Los Angeles, March 09, 2020 -The global non-alcoholic beer market is expected to largely gain from the growing fad of alcohol-free beverages, despite the widespread demand for pure alcoholic drinks. According to QY Research, the total value of the global non-alcoholic beer market is projected to reach US$4.6 Bn by the end of 2026, increasing from US$3.6 Bn touched in 2019. The global non-alcoholic beer market is predicted to register a CAGR of 3.4% for the forecast period 2020-2026.
Dry January, Clean Living Trends to Help Players Post Robust Sales Growth
The global non-alcoholic beer market is enjoying strong growth mainly on the back of the need to make healthier intake choices, continuous product innovation, and increasing alcohol consumption restrictions in some countries. Public health campaigns such as Dry January are also helping non-alcoholic beer companies to improve their profits in the global market. Furthermore, the rising trend of clean living is helping to shift the focus from alcoholic to non-alcoholic beverages, which could prove beneficial to alcohol-free beer companies.
Heineken’s non-alcoholic beer portfolio gained double-digit sales growth in Q4 2019. Heineken’s Director, External Communications, Dayna Adelman told Yahoo Finance, “Heineken expects to see this segment [non-alcoholic beer] continue to grow, and our company believes this can be attributed to continuous rise of living a balanced lifestyle amongst consumers, mindful drinking, and wellbeing.”
Non-alcoholic Beer Companies to Bring Fresh Flavors to the Table
Major non-alcoholic beer manufacturers are anticipated to launch new and interesting flavors to keep consumers interested and appeal to different customer demographics. Recently, Clausthaler launched its grapefruit non-alcoholic beer. BrewDog is planning to expand its non-alcoholic beer line in 2020. Manufacturers may also adopt innovative marketing trends to improve their sales in the global non-alcoholic beer market. Early in 2020, BrewDog announced that it will open what it calls the world’s first alcohol-free beer bar.
Religious Concerns, Culture Create Platform for Growth in MEA Market
The MEA is anticipated to show growth in the global non-alcoholic beer market in terms of consumption. Market analysts say that the younger demographic may become a strong consumer of non-alcoholic beer in the region. Among MEA countries, Iran is expected to take the lead in the regional non-alcoholic beer market, when it comes to both consumption and production. Although local players such as Aujan Industries, Arpanoosh, and Behnoush Iran could have the upper hand in the regional market, global giants such as Heineken and AB InBev may exhibit dominance using acquisition as a business expansion strategy.
Dealcoholization Method Offers Low Operational Cost, Reduced Time, High Quality
Among type segments of the global non-alcoholic beer market, dealcoholization method could show remarkable growth in future. Brewers can use the ethanol separated from beers during dealcoholization to produce innovative alcoholic hybrids. Membrane filtration using reverse osmosis is one of the more dealcoholization methods. It is suitable for unfiltered as well as filtered beers and helps to manufacture high-quality, consistent non-alcoholic beer with impressive aroma profile. The consumption of non-alcoholic beer could be higher in women and the aged compared to men. Increasing awareness about negative health effects of alcoholic beverages on pregnant women could help improve the preference for non-alcoholic beer.
QY Research established in 2007, focus on custom research, management consulting, IPO consulting, industry chain research, data base and seminar services. The company owned a large basic data base (such as National Bureau of statistics database, Customs import and export database, Industry Association Database etc), expert’s resources (included energy automotive chemical medical ICT consumer goods etc.
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