In 2019, the global Electronic Shelf Label (ESL) market size was US$ 743.02 million and it is expected to reach US$ 1930.11 million by the end of 2026, with a CAGR of 14.40% during 2020-2026. In United States the Electronic Shelf Label (ESL) market size is expected to grow from US$ 127.64 million in 2019 to US$ 308.34 million by 2026, at a CAGR of 13.33% during the forecast period.
Global Electronic Shelf Label Market- Key Players
BOE (SES-imagotag), Pricer, SoluM, E Ink, Displaydata, Opticon Sensors Europe B.V, DIGI, Hanshow, LG innotek, Panasonic, Altierre, are some of the key players, functioning in the global Electronic Shelf Label market. The Electronic Shelf Label industry is concentrated and mainly dominated by a few companies. BOE (SES-imagotag), Pricer, SoluM are the top 3 players in the market. In 2019, the three companies own 28.68%, 16.50%, 11.30% market share respectively. The top 5 players hold more than 75% share.
Electronic Shelf Label, also known by the acronym ESL. It is the latest solution for inventory and price management in the retail sector, based on the use of advanced IT technology. ESL replaces conventional paper price tags attached to the shelves of supermarkets and department stores with, for example, LCDs and electronic paper (E-paper) that show information on product price, sales promotions, etc. ESL takes advantage of Zigbee, a low-power wireless communication technology, to keep product prices updated in real time. ESL consists of an e-paper equipped tag and gateway, which delivers product information. The central server transmits information of each product to the gateway, which in turn sends such information to thousands of tags at the same time. An electronic shelf label includes a transceiver configured to communicate with a plurality of wireless data tags associated with a plurality of retail products.
China’s Electronic Shelf Label (ESL) industry is still an undeveloped market. China is a large population country, there are only few manufacturers which can produce the Electronic Shelf Label (ESL) product. With the popularity of NFC Smartphone, more and more supermarket and retail stores choose the ESL, which is cost effective and more convenient.
In the coming years, Electronic Shelf Label (ESL) market is expected to witness the highest growth rate in the Asia-Pacific region, especially in China as China has about 100 thousand chain supermarket and the penetration rate of ESL is only 1~2%.
Global Electronic Shelf Label Market: Segmental Analysis
Liquid Crystal Display (LCD) Displays, E papers Displays are two types of Electronic Shelf Label. The liquid crystal display (LCD) electronic price tag can contain large characters, the display is optimized, and it can be read quickly. Support various information management, such as inventory, product information, etc. in any corner of the store. At the same time, it can remind the goods inventory information, promotion, shelf life, etc. The cost is lower than E papers type. Shelf labels made using electronic paper are lightweight and energy saving. These labels provide usability features matching that of ordinary paper, while allowing users to dynamically update prices from any location in a retail store. E papers Displays are LCD like displays which can retain their display even after the power to them has been removed. Electronic paper, e-paper and electronic ink are display technologies which are designed to mimic the appearance of ordinary ink on paper. Unlike conventional backlit flat panel displays which emit light, electronic paper displays reflect light like ordinary paper, making these more comfortable to read, and offers a wider viewing angle compared to conventional displays. An ideal e-paper display can be read in direct sunlight without the image appearing to fade.
Presently, E papers Displays are the largest segment and about 72% Electronic Shelf Label consumed in the market are E papers.
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