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Europe MICE & Brand Activation Market to Register a Moderate CAGR of 5.33% between 2019 and 2025

Author: QYResearch  |   Published Date: 2019-06-07   |   Views: 26


QY Research has released its new report titled, “Europe MICE & Brand Activation Market Size, Status and Forecast 2019-2025,” for the forecast period of 2019-2025. 


According to the report, the Europe MICE & brand activation market is likely to reach US$20.15 bn by 2025, with a moderate CAGR of 5.33% throughout the forecast period.  The sub-industry of the MICE, brand activation, was valued at US$2984.64 mn in the year 2018 and is anticipated to touch the valuation at US$4357.62 mn by 2025, registering a CAGR of 5.57% over the forecast period. 


Europe MICE & Brand Activation Market: Trends and Opportunities

Brand activation market will grow at a significant rate during the forecast period due to the increasing importance of creating a brand awareness amongst various startups and established companies. Furthermore, the need to gain traction during introduction of a new products, services, or technologies is also expected to favor market growth. It helps the companies to empower and generate maximum footfalls at activation space. With the help of good brand activation, the companies gain an incredible amount of exposure, which is driving the market for MICE & brand activation. 


Brand activation help to strengthen relationship between customer and the brand. The space of brand activation ensures a welcoming feel thus engaging potential customers in an experiential space. All of these factors provide better quality leads, which is expected to boost the market in the coming years.


Brand activation is mainly done in corporate events, malls, and societies to attract potential customers and also helps in getting valuable feedback from its potential clients. Ultimately, brand activation as compared to other marketing activities, brand activation is a brand building strategy that should not be measured as a sales driven activity. 


Europe MICE & Brand Activation Market: Segment Analysis

The Europe MICE & brand activation market is segmented on the basis of application and type. The application segment is segmented into large enterprise and SME (small & medium enterprises). The product type segment is segmented into meetings, exhibitions, conventions, and incentives. 


Europe MICE & Brand Activation Market: Regional Analysis

Europe MICE & brand activation market is expanding due to various summits, concerts, and events, especially in countries such as Italy, Germany, U.K., France, and Spain. This led to increased demand for MICE & brand activation in this region. 


Europe MICE & Brand Activation Market: Key Players


MCI, Questex, Conference Care, Carlson Wagonlit Travel, Freeman, BCD Group, Uniplan, Capita Travel and Events, Pico, Cievents, ATPI, and IPG are the leading companies that are operating in the Europe MICE & brand activation market. 


Europe MICE & Brand Activation Market: Competitive Landscape

Companies are planning to adopt the strategy of business expansion to gain a higher revenue and also to maintain their position in the competitive market. For instance, One of the top players, Questex, has reorganized its business into 5-key growth industry sectors such as pharma and technology, beauty and wellness, hospitality, and travel industry to drive B2B market performance by mapping solutions and gain higher growth opportunities in the market.  


Full Report Overview@ https://www.qyresearch.com/index/detail/1171782/europe-mice-amp-brand-activation-market

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