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  • Global Hard Kombucha Market to Cross US$900 mn by 2025 as Awareness About its Health Benefits Rises

Los Angeles, October 30, 2019 – In a recent report published by QY Research, titled, “Global Hard Kombucha Market Insights, Forecast to 2025,” analysts have presented a thorough research of the market. The global hard kombucha market is expected rise due to increasing awareness about health benefits of hard kombucha. The report analyses all the key factors that are expected to drive the global hard kombucha market.

In 2018, the estimated valuation of global hard kombucha market was around US$55 mn and the market is expected to expand by over US$900 mn in 2025, rising at a CAGR of over 40% from 2019 to 2025.


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Launch of Unique Flavors to Contribute Toward Market Growth

The global hard kombucha market is expected to grow due to increasing awareness about its health benefits. Hard kombucha is gaining popularity as a functional beverage, especially with its low sugar content compared to regular alcoholic beverage. The demand for organic and healthy beverages has fueled the demand for hard kombucha sales as it contains probiotic bacteria, which soothes inflammation, improves digestion, and even encourages weight loss. Additionally, being a vegan beverage, it is popular among people moving towards plant-based diets. Furthermore, people are replacing alcoholic beverages with hard kombucha, as it removes toxins from liver and gives a healthy shot of antioxidants. Its unique flavor and fizzy mouthfeel have only added to its market. The availability of various flavors of hard kombucha is also contributing to its expanding market.

Online Segment to Hold Largest Share in Global Hard Kombucha Market

The global hard kombucha market includes two segments, type and application. The type segments includes below 3 percent ABV, 3-6 percent ABV, and 7-8 percent ABV. The application segment includes online and offline. The increasing number of e-commerce websites have created major growth opportunity for the market. Growing business opportunities from online websites are expected to boost the online segment.

North America to Lead Global Hard Kombucha Market

North America is expected to dominate the market share in terms of revenue due to significant number of manufacturers in the region. Europe will closely follow its lead to become one of the largest player owing to the increasing demand from health beverage market. Furthermore, in some parts of Asia Pacific kombucha is recognized as a probiotic health drink. Hence, as hard kombucha is able to resonate with people on traditional grounds it is expected to rapidly grow in the region.

Introduction of New Flavors to Drive Global Hard Kombucha Market

WILD TONIC Jun will be redistributing their popular seasonal selection, Chai Pear, in the stores by December. The kombucha will be featuring spicy cinnamon and slight fennel sweetness to vibe with the cozy atmosphere of the fall. The Jun     Kombucha is differently fermented than its cousins to produce a sour profile. It will give its fans and newcomers a smooth and light flavor.

With this strategy, the company is aiming to keep a farm-to-bottle experience relevant. The unique flavor of the kombucha is expected to present its product as unique seasonal luxury. The global hard kombucha market is comparatively a new market. It is expected to grow as along with multiple health benefits hard kombucha is a direct replacement of alcoholic drinks. The top players covered in the report are GT’s, Wild Tonic Jun, JuneShine, Boochcraft, Kombrewcha, KYLA, Flying Embers, and Unity Vibration. 

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