Ambrosi, an Italy-based manufacturer of high quality dairy products, recently launched its new line of products and with a latest ad campaign. This new line up is targeted towards appealing to the next generation of millennials. Some of the products in the series are lactose free amongst other dietary preferences that are embraced by the next generation.
The product line up comprises of over 25 different cheese types from Italy and have some of their bestsellers, Gorgonzola and Parmigiano Reggiano also. In addition, they have specialty as well as seasonal items such as Fiore Sardo and Truffle Taleggio.
In their advertisement campaign, Ambrosi brand’s new young look, the company is looking forward to attract cheese lovers and curious millennials They have created a four-minute short film showing cheese in all its emotions bringing people together. It ends with a fun twist of an induced ecstasy of Parmigiano.
According to Ambrosi, merging the age old food item with modern requirements will take good marketing strategies that will involve staying relevant and attractive.
Business Development and Marketing head, Luigi Ambrosi, said that the Brooklyn flair is the birthplace of new Millennial Line. It embraces all the things the new generation associates themselves with. As for lactose-intolerant people, goat and sheep milk are more acceptable. Hence some of the cheeses in the line like Montasio, Aged Asiago, Parmigiano Reggiano, Grana Padano are actually lactose free.
He also added that cheese is lustful addiction, sexy, and socially gatherable. Cheese indulges a spark of curiosity and butterflies in the stomach.