Published Date: 2018-03-30
In 2016, the global non-alcoholic beer market is led by Middle East. Germany is the second-largest region-wise market. At present, the major manufacturers of non-alcoholic beer are concentrated in EU, Japan and Middle East. Anheuser-Busch InBev is the world leader, holding 22% sales market share in 2016.The global non-alcoholic beer market that was valued at US$4.27 billion in 2016 is estimated to be worth US$ 7.1 million by the end of 2023, registering growth at an impressive CAGR of 7.41%.
Alcoholic drinks, which are prohibited by Islam, have a destructive effect on the nervous system through the direct toxic effect. Besides, alcohol may lead to alcoholism with its psychological and mental troubles such as convulsions and hallucination. Non-alcoholic beer is a commonly consumed and popular beverage in Islamic countries. As a result, the Middle East has become the world's largest non-alcoholic beer consumption area. In the Middle East, the rapid expansion of flavored products have increased the consumption of non-alcoholic products especially among younger generations, who like the sweet flavors of these products. Iran is the largest producer and consumption area in the Middle East. Non-alcoholic beer is a well-developed and established category in Iran. In spite of the fact that young Iranians are the main group of consumption of non-alcoholic beers, but the other demographics would become a new target group as a result of side effects by consumption of carbonated drinks. Behnoush Iran, Arpanoosh and Aujan Industries are local leaders. Anheuser-Busch InBev and Heineken gain market share primarily through the acquisition of local businesses.
Germans' taste for their traditional tipple, beer, is going flat, with more drinkers turning to the non-alcoholic version of the amber nectar as the industry battles dwindling consumption, QYR data shows. In 2014, there was a historic decline in beer production. However, consumption of non-alcoholic beer in Germany is on the rise. Germany is one of the countries with the highest rate of obesity in Europe. Demand for a healthy lifestyle has driven the industry forward. In 2016, QYR estimated that non-alcoholic beer sales in Germany were 528 million L. Germany has a large number of local manufacturers. Erdinger Weibbrau, Krombacher Brauerei and Weihenstephan are major German producers.
Alcohol-free beer has become a sensation in Japan. It all started in 2005 when a restaurant owner took an ordinary soda then known as “Guarana” and changed the name to “Kidsbeer”. Sales of this non-alcoholic beer marketed for children completely skyrocketed. From 2005 to 2012, Japan's non-alcoholic beer industry developed rapidly. From 2012 to 2016, the non-alcoholic beer industry in Japan maintained a steady growth trend. Japanese three beer giant occupy the absolute market share.
In the future, we have optimistic attitude to this industry. Currently, China, USA, Brazil, Japan, Russia, Germany and Mexico are the main manufacturing countries. The world’s four beer giants are Anheuser-Busch InBev, SAB Miller, Heineken, and Carlsberg, while Snow Breweries and Tsingtao Breweryare the top two manufacturers in China. However, the non-alcoholic beer market in China and the United States is small, which hold extremely few market share of the total beer market. Obviously this will be a huge opportunity. Currently, Anheuser-Busch InBev and Heineken have announced that they want to continue to expand production. Anheuser-Busch InBev hope non-alcoholic beer that can hold 25% of their total beer market. In addition, manufacturers need to improve product quality and taste. According to the QYR analyst's actual interview, many Chinese and Americans think the taste of non-alcoholic beer may be not good than common beer. Top manufacturers have seen the beer market may show signs of weakness in the future. If they want to continue to gain market share or revenue, they have to gain more market share from carbonated beverage manufacturers.
The Global Non-Alcoholic Beer Market Research Report 2017 report released by QYResearch provides a basic overview of the Non-Alcoholic Beer industry, including definition, classification, application and industrial chain structure. Discuss development policies and plans as well as manufacturing processes and cost structures.
The report then focuses on major industry players in Global, including company profiles, product images and specifications, sales, market share, and contact information. More importantly, the Non-Alcoholic Beer industry development trends and marketing channels were analyzed. Providing the main statistical data on the current status of the industry is a valuable guide and direction for companies and individuals interested in the market.
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