat, Humanoids, L'Association, Le Lombard, Soleil, Lezhin Entertainment, Tappytoon (Contents First), Kakao Page, Naver Corporation, are some of the key players in the market. However, the industry is highly scattered. The top 3 companies are Naver Corporation, Shueisha, Shogakukan, which accounted for only 22% market share while the remained market was shared by numerous small and middle sized companies.


Geographically, Asia Pacific has the largest consumption market, which took up about 78.20%  share globally in 2020, while North America and Europe are the followers with share of 11.72% and 8.19% respectively.


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