Author: Wu Xiaomei
Teleshopping means buying goods and services by telephone or via the internet. It does not involve correspondence and personal visits. The seller prepares a short advertising film which is shown on television screen.it gives a full demonstration of the working of the product along with a list of contact phone numbers in every city. People who feel convinced of the utility of the demonstrated product contact the seller on telephone and place orders goods are delivered to buyers through courier or value payable post (v.p.p.).the main advantage of teleshopping is convenience for the customer. The customer can purchase the product without visiting the seller. This saves valuable time, effort and money. Customers can make payment through their credit cards. Asian sky shop, telebrands are examples of companies which provide teleshopping facilities in india. Computer systems have made it easier by playing recorded messages and then record the information given by customers. Teleshopping, however, does not offer the opportunity to the customer to examine the product before buying. Computerised systems used in teleshopping are expensive.
The Teleshopping industry was 39 billion USD in 2018 and is projected to reach USD 43 billion USD by 2025, at a CAGR of 1.25% between 2018 and 2025. Top three players occupy for over 36.42% market share in 2018.
The market for Teleshopping is fragmented with players such as QVC, HSN, Jupiter Shop Channel, OCJ, HSE24, EVINE Live, Jewelry Television, happiGO, M6 Group, Ideal Shopping Direct, Shop LC, HomeShop18, Naaptol Online Shopping are the global leading suppliers.
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On the basis of Source of Order, the Teleshopping market is segmented into Television, Internet and Others. The Television segment is expected to account for the larger share of the global market in 2018.
Category, included in this market are Household Item, Food and Health Supplements, Cosmetics and Skincare, Consumer Electronic, Service, Apparel and Accessories, Jewelry and Others. The Household Item is expected to account for the largest share of the global market in 2018.
The US teleshopping market is facing stiff competition from e-commerce, with an increasing number of people now preferring shopping on mobile and internet, thereby hampering the growth of teleshopping market in the US. Teleshopping market in India grew significantly over the past few years owing to, increasing disposable income, ease of shopping, rising television penetration in the country. Moreover, increasing offerings by private label brands at affordable prices, growing discounts and offers, coupled with rising working population are other factors driving teleshopping market in India. In addition, improving standard of living, coupled with changing consumers tastes and preference from traditional way of shopping to new and innovative forms.
This report focuses on the Teleshopping in global market, especially in North America, Europe, Asia-Pacific, Central & South America, Middle East & Africa. This report categorizes the market based on manufacturers, regions, types and applications.
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