The global industry is dynamic and highly competitive. Companies focus more on R&D activities to develop new products. Some of the major companies include BioGaia and Probi AB, Chr. Hansen A/S, etc. among others. The industry is characterized by a high level of integration between raw material providers, manufacturers, and supplement manufacturers. BioGaia and Probi AB show such an integration across the value chain. Suppliers play an important role in integrating the value chain by providing quality raw materials. It helps the companies to integrate their businesses in a cost-effective way and shields them from hassles associated with raw material procurement. Companies such as Chr. Hansen is a leading global supplier of scientifically documented probiotic strains for infant formula, dietary supplement and health-care companies around the world.
Currently, a major challenge affecting the market growth is the limitation of downstream market. As large demand of healthy products at home and abroad, many companies began to enter the field. Therefore, Probiotic Dietary Supplement market share is high fragmented.
The global Probiotic Dietary Supplement market is valued at 2.99 Billion USD in 2017 and is expected to reach 4.3 Billion USD by the end of 2022, growing at a CAGR of 7.63% between 2016 and 2022.
Dietary supplements consumption is highly predominant in USA, Germany and the UK, owing to rising health concerns such as obesity, digestive disorders and diabetes. In the APAC region, the consumer market is rapidly growth with a larger Permeability in China, Japan etc.
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