Global Hookah Tobacco Market: Drivers and Restraints
One of the major factors that drive the growth of the market is rising trend of newly added flavors in a hookah. Since past few years, the market is expanding due to the growing number of new products and innovative flavors. Increasing activity of online retailing is further boosting the market growth. Rising shisha cultures and social acceptability in lounges and cafes is likely to propel the growth of hookah (shisha) tobacco market over the predicted period.
However, stringent government rules and regulation in some of the regions are expected to hamper the growth of the market.
Global Hookah Tobacco Market: Segmental analysis
The global market for hookah (shisha) tobacco is segmented into applications and product type. Based on product type, the market is segmented into Mixed Flavor and Single Flavor, while the application segment is further segmented into Personal Use and Group Use.
Global Hookah Tobacco Market: Regional Outlook
Geographically, the Middle East and Africa is leading the hookah market with largest market share. Europe is also likely to hold a remarkable position in the market over the projected period. Due to the availability of traditional hookah, the market in Asia Pacific is anticipated to grow during the projected period.
Global Hookah Tobacco Market: Key Players
Leading players functioning into the global hookah market are Dekang, Nakhla, Fumari, Godfrey Phillips India, Alchemist tobacco, Star buzz, Haze Tobacco, Eastern Tobacco, Cloud Tobacco, AL-WAHA, AL RAYAN Hookah, Mazaya, Social Smoke, AlFakherdr, Fantasia, Al-Tawareg Tobacco, MujeebSons, and Shiazo. Nakhlais is the leading manufacturer in the hookah (shisha) tobacco market followed by Starbuzz and Godfrey Philips India.
Godfrey Phillips India Ltd.’s Q3 Financial Year 2019 stands with a net profit of 26.6% Y-o-Y to Rs. 78.5cr
Godfrey Phillips, is one of the significant players of the hookah (shisha) tobacco market. Recently, the revenue of Godfrey Phillips has raised by 13.4% on the basis of Year-on-Year growth and has reached to Rs 659.6cr (US$ 93.62 Mn). On the backdrop of price hikes and favorable product mix, gross margin has significantly raised by ~387 Basis Point Share (Year-on-Year) growth. However, the same has been partially balanced by the other higher expenses. Thus, Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) for the quarter has jumped by 26.6% Y-o-Y to Rs115.6cr (US$ 16.25 Mn) and its margin extended by 182 BPS Y-o-Y to 17.5%. Profit After Tax for the quarter stood at Rs 78.5cr (US$11.03 Mn), and Y-o-Y goes up to 26.6% during the year.
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