The global brand protection software market is elaborately analyzed and comprehensively researched in a new publication authored by QY Research. Carrying the title “Global Brand Protection Software Market Report, History and Forecast 2014-2025,” the report offers a detailed research study on the vendor landscape, dynamics, segments, and regional expansion of the global market. As per the report, the global market is forecast to achieve a valuation of US$660 Mn by 2025 while growing at an exponential CAGR of 16.8% during the forecast period 2019-2025. In 2018, the global market reached a valuation of US$220 Mn.
Global Brand Protection Software Market: Market Dynamics
The need to avoid loss of customer trust, protect brand reputation, and make full use of marketing investment is expected to increase the demand in the global brand protection software market. Rising incidence of pay-per-click frauds, brandjacking, cybersquatting, phishing, and digital piracy is prophesied to further push the demand for brand protection software.
Retailers have become increasingly concerned about counterfeiting practices, unauthorized reselling via online marketplaces and grey markets, and unauthorized brand affiliations, sponsorships, merchandising, and logo use. Such practices can significantly hamper the sales and overall growth of retailers. However, with the use of brand protection software, almost all types of retailers can avoid situations that take a toll on their brands.
One of the most exciting features of brand protection software is social media monitoring that helps to quickly identify and take action on intellectual property infringement, brand impersonation, and brand counterfeits. There are also other features offered by vendors that help with brand protection across mobile apps, websites, P2P/file sharing, and paid searches.
However, high cost of brand protection software could reduce the demand among SMEs. The report also discusses other factors that are expected to restrict the global brand protection software market.
Global Brand Protection Software Market: Segmentation
The global brand protection software market is segmented on the basis of type and application. There are two main types of products studied in the report, i.e. on-premise and cloud-based. Among these, the cloud-based segment is anticipated to take the lead in the global market in terms of market share. By application, the global market is segmented into SMEs and large enterprises.
Global Brand Protection Software Market: Regional Outlook
There are different geographies assessed in the research study to analyze their growth in the global brand protection software market. The report covers the market share, market influence factors, CAGR, and market size of China, Rest of Asia Pacific, the MEA, Central and South America, Europe, and North America.
Global Brand Protection Software Market: Key Manufacturers
The US market for brand protection software witnesses the distribution of large companies operating globally. Companies based in the US are known for their consistent market status and long history in the business. There are a number of players included in the research study, viz. CSC, IntelliCred, OPTEL (Verify Brand), Scout, Incopro, Enablon, Custodian Solutions, Ruvixx, Red Points Solutions, Pointer Brand Protection, Numerator, Hubstream, AppDetex, BrandVerity, PhishLabs, BrandShield, Resolver, and MarkMonitor.
Full Report Overview@ https://www.qyresearch.com/index/detail/1076679/global-brand-protection-software-market