Multi-screen content discovery engine is a software platform that supports online content. The unstoppable penetration of internet in day-to-day lives has created a massive demand for multi-screen content discovery engines. The exponential rise of smartphone and tablet users have created myriad opportunities for the global multi-screen content discovery engines market. The global multi-screen content discovery engine market was US$15100 mn in 2018, and the report suggests that it will reach US$86600 mn by 2025 with a robust CAGR of 23.8%.
QY Research has published its analytical study of the market in its latest report, titled “Global Multi-Screen Content Discovery Engines Market Report, History and Forecast 2014-2025, Breakdown Data by Manufacturers, Key Regions, Types and Application.”
Global Multi-Screen Content Discovery Engines Market: Drivers
The demand for multi-screen content discovery engines is expected to soar as it ensures diversion of traffic to specific sites, providing users with relevant content. Increasing purchasing power, affordability of internet especially in developing countries, and influx of a variety of online content are collectively driving the market. Increasing consumption of personalized recommendations amongst end users is expected to be the significant driver for the global multi-screen content discovery engine market.
The only restraint of the market is internet dependency. Lack of internet penetration rural parts of developing countries and in tough terrains is expected to restrain the market in the forthcoming years.
Global Multi-Screen Content Discovery Engines Market: Segment Analysis
Global multi-screen content discovery engines market is segmented on the basis of type and application. In terms of type, the market is segmented as private and public. Both these segments will include gadgets such as smartphones, tablets, and television. In terms of application, the market is segmented as IPTV, OTT, and CATV. The report anticipates that the IPTV (internet protocol television) segment will remain popular.
Global Multi-Screen Content Discovery Engines Market: Regional Analysis
On the basis of region, the global multi-screen content discovery engines market is segmented into Latin America, North America, Asia Pacific, Europe, and the Middle East and Africa. North America and Europe are the leading regional markets due to high adoption of internet and gadgets. Furthermore, increasing addition of online entertainment option in the developed regional markets is also offering multi-screen content discovery engines market lucrative options. Meanwhile, Asia Pacific is expected to grow at a fast pace due to an increasing user base, growing entertainment channels, and high uptake of smartphones with better disposable incomes.
Global Multi-Screen Content Discovery Engines Market: The Key Players
The key players studied in the global multi-screen content discovery engines market are Outbrain, Taboola, TiVo(Rovi), Ooyala, ContentWise, Red Bee Media, ThinkAnalytics, and ExpertMarker. These players are expected to look at geographical expansion in the coming years to make their mark. For instance, Taboola, a discovery platform, has announced its expansion in India by opening new offices in Cyber City, Gurugram, and a new sales center in Mumbai. They plan to hire 80 employees at the initiation stage to support the company’s operations in India and globally.