Factors, such as a compliance with the stringent regulations mandating the digitization of cable TV and the subsequent migrations toward digital TV from analog TV, have increased the global demand for set top boxes.
The industry is not concentration, the key brand include Arris (Pace), Technicolor (Cisco), Apple, Echostar, Humax, Sagemcom, Samsung, Roku, Skyworth Digital, Huawei, Jiuzhou, Coship, Changhong, Unionman, Yinhe, ZTE, Hisense and so on.
With an increase in the disposable income and the emerging middle-class population, the demand for media-rich home entertainment services is increasing among the consumers. With the growing demand for interactive digital entertainment services, the set top box industry is expected to present significant innovative and new revenue generation opportunities in the near future.
To be in the game, many established players are heavily investing in research and development to implement modern semiconductor technologies and software. Mergers and acquisitions are also taking place between paid TV operators and set-top box manufacturers.
The industry is expected to remain innovation-led, with frequent acquisitions and strategic alliances adopted as the key strategies by the players to increase their industry presence. Market stays in mature period with a clear concentration. There hardly to have obvious technology breakthrough except deeper system function integration. Meanwhile, optimize product mix and further develop value-added capabilities to maximize margins. Manufacturers can take advantage of this situation by reinforcing their production units and supply-chains to avoid any delay in production turn-around-times (TAT) and supply-lead-times.
All manufactures in the world are committed to the improvement of product. These two years, some of Chinese manufactures can almost catch up with the world's leading technology too. Most technologies are developed by the manufacturers instead of importing from other companies.
STB Original Equipment Manufacturers (OEMs) and operators are heavily influenced by regulatory bodies and standard groups. For instance, to promote consumer electronics interoperability and retail STB competition, regulatory standards, such as DVB-CI+ in Europe and CableCARD in North America, are enabling the third-party STB vendors to become a part of the operator ecosystem.
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